Senior Growth & Performance Marketing Manager (m/f/d)

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{
  "id": "2578968",
  "name": "Senior Growth & Performance Marketing Manager (m/f/d)",
  "office": "Berlin",
  "keywords": [],
  "schedule": "full-time",
  "createdAt": "2026-03-27T13:03:54+00:00",
  "seniority": "experienced",
  "department": "Squad Marketing & Customer Success",
  "occupation": "general_and_other_marketing_and_product",
  "subcompany": null,
  "employmentType": "permanent",
  "jobDescriptions": [
    {
      "name": "Why we are looking for you",
      "value": "<span style=\"font-size:11pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">In this crucial position, you and your team will lay the foundation for PiNCAMP's continuing growth. You will play a decisive role in fulfilling our mission: to build the number one camping marketplace in Europe. You will report directly to our Director Demand & Conversion and lead a specialized team of marketing experts to take our customer acquisition to the next level.</span>"
    },
    {
      "name": "What you can expect",
      "value": "<ul style=\"margin-top:0px;margin-bottom:0px;\"><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">As part of the B2C Marketing & Conversion Tribe, you lead a Customer Acquisition team of SEO, Automation, and Inbound Marketing experts. </span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Your goal is the long-term optimization of advertising costs. Together with your team and key stakeholders, you develop a forward-looking acquisition strategy and define the roadmap for your domain.</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">You manage our Paid Marketing accounts with a focus on maximum automation.</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">You drive Partnership Marketing by steering affiliate agencies and directly managing major partnerships. You will further intensify the acquisition-side collaboration with our shareholders ADAC, ANWB, and TCS.</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">You break down silos between disciplines and work closely with the Retention team to optimize Customer Lifetime Value (CLV). You leverage interfaces with Product, BI & Data to deeply anchor automation, AI, and data-driven marketing within the organization.</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">You act as the primary lead for the B2B Tribe regarding the achievement of media traffic targets.</span></p></li></ul>"
    },
    {
      "name": "What you should bring",
      "value": "<ul style=\"margin-top:0px;margin-bottom:0px;\"><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">You have 6+ years of professional experience in digital marketing, specifically in Affiliate & Partnership Marketing. You have a proven track record of operationally managing large-scale ads accounts with 7-figure budgets.</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">You have some experience leading smaller teams.</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">You are technically proficient, understand web tracking, and have a clear vision of how automation and AI can take your field to the next level.</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">You can structure complex topics and present or discuss them fluently in both German and English.</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">You possess a \"can-do\" mentality, drive projects independently, and see ambitious goals as a personal motivator.</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:11pt;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Bonus: You speak Dutch at a native level? Even better! This will make collaborating with our ANWB colleagues in the Netherlands a regular highlight of your role.</span></p></li></ul>"
    },
    {
      "name": "What we offer",
      "value": "<ul style=\"border:0px solid;font-family:Inter, '-apple-system', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;\"><li style=\"border:0px solid;margin:0px;color:rgb(0,0,0);font-family:Arial, Helvetica, sans-serif;\">A good mix of agile start-up and grown professional structure</li><li style=\"border:0px solid;margin:0px;color:rgb(0,0,0);font-family:Arial, Helvetica, sans-serif;\">Regular feedback as well as internal and external training, e.g. at our PiNCAMP Academy</li><li style=\"border:0px solid;margin:0px;color:rgb(0,0,0);font-family:Arial, Helvetica, sans-serif;\">A steep learning curve with a lot of responsibility from day one, flat hierarchies, quick decisions, room for creative ideas and new impulses</li><li style=\"border:0px solid;margin:0px;color:rgb(0,0,0);font-family:Arial, Helvetica, sans-serif;\">Modern office in the heart of Berlin with excellent public transport connections and a rooftop terrace for fresh air and sun-bathing</li><li style=\"border:0px solid;margin:0px;color:rgb(0,0,0);font-family:Arial, Helvetica, sans-serif;\">An appreciative work culture and atmosphere in an international team</li><li style=\"border:0px solid;margin:0px;color:rgb(0,0,0);font-family:Arial, Helvetica, sans-serif;\">Flexible working hours, home office, working from abroad, hybrid working</li><li style=\"border:0px solid;margin:0px;color:rgb(0,0,0);font-family:Arial, Helvetica, sans-serif;\">Best hardware of your choice, modern tools</li><li style=\"border:0px solid;margin:0px;color:rgb(0,0,0);font-family:Arial, Helvetica, sans-serif;\">Health promotion, e.g. through subsidies for Urban Sports Club or ergonomic workstations, free fruit, vegetables and muesli</li><li style=\"border:0px solid;margin:0px;color:rgb(0,0,0);font-family:Arial, Helvetica, sans-serif;\">30 vacation days</li><li style=\"border:0px solid;margin:0px;color:rgb(0,0,0);font-family:Arial, Helvetica, sans-serif;\">A camper for your short trip or vacation</li><li style=\"border:0px solid;margin:0px;color:rgb(0,0,0);font-family:Arial, Helvetica, sans-serif;\">Regular company parties and events</li><li style=\"border:0px solid;margin:0px;color:rgb(0,0,0);font-family:Arial, Helvetica, sans-serif;\">Various employee discounts, e.g. Travel Industry Card</li></ul>"
    }
  ],
  "occupationCategory": "marketing_and_product",
  "recruitingCategory": "RecrPlan 3IVs HRxDep"
}