Marketing and Social Media Coordinator

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    "description": "<p><span style=\"color: rgb(0, 0, 0)\"><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Citra (citra.build) </span><span style=\"font-family: Arial, sans-serif\">is a rapidly growing innovative company of </span><span style=\"font-family: Arial, sans-serif; font-weight: bold\">talented architects, engineers, contractors and developers</span><span style=\"font-family: Arial, sans-serif\"> based in Century City, Cape Town. </span></span></span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0)\"><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif\"><span style=\"font-size: 12pt\">Citra develops, designs, and builds homes and estates with its own patent protected ground-breaking <span style=\"font-weight: bold\">Citra Building Technology. </span></span></span></span></span><span style=\"color: rgb(0, 0, 0)\"><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif\"><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">Our vision is to significantly alleviate the global housing shortage by becoming a trusted international brand known for beautiful, high-quality, and affordable homes.</span></span></span></span></span><span style=\"font-size: 12pt\"><br></span><span style=\"color: rgb(0, 0, 0)\"><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif\"><br></span></span></span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">At Citra you will experience a dynamic, fast-paced and inspiring environment. </span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\"><span style=\"color: rgb(27, 28, 29); font-size: 12pt\">Citra is seeking a detail-orientated, energetic and creative <span style=\"font-weight: bold\">Marketing Coordinator</span> to join our growing team. </span></span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Position: Marketing and Social Media Coordinator</span></p>\n<p><span style=\"font-size: 12pt\">Company: <span style=\"font-weight: bold\">Citra</span></span></p>\n<p><span style=\"font-size: 12pt\">Location: <span style=\"font-weight: bold\">Cape Town, South Africa (In-Office)</span></span></p>\n<p><span style=\"font-size: 12pt\">Reports to: <span style=\"font-weight: bold\">Head of Marketing and Communications</span></span></p>\n<p><span style=\"font-size: 12pt\">Scope: <span style=\"font-weight: bold\">South Africa and USA</span></span></p>\n<p><br></p>\n<p><span style=\"color: rgb(27, 28, 29); font-size: 12pt; font-weight: bold\">Job Summary</span></p>\n<p><span style=\"color: rgb(27, 28, 29); font-size: 12pt\">The ideal candidate will be passionate about marketing, social media and digital communications. You will be responsible for executing our social media strategy and supporting the marketing department's initiatives across our sub-brands (e.g. CentralBlue, Oak Village). This role is crucial for building our brand’s marketing presence and engaging with our community to tell the story of our patented sustainable building technology.</span><br></p>\n<p><br><br></p>\n<p><span style=\"color: rgb(27, 28, 29); font-size: 12pt; font-weight: bold\">Key Responsibilities</span></p>\n<ul>\n<li><span style=\"color: rgb(27, 28, 29); font-size: 12pt; font-weight: bold\">Social Media Execution:</span><span style=\"color: rgb(27, 28, 29); font-size: 12pt\"> Execute the day-to-day social media strategy by creating, scheduling, and publishing engaging content across platforms like LinkedIn, Instagram, Facebook and TikTok.</span></li>\n<li><span style=\"color: rgb(27, 28, 29); font-size: 12pt; font-weight: bold\">Community Management:</span><span style=\"color: rgb(27, 28, 29); font-size: 12pt\"> Monitor all social media and digital channels, respond to comments and messages in a timely manner, and foster a positive and interactive community.</span></li>\n<li><span style=\"color: rgb(27, 28, 29); font-size: 12pt; font-weight: bold\">Content Creation:</span><span style=\"color: rgb(27, 28, 29); font-size: 12pt\"> Assist in creating compelling visual and written content, including project updates, behind-the-scenes footage, and posts that highlight our sustainable technology.</span></li>\n<li><span style=\"color: rgb(27, 28, 29); font-size: 12pt; font-weight: bold\">Marketing Support:</span><span style=\"color: rgb(27, 28, 29); font-size: 12pt\"> Support the marketing team in developing and distributing marketing materials such as brochures, presentations, and newsletters.