Senior Manager, Integrated Campaigns & Performance Marketing

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        "jobDescription": {
          "text": "<p>We are looking for a Senior Manager, Integrated Campaigns &amp; Performance Marketing to lead the<br>\nplanning, execution, and operational excellence of Vention's integrated marketing campaigns and<br>\ndemand generation initiatives. This role sits at the intersection of Growth, Product Marketing,<br>\nBrand, Sales, and RevOps and is responsible for transforming strategic priorities into coordinated,<br>\nhigh-impact programs that drive pipeline, revenue, and customer engagement.<br>\n<br>\nReporting to the Director of Growth, this leader will oversee campaign execution across multiple<br>\nchannels and manage a team responsible for campaign planning and execution. The ideal<br>\ncandidate is highly organized, data-driven, collaborative, and passionate about operational<br>\nexcellence, team development, and delivering measurable business results.<br>\n<br>\nThis role combines campaign leadership, performance marketing expertise, people management,<br>\nand cross-functional program execution to accelerate growth and improve marketing effectiveness<br>\nacross the organization.<br>\n<br>\nKey Responsibilities<br>\nCampaign Planning &amp; Execution<br>\n● Own the end-to-end campaign planning process across product launches, demand<br>\ngeneration initiatives, ABM programs, content syndication, paid campaign, and strategic<br>\ngrowth initiatives.<br>\n● Build and maintain quarterly campaign roadmaps aligned with company growth objectives<br>\nand revenue targets.<br>\n● Ensure campaigns are launched on time, within budget, and according to agreed-upon<br>\npriorities.<br>\n● Drive cross-functional alignment between Growth, Product Marketing, Sales, Brand,<br>\nContent, and RevOps teams.<br>\n● Establish campaign governance, planning processes, and operational best practices.<br>\n● Develop integrated go-to-market plans that align product positioning , audience targeting,<br>\nchannel activation, and sales enablement efforts.<br>\n● Ensure campaign execution remains consistent across all channels and regions.<br>\n<br>\nPerformance Marketing &amp; Demand Generation<br>\n● Own the strategic planning of paid media programs across search, social, display,<br>\nretargeting, content syndication, and emerging channels in partnership with the Campaign<br>\nManager.<br>\n● Collaborate with the Director of Growth and cross-functional marketing leaders to develop quarterly and annual demand generation strategies aligned with pipeline and revenue<br>\nobjectives.<br>\n● Oversee media budget allocation and investment decisions to maximize pipeline<br>\ngeneration, customer acquisition, and return on marketing investment.<br>\n● Ensure campaign strategies are grounded in performance data, audience insights, and<br>\nbusiness priorities.<br>\n● Lead ongoing optimization efforts across channels, conversion paths, and landing page<br>\nperformance.<br>\n● Collaborate with Marketing Operations and Analytics teams to improve attribution,<br>\nreporting, increase conversion, lead scoring, and campaign measurement frameworks.<br>\n● Drive experimentation and testing programs to uncover new acquisition opportunities and<br>\nimprove marketing efficiency.<br>\n● Develop recommendations for channel mix, budget allocation, and growth investments<br>\nbased on performance trends and business objectives.<br>\n<br>\nTeam Leadership<br>\n● Lead and mentor the Campaign Managers.<br>\n● Establish clear objectives, performance expectations, and development plans for direct<br>\nreports.<br>\n● Foster a culture of accountability, operational excellence, experimentation, and continuous<br>\nimprovement.<br>\n● Support resource planning and workload management across the campaign team.<br>\n● Ensure the team maintains a strong balance between campaign execution, innovation, and<br>\nperformance outcomes.<br>\n● Support hiring, onboarding, and future scaling of the campaign and demand generation<br>\nfunction.<br>\n<br>\nCross-Functional Program Management<br>\n● Act as the central coordinator for major go-to-market initiatives.<br>\n● Identify dependencies, risks, and bottlenecks and proactively drive resolutions.<br>\n● Ensure campaign deliverables, messaging, assets, and channel activations remain aligned<br>\nthroughout execution.<br>\n● Maintain visibility into campaign priorities, timelines, and business impact across the<br>\norganization.<br>\n<br>\nMeasurement &amp; Optimization<br>\n● Partner with Marketing Operations and Analytics teams to establish campaign KPIs and<br>\nreporting frameworks.<br>\n● Own campaign and channel performance reviews, including pipeline contribution,<br>\nconversion rates, CPA, ROI, and revenue influence.<br>\n● Present performance insights, recommendations, and growth opportunities to senior<br>\nleadership.<br>\n● ​​​​​​​Lead quarterly business reviews focused on campaign effectiveness, investment<br>\nefficiency, and future growth opportunities.<br>\n● Lead campaign retrospectives and document learnings and best practices.<br>\nProcess &amp; Operational Excellence<br>\n● Develop scalable workflows and operating models that improve campaign delivery speed<br>\nand quality.<br>\n● Optimize project management processes, campaign calendars, and cross-functional<br>\ncollaboration mechanisms.<br>\n● Drive consistency in campaign documentation, reporting, and communication.<br>\n● Improve campaign intake, prioritization, approval, and launch processes.</p>",
          "title": "Job Description"
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        "qualifications": {
