E-Commerce Director

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      "city": "baton rouge",
      "state": "Louisiana"
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    "jobOpeningName": "E-Commerce Director",
    "departmentLabel": "Digital",
    "employmentStatusLabel": "Full-Time"
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    "location": {
      "city": "baton rouge",
      "state": "Louisiana",
      "postalCode": "70806",
      "addressCountry": "United States"
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    "datePosted": "2025-08-26",
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    "description": "<p>SASSO is partnering with one of our clients to identify an experienced E-commerce Director to lead end-to-end online retail strategy and execution for a portfolio of sports equipment and lifestyle brands poised for rapid growth and expansion. This senior-level role will oversee direct-to-consumer e-commerce sales through individual brand websites, leveraging the Shopify platform to deliver exceptional online experiences and drive revenue growth. The ideal candidate brings proven success in scaling D2C e-commerce operations, with additional experience managing sales through major online retailers such as Amazon, Walmart, Target, and DICK’S Sporting Goods and others.</p>\n<p><br><br></p>\n<p><span style=\"font-weight: bold\">ESSENTIAL DUTIES AND RESPONSIBILITIES</span></p>\n<p><br><br></p>\n<ul>\n<li>Develop and execute the comprehensive e-commerce strategy for all brands, aligning annual objectives with growth targets and seasonal demand.</li>\n<li>Oversee D2C sales performance on individual brand websites, ensuring best-in-class Shopify store operations, merchandising, and user experience.</li>\n<li>Manage performance across third-party online retail channels, including Amazon, Walmart, Target, and DICK’S and others, optimizing sales strategies to maximize visibility and profitability.</li>\n<li>Influence product assortment, pricing, promotions, and discount strategies based on performance analytics, competitive intelligence, and consumer trends.</li>\n<li>Build and implement playbooks tailored to seasonal and audience-specific campaigns, adapting to market shifts, competitor activity, and real-time data.</li>\n<li>Lead integrated marketing efforts across paid media, creative development, and performance campaigns, ensuring alignment with full-funnel strategies and revenue goals.</li>\n<li>Own the customer acquisition funnel, optimizing Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS) through strategic management of paid and owned channels.</li>\n<li>Oversee customer engagement programs including email and SMS marketing, loyalty and referral program development, ratings and reviews management, and lifecycle campaigns to increase retention and lifetime value</li>\n<li>Direct influencer and affiliate marketing programs, identifying partnerships that drive reach, engagement, and measurable sales impact.</li>\n<li>Lead conversion rate optimization (CRO) efforts, including A/B testing across Shopify product and landing pages to maximize conversion performance.</li>\n<li>Partner with internal teams, agencies, and vendors to ensure alignment on product launches, promotions, and campaign messaging.</li>\n<li>Manage direct reports, including e-commerce specialists, and coordinate with cross-functional teams to ensure seamless execution.</li>\n<li>Develop and maintain a performance reporting framework for leadership, tracking key metrics including CAC, LTV, ROAS, churn, and conversion rate to inform strategic decisions.</li>\n<li>Monitor emerging technologies, platforms, and trends to identify opportunities for innovation in e-commerce operations.</li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-weight: bold\">QUALIFICATIONS<br><br></span></p>\n<p><span style=\"font-weight: bold\">Education and Experience:</span></p>\n<ul>\n<li>Bachelor’s degree in Marketing, Business, or related field; MBA preferred.</li>\n<li>7+ years of e-commerce leadership experience, ideally in sports, consumer goods, or related industries.</li>\n<li>Proven track record of delivering measurable revenue growth in multi-brand D2C environments.</li>\n<li>Required: Hands-on expertise with the Shopify platform, including store setup, management, and optimization.</li>\n<li>Preferred: Experience managing online sales through Amazon, Walmart, Target, DICK’S Sporting Goods, and other major retail platforms.</li>\n<li>Strong financial acumen with experience in P&amp;L management, forecasting, and performance analysis.</li>\n<li>Exceptional leadership skills with the ability to motivate cross-functional teams and manage external vendors.</li>\n<li>Strong communication, negotiation, and relationship-building abilities.<br><br></li>\n</ul>\n<p><span style=\"font-weight: bold\">Behavioral Competencies:</span></p>\n<ul>\n<li>Strategic thinking and business acumen</li>\n<li>Data-driven decision making</li>\n<li>Leadership and team development</li>\n<li>Market analysis and competitive insight</li>\n<li>Digital channel optimization</li>\n<li>Strong collaboration and partnership skills</li>\n<li>Agility and adaptability in a fast-paced environment</li>\n</ul>\n<p><span style=\"font-weight: bold\"><br><br>WORK ENVIRONMENT AND PHYSICAL DEMANDS<br><br></span></p>\n<ul>\n<li>This is a hybrid role based in Baton Rouge, LA. Candidates in Louisiana and Texas are encouraged to apply, with the expectation of periodic in-person collaboration to support team integration and strategic alignment.</li>\n<li>Occasional travel may be required for internal or client meetings, engagement events, or project related initiatives.</li>\n<li>Requires extended periods of computer use and virtual meeting participation.<br><br></li>\n</ul>",
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    "jobOpeningName": "E-Commerce Director",
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