Director of Strategic Communications

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    "description": "<p><span style=\"font-family:Aptos,sans-serif\">Title: Director of Strategic Communication</span></p>\n\n<p><span style=\"font-family:Aptos,sans-serif\">Location: Roxbury, MA</span></p>\n\n<p><span style=\"font-family:Aptos,sans-serif\">Reports To:&nbsp;<span style=\"font-family:Lato,sans-serif\">Chief of Advancement and Strategic Partnerships</span></span></p>\n\n<p><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-family:Lato,sans-serif\">Supervisees: Manager and Communication Managers</span></span></p>\n\n<p><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-family:Lato,sans-serif\">Status, FLSA Class: Full-Time/Exempt</span></span></p>\n\n<p><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-family:Lato,sans-serif\">Date Written: Update June 2025</span></span></p>\n\n<p>&nbsp;</p>\n\n<p><span style=\"font-family:Aptos,sans-serif\"><strong><span style=\"font-family:Lato,sans-serif\">Our Mission</span></strong>&nbsp;</span></p>\n\n<p><span style=\"font-family:Aptos,sans-serif\">&nbsp;</span></p>\n\n<p><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-family:Lato,sans-serif\">Horizons for Homeless Children is a local non-profit dedicated to improving the lives of young&nbsp;children experiencing&nbsp;homelessness&nbsp;in Massachusetts and helping their families succeed by providing high-quality early education, opportunities for play, and comprehensive family support services. To support our mission, we also advocate on behalf of young children, train&nbsp;educators&nbsp;and human services providers, and provide research on the impact of early education on homeless children.&nbsp;</span></span></p>\n\n<p>&nbsp;</p>\n\n<p>&nbsp;</p>\n\n<p><span style=\"font-family:Aptos,sans-serif\"><strong><span style=\"font-family:Lato,sans-serif\">Summary of Position</span></strong></span></p>\n\n<p>&nbsp;</p>\n\n<p><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-family:Lato,sans-serif\">Horizons for Homeless Children seeks a visionary and strategic <strong>Director of Strategic Communications</strong> to lead brand, communications, and digital growth strategies in support of our mission. This senior leader will set the strategic direction for marketing and communications, strengthen Horizons&rsquo; statewide and national profile, and drive measurable growth in awareness, engagement, and philanthropy.</span></span></p>\n\n<p>&nbsp;</p>\n\n<p><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-family:Lato,sans-serif\">The Director will serve as a key thought partner to organizational leadership, advancing data-informed storytelling, innovative marketing approaches, and integrated communications strategies that expand Horizons&rsquo; reach, influence, and impact. This role emphasizes leadership, strategy, and performance management over tactical execution, with a focus on building scalable systems, developing talent, and delivering results through high-performing teams and partners.</span></span></p>\n\n<p>&nbsp;</p>\n\n<p>&nbsp;</p>\n\n<p><span style=\"font-family:Aptos,sans-serif\"><strong><span style=\"font-family:Lato,sans-serif\">Core Responsibilities</span></strong></span></p>\n\n<p>&nbsp;</p>\n\n<p>&nbsp;</p>\n\n<p><span style=\"font-family:Aptos,sans-serif\"><strong><span style=\"font-family:Lato,sans-serif\">Institutional Awareness &amp; Strategic Marketing Leadership (30%)</span></strong></span></p>\n\n<ul>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-family:Lato,sans-serif\">Set and execute a comprehensive, multi-channel <strong>brand and communications strategy</strong> that elevates Horizons&rsquo; mission, reputation, and visibility across Massachusetts and beyond.</span></span></li>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-family:Lato,sans-serif\">Lead the development of a <strong>data-driven storytelling framework</strong> that strengthens donor engagement, public awareness, and institutional credibility.</span></span></li>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-family:Lato,sans-serif\">Champion the <strong>strategic adoption of emerging technologies</strong>, including AI-powered marketing tools, analytics platforms, and digital innovation, to enhance performance, efficiency, and impact.</span></span></li>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-family:Lato,sans-serif\">Establish and steward a <strong>consistent organizational voice and brand platform</strong> across all communications and engagement channels.</span></span></li>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-family:Lato,sans-serif\">Partner with executive leadership to position Horizons as a <strong>thought leader</strong> in early childhood development, homelessness, and nonprofit innovation at regional and national levels.