</span></li>\n<li><span style=\"color: rgb(27, 28, 29); font-size: 12pt; font-weight: bold\">Event Coordination:</span><span style=\"color: rgb(27, 28, 29); font-size: 12pt\"> Assist in the planning and coordination of marketing events, both physical (trade shows, launches) and digital (webinars). </span></li>\n<li><span style=\"color: rgb(27, 28, 29); font-size: 12pt; font-weight: bold\">Performance Tracking:</span><span style=\"color: rgb(27, 28, 29); font-size: 12pt\"> Track and compile reports on social media engagement, website traffic, and campaign performance using analytics tools.</span></li>\n<li><span style=\"color: rgb(27, 28, 29); font-size: 12pt; font-weight: bold\">Market Research:</span><span style=\"color: rgb(27, 28, 29); font-size: 12pt\"> Conduct basic research on industry trends, competitor activities, and relevant news to help inform content strategy.</span></li>\n<li><span style=\"color: rgb(27, 28, 29); font-size: 12pt; font-weight: bold\">Administrative Support:</span><span style=\"color: rgb(27, 28, 29); font-size: 12pt\"> Manage project timelines (using project management tools like Jira and Float), organize digital assets, and support provide general administrative support to the marketing department.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"color: rgb(27, 28, 29); font-size: 12pt; font-weight: bold\">Qualifications and Experience</span></p>\n<ul>\n<li><span style=\"color: rgb(27, 28, 29); font-size: 12pt\">A Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.</span></li>\n<li><span style=\"color: rgb(27, 28, 29); font-size: 12pt\">2-3 years of professional experience in social media management or a marketing coordinator role.</span></li>\n<li><span style=\"color: rgb(27, 28, 29); font-size: 12pt\">A strong, practical understanding of major social media platforms and their respective audiences.</span></li>\n<li><span style=\"color: rgb(27, 28, 29); font-size: 12pt\">Excellent copywriting, editing, and verbal communication skills with high attention to detail.</span></li>\n<li><span style=\"color: rgb(27, 28, 29); font-size: 12pt\">Experience with social media management and analytics tools (e.g., Hootsuite, Metricool, Google Analytics).</span></li>\n<li><span style=\"color: rgb(27, 28, 29); font-size: 12pt\">Basic knowledge of graphic design tools (e.g., Canva) is a plus.</span></li>\n<li><span style=\"color: rgb(27, 28, 29); font-size: 12pt\">Highly organized, with an ability to manage multiple projects and meet deadlines.</span></li>\n<li><span style=\"color: rgb(27, 28, 29); font-size: 12pt\">A genuine interest in construction, property development, and sustainability.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"color: rgb(27, 28, 29); font-size: 12pt; font-weight: bold\">Personal Attributes</span></p>\n<ul>\n<li><span style=\"color: rgb(27, 28, 29); font-size: 12pt\">A proactive and enthusiastic team player.</span></li>\n<li><span style=\"color: rgb(27, 28, 29); font-size: 12pt\">Creative, with a good eye for visual aesthetics and storytelling.</span></li>\n<li><span style=\"color: rgb(27, 28, 29); font-size: 12pt\">Adaptable and eager to learn in a fast-paced environment.</span></li>\n<li><span style=\"color: rgb(27, 28, 29); font-size: 12pt\">Strong interpersonal skills.</span></li>\n</ul>\n<p><br><br></p>\n<p>The duties listed in this job description are not exhaustive, and Citra would be entitled to instruct the employee at any time to carry out additional duties or responsibilities which fall reasonably within the ambit of the job description or in accordance with operational requirements.</p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Application</span></p>\n<p>Please apply with your CV and cover letter through the above link. We will contact you if your profile matches our recruitment needs. Otherwise, we will keep your CV for 6 months should any further opportunities arise. </p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Protection of Personal Information Act </span></p>\n<p>By submitting your application, you consent to Citra collecting, using, and processing your personal information for the purpose of assessing your suitability for the position you have applied for and for other potential roles within the Citra group of companies. This includes, but is not limited to, the information provided in your cover letter, CV, and any other supporting documents.</p>",
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