Director of Strategic Marketing and Communications

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    "description": "<p><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\"><strong>POSITION SUMMARY</strong></span></span></p>\n\n<p>&nbsp;</p>\n\n<p style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Huston-Tillotson University seeks a strategic, creative, and results-driven professional to serve as Director of Marketing and Brand Strategy. This role leads the development and execution of integrated marketing and communications strategies that strengthen brand visibility, drive student enrollment, and deepen engagement with key audiences, including prospective students, alumni, and donors.</span></span></p>\n\n<p style=\"text-align:justify\">&nbsp;</p>\n\n<p style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">The Director will oversee content strategy, digital engagement, and brand management while collaborating across academic and administrative units. This position requires both strategic leadership and hands-on execution in a fast-paced, mission-driven environment.</span></span></p>\n\n<p style=\"text-align:justify\"><br />\n<span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\"><strong>TASKS &amp; RESPONSIBILITIES</strong></span></span></p>\n\n<p style=\"text-align:justify\">&nbsp;</p>\n\n<p style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\"><strong>Strategy &amp; Leadership</strong></span></span></p>\n\n<ul>\n\t<li style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Develop and implement comprehensive marketing strategies to increase enrollment across all academic programs.</span></span></li>\n\t<li style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Lead brand positioning and messaging to enhance institutional visibility and reputation.</span></span></li>\n\t<li style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Supervise marketing staff and student content creators; provide direction, feedback, and performance management.</span></span></li>\n\t<li style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Collaborate with Enrollment Management, Academic Affairs, Institutional Advancement, and Student Affairs to align messaging and campaigns.</span></span></li>\n\t<li style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Use data and analytics to inform strategy, assess performance, and refine campaigns.</span></span></li>\n</ul>\n\n<p style=\"text-align:justify\">&nbsp;</p>\n\n<p style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\"><strong>Content &amp; Digital Engagement</strong></span></span></p>\n\n<ul>\n\t<li style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Create and manage content that drives engagement, supports recruitment, and builds brand awareness.</span></span></li>\n\t<li style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Oversee institutional social media strategy, including content development, posting, and audience interaction.</span></span></li>\n\t<li style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Develop compelling storytelling that highlights students, faculty, staff, and campus life.</span></span></li>\n\t<li style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Elevate the digital presence of the President and senior leadership through strategic, timely content.</span></span></li>\n\t<li style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Manage and maintain the marketing inbox ([email protected]) and ensure timely responses.</span></span></li>\n\t<li style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Internal strategy on communications, constant contact about new news on campus.</span></span></li>\n\t<li style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Develop press releases</span></span></li>\n</ul>\n\n<p style=\"text-align:justify\">&nbsp;</p>\n\n<p style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\"><strong>Enrollment Marketing</strong></span></span></p>\n\n<ul>\n\t<li style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Support the enrollment funnel by developing clear, consistent communications for prospective students.</span></span></li>\n\t<li style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Design and implement campaigns that guide students from inquiry to enrollment.</span></span></li>\n\t<li style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Host and assess virtual recruitment events and digital engagement initiatives.</span></span></li>\n</ul>\n\n<p style=\"text-align:justify\">&nbsp;</p>\n\n<p style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\"><strong>Brand Management &amp; Communications</strong></span></span></p>\n\n<ul>\n\t<li style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Ensure consistency across all branded materials and platforms.</span></span></li>\n\t<li style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Develop and maintain social media and brand guidelines.</span></span></li>\n\t<li style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Support licensing and brand compliance efforts.</span></span></li>\n\t<li style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Partner with departments to create program-specific marketing materials and campaigns.</span></span></li>\n\t<li style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Coordinate internal communications to keep campus stakeholders informed.</span></span></li>\n</ul>\n\n<p style=\"text-align:justify\">&nbsp;</p>\n\n<p style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\"><strong>Engagement &amp; Outreach</strong></span></span></p>\n\n<ul>\n\t<li style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Strengthen alumni engagement in partnership with Institutional Advancement and event teams.</span></span></li>\n\t<li style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Increase visibility through strategic partnerships, job postings, and digital platforms.</span></span></li>\n\t<li style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Support campus marketing efforts, including digital displays and approved on-campus messaging.</span></span></li>\n\t<li style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Represent the University at community engagements</span></span></li>\n</ul>\n",