</span></span></li>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-family:Lato,sans-serif\">Oversee strategic alignment of marketing and communications with <strong>fundraising, programs, and external relations</strong> to ensure integrated institutional messaging.</span></span></li>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-family:Lato,sans-serif\">Guide public relations strategy and external partnerships to enhance Horizons&rsquo; profile, influence, and brand reputation.</span></span></li>\n</ul>\n\n<p>&nbsp;</p>\n\n<p>&nbsp;</p>\n\n<p>&nbsp;</p>\n\n<p><span style=\"font-family:Aptos,sans-serif\"><strong><span style=\"font-family:Lato,sans-serif\">Digital Engagement, Fundraising Strategy &amp; Growth (50%)</span></strong></span></p>\n\n<ul>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-family:Lato,sans-serif\">Develop and lead an <strong>integrated digital engagement and fundraising strategy</strong> that drives audience growth and engagement, mission connection, and philanthropic conversion. </span></span></li>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-family:Lato,sans-serif\">Establish and monitor <strong>enterprise KPIs</strong> related to increases in organic traffic, user engagement, donor acquisition, retention, and revenue growth.</span></span></li>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-family:Lato,sans-serif\">Provide strategic oversight of data analytics, reporting, and performance management to inform decision-making and continuous improvement.</span></span></li>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-family:Lato,sans-serif\">Direct long-term planning for <strong>audience segmentation, engagement pathways, and donor journeys</strong> across digital and traditional channels.</span></span></li>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-family:Lato,sans-serif\">Ensure digital and direct response strategies are aligned with organizational revenue goals and long-term sustainability.</span></span></li>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-family:Lato,sans-serif\">Continuously assess the external landscape for emerging trends, innovations, and best practices to inform Horizons&rsquo; growth strategy.</span></span></li>\n</ul>\n\n<p>&nbsp;</p>\n\n<p>&nbsp;</p>\n\n<p>&nbsp;</p>\n\n<p><span style=\"font-family:Aptos,sans-serif\"><strong><span style=\"font-family:Lato,sans-serif\">Leadership, Management &amp; Organizational Oversight (20%)</span></strong></span></p>\n\n<ul>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-family:Lato,sans-serif\">Lead, mentor, and develop a <strong>high-performing marketing and communications team</strong>, fostering a culture of innovation, accountability, and excellence.</span></span></li>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-family:Lato,sans-serif\">Provide strategic oversight of departmental operations, resources, and infrastructure to support scalability and long-term impact.</span></span></li>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-family:Lato,sans-serif\">Direct budget strategy and investment allocation to maximize ROI, balancing performance optimization with innovation and experimentation.</span></span></li>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-family:Lato,sans-serif\">Develop and oversee the department&rsquo;s <strong>annual operating plan</strong>, performance goals, and long-range strategy.</span></span></li>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-family:Lato,sans-serif\">Deliver regular executive-level reporting on outcomes, insights, trends, and strategic recommendations.</span></span></li>\n</ul>\n\n<p>&nbsp;</p>\n\n<p>&nbsp;</p>\n\n<p>&nbsp;</p>\n\n<p><span style=\"font-family:Aptos,sans-serif\"><strong><span style=\"font-family:Lato,sans-serif\">Workspace</span></strong>&nbsp;&nbsp;&nbsp;</span></p>\n\n<p><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-family:Lato,sans-serif\">This is a 40-hour, full-time, onsite position. You will work 4 days on site and 1 day remote. The work you will perform is&nbsp;largely sedentary, taking place at a desk or cubicle, in an office setting, working alongside others.&nbsp;There is a large staff room with indoor and outdoor space for breaks as well as a designated quiet room.&nbsp;Our beautiful office space is&nbsp;located:</span>&nbsp;&nbsp;<a href=\"https://horizonschildren.org/new-building/\" target=\"_blank\"><span style=\"font-family:Lato,sans-serif\">Edgerley Family Horizons Center at 1785 Columbus Ave, Roxbury, MA</span></a><span style=\"font-family:Lato,sans-serif\">.</span>&nbsp;&nbsp;&nbsp;</span></p>\n\n<p><span style=\"font-family:Aptos,sans-serif\">&nbsp;&nbsp;</span></p>\n\n<p><span style=\"font-family:Aptos,sans-serif\"><span style=\"font-family:Lato,sans-serif\">This position requires the employee to&nbsp;comply with&nbsp;all applicable federal, state, local and company policy concerning immunizations, employment physical/screening, and Background record check.