Paid Ads Specialist

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    "datePosted": "2026-02-10",
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    "description": "<p><span style=\"color: rgb(41, 50, 54); font-size: 24pt; font-weight: bold\">Paid Media Specialist</span></p>\n<p><span style=\"color: rgb(77, 90, 97); font-size: 12pt; font-style: italic; font-weight: bold\">Hey, we got your attention! </span></p>\n<p><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">Thanks for checking us out! We’re hiring and looking for our next top Paid Media Specialist who is ready to contribute to a diverse portfolio of clients across North America.</span></p>\n<p><span style=\"color: rgb(77, 90, 97); font-size: 10pt; font-weight: bold\">A little about Konstruct…</span></p>\n<ul>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">We are a B2B-focused digital marketing agency headquartered in Calgary, Alberta, but we have clients all over North America.</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">We specialize in search, paid, and content marketing. And we're damn good at all 3!</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">We have a hybrid work model with three in-office days that fuel our collective pursuit of success. Champions aren't made in isolation, and we're serious about winning together.</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">Unlike many other agencies, we’re serious about having a healthy work-life balance. </span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">We believe we can’t grow as a company unless we help you grow as a marketer, and we are obsessive about both.</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">We take our culture seriously, nothing is more important to us than creating an environment where people can learn, grow, and have fun doing great work together. Thursday team lunches, anyone?</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">We’re looking for curious self-starters who don't settle for \"good enough.\" We sweat the details...every time!</span></li>\n</ul>\n<p><span style=\"color: rgb(77, 90, 97); font-size: 10pt; font-weight: bold\">A little about the role…</span></p>\n<p><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">As a </span><span style=\"color: rgb(77, 90, 97); font-family: Arial, sans-serif; font-size: 10pt\">Paid Ads Specialist,</span><span style=\"color: rgb(77, 90, 97); font-size: 10pt\"> you will develop paid strategies to drive successful revenue generating campaigns from beginning to end. You will help drive valuable insights and report on results: What is working and why? What are the next opportunities? How can we best scale the campaign?</span><br><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">We’re looking for an experienced Digital Marketer with a focus on paid ads to join our team and help guide our clients to success! </span></p>\n<p><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">The right candidate lives and breathes paid media. You have up to the minute knowledge of the latest PPC and digital marketing trends, and always keep yourself up to date. You’re in this field because you love it. You love the pace and embrace change. You live by the motto “implement, test, optimize, repeat”. You want our clients to get the best bang for their buck and grow like crazy. Data makes you tick, you can never get enough of it and can get lost in spreadsheets analyzing data for hours. </span></p>\n<p><em><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">Candidates must be located in the Calgary area.</span></em></p>\n<p><span style=\"color: rgb(77, 90, 97); font-size: 10pt; font-weight: bold\">A little about you…</span></p>\n<ul>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">2+ years of ad buying and managing experience across paid acquisition platforms</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">2-5 years experience in a related discipline (Marketing, Digital or eCommerce)</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">Thorough understanding of digital marketing and PPC best practices and strategies</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">Proven experience building, maintaining, and optimizing successful digital strategies and paid campaigns on platforms like Google, Facebook, LinkedIn, Twitter, Microsoft, and YouTube</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">Ability to effectively manage multiple goals (revenue, engagement, awareness) and to continuously improve month-over-month KPI targets</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">Proficiency managing mid-to-large-scale budgets</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">Great at copywriting. You can write headlines that get (and convert) the click. And can easily craft new angles on demand</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">Familiarity with A/B and multivariate experiments</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">Great analytical skills and pattern recognition. You can quickly spot trends, trim the fat, and scale what’s working</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">Excellent written and verbal communication skills</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">Experience with Google Analytics </span></li>\n</ul>\n<p><span style=\"color: rgb(77, 90, 97); font-size: 10pt; font-weight: bold\">Nice To Have:</span></p>\n<ul>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">Prior agency experience</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">Google Ads Certified in Search, Display, Shopping, and Video</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">Microsoft Ads Certified</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">Facebook Certified</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">Google Analytics Certified</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">Experience setting up analytics and conversion tracking (Google Analytics / Google Tag Manager)</span></li>\n</ul>\n<p><span style=\"color: rgb(77, 90, 97); font-size: 10pt; font-weight: bold\">Your Qualities:</span></p>\n<ul>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">Details matter, you sweat the small stuff</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">Relentless curiosity, you’re a lifelong learner</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">Strong communicator, you love to talk marketing</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">Marketer at heart, new trends, tactics, and tools keep you up at night</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">Competitive, good enough is rarely good enough</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">Empathetic, a client’s wins and losses are your wins and losses</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">You want to do great work, and be on a team that enables that</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">You maintain a data-first approach assess campaign performance and pinpoint issues</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">You love to learn - this field is always changing and you love to change with it!</span><br></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\">A Tip For Your Cover Letter:</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">We value critical thinking over cookie cutter checklists</span></li>\n<li><span style=\"font-size: 10pt\">Walk us through your decision process for making ad campaigns succeed</span></li>\n<li><span style=\"font-size: 10pt\">Highlight a really cool win where the solution wasn’t immediately clear or standard. What was the insight or data point that you found that led to this pivot</span></li>\n</ul>\n<p><span style=\"color: rgb(77, 90, 97); font-size: 10pt; font-weight: bold\">Job Perks:</span></p>\n<ul>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">Hybrid work environment</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">Competitive compensation</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">Vacation and paid time off</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">Extended health care</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">Free parking</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">Office games (prepare to get your foos on!)</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">Full kitchen stocked full of snacks</span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt\">Pizza Thursdays </span></li>\n<li><span style=\"color: rgb(77, 90, 97); font-size: 10pt; font-weight: bold\">Be part of a fast-growing team that is in it to win it!</span></li>\n</ul>\n<p><span style=\"color: rgb(77, 90, 97); font-size: 10pt; font-style: italic; font-weight: bold\">Wow, you read all the way to the bottom, we love you already!</span><span style=\"color: rgb(77, 90, 97); font-size: 10pt; font-style: italic\"> </span></p>",
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    "minimumExperience": "Mid-level",
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