Revenue Marketing Manager

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    "description": "<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">The Revenue Marketing Manager owns Future Energy’s client and prospect engagement engine. This role is accountable for activating, nurturing, and monetizing our existing CRM database of 25,000+ contacts and 500+ CME Pro clients through disciplined campaigns, lifecycle marketing, and sales enablement. Reporting directly to the COO, this role requires a “get your hands dirty” individual - someone who creates the plan, works the plan, measures results, and continuously improves the plan for pipeline expansion, upsell, and retention.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\"><br></span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt; font-weight: bold\">Responsibility #1- Client &amp; Lifecycle Marketing</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">·        Owns engagement, retention, and expansion marketing for 500+ CME Pro clients.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">·        Designs and executes monthly client campaigns (education, upsell, cross-sell, adoption)</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">·        Builds segmented journeys for dealers, hospitality, healthcare, and other prospect segments.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">·        Partners with Client Success and Sales to drive adoption of CME Pro features and add-on services.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">·        Treats Zoho CRM as a revenue engine—not a database.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\"> </span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt; font-weight: bold\">Responsibility #2- Strategy &amp; Planning</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">·        Develops and implements marketing strategies that align with business goals and growth objectives.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">·        Conducts market research to identify trends, customer needs, and competitor activities.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">·        Defines target audiences and creates buyer personas.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">·        Sets marketing budgets and measures ROI to optimize spend.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt; font-weight: bold\">Responsibility #3- Brand Management</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">·        Oversees brand messaging, positioning, and consistency across all channels.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">·        Ensures brand guidelines are followed in all marketing materials.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">·        Efficiently manages the creative support provided by outside marketing agency.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">·        Coordinates with social media resource to maintain consistent messaging and execution.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt; font-weight: bold\">Responsibility #3- Campaign Execution &amp; Lead Generation</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">·        Plans and executes multi-channel marketing campaigns including digital, email, social media, events, &amp; print.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">·        Manages content creation efforts including blogs, videos, advertisements, and sales collateral.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">·        Owns CRM strategy, segmentation, hygiene, and campaign execution across 25,000+ contacts.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">·        Builds dashboards tying campaigns to pipeline, expansion revenue, and retention.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">·        Ensures every campaign has a hypothesis, KPI, and post-mortem</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">·        Designs, Tests and Manages paid advertising campaigns on platforms such as Google Ads and social media.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\"> </span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt; font-weight: bold\">Responsibility #4- Digital Marketing &amp; Vendor Management</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">·        Oversees website performance optimization (SEO, UX, CRO).</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">·        Tracks and analyzes marketing metrics, using data-driven insights to refine strategies.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">·        Leads and holds external partners accountable to revenue-linked outcomes.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">·        Serves as a player/coach with a hands-on approach while effectively managing outsourced resources.</span></p>\n<p> <span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt; font-weight: bold\">Position Requirements:</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Bachelor’s degree in marketing, business, or a related field preferred.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">·        </span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">5+ years of marketing experience preferred, with at least 3 years focused on demand generation and campaign execution.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">·        Proven track record of owning and executing marketing projects with quantifiable ROI.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">·        </span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Experience managing marketing agencies and external creative resources.</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">·        </span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt\">Proficiency with Zoho CRM, Zoho Campaigns, Google Ads, social media advertising platforms, and marketing analytics tools.</span></p>",
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