CRM Audience Specialist US

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    "description": "<h2>What you'll bring to the team</h2>\n<p></p>\n<p> </p>\n<p>We are looking for a motivated and detail-oriented CRM Audience Specialist US to identify relevant and well-targeted first-party data segments for Merlin Entertainments. This role will be collaborating closely with the regional CRM team, Performance Marketing team, Direct Sales/Ecommerce team and relevant digital agencies to build and deliver first-party data segments to increase paid media return, drive lower CPAs, build customer engagement, retention and conversion.</p>\n<h2>Qualifications & Experience</h2>\n<p><strong>Key Responsibilities:</strong></p>\n<ul>\n <li>Partner with CRM managers to ensure accurate, timely and effective delivery of all audience segments across campaigns.  </li>\n <li>Validate audience counts, monitor segmentation accuracy, and troubleshoot mismatches across Salesforce and ticketing dashboards.  </li>\n <li>Build and manage customer audiences in Salesforce Marketing Cloud using DEselect, SQL queries and advanced custom filters.  </li>\n <li>Maintain clear documentation, enforce naming conventions and develop reusable audience templates to ensure consistency and efficiency.  </li>\n <li>Lead process improvements and implement best practices in audience management to drive scale and performance  </li>\n <li>Own specialized segments, annual pass holders, general admission, dormant users, hand raisers and provides strategic insights to guide campaign strategy  </li>\n <li>Support ad hoc audience and data requests and deliver actionable insights  </li>\n <li>Build and deliver IPD reports, leveraging data to inform paid media and optimized targeting strategies. </li>\n</ul>\n<p><strong>Qualifications and Experience:</strong></p>\n<ul>\n <li><p>2–4 years of experience in database and segment management.</p></li>\n <li><p>Proficient with CRM platforms (e.g., Salesforce Marketing Cloud, HubSpot, or similar) and a strong understanding of customer data and performance tracking.</p></li>\n <li><p>Strong analytical skills with the ability to interpret data and translate it into actionable insights.</p></li>\n <li><p>Detail-oriented, highly organized, and possesses excellent communication skills.</p></li>\n <li><p>A deep understanding of customer behavior and lifecycle marketing, paired with a passion for improving customer experience and engagement.</p></li>\n <li><p>Experience working within the leisure, travel, or entertainment sectors is highly desirable.</p></li>\n</ul>\n<p> </p>\n<h2>Benefits</h2>\n<ul>\n <li>Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.Paid Time Off (PTO).</li>\n <li>Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.</li>\n <li>Recognition Programs and Rewards.</li>\n <li>401(k) Program: Save for the future with company matching contributions.</li>\n <li>Tuition Reimbursement Programs: Get support for further education and career growth.</li>\n <li>Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!</li>\n</ul>\n<p> </p>\n<p></p>\n<h2>Pay Range</h2>Competitive",
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