ERS - Strategic Marketing Manager

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    "ShortDescriptionStr": "The Strategic Marketing Manager, Growth Program is responsible for developing comprehensive programs to identify and develop services that will drive growth over the next 3 – 5 years for ERS and HVM. This role is responsible for researching the market opportunity, identifying the target segments, developing the service offering, executing the marketing strategies needed to build awareness and capture sales opportunities, and collaborating with Sales and Operations to pursue these growth opportunities.  This role will also need to deliver against budget targets and measure and report on program KPIs. ",
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    "ExternalDescriptionStr": "<p style=\"margin-left:0in\"><span><b><u>POSITION SUMMARY</u></b></span></p>\n<p style=\"margin-left:0in\"><span>Th</span>e&nbsp;Strategic Marketing Manager&nbsp;is responsible for&nbsp;developing comprehensive programs&nbsp;that will drive measurable&nbsp;market&nbsp;growth&nbsp;for ERS and HVM.&nbsp;This role&nbsp;is responsible for&nbsp;identifying&nbsp;the&nbsp;appropriate segmentation&nbsp;and targets for growth,&nbsp;executing the marketing strategies needed to&nbsp;build awareness and capture&nbsp;sales opportunities,&nbsp;and collaborating with the&nbsp;Sales and Operations&nbsp;to&nbsp;pursue these growth opportunities.&nbsp; This role will also need to&nbsp;deliver&nbsp;against budget targets&nbsp;and&nbsp;measure&nbsp;and report on&nbsp;program&nbsp;KPIs.<span>&nbsp;</span></p>\n<p><span><b><u>RESPONSIBILITIES</u></b></span></p>\n<p style=\"margin-left:0in\"><span>​</span>​<span>The ideal candidate will&nbsp;</span>have a deep understanding of the marketing lifecycle from&nbsp;market&nbsp;analysis to planning to execution.&nbsp; This role&nbsp;demonstrates&nbsp;a collaborative approach between sales and marketing and&nbsp;is designed for&nbsp;an innovative self-starter.&nbsp; The key responsibilities of this role include:<span>&nbsp;</span></p>\n<ul>\n <li><span>Conduct</span>&nbsp;market and competitive&nbsp;research and analysis&nbsp;to&nbsp;establish&nbsp;marketing strategies and new growth opportunities&nbsp;</li>\n <li><span>​Develop</span>&nbsp;market segmentation and positioning for areas of&nbsp;focus&nbsp;</li>\n <li>​<span>Develop service offering</span>s&nbsp;to&nbsp;capture market opportunities&nbsp;</li>\n <li>​<span>Develop&nbsp;</span>and execute&nbsp;go-to-market plans&nbsp;that&nbsp;deliver&nbsp;against&nbsp;specified business results&nbsp;and revenue&nbsp;targets&nbsp;</li>\n <li>​<span>Develo</span>p&nbsp;marketing programs to generate sales and drive revenue&nbsp;growth&nbsp;</li>\n <li>​<span>Serve as subject matter expert of assigned program(s)</span>&nbsp;</li>\n <li>​<span>Execute marketing plans t</span>hat&nbsp;include events, public relations, social media, digital&nbsp;marketing&nbsp;and branding&nbsp;&nbsp;</li>\n <li>​<span>Establish and deliver against marketing program KPIs</span>&nbsp;</li>\n <li>​<span>Create regular reporting cadence for specific marketing performance</span>&nbsp;</li>\n <li>​<span>Conduct internal and external customer research to gain insights&nbsp;</span>for&nbsp;decision making&nbsp;</li>\n <li>​<span>Generate</span>&nbsp;relevant content for use in thought-leadership and promotional materials&nbsp;that advance the brand&nbsp;</li>\n <li>​<span>Serve</span>&nbsp;as subject matter expert (SME) for marketing and&nbsp;areas of responsibility&nbsp;&nbsp;</li>\n <li>​<span>Present at external events and internal training and meetings</span>&nbsp;</li>\n <li>​<span>Deliver sales enablement training and assets to support sales cycle</span>&nbsp;</li>\n <li>​<span>Engage with cross-functional teams including corporate marketing, legal, finance,&nbsp;</span>operations&nbsp;and sales&nbsp;</li>\n <li>​<span>Adhere to all company policies, procedures and business ethics codes and ensure that they are communicated and implemented within the team.