Home › Companies › Hasbro › Sr. Program Manager, DTC Platform Performance
Sr. Program Manager, DTC Platform Performance
Hasbro · Renton, Washington, United States · Hybrid · Active · $126,600–$230,500 / year · Greenhouse
Job facts
| Field | Value |
|---|---|
| Company | Hasbro |
| Title | Sr. Program Manager, DTC Platform Performance |
| Normalized title | - |
| Department / team | HASBRO DIRECT |
| Location | Renton, WA, United States |
| Work model | Hybrid / Hybrid |
| Employment type | - |
| Salary | $126,600–$230,500 / year |
| Status | active |
| ATS provider | Greenhouse |
| Posted / first seen | 2026-05-22 / 2026-05-29 |
| Changed / last seen | 2026-06-06 / 2026-06-06 |
Related slices
| Page | What it contains | Open |
|---|---|---|
| Company jobs | Active postings from Hasbro. | Open |
| Company breakdowns | Role, location, ATS, and work model facets for this company. | Open |
| ATS provider jobs | Active postings observed through Greenhouse. | Open |
| Provider filtered search | The same provider as a filtered job collection. | Open |
| City jobs | Active postings in Renton. | Open |
| Department jobs | Active postings in HASBRO DIRECT. | Open |
| Work model jobs | Active Hybrid postings. | Open |
| Lifecycle events | Open, update, close, and reopen events for this posting. | Open |
| Original posting | Canonical source or apply URL captured from the ATS. | Open |
Linked records
| Company | Hasbro |
| Source | a7c4ef57-d79b-4132-aae6-331a06f5926b |
| ATS provider | Greenhouse |
Description
We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.
Hasbro’s Direct-to-Consumer (DTC) platform connects fans to our brands through Hasbro Pulse, Dungeons & Dragons Beyond, and future storefronts.
We are hiring a Sr. Program Manager, DTC Platform Performance to own how DTC platform performance is measured, understood, and reviewed across storefronts and customer experiences. This role operates at the platform level and serves as the central point of accountability for platform performance insights and operating rhythm. It enables decision making across Product, Engineering, Analytics, and business teams by providing a consistent, data-driven view of platform and customer performance.
You will define a clear view of platform health, lead the operating cadence (including Weekly Business Reviews), and translate performance and customer insights into actionable recommendations for product, experience, and operational improvements. This role ensures teams are aligned on what matters most, how performance is trending, and where to focus. This role is not aligned to any single brand or business unit and operates across the DTC ecosystem.
This is a hybrid role requiring three days a week in our Renton, WA office.
What You’ll Do
1. Own Platform Performance
Define and maintain the core metrics that reflect the health of the DTC platform, including conversion, engagement, retention, order quality, and customer satisfaction.
Ensure consistency in how performance is measured by aligning metric definitions, data sources, and reporting across teams.
Analyze performance trends, identify key drivers, and communicate risks and opportunities with clear business impact.
Evaluate performance across the end-to-end customer journey, identifying where platform or experience improvements can drive better outcomes.
2. Lead the Operating Rhythm
Own the Weekly Business Review (WBR) and related forums as the primary mechanism for reviewing DTC performance.
Structure discussions around insights, decisions, and actions to ensure meetings drive outcomes.
Provide clear visibility into performance trends, priorities, and tradeoffs for cross-functional teams and leadership.
Track actions and ensure follow-through to measurable results.
3. Lead Customer Insights
Define and evolve customer segmentation, identifying key cohorts, behaviors, and value drivers.
Synthesize behavioral data, customer feedback, and support signals into a clear view of the customer experience.
Identify and prioritize customer friction points and opportunities based on impact to performance.
4. Translate Insights into Direction
Turn performance and customer insights into clear, data-driven recommendations that inform product roadmap priorities, customer experience improvements, and operational focus areas.
Partner with Product, Engineering, Analytics, and Operations teams to ensure initiatives are tied to measurable outcomes.
Support planning and prioritization with structured analysis.
