Senior Paid Search Analyst - Digital Marketing

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    "requisitionDescription": "<div><div><div><div><div><div><div><div><link href=\"https://static.workforcenow.adp.com/mas/mdf-components/23.14.30/styles/froala_editor.pkgd.min.css\" rel=\"stylesheet\" type=\"text/css\">&nbsp; <link href=\"https://static.workforcenow.adp.com/mas/mdf-components/22.43.16/styles/froala_style.min.css\" rel=\"stylesheet\" type=\"text/css\"><div class=\"fr-view\"><div><div><div><link href=\"https://static.workforcenow.adp.com/mas/mdf-components/22.31.14/styles/froala_style.min.css\" rel=\"stylesheet\" type=\"text/css\"><div><link href=\"https://static.workforcenow.adp.com/mas/mdf-components/22.23.21/styles/froala_style.min.css\" rel=\"stylesheet\" type=\"text/css\"><div class=\"fr-view\"><div><div><link href=\"https://static.workforcenow.adp.com/mas/mdf-components/22.19.20/styles/froala_editor.pkgd.min.css\" rel=\"stylesheet\" type=\"text/css\"><div class=\"fr-view\"><div><div><link href=\"https://static.workforcenow.adp.com/mas/mdf-components/22.19.20/styles/froala_editor.pkgd.min.css\" rel=\"stylesheet\" type=\"text/css\"><div id=\"isPasted\"><div><div><div><div><div><div><div><div><div><p><span style=\"font-family: georgia,serif;\"><strong><span style=\"font-size: 14px;\">Senior Paid Search Analyst / Digital Marketing Manager&nbsp;</span></strong></span></p></div></div></div></div></div></div></div></div></div></div><p id=\"isPasted\"><span style=\"font-family: georgia, serif; font-size: 14px;\">The Senior Paid Search Analyst / Digital Marketing Manager is responsible for managing all paid activities across Google Ads, Microsoft Ads, and Facebook Advertising. This includes strategy creation and implementation, troubleshooting account issues, and occasional attendance at client meetings.</span></p><p><span style=\"font-family: georgia, serif; font-size: 14px;\"><br></span></p><p><span style=\"font-family: georgia, serif; font-size: 14px;\"><strong>Key Responsibilities</strong></span></p><ul><li style=\"font-family: georgia, serif; font-size: 14px;\">Execute tests, collect and analyze data, and identify trends and insights in order to achieve maximum ROI in paid search campaigns.</li><li style=\"font-family: georgia, serif; font-size: 14px;\">Track, report, and analyze website analytics and SEM and social media advertising initiatives and campaigns.</li><li style=\"font-family: georgia, serif; font-size: 14px;\">Managing campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.</li><li style=\"font-family: georgia, serif; font-size: 14px;\">Optimize ad copy and landing pages for search engine marketing.</li><li style=\"font-family: georgia, serif; font-size: 14px;\">Perform ongoing maintenance on accounts in the form of ad creation, keyword discovery, and new campaign strategy</li><li style=\"font-family: georgia, serif; font-size: 14px;\">Support account management and client requests.</li><li style=\"font-family: georgia, serif; font-size: 14px;\">Report on account results to account management and clients</li><li style=\"font-family: georgia, serif; font-size: 14px;\">Train on new trends and strategies with other media managers.</li><li style=\"font-family: georgia, serif; font-size: 14px;\">Keep tabs on the current landscape of SEM and SMM</li></ul><p><span style=\"font-family: georgia, serif; font-size: 14px;\"><br></span></p><p><span style=\"font-family: georgia, serif; font-size: 14px;\"><strong>Qualifications</strong></span></p><ul><li style=\"font-family: georgia, serif; font-size: 14px;\">4-6 years of experience managing SEM campaigns across Google Ads and Microsoft Ads.</li><li style=\"font-family: georgia, serif; font-size: 14px;\">2-3 years of experience managing Facebook Advertising campaigns</li><li style=\"font-family: georgia, serif; font-size: 14px;\">Must have current Google Ads certification.</li><li style=\"font-family: georgia, serif; font-size: 14px;\">Must have current Microsoft Ads certification.</li><li style=\"font-family: georgia, serif; font-size: 14px;\">Must have Google Analytics certification.</li><li style=\"font-family: georgia, serif; font-size: 14px;\">Proven track record of successful SEM management (references required).