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Product Marketing Lead, Spend (Hybrid Based in NYC)
Rippling · New York, NY, United States · Hybrid · Active · $153,000–$255,000 / year · Rippling ATS
Job facts
| Field | Value |
|---|---|
| Company | Rippling |
| Title | Product Marketing Lead, Spend (Hybrid Based in NYC) |
| Normalized title | - |
| Department / team | Product GTM |
| Location | New York, NY, United States |
| Work model | Hybrid / Hybrid |
| Employment type | Full Time |
| Salary | $153,000–$255,000 / year |
| Status | active |
| ATS provider | Rippling ATS |
| Posted / first seen | 2025-12-01 / 2026-05-29 |
| Changed / last seen | 2026-05-29 / 2026-06-18 |
Related slices
| Page | What it contains | Open |
|---|---|---|
| Company jobs | Active postings from Rippling. | Open |
| Company breakdowns | Role, location, ATS, and work model facets for this company. | Open |
| ATS provider jobs | Active postings observed through Rippling ATS. | Open |
| Provider filtered search | The same provider as a filtered job collection. | Open |
| City jobs | Active postings in New York. | Open |
| Department jobs | Active postings in Product GTM. | Open |
| Work model jobs | Active Hybrid postings. | Open |
| Lifecycle events | Open, update, close, and reopen events for this posting. | Open |
| Original posting | Canonical source or apply URL captured from the ATS. | Open |
Linked records
| Company | Rippling |
| Source | 02062ba4-35e8-43e7-964f-b1ad299a2912 |
| ATS provider | Rippling ATS |
Description
company
You will be based in our NYC office and will be required to be in office 3x/week.
About Rippling Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.
Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.
Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.
We prioritize candidate safety. Please be aware that all official communication will only be sent from @ Rippling.com addresses.
role
About the role
Rippling Spend is the first all-in-one spend management platform that brings payroll, corporate cards, expense management, travel, bill payments, procurement, and more into a single system. It gives companies complete control over every dollar spent - without having to lift a finger.
As the Product Marketing Lead for Rippling Spend, you’ll own the positioning, messaging, and sales enablement for every current and upcoming product (5+ SKUs and growing) as you help scale ARR across the United States, Canada, and Europe.
This is a high-ownership, 0 → 1 builder role - ideal for someone who thrives in ambiguity, acts with urgency, and wants to build high-impact programs from the ground up.
What you will do Define the positioning and messaging for every Spend product
Develop and refine messaging and positioning tailored to a new customer audience, simplifying complex value propositions into clear, concise, and compelling narratives that resonate. Build high-impact GTM collateral
Create high-quality content across GTM channels—direct mail, email, ads, webinars, sales decks, and more—supporting campaigns across all customer segments with distinct, sharp narratives. Partner with Growth on campaign strategy and optimization
Work closely with the Growth Marketing Lead to ensure campaign messaging is tested, iterated, and optimized based on performance data and qualitative feedback. Align GTM teams around consistent narratives
Collaborate cross-functionally with Growth Marketing, BizOps, Sales, and SDR teams to ensure messaging is consistent, actionable, and tied to measurable impact. Equip Sales with best-in-class enablement
Maintain a library of up-to-date materials (one-pagers, talk tracks, email templates, ad copy, pitch decks, etc.) that make it easy for Sales and SDRs to pitch, differentiate, and close. Create tight feedback loops with sales and product
Establish feedback mechanisms with GTM teams to continuously refine content and positioning based on customer conversations, objections, and campaign performance. What you will need 8+ years of experience in product marketing, content marketing, or a related role, ideally in B2B SaaS or a similarly dynamic environment Proven experience in 0 → 1 environments – you’ve launched and scaled new GTM motions, products, or marketing programs from scratch Demonstrated ability to craft compelling messaging and content across a range of channels (sales decks, ads, emails, etc.). Strong copywriting and storytelling skills, with an ability to shift tone and style across formats Comfort working in ambiguous and fast-changing environments, with competing priorities and evolving requirements Proven ability to partner cross-functionally with marketing, sales, product, and ops teams to align on strategy and drive continued execution. Strong organizational skills to manage multiple projects and deliverables simultaneously Bonus: experience in cross-sell motions, downmarket marketing, and/or partnership-driven GTM strategies; Experience simplifying complex products and value propositions for non-technical audiences.