5. Drive Alignment
Align teams on shared definitions of success, priorities, and expected outcomes.
Create transparency into performance, dependencies, and tradeoffs across initiatives.
Support accountability through clear communication and consistent follow-up.
Minimum Qualifications
6+ years of experience in program management, business operations, or analytics-driven roles, with increasing scope and ownership
Demonstrated experience owning business or performance metrics and operating cadences (e.g., WBRs, MBRs)
Strong business judgment, with the ability to connect data to decisions and tradeoffs
Experience communicating insights and recommendations to senior stakeholders, including structuring clear, data-driven narratives
Strong analytical skills, including experience working with large datasets and using SQL and BI tools to explore and validate insights
Experience working cross-functionally with Product, Engineering, Analytics, and Operations teams
Ability to operate in ambiguous environments, define problems clearly, and structure data-driven approaches to solving them
Preferred Qualifications
Experience in Direct-to-Consumer or digital commerce environments
Experience with customer segmentation or lifecycle analysis
Familiarity with experimentation and performance measurement frameworks
Experience building or scaling business mechanisms such as performance reviews or reporting frameworks
Experience influencing product or business decisions through data and structured analysis
The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.
Pay Range $126,600 — $230,500 USD Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:
Health & Wellness
Time Off to Recharge
Financial Well-being
Life & Family Support
Volunteer and Community Initiatives
Learning & Development
Exclusive Perks
Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process.
Full job record
| Job ID | 82e7a9f302b57d2418a55bd10b049f69769fba50 |
| Org ID | 7051691f-557d-4096-b408-e493ecd11df9 |
| Source ID | a7c4ef57-d79b-4132-aae6-331a06f5926b |
| Board ID | a7c4ef57-d79b-4132-aae6-331a06f5926b |
| Provider | greenhouse |
| Provider Job Key | 4250536009 |
| Title | Sr. Program Manager, DTC Platform Performance |
| Normalized Title | — |
| Status | active |
| Active | yes |
| Location Text | Renton, Washington, United States |
| Department | HASBRO DIRECT |
| Team | — |
| Employment Type | — |
| Workplace Type | hybrid |
| Remote Policy | hybrid |
| Country | United States |
| Region | WA |
| City | Renton |
| Salary Raw | Pay Range $126,600 — $230,500 USD Employees may be eligible for annual and long-term incenti |
| Salary Min | 126,600 |
| Salary Max | 230,500 |
| Salary Currency | USD |
| Salary Period | year |
| Source URL | https://job-boards.greenhouse.io/hasbro/jobs/4250536009 |
| Apply URL | https://job-boards.greenhouse.io/hasbro/jobs/4250536009 |
| First Seen At | 2026-05-29 23:02:04Z |
| Last Seen At | 2026-06-06 07:34:45Z |
| Last Checked At | 2026-06-06 07:34:45Z |
| Last Changed At | 2026-06-06 07:34:45Z |
| Inactive At | — |
| Source Posted At | 2026-05-22 00:50:45Z |
| Source Updated At | 2026-06-05 12:36:11Z |
| Raw Payload Uri | s3://job-postings-prod-raw-590183727216/raw/provider=greenhouse/board=hasbro/date=2026-06-06/2026-06-06T07-34-44-400Z-4bd05e66c64dbf3f903f3188020c03a5cbc853ad216b84f3b83154e19b629b43.json |
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}Get this page with API
Rendered from the bluedoor Job Postings API. Reproduce it:
GET https://api.bluedoor.sh/job-postings/v1/jobs/82e7a9f302b57d2418a55bd10b049f69769fba50?include=descriptionJSONGET https://api.bluedoor.sh/job-postings/v1/orgs/7051691f-557d-4096-b408-e493ecd11df9JSONGET https://api.bluedoor.sh/job-postings/v1/sources/a7c4ef57-d79b-4132-aae6-331a06f5926bJSONGET https://api.bluedoor.sh/job-postings/v1/jobs/82e7a9f302b57d2418a55bd10b049f69769fba50/eventsJSON