</li><li style=\"font-family: georgia, serif; font-size: 14px;\">Solid understanding of performance marketing, conversion, and online customer acquisition.</li><li style=\"font-family: georgia, serif; font-size: 14px;\">Experience with A/B and multivariate experiments.</li><li style=\"font-family: georgia, serif; font-size: 14px;\">CSS/JavaScript Experience</li><li style=\"font-family: georgia, serif; font-size: 14px;\">Strong time management skills</li><li style=\"font-family: georgia, serif; font-size: 14px;\">Up-to-date with the latest trends and best practices in SEO and SEM.</li></ul><p><span style=\"font-family: georgia, serif; font-size: 14px;\"><br></span></p><p><span style=\"font-family: georgia, serif; font-size: 14px;\"><strong>Why Dealer Teamwork?</strong></span></p><ul><li style=\"font-family: georgia, serif; font-size: 14px;\">Competitive salary and benefits package</li><li style=\"font-family: georgia, serif; font-size: 14px;\">Flexible working hours and paid time off</li><li style=\"font-family: georgia, serif; font-size: 14px;\">We offer the best of both worlds in working environments &ndash; you have the choice to work from the comfort of your own home, or take advantage of our open office in Eden Prairie, Minnesota which overlooks a lake with walking/running paths, includes access to a workout facility, sit/stand desks and dual monitors, a full kitchen, ping pong table, pickleball court, massage chairs, and more! <span id=\"isPasted\" style=\"font-family: georgia,serif;\">We are not considering remote applications from California, Colorado, and New York.</span></li><li style=\"font-family: georgia, serif; font-size: 14px;\">We strongly encourage and support all team members in investing in their professional development by participating in regular training sessions, certifications, and other learning opportunities</li><li style=\"font-family: georgia, serif; font-size: 14px;\">You&rsquo;ll have the opportunity to work with technologies from leading companies such as Google, Facebook, and Microsoft while solving complex, thought-provoking digital marketing problems</li></ul><p><span style=\"font-size: 14px; font-family: georgia, serif;\"><br></span></p><p><span style=\"font-size: 14px; font-family: georgia, serif;\">Dealer Teamwork is an equal opportunity employer and a welcoming work environment for people of diverse communities.</span></p><p><span style=\"font-size: 14px; font-family: georgia, serif;\"><strong>About Dealer Teamwork</strong></span></p><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:8pt;\" id=\"isPasted\"><span style=\"font-size:11pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Our leading automotive digital marketing company provides first-class solutions to help dealerships create a significant competitive advantage by increasing leads and sales opportunities through our software-as-a-service application.&nbsp;</span></p><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:8pt;\"><span style=\"font-size:11pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">We built the automotive industry&#39;s first MPOP&reg;, a patented Merchandising, Personalization, and Optimization Platform that enables dealers and their dedicated account teams to automate much of the manual effort that would otherwise be required to create, publish, and manage highly merchandised offers across dealer websites and digital campaigns.&nbsp;</span></p><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:8pt;\"><span style=\"font-size:11pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">In addition, our MPOP&reg; Analytics reporting platform consolidates KPIs from a dealership website and digital marketing channels into one location, presenting high-level performance metrics on the omnichannel level and allowing for deep dives into metrics for detailed analysis.</span></p><p dir=\"ltr\" style=\"line-height:1.295;margin-top:0pt;margin-bottom:8pt;\"><span style=\"font-size:11pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;\">Dealer Teamwork is an equal opportunity employer and a welcoming work environment for people of diverse communities.</span></p></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>\n",
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