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    "ShortDescriptionStr": "The Marketing Strategic & Planning Manager, is a senior media strategist that will help create unique programming for the Hearst Texas Media sales team. They will work with Hearst marketing teams to design programs that leverage Hearst media assets across Texas. They will proactively provide B2B efforts to accelerate sales, cultivate relationships and garner new business. They will work with the Hearst Strategic media planning team to provide market insights, develop custom audience strategies and compelling presentations. They will also help respond to critical RFP’s and sales proposals.",
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    "ExternalDescriptionStr": "<p style=\"background-color:white;\"><span style=\"color:#333333;font-family:&quot;Helvetica Neue&quot;;\"><span style=\"font-size:10.5pt;\">The Marketing Strategic &amp; Planning Manager, is a senior media strategist that will help create unique programming for the Hearst Texas Media sales team. They will work with Hearst marketing teams to design programs that leverage Hearst media assets across Texas. They will proactively provide B2B efforts to accelerate sales, cultivate relationships and garner new business. They will work with the Hearst Strategic media planning team to provide market insights, develop custom audience strategies and compelling presentations. They will also help respond to critical RFP’s and sales proposals.</span></span></p><p style=\"background-color:white;\"><span style=\"color:#333333;font-family:&quot;Helvetica Neue&quot;;\"><span style=\"font-size:10.5pt;\"><strong>Position Requirements include:</strong></span></span></p><ul style=\"list-style-type:disc;\"><li style=\"background-color:white;color:#333333;tab-stops:list .5in;\"><span style=\"font-family:&quot;Helvetica Neue&quot;;\"><span style=\"font-size:10.5pt;\">Strong media strategy and planning skills that will bring together campaign and sponsorship opportunities across Hearst Texas markets</span></span></li><li style=\"background-color:white;color:#333333;tab-stops:list .5in;\"><span style=\"font-family:&quot;Helvetica Neue&quot;;\"><span style=\"font-size:10.5pt;\">The ability to tell the story by conveying the campaign vision, strategy and capabilities &nbsp;</span></span></li><li style=\"background-color:white;color:#333333;tab-stops:list .5in;\"><span style=\"font-family:&quot;Helvetica Neue&quot;;\"><span style=\"font-size:10.5pt;\">Ability to present well and comfortable leading a presentation with clients and leadership</span></span></li><li style=\"background-color:white;color:#333333;tab-stops:list .5in;\"><span style=\"font-family:&quot;Helvetica Neue&quot;;\"><span style=\"font-size:10.5pt;\">Understand the nuances to strategic campaign development including the best target demographics, best time to run and which mediums</span></span></li><li style=\"background-color:white;color:#333333;tab-stops:list .5in;\"><span style=\"font-family:&quot;Helvetica Neue&quot;;\"><span style=\"font-size:10.5pt;\">A firm grasp of digital platforms including digital media, native advertising, audience data and social media</span></span></li><li style=\"background-color:white;color:#333333;tab-stops:list .5in;\"><span style=\"font-family:&quot;Helvetica Neue&quot;;\"><span style=\"font-size:10.5pt;\">Ability to collaborate with sales, marketing, advertising, and product teams to facilitate a comprehensive plan.</span></span></li><li style=\"background-color:white;color:#333333;tab-stops:list .5in;\"><span style=\"font-family:&quot;Helvetica Neue&quot;;\"><span style=\"font-size:10.5pt;\">Ability to support market research to help determine desired customer profile and strategy.</span></span></li><li style=\"background-color:white;color:#333333;tab-stops:list .5in;\"><span style=\"font-family:&quot;Helvetica Neue&quot;;\"><span style=\"font-size:10.5pt;\">Analytical skills that&nbsp;help develop and interpret campaign insights</span></span></li><li style=\"background-color:white;color:#333333;tab-stops:list .5in;\"><span style=\"font-family:&quot;Helvetica Neue&quot;;\"><span style=\"font-size:10.5pt;\">A creative mind to help ad campaigns stand out from the competition.