Salesforce Marketing Cloud Specialist / Expert (Nigeria)

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    "heading": "Salesforce Marketing Cloud Specialist / Expert (Nigeria)",
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    "description_html": "<p style=\"line-height:1.3800000000000001;margin-top:16px;margin-bottom:16px;\"><span style=\"display:none;\"> </span><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">About the Role</span></span></span><br><br><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">We are seeking an experienced </span></span></span><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Salesforce Marketing Cloud Specialist</span></span></span><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> with </span></span></span></span></span></span><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">4–5+ years of proven expertise</span></span></span><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> in managing, optimizing, and innovating across email and SMS marketing channels. This role goes beyond execution, you will </span></span></span><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">own the strategy, implementation, and optimization</span></span></span><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> of campaigns end-to-end, while acting as a trusted advisor to clients and an internal subject matter expert.</span></span></span></span></span></span></span></p><div><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">You’ll work closely with creative, copy-writing, data, and eCommerce teams to design sophisticated customer journeys, leverage automation, and drive measurable growth. Your advanced knowledge of </span></span></span><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Salesforce Marketing Cloud’s tools, integrations, and capabilities</span></span></span><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> will be key to delivering high-performing campaigns that optimize the customer life-cycle and meet aggressive KPIs.</span></span></span></span></span></span></span></div><p style=\"line-height:1.3800000000000001;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Core Responsibilities</span></span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Serve as the </span></span></span><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">primary strategist and point of contact</span></span></span><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> for assigned clients, providing expert recommendations and actionable insights.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Architect, implement, and manage</span></span></span><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> advanced email and SMS automation, personalization, and segmentation strategies.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Lead the </span></span></span><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">end-to-end campaign process</span></span></span><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> from ideation and creative collaboration to technical build, QA, deployment, and performance analysis.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Create and manage </span></span></span><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">complex segmentation logic</span></span></span><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> and multi-channel customer journeys using Salesforce Marketing Cloud tools (Journey Builder, Automation Studio, Contact Builder, etc.).</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Design, execute, and interpret </span></span></span><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">A/B and multivariate tests</span></span></span><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> to continuously optimize performance.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Oversee reporting and analytics with deep-dive insights that inform ongoing strategy.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Collaborate with cross-functional teams to ensure brand consistency, innovation, and effective communication across all customer touchpoints.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Stay at the forefront of industry trends, tools, and Salesforce Marketing Cloud updates, recommending and implementing innovative solutions.</span></span></span></span></span></span></span></li></ul><div style=\"list-style-type:disc;\"><p style=\"line-height:1.3800000000000001;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Must-Have Qualifications</span></span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">4–5+ years of hands-on experience</span></span></span><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> in Salesforce Marketing Cloud with proven success driving measurable results.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Deep expertise in </span></span></span><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">email and SMS marketing strategy</span></span></span><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">, automation, segmentation, personalization, and deliverability best practices.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Strong technical proficiency in Salesforce Marketing Cloud modules (Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder, etc.).</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Experience integrating Salesforce Marketing Cloud with CRM, eCommerce platforms, and third-party tools.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Advanced understanding of </span></span></span><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">marketing analytics and KPIs</span></span></span><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">, with ability to translate data into strategic action.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Exceptional communication skills with the ability to </span></span></span><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">influence stakeholders and lead cross-functional teams</span></span></span><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Proven ability to work independently while managing multiple high-priority projects in a fast-paced environment.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Bachelor’s degree preferred</span></span></span><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> in Marketing, Communications, or a related field.</span></span></span></span></span></span></span></li></ul><div style=\"list-style-type:disc;\"><p style=\"line-height:1.3800000000000001;margin-top:16px;margin-bottom:16px;\"><br><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Nice to Have</span></span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Experience working with </span></span></span><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">D2C eCommerce brands</span></span></span><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> or in a </span></span></span></span></span></span><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">digital agency environment</span></span></span></span></span></span><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Salesforce Marketing Cloud certifications (Email Specialist, Marketing Cloud Consultant, Marketing Cloud Developer).</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Familiarity with AMPscript, SQL, and HTML/CSS for email customization.</span></span></span></span></span></span></span><span style=\"display:none;\"> </span></li></ul></div></div>",
    "description_text": "About the Role\n We are seeking an experienced Salesforce Marketing Cloud Specialist with 4–5+ years of proven expertise in managing, optimizing, and innovating across email and SMS marketing channels. This role goes beyond execution, you will own the strategy, implementation, and optimization of campaigns end-to-end, while acting as a trusted advisor to clients and an internal subject matter expert.\n You’ll work closely with creative, copy-writing, data, and eCommerce teams to design sophisticated customer journeys, leverage automation, and drive measurable growth. Your advanced knowledge of Salesforce Marketing Cloud’s tools, integrations, and capabilities will be key to delivering high-performing campaigns that optimize the customer life-cycle and meet aggressive KPIs.\n Core Responsibilities\n Serve as the primary strategist and point of contact for assigned clients, providing expert recommendations and actionable insights.\n Architect, implement, and manage advanced email and SMS automation, personalization, and segmentation strategies.\n Lead the end-to-end campaign process from ideation and creative collaboration to technical build, QA, deployment, and performance analysis.\n Create and manage complex segmentation logic and multi-channel customer journeys using Salesforce Marketing Cloud tools (Journey Builder, Automation Studio, Contact Builder, etc.).\n Design, execute, and interpret A/B and multivariate tests to continuously optimize performance.\n Oversee reporting and analytics with deep-dive insights that inform ongoing strategy.