Additional Information Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [email protected]
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.
This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here .
A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.
Full job record
| Job ID | 810793d6bd357fb49349687d058ead227b6d7e5d |
| Org ID | 95955af6-63d9-4202-8015-38114b0c4352 |
| Source ID | 02062ba4-35e8-43e7-964f-b1ad299a2912 |
| Board ID | 02062ba4-35e8-43e7-964f-b1ad299a2912 |
| Provider | rippling |
| Provider Job Key | 3139c0fd-7dd0-4e0d-b7ec-e2129014905a |
| Title | Product Marketing Lead, Spend (Hybrid Based in NYC) |
| Normalized Title | — |
| Status | active |
| Active | yes |
| Location Text | New York, NY, United States |
| Department | Product GTM |
| Team | — |
| Employment Type | full_time |
| Workplace Type | hybrid |
| Remote Policy | hybrid |
| Country | United States |
| Region | NY |
| City | New York |
| Salary Raw | USD 153000-255000 YEAR |
| Salary Min | 153,000 |
| Salary Max | 255,000 |
| Salary Currency | USD |
| Salary Period | year |
| Source URL | https://ats.rippling.com/rippling/jobs/3139c0fd-7dd0-4e0d-b7ec-e2129014905a |
| Apply URL | https://ats.rippling.com/rippling/jobs/3139c0fd-7dd0-4e0d-b7ec-e2129014905a |
| First Seen At | 2026-05-29 07:06:04Z |
| Last Seen At | 2026-06-18 09:23:40Z |
| Last Checked At | 2026-06-18 09:23:40Z |
| Last Changed At | 2026-05-29 07:06:04Z |
| Inactive At | — |
| Source Posted At | 2025-12-01 22:37:38Z |
| Source Updated At | — |
| Raw Payload Uri | s3://job-postings-prod-raw-590183727216/raw/provider=rippling/board=rippling/date=2026-06-18/2026-06-18T09-22-58-771Z-55e92fa771a4c5faa58ab4d9d102d21b623607914d7e4acf63ca36ce10e7603c.json |
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"role": "<meta><h2 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">About the role</strong></b></h2><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Rippling Spend is the first all-in-one spend management platform that brings payroll, corporate cards, expense management, travel, bill payments, procurement, and more into a single system. It gives companies complete control over every dollar spent - without having to lift a finger.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">As the Product Marketing Lead for Rippling Spend, you’ll own the positioning, messaging, and sales enablement for every current and upcoming product (5+ SKUs and growing) as you help scale ARR across the United States, Canada, and Europe.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">This is a high-ownership, 0 → 1 builder role - ideal for someone who thrives in ambiguity, acts with urgency, and wants to build high-impact programs from the ground up.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><h2 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">What you will do</strong></b></h2><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(41,42,46);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><b><strong style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Define the positioning and messaging for every Spend product</strong></b><br><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Develop and refine messaging and positioning tailored to a new customer audience, simplifying complex value propositions into clear, concise, and compelling narratives that resonate.</span></li><li style=\"color:rgb(41,42,46);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><b><strong style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Build high-impact GTM collateral</strong></b><br><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Create high-quality content across GTM channels—direct mail, email, ads, webinars, sales decks, and more—supporting campaigns across all customer segments with distinct, sharp narratives.</span></li><li style=\"color:rgb(41,42,46);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><b><strong style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Partner with Growth on campaign strategy and optimization</strong></b><br><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Work closely with the Growth Marketing Lead to ensure campaign messaging is tested, iterated, and optimized based on performance data and qualitative feedback.</span></li><li style=\"color:rgb(41,42,46);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><b><strong style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Align GTM teams around consistent narratives</strong></b><br><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Collaborate cross-functionally with Growth Marketing, BizOps, Sales, and SDR teams to ensure messaging is consistent, actionable, and tied to measurable impact.