</span></span></li><li style=\"background-color:white;color:#333333;tab-stops:list .5in;\"><span style=\"font-family:&quot;Helvetica Neue&quot;;\"><span style=\"font-size:10.5pt;\">A strong communicator that can convey the vision of an ad campaign to sales executives and clients.<strong>&nbsp;</strong></span></span></li></ul><p style=\"background-color:white;\"><span style=\"color:#333333;font-family:&quot;Helvetica Neue&quot;;\"><span style=\"font-size:10.5pt;\"><strong>Qualifications</strong></span></span></p><ul style=\"list-style-type:disc;\"><li style=\"background-color:white;color:#333333;tab-stops:list .5in;\"><span style=\"font-family:&quot;Helvetica Neue&quot;;\"><span style=\"font-size:10.5pt;\">2-3 years’ experience in a fast-paced Agency, Sales and marketing organization</span></span></li><li style=\"background-color:white;color:#333333;tab-stops:list .5in;\"><span style=\"font-family:&quot;Helvetica Neue&quot;;\"><span style=\"font-size:10.5pt;\">Direct experience working in/or alongside Sales/Marketing&nbsp;</span></span></li><li style=\"background-color:white;color:#333333;tab-stops:list .5in;\"><span style=\"font-family:&quot;Helvetica Neue&quot;;\"><span style=\"font-size:10.5pt;\">Understand the B2B sales process and the role os marketing support&nbsp;</span></span></li><li style=\"background-color:white;color:#333333;tab-stops:list .5in;\"><span style=\"font-family:&quot;Helvetica Neue&quot;;\"><span style=\"font-size:10.5pt;\">Proficient in Microsoft Office especially PPT</span></span></li><li style=\"background-color:white;color:#333333;tab-stops:list .5in;\"><span style=\"font-family:&quot;Helvetica Neue&quot;;\"><span style=\"font-size:10.5pt;\">Highly organized and able to shift priorities quickly</span></span></li><li style=\"background-color:white;color:#333333;tab-stops:list .5in;\"><span style=\"font-family:&quot;Helvetica Neue&quot;;\"><span style=\"font-size:10.5pt;\">Ability to work and garner support cross-departmentally</span></span></li></ul><p style=\"background-color:white;\"><span style=\"color:#333333;font-family:&quot;Helvetica Neue&quot;;\"><span style=\"font-size:10.5pt;\"><strong>What type of person would fit well?</strong></span></span></p><ul style=\"list-style-type:disc;\"><li style=\"background-color:white;color:#333333;tab-stops:list .5in;\"><span style=\"font-family:&quot;Helvetica Neue&quot;;\"><span style=\"font-size:10.5pt;\">Comfortable with presenting and leading calls including with clients</span></span></li><li style=\"background-color:white;color:#333333;tab-stops:list .5in;\"><span style=\"font-family:&quot;Helvetica Neue&quot;;\"><span style=\"font-size:10.5pt;\">Keen attention to detail</span></span></li><li style=\"background-color:white;color:#333333;tab-stops:list .5in;\"><span style=\"font-family:&quot;Helvetica Neue&quot;;\"><span style=\"font-size:10.5pt;\">Exceptional communication skills</span></span></li><li style=\"background-color:white;color:#333333;tab-stops:list .5in;\"><span style=\"font-family:&quot;Helvetica Neue&quot;;\"><span style=\"font-size:10.5pt;\">Not afraid to ask questions</span></span></li><li style=\"background-color:white;color:#333333;tab-stops:list .5in;\"><span style=\"font-family:&quot;Helvetica Neue&quot;;\"><span style=\"font-size:10.5pt;\">Capable of meeting tight deadlines</span></span></li><li style=\"background-color:white;color:#333333;tab-stops:list .5in;\"><span style=\"font-family:&quot;Helvetica Neue&quot;;\"><span style=\"font-size:10.5pt;\">Clear team-player attitude</span></span></li><li style=\"background-color:white;color:#333333;tab-stops:list .5in;\"><span style=\"font-family:&quot;Helvetica Neue&quot;;\"><span style=\"font-size:10.5pt;\">Comfortable with rolling with the punches</span></span></li></ul><p>&nbsp;</p><p><span style=\"font-family:&quot;Helvetica Neue&quot;;\"><span style=\"font-size:10.5pt;\">#LI-JM1</span></span></p>",
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