</span>&nbsp;</li>\n <li>​<span>Perform o</span>ther duties as&nbsp;assigned and&nbsp;applicable&nbsp;</li>\n</ul>\n<p><span><b><u>REQUIREMENTS</u></b></span></p>\n<ul>\n <li><span>​​</span><span>Proficient with Microsoft Office suite</span>&nbsp;(ie.&nbsp;Excel [especially], PowerPoint, Access,&nbsp;Word, Outlook)&nbsp;</li>\n <li>​<span>Strong written</span>, project management,&nbsp;and presentation skills&nbsp;</li>\n <li>​<span>Strong communication</span>&nbsp;skills to all levels of the organization from peers to executive management&nbsp;</li>\n <li>​<span>Self-starter</span>&nbsp;</li>\n <li>​<span>B</span>ased&nbsp;in Westerville, OH&nbsp;</li>\n</ul>\n<p><span><b><u>TRAVEL TIME REQUIRED&nbsp;</u></b></span></p>\n<ul>\n <li><span>10%,</span></li>\n</ul>\n<p><span><b><u>EDUCATION&nbsp;</u></b></span></p>\n<ul>\n <li><span>Bachelor’s d</span>egree in Marketing,&nbsp;Strategy,&nbsp;or&nbsp;related field&nbsp;required&nbsp;--&nbsp;MBA preferred&nbsp;</li>\n <li><span>Broad&nbsp;</span>based&nbsp;understanding of marketing is essential.&nbsp; Knowledge of the electrical industry&nbsp;and&nbsp;power generation&nbsp;market&nbsp;is a plus.&nbsp;</li>\n <li><span>Digital marketing experience is a plus</span>&nbsp;</li>\n <li>​<span>Experience with&nbsp;</span>services marketing&nbsp;or product management&nbsp;</li>\n <li>​<span>Experience with&nbsp;</span>Pardot&nbsp;and&nbsp;Sharepoint&nbsp;is a plus&nbsp;</li>\n <li><span>10-15 years of experience</span> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;</li>\n</ul>\n<p><span><i>The successful candidate will embrace Vertiv’s Core Principals &amp; Behaviors to help execute our Strategic Priorities.&nbsp;&nbsp;</i></span></p>\n<p><span><i><b>OUR CORE PRINCIPALS:</b>&nbsp; Safety.&nbsp;Integrity.&nbsp; Respect.&nbsp; Teamwork.&nbsp;Diversity &amp; Inclusion.</i></span></p>\n<p><span><i><b>OUR STRATEGIC PRIORITIES</b></i></span></p>\n<ul>\n <li><span><i>Customer Focus</i></span></li>\n <li><span><i>Operational Excellence</i></span></li>\n <li><span><i>High-Performance Culture</i></span></li>\n <li><span><i>Innovation</i></span></li>\n <li><span><i>Financial Strength</i></span></li>\n</ul>\n<p><span><i><b>OUR BEHAVIORS</b></i></span></p>\n<ul>\n <li><span><i>Own It</i></span></li>\n <li><span><i>Act With Urgency</i></span></li>\n <li><span><i>Foster a Customer-First Mindset</i></span></li>\n <li><span><i>Think Big and Execute</i></span></li>\n <li><span><i>Lead by Example</i></span></li>\n <li><span><i>Drive Continuous Improvement</i></span></li>\n <li><span><i>Learn and Seek Out Development</i></span></li>\n</ul>\n<p><span><i>At Vertiv, we’re on a mission to empower the people that will power the future. From a simple swipe to life-changing medicines, from push notifications to generative AI. We design, manufacture, and service the products and solutions that keep the world connected. &nbsp;With $6.9 billion in revenue, a strong customer base and global reach spanning nearly 70 countries, we are uniquely positioned to deliver greater value to our customers and create new opportunities for our people.</i></span><span><i>&nbsp;</i></span></p>\n<p><span><i>Vertiv is an Equal Opportunity/Affirmative Action employer.</i></span><span> </span><span><i>We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to&nbsp;</i></span><a href=\"mailto:[email protected]\" target=\"_blank\" rel=\"nofollow\"><span><i>[email protected]</i></span></a><span><i>. If you are interested in applying or learning more about this role, please visit the company’s career page located on Vertiv.com/Careers</i></span></p>\n<p><span><i><b>Work Authorization</b></i></span></p>\n<p><span><i>No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.</i></span></p>\n<p>&nbsp;</p>",
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