Director | ECommerce

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    "description_html": "<p>&nbsp;</p><p><strong>HELP BUILD A DIGITAL EXPERIENCE THAT DRIVES GROWTH, PERFORMANCE, AND LONG-TERM STRATEGIC GROWTH.</strong></p><p><br></p><p>POLYWOOD® is looking for a Director, E-Commerce who thrives in a performance-driven environment and enjoys work that blends digital strategy, financial ownership, customer experience, and cross-functional leadership. &nbsp;This role is perfect for someone who loves accountability, values measurable growth, and wants to lead a rapidly expanding direct-to-consumer channel that plays a critical role in our company’s future.</p><p><br></p><p><strong>What You’ll Do:</strong></p><p>• Own the E-Commerce P&amp;L including budgeting, forecasting, and accountability for revenue, margin, and operating expenses across the DTC channel.</p><p>• Define and execute the long-term digital strategy and roadmap aligned with company objectives and market opportunity.</p><p>• Direct overall site taxonomy, navigation, and user experience to maximize product discoverability and streamline the path-to-purchase.</p><p>• Establish and enforce best practices for online product lifecycle management including SKU enrichment, categorization, and data integrity.</p><p>• Lead site UX development by partnering with design, reviewing key customer flows, and participating in testing to ensure a frictionless shopping experience.</p><p>• Own the Conversion Rate Optimization (CRO) strategy including goal setting, resource allocation, and oversight of the testing roadmap across all funnels.</p><p>• Drive advanced personalization and recommendation engines (Dynamic Yield, Nosto, Bloomreach) to deliver individualized experiences at scale.</p><p>• Utilize advanced analytics tools (GA4, Looker Studio) to identify systemic friction points and define high-impact improvements.</p><p>• Direct planning and flawless execution of seasonal launches, sitewide promotions, and major product rollouts.</p><p>• Conduct QA/UAT to verify product data accuracy, SEO tagging, and technical functionality across desktop and mobile platforms.</p><p>• Partner with Creative, Product, Marketing, Finance, and Operations to align priorities and execute against a clear e-commerce roadmap.</p><p>&nbsp;---------------------------------------------------------------------&nbsp;</p><p><strong>What You Bring:</strong></p><p>• 8+ years of progressive E-Commerce leadership experience, with at least 3 years in a Director or Senior Manager capacity, preferably within a high-growth DTC brand.</p><p>• Proven track record of owning P&amp;L performance and successfully scaling a multi-million dollar e-commerce business.</p><p>• Exceptional leadership skills with experience building, coaching, and managing high-performing teams.</p><p>• Mastery of digital shopping behavior, advanced funnel optimization, and interpreting complex analytics to inform strategic investment decisions.</p><p>&nbsp;--------------------------------------------------------------------- &nbsp;</p><p><strong>Bonus Skills:</strong></p><p>• Experience implementing advanced personalization engines and testing platforms.</p><p>• Deep technical familiarity with e-commerce platforms, integrations, and digital optimization tools.</p><p>• Experience leading large-scale digital transformations or platform migrations.</p><p>&nbsp;--------------------------------------------------------------------- &nbsp;</p><p><strong>Why You’ll Love Working With Us:</strong></p><p>• Valued Contribution: You own and scale a critical revenue channel that directly impacts company growth.</p><p>• Strategic Influence: Shape the long-term digital roadmap and customer experience strategy.</p><p>• Cross-Functional Impact: Partner with leaders across Creative, Marketing, Finance, Product, and Operations.</p><p>• Purpose Driven Growth: Help build a sustainable brand that connects customers to products designed to last for generations.</p><p>&nbsp;--------------------------------------------------------------------- &nbsp;</p><p><a href=\"https://www.polywood.com/\"><u>About Us</u></a></p><p>At POLYWOOD®, we design and build outdoor furniture that brings people together and stands the test of time. &nbsp;We do this using sustainable materials like our genuine POLYWOOD® lumber made from recycled plastics. &nbsp;But the strength of our products starts with the strength of our people.</p><p>This role plays an important part in shaping the digital experience that connects customers to our brand. &nbsp;By blending financial ownership, strategic leadership, and customer-centric optimization, you help ensure our DTC channel supports long-term growth and innovation.</p><p><br></p><p><strong>Check out this video -</strong><a href=\"https://www.polywood.com/get-inspired/genuine-stories/polywood.html\"><u><strong> Genuine Polywood</strong></u></a></p><p><br></p><p><strong>If this sounds like the kind of impact you want to make, we’d love to meet you! &nbsp;Apply today!</strong></p><p><br></p><p>&nbsp;--------------------------------------------------------------------- &nbsp;</p><p>POLYWOOD is an equal opportunity employer. POLYWOOD evaluates qualified applicants without regard to characteristics protected by federal, state, or local laws.</p><p>&nbsp;--------------------------------------------------------------------- &nbsp;</p><p><br></p><p>E-Commerce strategy, DTC growth, P&amp;L ownership, conversion rate optimization, GA4 analytics, personalization engines, digital merchandising, UX leadership, multi-million dollar revenue scaling, cross-functional governance #ZR</p>",
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