</span>&nbsp;&nbsp;&nbsp;</span></p>\n\n<p><span style=\"font-family:Aptos,sans-serif\">&nbsp;&nbsp;</span></p>\n\n<p><span style=\"font-family:Aptos,sans-serif\">&nbsp;&nbsp;</span></p>\n\n<p>&nbsp;</p>\n\n<p><span style=\"font-family:Aptos,sans-serif\"><strong><span dir=\"ltr\" lang=\"en\" style=\"font-family:Lato,sans-serif\">Wellbeing and Belonging</span></strong>&nbsp;&nbsp;</span></p>\n\n<p><span style=\"font-family:Aptos,sans-serif\"><span dir=\"ltr\" lang=\"en\" style=\"font-family:Lato,sans-serif\">The&nbsp;equitable&nbsp;world has always been at the center of Horizons&rsquo; mission, but in the last several years&nbsp;we&rsquo;ve&nbsp;recommitted to the role Horizons plays in rectifying some of the problems we see and wish to&nbsp;address. Visit our Commitment to Workforce&nbsp;</span><a href=\"https://horizonschildren.org/about-horizons/careers/dei/\" target=\"_blank\"><span dir=\"ltr\" lang=\"en\" style=\"font-family:Lato,sans-serif\">DEI</span></a><span dir=\"ltr\" lang=\"en\" style=\"font-family:Lato,sans-serif\">&nbsp;page to learn more about what that looks like at Horizons for Homeless Children.</span>&nbsp;&nbsp;</span></p>\n\n<p><span style=\"font-family:Aptos,sans-serif\"><span dir=\"ltr\" lang=\"en\" style=\"font-family:Lato,sans-serif\">We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected by applicable law.</span>&nbsp;&nbsp;</span></p>\n\n<p>&nbsp;</p>\n\n<p>&nbsp;</p>\n\n<p><span style=\"font-family:Aptos,sans-serif\"><strong><span dir=\"ltr\" lang=\"EN\"><span style=\"color:black\">Starting salary range, compensation, and benefits</span></span></strong></span></p>\n\n<p><span style=\"font-family:Aptos,sans-serif\"><span dir=\"ltr\" lang=\"EN\"><span style=\"color:black\">$105,000 &ndash; $115,000 is the starting salary range for this role. Your starting salary will fall within that range depending on your competencies, experience, and skillset.</span></span></span></p>\n\n<p><span style=\"font-family:Aptos,sans-serif\"><span dir=\"ltr\" lang=\"EN\"><span style=\"color:black\">Your total compensation package includes the following benefits:</span></span></span></p>\n\n<ul>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span dir=\"ltr\" lang=\"EN\"><span style=\"color:black\">Health coverage options designed to be as comprehensive and affordable for you as possible, with Horizons covering between 70-75% of premiums (a value that ranges from an additional $8,000 &ndash; 20,000 per year based on your enrollment choices). </span></span></span></li>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span dir=\"ltr\" lang=\"EN\"><span style=\"color:black\">While you have a choice between an HMO and PPO plan for medical coverage, most employees pay $117.77 for individual, $235.54 for 2-person, or $370.40 for family coverage per bi weekly paycheck and never pay more than $300 for individual or $600 for 2-person/family toward deductibles.</span></span></span></li>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span dir=\"ltr\" lang=\"EN\"><span style=\"color:black\">Paid leave coverage is offered through Massachusetts&rsquo; Paid Family and Medical Leave. Horizons covers both medical and family contributions at 60% (100% for employees who earn less than $50,000 annually) with up to 26 weeks of paid leave available based on eligibility and approval.</span></span></span>\n\t<ul style=\"list-style-type:circle\">\n\t\t<li><span style=\"font-family:Aptos,sans-serif\"><span dir=\"ltr\" lang=\"EN\"><span style=\"color:black\">Horizons&rsquo; additionally offers 1 week for paid parental leave for welcoming a child into your family through birth, foster, or adoption, that often covers the waiting period for PFML to begin.</span></span></span></li>\n\t</ul>\n\t</li>\n\t<li><span style=\"font-family:Aptos,sans-serif\"><span dir=\"ltr\" lang=\"EN\"><span style=\"color:black\">Visit </span></span><a href=\"https://horizonschildren.org/about-horizons/careers/the-benefits-of-working-at-horizons/\"><span dir=\"ltr\" lang=\"EN\">The Benefits of Working at Horizons</span></a><span dir=\"ltr\" lang=\"EN\"><span style=\"color:black\"> for more details on the rest of our benefits package</span></span></span></li>\n</ul>\n\n<p>&nbsp;</p>\n\n<p><span style=\"font-family:Aptos,sans-serif\"><span dir=\"ltr\" lang=\"en\" style=\"font-family:Lato,sans-serif\">For more information about Horizons, please visit horizonschildren.org.</span>&nbsp;&nbsp;</span></p>\n",