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The University is an independent, liberal arts, church-related, historically black institution located on a 23-acre tree-lined campus near downtown Austin, Texas. The University is affiliated with United Methodist Church, the United Church of Christ, and the United Negro College Fund. Undergraduate, four-year degrees in business, education, the humanities, natural sciences, and social sciences are awarded. Huston-Tillotson University is multi-cultural, multi-ethnic, and multi-faith, and welcomes students of all ages, races, and religions. All faculty are engaged in a range of activities, their primary focus is teaching. The student-teacher ratio is 15 to one, which allows an environment of personalized attention to students.\\n\\n&nbsp;\\n\",\"responsibilities\":\"POSITION SUMMARY\\n\\n&nbsp;\\n\\nHuston-Tillotson University seeks a strategic, creative, and results-driven professional to serve as Director of Marketing and Brand Strategy. 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    "qualifications": "<ul>\n\t<li style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Bachelor&rsquo;s degree in Marketing, Communications, Business, or related field (Master&rsquo;s preferred).</span></span></li>\n\t<li style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Minimum of 7 years of progressive experience in marketing, communications, or enrollment management, preferably in higher education.</span></span></li>\n</ul>\n\n<p style=\"text-align:justify\">&nbsp;</p>\n\n<p style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\"><strong>KNOWLEDGE, SKILLS, &amp; ABILITIES</strong></span></span></p>\n\n<p style=\"text-align:justify\">&nbsp;</p>\n\n<ul>\n\t<li><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Proven success in developing and executing enrollment marketing campaigns.</span></span></li>\n\t<li><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Strong leadership skills with the ability to manage teams and drive results.</span></span></li>\n\t<li><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Strategic thinker with data-driven decision-making experience.</span></span></li>\n\t<li><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Excellent writing, editing, and presentation skills.</span></span></li>\n\t<li><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Proficiency with CRM systems, digital marketing tools, social media platforms, and analytics</span></span></li>\n\t<li><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Knowledge of current marketing trends, technologies, and best practices.</span></span></li>\n\t<li><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Strong project management skills with the ability to meet deadlines and manage multiple priorities.</span></span></li>\n\t<li><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Ability to collaborate effectively across diverse teams and stakeholders.</span></span></li>\n\t<li><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Commitment to working in a diverse, inclusive academic environment.</span></span></li>\n</ul>\n\n<p>&nbsp;</p>\n\n<p><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\"><strong>SUPERVISION </strong></span></span></p>\n\n<p>&nbsp;</p>\n\n<ul>\n\t<li style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">This position reports to the Vice President for Marketing, Strategy, Impact, and Innovation.</span></span></li>\n</ul>\n\n<p style=\"margin-left:8px; text-align:justify\">&nbsp;</p>\n\n<p><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\"><strong>SALARY RANGE</strong></span></span></p>\n\n<p>&nbsp;</p>\n\n<ul>\n\t<li><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">$70,000 Annually, plus benefits!</span></span></li>\n</ul>\n\n<p>&nbsp;</p>\n\n<p><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\"><strong>POSITION STATUS</strong></span></span></p>\n\n<p style=\"margin-left:54px\">&nbsp;</p>\n\n<ul>\n\t<li><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Full-time; in-person.</span></span></li>\n</ul>\n\n<p>&nbsp;</p>\n\n<p><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\"><strong>SETTING</strong></span></span></p>\n\n<p>&nbsp;</p>\n\n<p style=\"text-align:justify\"><span style=\"display:block; font-size:16px\"><span style=\"font-family:Calibri,sans-serif\">Founded in 1875, Huston-Tillotson University is Austin&#39;s first institution of higher education. The University is an independent, liberal arts, church-related, historically black institution located on a 23-acre tree-lined campus near downtown Austin, Texas. The University is affiliated with United Methodist Church, the United Church of Christ, and the United Negro College Fund. Undergraduate, four-year degrees in business, education, the humanities, natural sciences, and social sciences are awarded. Huston-Tillotson University is multi-cultural, multi-ethnic, and multi-faith, and welcomes students of all ages, races, and religions. All faculty are engaged in a range of activities, their primary focus is teaching. The student-teacher ratio is 15 to one, which allows an environment of personalized attention to students.</span></span></p>\n\n<p>&nbsp;</p>\n",
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