AGS Growth Marketing Manager

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    "description": "<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">About Affiliate Grand Slam</span></span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Affiliate Grand Slam (AGS) is the world's premier iGaming affiliate networking event, connecting top affiliates, operators, and industry leaders across the globe. As part of the SiGMA Group ecosystem, AGS delivers world-class conferences, exclusive networking experiences, and cutting-edge industry insights across six continents. With events in Malta, Cyprus, Dubai, Brazil, Manila, and beyond, AGS is dedicated to fostering collaboration, innovation, and growth within the fast-evolving iGaming and affiliate marketing landscape.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Position Summary</span></span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">We are seeking a strategic and results-driven AGS Growth Marketing Manager to drive attendance, engagement, and revenue growth for our events and conferences. This role requires someone who understands affiliate marketing principles and can apply that knowledge to build partnership-driven promotion strategies. The ideal candidate will be skilled at creating compelling event marketing campaigns, cultivating strategic partnerships, and leveraging performance-based marketing tactics to maximize event registration and attendance.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Key Responsibilities</span></span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt; font-weight: bold\">Event Marketing &amp; Promotion</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Develop and execute comprehensive marketing strategies to drive attendance and revenue for AGS events and conferences</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Create multi-channel promotional campaigns across email, social media, paid advertising, content marketing, and partnerships</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Build compelling event messaging, value propositions, and creative assets that drive registrations</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Manage event landing pages, registration funnels, and conversion optimization</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Coordinate with speakers, sponsors, and exhibitors to amplify event promotion</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt; font-weight: bold\">Partnership &amp; Affiliate-Style Promotion</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Apply affiliate marketing principles to identify, recruit, and activate promotional partners for event marketing</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Develop partnership programs with industry associations, media partners, influencers, and complementary organizations to expand event reach</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Create performance-based incentive structures (commission models, revenue sharing, referral programs) to motivate partners</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Provide partners with promotional materials, tracking links, and reporting to support their marketing efforts</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Track partner-driven registrations and revenue using UTM codes, promo codes, and attribution tools</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt; font-weight: bold\">Growth Strategy &amp; Audience Development</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Identify and target new audience segments to expand event attendance year-over-year</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Develop retention strategies to drive repeat attendance and build a loyal community</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Test and optimize new marketing channels and tactics to improve cost-per-registration</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Build email nurture campaigns to convert prospects into attendees and past attendees into advocates</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Leverage content marketing, SEO, and thought leadership to generate organic interest in events</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt; font-weight: bold\">Analytics &amp; Performance Measurement</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Track and analyze key metrics including registration conversions, attendance rates, cost-per-acquisition, and ROI by channel</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Use data insights to optimize campaign performance and inform budget allocation decisions</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Create dashboards and reports to track progress toward registration and revenue goals</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Conduct post-event analysis to identify successes, learnings, and opportunities for improvement</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt; font-weight: bold\">Cross-Functional Collaboration</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Partner with event operations, sales, and content teams to ensure cohesive event experience</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Collaborate with creative and design teams to produce high-quality promotional materials</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Work with sponsorship team to align sponsor benefits with marketing initiatives</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Present marketing plans and results to leadership and stakeholders</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Required Qualifications</span></span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">5+ years of experience in event marketing, growth marketing, or digital marketing roles</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Demonstrated understanding of affiliate marketing principles and performance-based marketing models</span></span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Proven track record of driving event registrations and revenue through multi-channel marketing campaigns</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Experience building and managing strategic partnerships for promotional purposes</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Strong analytical skills with experience using Google Analytics, marketing automation platforms, and event management software</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Proficiency in campaign tracking, attribution modeling, and ROI analysis</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Excellent project management skills with ability to juggle multiple events and deadlines</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Strong written and verbal communication skills</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Bachelor's degree in Marketing, Communications, Business, or related field preferred</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Preferred Qualifications</span></span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Direct experience marketing B2B conferences, trade shows, or industry events</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Background in affiliate marketing or partnership marketing programs</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Experience with event technology platforms</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Knowledge of the affiliate gaming and target audience</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Experience with marketing automation (HubSpot)</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Familiarity with paid advertising platforms (Google Ads, LinkedIn Ads, Facebook Ads)</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Track record of scaling event attendance year-over-year</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Key Competencies</span></span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Strategic thinking with tactical execution abilities</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Data-driven decision making and performance optimization</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Relationship building and partnership development</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Creative problem-solving and innovative thinking</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Strong organizational and time management skills</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Results-oriented mindset with focus on measurable outcomes</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Adaptability and ability to thrive in fast-paced environments</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Collaborative team player with strong leadership potential</span></li>\n</ul>",
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