Specialist Field Marketing - Bethesda, MD

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    "ExternalDescriptionStr": "<p><span style=\"font-family: Aptos, sans-serif;\"><strong>Field Marketing Specialist, Mid Atlantic</strong></span></p><p><span style=\"font-family: Aptos, sans-serif;\"><strong>Coldwell Banker Realty</strong></span></p><p>&nbsp;</p><p><span style=\"font-family: Aptos, sans-serif;\">Coldwell Banker Realty is seeking a dedicated and people-oriented Field Marketing Specialist to support real estate agents across the Mid-Atlantic region, specifically, Washington DC, Bethesda, and Annapolis areas.</span></p><p>&nbsp;</p><p><span style=\"font-family: Aptos, sans-serif;\">This is a highly visible, relationship-driven role for someone who thrives at the intersection of <strong>marketing, technology, and business strategy</strong>.</span></p><p>&nbsp;</p><p><span style=\"font-family: Aptos, sans-serif;\">You will partner directly with agents and branch leadership to help grow the agents business by translating complex marketing tools, platforms, and tech/AI-driven capabilities into simple, actionable strategies. Your ability to communicate clearly, think strategically, and execute quickly will directly impact agent performance and market share.</span></p><p><span style=\"font-family: Aptos, sans-serif;\">This role blends field marketing, one-on-one consultations, community engagement, and strategic planning, while helping bring Coldwell Banker Realty’s value proposition to life: Production, Coaching, Wealth, and Culture.</span></p><p><span style=\"font-family: Aptos, sans-serif;\">If you are organized, enthusiastic about marketing, and passionate about helping others succeed, this is an opportunity to build a meaningful career with real impact.</span></p><p>&nbsp;</p><p><span style=\"font-family: Aptos, sans-serif;\"><strong>What You’ll Do</strong></span></p><p><span style=\"font-family: Aptos, sans-serif;\"><strong>Advisor to Agents</strong></span></p><ul style=\"padding-left: 48px;\"><li><span style=\"font-family: Aptos, sans-serif;\">Serve as a trusted marketing partner to agents and work&nbsp;<span> </span>branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Conduct an annual review of agents’ “digital scorecard” to measure their online presence and identify opportunities for improvement</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Break down complex marketing and technology concepts into clear, simple actions agents can implement immediately</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Lead group sessions and one-on-one consultations to guide personal marketing strategy</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Partner with top-producing agents to align marketing with business goals</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Maintain strong in-office presence to support engagement</span></li></ul><p>&nbsp;</p><p><span style=\"font-family: Aptos, sans-serif;\"><strong>Technology and Marketing Translator</strong></span></p><ul style=\"padding-left: 48px;\"><li><span style=\"font-family: Aptos, sans-serif;\">Help agents understand and adopt marketing technology, including social media, AI tools, and digital platforms</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Turn new tools and capabilities into practical, easy-to-use workflows</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Drive awareness and usage of Coldwell Banker Realty’s marketing ecosystem</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Prepare a monthly calendar of educational and workshop opportunities and promote/present marketing workshops in-office and online on multiple marketing-related topics</span></li></ul><p>&nbsp;</p><p><span style=\"font-family: Aptos, sans-serif;\"><strong>Strategic Market&nbsp;</strong><span><strong> </strong></span><strong>Support</strong></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-family: Aptos, sans-serif;\">Execute localized marketing strategies that drive agent growth and market share</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Track performance and communicate insights to Field Marketing manager&nbsp;</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Support multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events</span></li></ul><p>&nbsp;</p><p><span style=\"font-family: Aptos, sans-serif;\"><strong>Regional Collaboration &amp; Compliance</strong></span></p><ul style=\"padding-left: 48px;\"><li><span style=\"font-family: Aptos, sans-serif;\">Attend and participate in regional marketing meetings and/or training sessions</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Communicate regularly with the Field Marketing Manager and branch managers on key initiatives, challenges</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Stay on top of quality issues, rules, industry regulations, and protocols related to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards</span></li></ul><p>&nbsp;</p><p><span style=\"font-family: Aptos, sans-serif;\"><strong>What Makes This Role Exciting</strong></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-family: Aptos, sans-serif;\">Direct impact on agent success and business growth</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Hands-on experience with AI, digital marketing, and emerging technology</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Opportunity to develop both strategic and executional skill sets early in your career</span></li></ul><p>&nbsp;</p><p><span style=\"font-family: Aptos, sans-serif;\"><strong>Who You Are</strong></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-family: Aptos, sans-serif;\">A strong communicator who can simplify complex ideas</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Naturally curious about marketing, technology, and business growth</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Comfortable presenting to large audiences</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Organized, proactive, and able to manage multiple priorities</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Energized by being in the field and working directly with people</span></li></ul><p>&nbsp;</p><p><span style=\"font-family: Aptos, sans-serif;\"><span style=\"font-size: 12pt;\"><strong>Qualifications</strong></span></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-family: Aptos, sans-serif;\">3+ years of experience in marketing, communications, or a related field</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Strong presentation, writing, and communication skills</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Ability to quickly learn and explain new technology platforms and tools</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Familiarity with social media marketing and digital content</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Experience managing multiple projects and deadlines</span></li></ul><p>&nbsp;</p><p><span style=\"font-family: Aptos, sans-serif;\"><strong>Nice to Have</strong></span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-family: Aptos, sans-serif;\">Exposure to real estate applications and an understanding of how they support marketing and productivity</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Experience working in real estate or a field-based environment</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Understanding of personal branding and lead generation strategies</span></li><li><span style=\"font-family: Aptos, sans-serif;\">Prior CRM integration experience</span></li></ul><p>&nbsp;</p><p><span style=\"font-family: Aptos, sans-serif;\"><strong>Travel Requirements</strong></span></p><ul style=\"padding-left: 48px;\"><li><span style=\"font-family: Aptos, sans-serif;\">Weekly local travel to multiple assigned offices throughout Mid-Atlantic, including Washington DC, Bethesda, Crofton and Annapolis.&nbsp;</span></li><li><span style=\"font-family: Aptos, sans-serif;\">This role is in office 5 days a week</span></li></ul><p>&nbsp;</p>",
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