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    "googleJobJson": "{\"@context\":\"https://schema.org/\",\"@type\":\"JobPosting\",\"title\":\"Director of Strategic Communications\",\"identifier\":\"J0ZF01418797\",\"url\":\"https://www.paycomonline.net/v4/ats/web.php/portal/F642A41500BC198AC5533D4CFD90E392/jobs/418797\",\"image\":\"https://www.paycomonline.net/v4/ats/web.php/application/style/logo?clientkey=F642A41500BC198AC5533D4CFD90E392\",\"baseSalary\":{\"@type\":\"MonetaryAmount\",\"currency\":\"USD\",\"value\":{\"@type\":\"QuantitativeValue\",\"minValue\":105000,\"maxValue\":115000,\"unitText\":\"\"}},\"datePosted\":\"2026-01-27\",\"description\":\"Job DetailsLevel: ManagementJob Location: Roxbury - Roxbury, MA 02119Position Type: Full TimeEducation Level: 4 Year DegreeSalary Range: $105,000.00 - $115,000.00 SalaryJob Shift: DayJob Category: MarketingTitle: Director of Strategic Communication\\n\\nLocation: Roxbury, MA\\n\\nReports To:&nbsp;Chief of Advancement and Strategic Partnerships\\n\\nSupervisees: Manager and Communication Managers\\n\\nStatus, FLSA Class: Full-Time/Exempt\\n\\nDate Written: Update June 2025\\n\\n&nbsp;\\n\\nOur Mission&nbsp;\\n\\n&nbsp;\\n\\nHorizons for Homeless Children is a local non-profit dedicated to improving the lives of young&nbsp;children experiencing&nbsp;homelessness&nbsp;in Massachusetts and helping their families succeed by providing high-quality early education, opportunities for play, and comprehensive family support services. To support our mission, we also advocate on behalf of young children, train&nbsp;educators&nbsp;and human services providers, and provide research on the impact of early education on homeless children.&nbsp;\\n\\n&nbsp;\\n\\n&nbsp;\\n\\nSummary of Position\\n\\n&nbsp;\\n\\nHorizons for Homeless Children seeks a visionary and strategic Director of Strategic Communications to lead brand, communications, and digital growth strategies in support of our mission. This senior leader will set the strategic direction for marketing and communications, strengthen Horizons&rsquo; statewide and national profile, and drive measurable growth in awareness, engagement, and philanthropy.\\n\\n&nbsp;\\n\\nThe Director will serve as a key thought partner to organizational leadership, advancing data-informed storytelling, innovative marketing approaches, and integrated communications strategies that expand Horizons&rsquo; reach, influence, and impact. This role emphasizes leadership, strategy, and performance management over tactical execution, with a focus on building scalable systems, developing talent, and delivering results through high-performing teams and partners.\\n\\n&nbsp;\\n\\n&nbsp;\\n\\nCore Responsibilities\\n\\n&nbsp;\\n\\n&nbsp;\\n\\nInstitutional Awareness &amp; Strategic Marketing Leadership (30%)\\n\\n\\n\\tSet and execute a comprehensive, multi-channel brand and communications strategy that elevates Horizons&rsquo; mission, reputation, and visibility across Massachusetts and beyond.\\n\\tLead the development of a data-driven storytelling framework that strengthens donor engagement, public awareness, and institutional credibility.\\n\\tChampion the strategic adoption of emerging technologies, including AI-powered marketing tools, analytics platforms, and digital innovation, to enhance performance, efficiency, and impact.\\n\\tEstablish and steward a consistent organizational voice and brand platform across all communications and engagement channels.\\n\\tPartner with executive leadership to position Horizons as a thought leader in early childhood development, homelessness, and nonprofit innovation at regional and national levels.\\n\\tOversee strategic alignment of marketing and communications with fundraising, programs, and external relations to ensure integrated institutional messaging.\\n\\tGuide public relations strategy and external partnerships to enhance Horizons&rsquo; profile, influence, and brand reputation.\\n\\n\\n&nbsp;\\n\\n&nbsp;\\n\\n&nbsp;\\n\\nDigital Engagement, Fundraising Strategy &amp; Growth (50%)\\n\\n\\n\\tDevelop and lead an integrated digital engagement and fundraising strategy that drives audience growth and engagement, mission connection, and philanthropic conversion. \\n\\tEstablish and monitor enterprise KPIs related to increases in organic traffic, user engagement, donor acquisition, retention, and revenue growth.\\n\\tProvide strategic oversight of data analytics, reporting, and performance management to inform decision-making and continuous improvement.\\n\\tDirect long-term planning for audience segmentation, engagement pathways, and donor journeys across digital and traditional channels.\\n\\tEnsure digital and direct response strategies are aligned with organizational revenue goals and long-term sustainability.\\n\\tContinuously assess the external landscape for emerging trends, innovations, and best practices to inform Horizons&rsquo; growth strategy.\\n\\n\\n&nbsp;\\n\\n&nbsp;\\n\\n&nbsp;\\n\\nLeadership, Management &amp; Organizational Oversight (20%)\\n\\n\\n\\tLead, mentor, and develop a high-performing marketing and communications team, fostering a culture of innovation, accountability, and excellence.\\n\\tProvide strategic oversight of departmental operations, resources, and infrastructure to support scalability and long-term impact.\\n\\tDirect budget strategy and investment allocation to maximize ROI, balancing performance optimization with innovation and experimentation.