\n Collaborate with cross-functional teams to ensure brand consistency, innovation, and effective communication across all customer touchpoints.\n Stay at the forefront of industry trends, tools, and Salesforce Marketing Cloud updates, recommending and implementing innovative solutions.\n Must-Have Qualifications\n 4–5+ years of hands-on experience in Salesforce Marketing Cloud with proven success driving measurable results.\n Deep expertise in email and SMS marketing strategy , automation, segmentation, personalization, and deliverability best practices.\n Strong technical proficiency in Salesforce Marketing Cloud modules (Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder, etc.).\n Experience integrating Salesforce Marketing Cloud with CRM, eCommerce platforms, and third-party tools.\n Advanced understanding of marketing analytics and KPIs , with ability to translate data into strategic action.\n Exceptional communication skills with the ability to influence stakeholders and lead cross-functional teams .\n Proven ability to work independently while managing multiple high-priority projects in a fast-paced environment.\n Bachelor’s degree preferred in Marketing, Communications, or a related field.\n Nice to Have\n Experience working with D2C eCommerce brands or in a digital agency environment .\n Salesforce Marketing Cloud certifications (Email Specialist, Marketing Cloud Consultant, Marketing Cloud Developer).\n Familiarity with AMPscript, SQL, and HTML/CSS for email customization.",
    "jsonld_jobposting": {
      "url": "https://talenthackers.applytojob.com/apply/KIO3k01qNI/Salesforce-Marketing-Cloud-Specialist-Expert-Nigeria",
      "@type": "JobPosting",
      "title": "Salesforce Marketing Cloud Specialist / Expert (Nigeria)",
      "@context": "http://schema.org/",
      "datePosted": "2026-03-17",
      "description": "<p style=\"line-height:1.3800000000000001;margin-top:16px;margin-bottom:16px;\"><span style=\"display:none;\"> </span><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">About the Role</span></span></span><br><br><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">We are seeking an experienced </span></span></span><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Salesforce Marketing Cloud Specialist</span></span></span><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> with </span></span></span></span></span></span><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">4–5+ years of proven expertise</span></span></span><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> in managing, optimizing, and innovating across email and SMS marketing channels. This role goes beyond execution, you will </span></span></span><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">own the strategy, implementation, and optimization</span></span></span><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> of campaigns end-to-end, while acting as a trusted advisor to clients and an internal subject matter expert.</span></span></span></span></span></span></span></p><div><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">You’ll work closely with creative, copy-writing, data, and eCommerce teams to design sophisticated customer journeys, leverage automation, and drive measurable growth. Your advanced knowledge of </span></span></span><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Salesforce Marketing Cloud’s tools, integrations, and capabilities</span></span></span><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> will be key to delivering high-performing campaigns that optimize the customer life-cycle and meet aggressive KPIs.</span></span></span></span></span></span></span></div><p style=\"line-height:1.3800000000000001;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Core Responsibilities</span></span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Serve as the </span></span></span><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">primary strategist and point of contact</span></span></span><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> for assigned clients, providing expert recommendations and actionable insights.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Architect, implement, and manage</span></span></span><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> advanced email and SMS automation, personalization, and segmentation strategies.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Lead the </span></span></span><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">end-to-end campaign process</span></span></span><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> from ideation and creative collaboration to technical build, QA, deployment, and performance analysis.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Create and manage </span></span></span><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">complex segmentation logic</span></span></span><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> and multi-channel customer journeys using Salesforce Marketing Cloud tools (Journey Builder, Automation Studio, Contact Builder, etc.).</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Design, execute, and interpret </span></span></span><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">A/B and multivariate tests</span></span></span><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> to continuously optimize performance.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Oversee reporting and analytics with deep-dive insights that inform ongoing strategy.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Collaborate with cross-functional teams to ensure brand consistency, innovation, and effective communication across all customer touchpoints.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Stay at the forefront of industry trends, tools, and Salesforce Marketing Cloud updates, recommending and implementing innovative solutions.</span></span></span></span></span></span></span></li></ul><div style=\"list-style-type:disc;\"><p style=\"line-height:1.3800000000000001;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Must-Have Qualifications</span></span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">4–5+ years of hands-on experience</span></span></span><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> in Salesforce Marketing Cloud with proven success driving measurable results.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Deep expertise in </span></span></span><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">email and SMS marketing strategy</span></span></span><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">, automation, segmentation, personalization, and deliverability best practices.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Strong technical proficiency in Salesforce Marketing Cloud modules (Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder, etc.).</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Experience integrating Salesforce Marketing Cloud with CRM, eCommerce platforms, and third-party tools.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Advanced understanding of </span></span></span><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">marketing analytics and KPIs</span></span></span><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">, with ability to translate data into strategic action.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Exceptional communication skills with the ability to </span></span></span><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">influence stakeholders and lead cross-functional teams</span></span></span><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Proven ability to work independently while managing multiple high-priority projects in a fast-paced environment.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Bachelor’s degree preferred</span></span></span><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> in Marketing, Communications, or a related field.</span></span></span></span></span></span></span></li></ul><div style=\"list-style-type:disc;\"><p style=\"line-height:1.3800000000000001;margin-top:16px;margin-bottom:16px;\"><br><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Nice to Have</span></span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Experience working with </span></span></span><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">D2C eCommerce brands</span></span></span><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> or in a </span></span></span></span></span></span><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">digital agency environment</span></span></span></span></span></span><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Salesforce Marketing Cloud certifications (Email Specialist, Marketing Cloud Consultant, Marketing Cloud Developer).</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Familiarity with AMPscript, SQL, and HTML/CSS for email customization.</span></span></span></span></span></span></span><span style=\"display:none;\"> </span></li></ul></div></div>",
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