Global Digital Marketing Manager

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    "description": "<p><span style=\"font-size: 12pt; font-weight: bold\">About PayByPhone</span></p>\n<p><span style=\"font-size: 12pt\">At PayByPhone, our strength is our people. Behind our product is a talented, creative, and driven multi-disciplinary team united by a shared ambition: to make everyday mobility simpler. We believe innovation should be collaborative, learning should be constant, and work should be enjoyable. As we grow, we’re looking for people who want to grow with us.</span></p>\n<p><br><span style=\"font-size: 12pt\">Together, we’re on an ambitious mission to create intuitive technology solutions that deliver world-class user experiences. We are a fast-growing, forward-thinking company and already help more than 60 million users across North America and Europe. Our technology helps millions of consumers pay quickly, easily, and securely — without waiting in line, carrying change, or worrying about costly fines.</span></p>\n<p><br><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">About The Role</span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Location: Hatfield (Hybrid)</span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Employment type: Full-Time, Permanent</span></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">Reports to: <span style=\"font-size: 12pt\">Global Marketing Director</span></span><br></span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\">We are looking for an experienced and commercially minded Global Digital Marketing Manager to lead our digital marketing strategy and execution across customer acquisition, engagement, retention and website optimisation.</span></p>\n<p><span style=\"font-size: 12pt\">This is a strategic and hands-on role responsible for driving digital performance across multiple channels and markets. The successful candidate will own the global website strategy, digital advertising programmes, and CRM strategy and execution through Salesforce Marketing Cloud.</span></p>\n<p><br><br></p>\n<p><span style=\"font-size: 12pt\">The role requires a highly experienced digital marketer with strong B2B and B2C experience, ideally gained within an app-based or technology-driven business. You will work closely with regional marketing teams, product, sales, and external agencies to deliver measurable business growth and customer engagement.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Key Responsibilities</span><br></p>\n<p><span style=\"font-size: 12pt\">Website Strategy &amp; Management</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Own and lead the global website strategy to support customer acquisition, engagement, and conversion goals.</span></li>\n<li><span style=\"font-size: 12pt\">Manage website performance, optimisation, user journeys, SEO, and content effectiveness.</span></li>\n<li><span style=\"font-size: 12pt\">Partner with internal stakeholders and external agencies to deliver website enhancements and continuous improvement.</span></li>\n<li><span style=\"font-size: 12pt\">Use analytics and customer insights to optimise user experience and conversion rates.</span></li>\n<li><span style=\"font-size: 12pt\">Ensure brand consistency and localization across international markets.</span></li>\n</ul>\n<p><span style=\"font-size: 12pt\">Digital Advertising Strategy &amp; Management</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Develop and execute global digital advertising strategies across paid search, paid social, display, app install, retargeting, and other performance channels.</span></li>\n<li><span style=\"font-size: 12pt\">Manage agency relationships and media budgets to maximise ROI and customer acquisition performance.</span></li>\n<li><span style=\"font-size: 12pt\">Monitor, analyse, and optimise campaign effectiveness using data-driven insights and reporting.</span></li>\n<li><span style=\"font-size: 12pt\">Collaborate with regional teams to align global strategy with local market requirements.</span></li>\n<li><span style=\"font-size: 12pt\">Stay current with digital marketing trends, platform updates, and emerging technologies.</span></li>\n</ul>\n<p><span style=\"font-size: 12pt\">CRM Strategy &amp; Marketing Cloud Management</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Lead the global CRM strategy across customer lifecycle marketing, engagement, and retention.</span></li>\n<li><span style=\"font-size: 12pt\">Own the management and optimization of Salesforce Marketing Cloud.</span></li>\n<li><span style=\"font-size: 12pt\">Develop audience segmentation, automated journeys, personalization, and lifecycle campaigns.</span></li>\n<li><span style=\"font-size: 12pt\">Drive customer engagement initiatives through email, push notifications, and in-app communications.</span></li>\n<li><span style=\"font-size: 12pt\">Partner with product and data teams to improve customer insights, reporting, and campaign effectiveness.