\\n\\tDevelop and oversee the department&rsquo;s annual operating plan, performance goals, and long-range strategy.\\n\\tDeliver regular executive-level reporting on outcomes, insights, trends, and strategic recommendations.\\n\\n\\n&nbsp;\\n\\n&nbsp;\\n\\n&nbsp;\\n\\nWorkspace&nbsp;&nbsp;&nbsp;\\n\\nThis is a 40-hour, full-time, onsite position. You will work 4 days on site and 1 day remote. The work you will perform is&nbsp;largely sedentary, taking place at a desk or cubicle, in an office setting, working alongside others.&nbsp;There is a large staff room with indoor and outdoor space for breaks as well as a designated quiet room.&nbsp;Our beautiful office space is&nbsp;located:&nbsp;&nbsp;Edgerley Family Horizons Center at 1785 Columbus Ave, Roxbury, MA.&nbsp;&nbsp;&nbsp;\\n\\n&nbsp;&nbsp;\\n\\nThis position requires the employee to&nbsp;comply with&nbsp;all applicable federal, state, local and company policy concerning immunizations, employment physical/screening, and Background record check.&nbsp;&nbsp;&nbsp;\\n\\n&nbsp;&nbsp;\\n\\n&nbsp;&nbsp;\\n\\n&nbsp;\\n\\nWellbeing and Belonging&nbsp;&nbsp;\\n\\nThe&nbsp;equitable&nbsp;world has always been at the center of Horizons&rsquo; mission, but in the last several years&nbsp;we&rsquo;ve&nbsp;recommitted to the role Horizons plays in rectifying some of the problems we see and wish to&nbsp;address. Visit our Commitment to Workforce&nbsp;DEI&nbsp;page to learn more about what that looks like at Horizons for Homeless Children.&nbsp;&nbsp;\\n\\nWe are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected by applicable law.&nbsp;&nbsp;\\n\\n&nbsp;\\n\\n&nbsp;\\n\\nStarting salary range, compensation, and benefits\\n\\n$105,000 &ndash; $115,000 is the starting salary range for this role. Your starting salary will fall within that range depending on your competencies, experience, and skillset.\\n\\nYour total compensation package includes the following benefits:\\n\\n\\n\\tHealth coverage options designed to be as comprehensive and affordable for you as possible, with Horizons covering between 70-75% of premiums (a value that ranges from an additional $8,000 &ndash; 20,000 per year based on your enrollment choices). \\n\\tWhile you have a choice between an HMO and PPO plan for medical coverage, most employees pay $117.77 for individual, $235.54 for 2-person, or $370.40 for family coverage per bi weekly paycheck and never pay more than $300 for individual or $600 for 2-person/family toward deductibles.\\n\\tPaid leave coverage is offered through Massachusetts&rsquo; Paid Family and Medical Leave. Horizons covers both medical and family contributions at 60% (100% for employees who earn less than $50,000 annually) with up to 26 weeks of paid leave available based on eligibility and approval.\\n\\t\\n\\t\\tHorizons&rsquo; additionally offers 1 week for paid parental leave for welcoming a child into your family through birth, foster, or adoption, that often covers the waiting period for PFML to begin.\\n\\t\\n\\t\\n\\tVisit The Benefits of Working at Horizons for more details on the rest of our benefits package\\n\\n\\n&nbsp;\\n\\nFor more information about Horizons, please visit horizonschildren.org.&nbsp;&nbsp;\\nQualificationsQUALIFICATIONS:\\r\\n\\r\\n\\r\\n\\t10+ years of digital marketing and/or direct response experience in a nonprofit environment.&nbsp;\\r\\n\\t3+ years of people management experience and demonstrated skills developing staff.&nbsp;\\r\\n\\tProficiency with digital advertising platforms for display, video, and social, including 2-4 years of experience managing the ad buying process for a nonprofit.&nbsp; Bonus if you have experience setting up Google Grants as part of a multi-channel marketing program.&nbsp;\\r\\n\\tStrong understanding of CRMs, eCRMS, and the technology that enables fundraising. Demonstrated success managing the overall performance of email campaigns, building automated drip messages, and setting up A/B tests. (Hubspot experience preferred).&nbsp;&nbsp;\\r\\n\\tStrong data analysis skills, including the ability to translate concepts for internal audiences and manage a digital fundraising program to meet goals.&nbsp;&nbsp;\\r\\n\\tAdept at working collaboratively and cross-functionally with other departments, vendors, and consultants to sort priorities and achieve results.&nbsp;\\r\\n\\tComfort with taking the lead as necessary to drive plans forward and achieve programmatic goals.&nbsp;&nbsp;\\r\\n\\r\\n\\r\\n&nbsp;\\r\\n\",\"responsibilities\":\"Title: Director of Strategic Communication\\n\\nLocation: Roxbury, MA\\n\\nReports To:&nbsp;Chief of Advancement and Strategic Partnerships\\n\\nSupervisees: Manager and Communication Managers\\n\\nStatus, FLSA Class: Full-Time/Exempt\\n\\nDate Written: Update June 2025\\n\\n&nbsp;\\n\\nOur Mission&nbsp;\\n\\n&nbsp;\\n\\nHorizons for Homeless Children is a local non-profit dedicated to improving the lives of young&nbsp;children experiencing&nbsp;homelessness&nbsp;in Massachusetts and helping their families succeed by providing high-quality early education, opportunities for play, and comprehensive family support services. To support our mission, we also advocate on behalf of young children, train&nbsp;educators&nbsp;and human services providers, and provide research on the impact of early education on homeless children.