</span></li><li style=\"color:rgb(41,42,46);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><b><strong style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Equip Sales with best-in-class enablement</strong></b><br><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Maintain a library of up-to-date materials (one-pagers, talk tracks, email templates, ad copy, pitch decks, etc.) that make it easy for Sales and SDRs to pitch, differentiate, and close.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><b><strong style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Create tight feedback loops with sales and product</strong></b><br><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Establish feedback mechanisms with GTM teams to continuously refine content and positioning based on customer conversations, objections, and campaign performance.</span></li></ul><h2 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"white-space:pre-wrap;\">What you will need</strong></b></h2><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(41,42,46);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(41,42,46);font-size:11pt;white-space:pre-wrap;\">8+ years of experience in product marketing, content marketing, or a related role, ideally in B2B SaaS or a similarly dynamic environment</span></li><li style=\"color:rgb(41,42,46);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(41,42,46);font-size:11pt;white-space:pre-wrap;\">Proven experience in 0 → 1 environments – you’ve launched and scaled new GTM motions, products, or marketing programs from scratch</span></li><li style=\"color:rgb(41,42,46);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(41,42,46);font-size:11pt;white-space:pre-wrap;\">Demonstrated ability to craft compelling messaging and content across a range of channels (sales decks, ads, emails, etc.). Strong copywriting and storytelling skills, with an ability to shift tone and style across formats</span></li><li style=\"color:rgb(41,42,46);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(41,42,46);font-size:11pt;white-space:pre-wrap;\">Comfort working in ambiguous and fast-changing environments, with competing priorities and evolving requirements</span></li><li style=\"color:rgb(41,42,46);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(41,42,46);font-size:11pt;white-space:pre-wrap;\">Proven ability to partner cross-functionally with marketing, sales, product, and ops teams to align on strategy and drive continued execution. Strong organizational skills to manage multiple projects and deliverables simultaneously</span></li><li style=\"color:rgb(41,42,46);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(41,42,46);font-size:11pt;white-space:pre-wrap;\">Bonus: experience in cross-sell motions, downmarket marketing, and/or partnership-driven GTM strategies; Experience simplifying complex products and value propositions for non-technical audiences.</span></li></ul><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><h2 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"font-size:15pt;white-space:pre-wrap;\">Additional Information</strong></b></h2><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [email protected]</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location </span><a href=\"https://www.rippling.com/pay-transparency\" target=\"_blank\" class=\"css-173makr-linkStyle\" style=\"color:rgb(30,74,169);cursor:pointer;\"><span style=\"white-space:pre-wrap;\">here</span></a><span style=\"white-space:pre-wrap;\">.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.</span></p>",
"company": "<meta><h2 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:14pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><u><i><b><strong style=\"font-size:14pt;text-decoration:underline;font-style:italic;white-space:pre-wrap;\">You will be based in our NYC office and will be required to be in office 3x/week.</strong></b></i></u></h2><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><h2 style=\"font-family:"Basel Grotesk",Arial,sans-serif;line-height:1.6;font-size:15pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"font-size:15pt;white-space:pre-wrap;\">About Rippling</strong></b></h2><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Based in San Francisco, CA, </span><a href=\"https://www.rippling.com/careers#:~:text=GLOBAL%20EMPLOYEES-,%241.4B%2B,-RAISED%20TO%20DATE\" target=\"_blank\" class=\"css-173makr-linkStyle\" style=\"color:rgb(30,74,169);cursor:pointer;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Rippling has raised $1.4B+</span></a><span style=\"font-size:11pt;white-space:pre-wrap;\"> from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">We prioritize candidate safety. Please be aware that all official communication will only be sent from @</span><a href=\"http://www.Rippling.com\" target=\"_blank\" class=\"css-173makr-linkStyle\" style=\"color:rgb(30,74,169);cursor:pointer;\"><span style=\"font-size:11pt;white-space:pre-wrap;\">Rippling.com</span></a><span style=\"font-size:11pt;white-space:pre-wrap;\"> addresses.</span></p>"
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