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Required Qualifications</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Minimum 10 years’ experience in digital marketing and CRM roles.</span></li>\n<li><span style=\"font-size: 12pt\">Hands-on experience managing CRM platforms, ideally Salesforce Marketing Cloud.</span></li>\n<li><span style=\"font-size: 12pt\">Proven experience leading website strategy and digital optimization initiatives.</span></li>\n<li><span style=\"font-size: 12pt\">Experience managing agencies, budgets, and cross-functional stakeholders.</span></li>\n<li><span style=\"font-size: 12pt\">Strong understanding of both B2B and B2C customer marketing strategies</span><br></li>\n<li><span style=\"font-size: 12pt\">Excellent communication and project management skills.</span></li>\n<li><span style=\"font-size: 12pt\">Strong analytical skills with experience using data to drive decision-making and performance improvement.</span></li>\n<li><span style=\"font-size: 12pt\">Familiarity with customer lifecycle marketing and marketing automation best practices.</span></li>\n<li><span style=\"font-size: 12pt\">Strong expertise in digital advertising strategy and campaign management.</span></li>\n<li><span style=\"font-size: 12pt\">Previous experience working within an app-based, SaaS, fintech, mobility, or technology business</span></li>\n<li><span style=\"font-size: 12pt\">Knowledge of mobile app acquisition and engagement strategies.</span></li>\n<li><span style=\"font-size: 12pt\">GA4 and Firebase experience</span></li>\n<li><span style=\"font-size: 12pt\">CMS knowledge using Webflow</span></li>\n<li><span style=\"font-size: 12pt\">Experience operating in international or global marketing environments</span>.</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">What We Offer</span></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">Compensation: </span>The expected salary range for this role is <span style=\"font-weight: bold\">£55,000 - <span style=\"font-weight: bold\">£65</span>,000 </span>. Final compensation will be based on factors such as experience, skills, qualifications, and internal equity.</span></p>\n<p><span style=\"font-weight: bold\">Private Healthcare:</span> Available to all permanent employees effective Day 1, with no waiting period as well as optional dental coverage.<br><span style=\"font-weight: bold\">Pension scheme:</span> All permanent employees get access to our pension scheme with 5% employer contribution<br><span style=\"font-weight: bold\">4x Life insurance: </span>All permanent employees are covered under our life insurance</p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">Career Growth &amp; Learning Support: </span>Opportunities for professional development, continuous learning, and career progression.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Working at PayByPhone</span></p>\n<p><span style=\"font-size: 12pt\">We operate in a world that’s constantly evolving — and change is something we embrace. Our values guide how we show up for one another and for our customers every day. In short, we:</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Make things happen</span></li>\n<li><span style=\"font-size: 12pt\">Stay curious</span></li>\n<li><span style=\"font-size: 12pt\">Work together</span></li>\n<li><span style=\"font-size: 12pt\">Have fun</span></li>\n<li><span style=\"font-size: 12pt\">See through our customers’ eyes</span></li>\n</ul>\n<p><span style=\"font-size: 12pt\"> </span></p>\n<p><span style=\"font-size: 12pt\">These principles shape how we collaborate, innovate, and deliver on our commitments.</span></p>\n<p><span style=\"font-size: 12pt\">We’re also committed to fostering a diverse and representative workforce and an inclusive environment where everyone is treated with respect and fairness. We do not tolerate discrimination or harassment in our workplace or throughout our hiring process. Our hiring decisions are grounded in business needs, role requirements, and individual qualifications — ensuring we reflect the talent and communities we serve.</span></p>\n<p><span style=\"font-size: 12pt\"> </span></p>\n<p><span style=\"font-size: 12pt\">PayByPhone is committed to providing accommodation throughout the recruitment process. If you require accommodation, please reach out to us at [email protected].</span></p>\n<p><br><span style=\"font-size: 12pt\">Want to see our values in action? Visit our <a href=\"https://www.instagram.com/paybyphone/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram</a> and <a href=\"https://www.linkedin.com/company/149407/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn</a>. Curious about the story behind our values? Head over to our <a href=\"https://www.paybyphone.com/about\" target=\"_blank\" rel=\"noopener noreferrer\">About Us</a> page to learn more.</span></p>\n<p><span style=\"font-size: 12pt\"> </span></p>\n<p><br></p>",
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