&nbsp;\\n\\n&nbsp;\\n\\n&nbsp;\\n\\nSummary of Position\\n\\n&nbsp;\\n\\nHorizons for Homeless Children seeks a visionary and strategic Director of Strategic Communications to lead brand, communications, and digital growth strategies in support of our mission. This senior leader will set the strategic direction for marketing and communications, strengthen Horizons&rsquo; statewide and national profile, and drive measurable growth in awareness, engagement, and philanthropy.\\n\\n&nbsp;\\n\\nThe Director will serve as a key thought partner to organizational leadership, advancing data-informed storytelling, innovative marketing approaches, and integrated communications strategies that expand Horizons&rsquo; reach, influence, and impact. This role emphasizes leadership, strategy, and performance management over tactical execution, with a focus on building scalable systems, developing talent, and delivering results through high-performing teams and partners.\\n\\n&nbsp;\\n\\n&nbsp;\\n\\nCore Responsibilities\\n\\n&nbsp;\\n\\n&nbsp;\\n\\nInstitutional Awareness &amp; Strategic Marketing Leadership (30%)\\n\\n\\n\\tSet and execute a comprehensive, multi-channel brand and communications strategy that elevates Horizons&rsquo; mission, reputation, and visibility across Massachusetts and beyond.\\n\\tLead the development of a data-driven storytelling framework that strengthens donor engagement, public awareness, and institutional credibility.\\n\\tChampion the strategic adoption of emerging technologies, including AI-powered marketing tools, analytics platforms, and digital innovation, to enhance performance, efficiency, and impact.\\n\\tEstablish and steward a consistent organizational voice and brand platform across all communications and engagement channels.\\n\\tPartner with executive leadership to position Horizons as a thought leader in early childhood development, homelessness, and nonprofit innovation at regional and national levels.\\n\\tOversee strategic alignment of marketing and communications with fundraising, programs, and external relations to ensure integrated institutional messaging.\\n\\tGuide public relations strategy and external partnerships to enhance Horizons&rsquo; profile, influence, and brand reputation.\\n\\n\\n&nbsp;\\n\\n&nbsp;\\n\\n&nbsp;\\n\\nDigital Engagement, Fundraising Strategy &amp; Growth (50%)\\n\\n\\n\\tDevelop and lead an integrated digital engagement and fundraising strategy that drives audience growth and engagement, mission connection, and philanthropic conversion. \\n\\tEstablish and monitor enterprise KPIs related to increases in organic traffic, user engagement, donor acquisition, retention, and revenue growth.\\n\\tProvide strategic oversight of data analytics, reporting, and performance management to inform decision-making and continuous improvement.\\n\\tDirect long-term planning for audience segmentation, engagement pathways, and donor journeys across digital and traditional channels.\\n\\tEnsure digital and direct response strategies are aligned with organizational revenue goals and long-term sustainability.\\n\\tContinuously assess the external landscape for emerging trends, innovations, and best practices to inform Horizons&rsquo; growth strategy.\\n\\n\\n&nbsp;\\n\\n&nbsp;\\n\\n&nbsp;\\n\\nLeadership, Management &amp; Organizational Oversight (20%)\\n\\n\\n\\tLead, mentor, and develop a high-performing marketing and communications team, fostering a culture of innovation, accountability, and excellence.\\n\\tProvide strategic oversight of departmental operations, resources, and infrastructure to support scalability and long-term impact.\\n\\tDirect budget strategy and investment allocation to maximize ROI, balancing performance optimization with innovation and experimentation.\\n\\tDevelop and oversee the department&rsquo;s annual operating plan, performance goals, and long-range strategy.\\n\\tDeliver regular executive-level reporting on outcomes, insights, trends, and strategic recommendations.\\n\\n\\n&nbsp;\\n\\n&nbsp;\\n\\n&nbsp;\\n\\nWorkspace&nbsp;&nbsp;&nbsp;\\n\\nThis is a 40-hour, full-time, onsite position. You will work 4 days on site and 1 day remote. The work you will perform is&nbsp;largely sedentary, taking place at a desk or cubicle, in an office setting, working alongside others.&nbsp;There is a large staff room with indoor and outdoor space for breaks as well as a designated quiet room.&nbsp;Our beautiful office space is&nbsp;located:&nbsp;&nbsp;Edgerley Family Horizons Center at 1785 Columbus Ave, Roxbury, MA.