          "text": "<p>● 7+ years of experience in B2B marketing, demand generation, performance marketing,<br>\ncampaign management, integrated marketing, or related fields.<br>\n● 2+ years of people management experience leading high-performing marketing teams.<br>\n● Proven experience developing and executing multi-channel demand generation and<br>\nintegrated marketing campaigns.<br>\n● Strong understanding of performance marketing across paid search, paid social, display,<br>\nretargeting, content syndication, and account-based marketing (ABM).<br>\n● Demonstrated ability to manage marketing budgets, optimize investments, and drive<br>\nmeasurable pipeline and revenue outcomes.<br>\n● Strong analytical mindset with experience leveraging data to make business and<br>\ninvestment decisions.<br>\n● Experience building reporting frameworks, performance dashboards, forecasts, and<br>\ncampaign measurement strategies.<br>\n● Excellent project management, communication, stakeholder management, and<br>\norganizational skills.<br>\n● Ability to thrive in a fast-paced, high-growth environment with competing priorities.<br>\n<br>\nPreferred<br>\n● Experience in B2B or related industries.<br>\n● Experience managing both performance marketing and ABM programs.<br>\n● Hands-on experience with Salesforce, HubSpot and Asana<br>\n● Experience managing annual media budgets and forecasting pipeline performance.<br>\n● Familiarity with attribution modeling, lead scoring and marketing operations best practices.</p>",
          "title": "Qualifications"
        },
        "companyDescription": {
          "text": "<p>Headquartered in Montreal and Berlin, Vention helps manufacturers automate their operations in record time with the only hardware and software AI-powered platform built for the factory floor. Our technology powers over 25,000 machines across 4,000 factories across 5 continents and we have the privilege to work with a significant proportion of Fortune 500 manufacturers, from space rockets, to electrical cars, to robotics.</p><p>At Vention, you’ll work alongside driven and talented people who care deeply about their craft and the impact they create. We’re a team of high achievers who grow through meaningful work, solving complex challenges, learning fast, and seeing the results of our efforts every day.</p><p>We move quickly and aim high, but we do it together with care, collaboration, and respect. Our culture celebrates diverse perspectives and supports your growth through intentional development, strong leadership, and opportunities to make a real difference.</p>",
          "title": "Company Description"
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        "additionalInformation": {
          "text": "<p><strong>What We Offer</strong></p><ul><li>Career pathing: Real opportunities to grow through personalized development plans, bi-annual employee reviews, and mentorship program&#xa0;</li><li>Professional development: Continuous training in performance management, inclusive leadership, leadership operating model, team building, and giving/receiving feedback</li><li>Gender diversity &amp; inclusion: Pay equity reviews, inclusive policies, and a Women’s Employee Resource Group offering networking, mentorship, and quarterly learning sessions.</li><li>Hybrid work: Enjoy flexibility with our hybrid model, allowing you to work from home on select days.</li><li>Community engagement: Two paid volunteering days per year to give back to causes you care about.</li><li>Central location: Regular team gatherings and a collaborative office space in the heart of Montreal, surrounded by cafés and restaurants.</li><li>Team events: All year round employee events including annual kick-off, employee summit, quarterly happy hours, and department events.</li><li>Comprehensive benefits: A complete group benefits plan for you and your family that start day one.</li></ul><p><strong>What to Expect in Your Interview</strong></p><ul><li>Initial Call</li><li>Meet the Team</li><li>Case or take-home interview</li><li>Decision &amp; Offer</li></ul><p>We’re committed to making every step of the process inclusive and accessible. If you require accommodations at any stage, please let us know, we’ll ensure you have what you need to succeed.</p><p><strong>Professional Growth &amp; Development</strong></p><p>Vention believes strongly in promotion from within. For this reason, we structured a comprehensive professional development program that elevate high-performing individuals who deeply understand the inner workings of Vention. This program encompasses:</p><ul><li>In-house coaching program with former industry executives working with small cohort of emerging leaders</li><li>Quarterly management training on topics ranging from “Giving &amp; Receiving Feedback, to Building high-performing teams, to \"Developing your own Leadership model”</li><li>Quarterly World-Class Speaker Series featuring industry leaders sharing their perspective and lessons learned as they build their function and business</li><li>Dedicated professional development channels sponsored by the Executive team to foster continuous professional learning</li><li>Book allocation program to further your knowledge in your domain of expertise or any business leadership topics</li></ul><p><strong>Diversity, Inclusion &amp; Belonging at Vention</strong></p><p>When you join Vention, you join a team of professionals with diverse experiences, backgrounds, and perspectives. Together, we’re building a workplace where everyone belongs, feels valued, and can achieve extraordinary results.</p><p>We celebrate differences in ideas, in experiences, and in people. Our initiatives in gender equity, career growth, and leadership development are designed to create real opportunities for everyone to thrive.</p><p><strong>Vention’s culture</strong></p><p>Vention is an uplifting environment for high achievers. Thinking that Vention’s culture would keep you energized? See our full culture guide <a href=\"https://assets.vention.io/downloads/pdf/CULTURE_BOOK_V2.pdf?_gl=1*7683jb*_gcl_aw*R0NMLjE3NjI4MDAwNTguQ2p3S0NBaUF0OGJJQmhCcEVpd0F6SDF3NlJqQ2tmaXk1Z19qZkFVWU4wdHg5Y1lEbU9JUFJvdGx3SFpRQXhnaHpNMnZEblcteVkzM1Rob0MxWmdRQXZEX0J3RQ..*_gcl_au*MTI3OTkxMzM2NS4xNzYxNTgyNzUy\" rel=\"noopener noreferrer\">here</a>.</p>",
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