&nbsp;&nbsp;&nbsp;\\n\\n&nbsp;&nbsp;\\n\\nThis position requires the employee to&nbsp;comply with&nbsp;all applicable federal, state, local and company policy concerning immunizations, employment physical/screening, and Background record check.&nbsp;&nbsp;&nbsp;\\n\\n&nbsp;&nbsp;\\n\\n&nbsp;&nbsp;\\n\\n&nbsp;\\n\\nWellbeing and Belonging&nbsp;&nbsp;\\n\\nThe&nbsp;equitable&nbsp;world has always been at the center of Horizons&rsquo; mission, but in the last several years&nbsp;we&rsquo;ve&nbsp;recommitted to the role Horizons plays in rectifying some of the problems we see and wish to&nbsp;address. Visit our Commitment to Workforce&nbsp;DEI&nbsp;page to learn more about what that looks like at Horizons for Homeless Children.&nbsp;&nbsp;\\n\\nWe are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected by applicable law.&nbsp;&nbsp;\\n\\n&nbsp;\\n\\n&nbsp;\\n\\nStarting salary range, compensation, and benefits\\n\\n$105,000 &ndash; $115,000 is the starting salary range for this role. Your starting salary will fall within that range depending on your competencies, experience, and skillset.\\n\\nYour total compensation package includes the following benefits:\\n\\n\\n\\tHealth coverage options designed to be as comprehensive and affordable for you as possible, with Horizons covering between 70-75% of premiums (a value that ranges from an additional $8,000 &ndash; 20,000 per year based on your enrollment choices). \\n\\tWhile you have a choice between an HMO and PPO plan for medical coverage, most employees pay $117.77 for individual, $235.54 for 2-person, or $370.40 for family coverage per bi weekly paycheck and never pay more than $300 for individual or $600 for 2-person/family toward deductibles.\\n\\tPaid leave coverage is offered through Massachusetts&rsquo; Paid Family and Medical Leave. Horizons covers both medical and family contributions at 60% (100% for employees who earn less than $50,000 annually) with up to 26 weeks of paid leave available based on eligibility and approval.\\n\\t\\n\\t\\tHorizons&rsquo; additionally offers 1 week for paid parental leave for welcoming a child into your family through birth, foster, or adoption, that often covers the waiting period for PFML to begin.\\n\\t\\n\\t\\n\\tVisit The Benefits of Working at Horizons for more details on the rest of our benefits package\\n\\n\\n&nbsp;\\n\\nFor more information about Horizons, please visit horizonschildren.org.&nbsp;&nbsp;\\n\",\"employmentType\":\"FULL_TIME\",\"hiringOrganization\":{\"@type\":\"Organization\",\"name\":\"HORIZONS FOR HOMELESS CHILDREN INC\",\"logo\":\"https://www.paycomonline.net/v4/ats/web.php/application/style/logo?clientkey=F642A41500BC198AC5533D4CFD90E392\"},\"jobLocation\":{\"@type\":\"Place\",\"address\":{\"streetAddress\":\"1785 Columbus Ave\",\"addressLocality\":\"Roxbury\",\"addressRegion\":\"MA\",\"postalCode\":2119,\"addressCountry\":\"USA\"}},\"qualifications\":\"QUALIFICATIONS:\\r\\n\\r\\n\\r\\n\\t10+ years of digital marketing and/or direct response experience in a nonprofit environment.&nbsp;\\r\\n\\t3+ years of people management experience and demonstrated skills developing staff.&nbsp;\\r\\n\\tProficiency with digital advertising platforms for display, video, and social, including 2-4 years of experience managing the ad buying process for a nonprofit.&nbsp; Bonus if you have experience setting up Google Grants as part of a multi-channel marketing program.&nbsp;\\r\\n\\tStrong understanding of CRMs, eCRMS, and the technology that enables fundraising. Demonstrated success managing the overall performance of email campaigns, building automated drip messages, and setting up A/B tests. (Hubspot experience preferred).&nbsp;&nbsp;\\r\\n\\tStrong data analysis skills, including the ability to translate concepts for internal audiences and manage a digital fundraising program to meet goals.&nbsp;&nbsp;\\r\\n\\tAdept at working collaboratively and cross-functionally with other departments, vendors, and consultants to sort priorities and achieve results.&nbsp;\\r\\n\\tComfort with taking the lead as necessary to drive plans forward and achieve programmatic goals.&nbsp;&nbsp;\\r\\n\\r\\n\\r\\n&nbsp;\\r\\n\",\"experienceRequirements\":\"QUALIFICATIONS:\\r\\n\\r\\n\\r\\n\\t10+ years of digital marketing and/or direct response experience in a nonprofit environment.&nbsp;\\r\\n\\t3+ years of people management experience and demonstrated skills developing staff.&nbsp;\\r\\n\\tProficiency with digital advertising platforms for display, video, and social, including 2-4 years of experience managing the ad buying process for a nonprofit.&nbsp; Bonus if you have experience setting up Google Grants as part of a multi-channel marketing program.&nbsp;\\r\\n\\tStrong understanding of CRMs, eCRMS, and the technology that enables fundraising. Demonstrated success managing the overall performance of email campaigns, building automated drip messages, and setting up A/B tests. (Hubspot experience preferred).&nbsp;&nbsp;\\r\\n\\tStrong data analysis skills, including the ability to translate concepts for internal audiences and manage a digital fundraising program to meet goals.&nbsp;&nbsp;\\r\\n\\tAdept at working collaboratively and cross-functionally with other departments, vendors, and consultants to sort priorities and achieve results.&nbsp;\\r\\n\\tComfort with taking the lead as necessary to drive plans forward and achieve programmatic goals.&nbsp;&nbsp;\\r\\n\\r\\n\\r\\n&nbsp;\\r\\n\",\"industry\":\"Marketing\",\"validThrough\":\"-0001-11-30\",\"workHours\":\"Day\",\"educationRequirements\":\"4 Year Degree\"}",
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    "qualifications": "<p style=\"margin-bottom:11px;\"><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><b><span style=\"background:#FFFFFF;\"><span style=\"font-family:Lato, sans-serif;\"><span style=\"color:#000000;\">QUALIFICATIONS:</span></span></span></b></span></span></span></p>\r\n\r\n<ul>\r\n\t<li class=\"paragraph\" style=\"margin-left:8px;text-align:justify;\"><span style=\"font-size:12pt;\"><span style=\"background:#FFFFFF;\"><span style=\"vertical-align:baseline;\"><span style=\"font-family:'Times New Roman', serif;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">10+ years of digital marketing and/or direct response experience in a nonprofit environment.</span></span>&nbsp;</span></span></span></span></li>\r\n\t<li class=\"paragraph\" style=\"margin-left:8px;text-align:justify;\"><span style=\"font-size:12pt;\"><span style=\"background:#FFFFFF;\"><span style=\"vertical-align:baseline;\"><span style=\"font-family:'Times New Roman', serif;\"><span style=\"font-family:Aptos, sans-serif;\"><span style=\"color:#000000;\">3+ years of people management experience and demonstrated skills developing staff.</span></span>&nbsp;</span></span></span></span></li>\r\n\t<li class=\"paragraph\" style=\"margin-left:8px;text-align:justify;\"><span style=\"font-size:12pt;\"><span style=\"background:#FFFFFF;\"><span style=\"vertical-align:baseline;\"><span style=\"font-family:'Times New Roman', serif;\"><span style=\"font-family:Lato, sans-serif;\"><span style=\"color:#000000;\">Proficiency with digital advertising platforms for display, video, and social, including 2-4 years of experience managing the ad buying process for a nonprofit.&nbsp; Bonus if you have experience setting up Google Grants as part of a multi-channel marketing program.</span></span>&nbsp;</span></span></span></span></li>\r\n\t<li class=\"paragraph\" style=\"margin-left:8px;text-align:justify;\"><span style=\"font-size:12pt;\"><span style=\"background:#FFFFFF;\"><span style=\"vertical-align:baseline;\"><span style=\"font-family:'Times New Roman', serif;\"><span style=\"font-family:Lato, sans-serif;\"><span style=\"color:#000000;\">Strong understanding of CRMs, eCRMS, and the technology that enables fundraising. Demonstrated success managing the overall performance of email campaigns, building automated drip messages, and setting up A/B tests. (Hubspot experience preferred).&nbsp;</span></span>&nbsp;</span></span></span></span></li>\r\n\t<li class=\"paragraph\" style=\"margin-left:8px;text-align:justify;\"><span style=\"font-size:12pt;\"><span style=\"background:#FFFFFF;\"><span style=\"vertical-align:baseline;\"><span style=\"font-family:'Times New Roman', serif;\"><span style=\"font-family:Lato, sans-serif;\"><span style=\"color:#000000;\">Strong data analysis skills, including the ability to translate concepts for internal audiences and manage a digital fundraising program to meet goals.&nbsp;</span></span>&nbsp;</span></span></span></span></li>\r\n\t<li class=\"paragraph\" style=\"margin-left:8px;text-align:justify;\"><span style=\"font-size:12pt;\"><span style=\"background:#FFFFFF;\"><span style=\"vertical-align:baseline;\"><span style=\"font-family:'Times New Roman', serif;\"><span style=\"font-family:Lato, sans-serif;\"><span style=\"color:#000000;\">Adept at working collaboratively and cross-functionally with other departments, vendors, and consultants to sort priorities and achieve results.</span></span>&nbsp;</span></span></span></span></li>\r\n\t<li class=\"paragraph\" style=\"margin-left:8px;text-align:justify;\"><span style=\"font-size:12pt;\"><span style=\"background:#FFFFFF;\"><span style=\"vertical-align:baseline;\"><span style=\"font-family:'Times New Roman', serif;\"><span style=\"font-family:Lato, sans-serif;\"><span style=\"color:#000000;\">Comfort with taking the lead as necessary to drive plans forward and achieve programmatic goals.&nbsp;</span></span>&nbsp;</span></span></span></span></li>\r\n</ul>\r\n\r\n<p class=\"paragraph\"><span style=\"font-size:12pt;\"><span style=\"vertical-align:baseline;\"><span style=\"font-family:'Times New Roman', serif;\">&nbsp;</span></span></span></p>\r\n",
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