Brand Strategist – Social Media & Marketing (Mental Health)

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    "description": "<p>Job Summary</p>\n<p><em><span style=\"font-weight: bold\">Brand Strategist – Social Media &amp; Marketing (Mental Health)</span></em></p>\n<p><em><br></em></p>\n<p><em><span style=\"font-weight: bold\">Las Vegas, NV (In-Office)</span></em><br><em><span style=\"font-weight: bold\">$22.00 – $25.00 per hour</span></em><br><em><span style=\"font-weight: bold\">Part-Time (15–30 hours/week) | Growth to Full-Time</span></em></p>\n<p><em><br></em></p>\n<p><em><span style=\"font-weight: bold\">About Us</span></em></p>\n<p>At Beyond Expectation, LLC – Psychological Services, we hire SUPERSTARS. We are a rapidly growing outpatient behavioral health and wellness group making a strong impact across Southern Nevada. Our team values creativity, collaboration, and innovation in delivering exceptional mental health services.</p>\n<p><em><br></em></p>\n<p><em><span style=\"font-weight: bold\">Job Summary</span></em></p>\n<p>We are seeking a highly organized and creative Brand Strategist / Social Media &amp; Marketing Specialist to elevate our digital presence, branding, and community engagement.</p>\n<p>This role is ideal for someone experienced in social media marketing, content creation, branding strategy, and analytics, especially within Mental Health and Wellness.</p>\n<p><em><br></em></p>\n<p><em><span style=\"font-weight: bold\">Key Responsibilities</span></em></p>\n<p><em><span style=\"font-weight: bold\">Digital Marketing &amp; Social Media</span></em></p>\n<ul>\n<li>Manage and grow platforms: Instagram, Facebook, TikTok, LinkedIn, YouTube</li>\n<li>Create and post engaging content (reels, videos, graphics, campaigns)</li>\n<li>Highlight providers, staff, and services through storytelling and media</li>\n<li>Develop monthly awareness campaigns (Mental Health Awareness, Autism, Suicide Prevention, etc.)</li>\n<li>Run promotions (e.g., Google Review campaigns, $250 gift card giveaways)</li>\n</ul>\n<p><em><br></em></p>\n<p><em><span style=\"font-weight: bold\">Branding &amp; Content Creation</span></em></p>\n<ul>\n<li>Design flyers, brochures, marketing packets (print &amp; digital)</li>\n<li>Maintain consistent branding across all platforms</li>\n<li>Capture photo/video content of staff, events, and office culture</li>\n<li>Produce provider spotlight content and interviews (e.g., YouTube features)</li>\n</ul>\n<p><em><br></em></p>\n<p><em><span style=\"font-weight: bold\">Website &amp; Analytics</span></em></p>\n<ul>\n<li>Maintain and update website content for SEO and relevance</li>\n<li>Analyze Google Business profile, SEO, and web traffic data</li>\n<li>Optimize visibility for targeted populations identified by leadership</li>\n</ul>\n<p><em><br></em></p>\n<p><em><span style=\"font-weight: bold\">Internal Engagement</span></em></p>\n<ul>\n<li>Promote company culture through:</li>\n<li>Employee highlights</li>\n<li>Announcements (milestones, achievements, licensure, etc.)</li>\n<li>Strengthen engagement for both in-office and remote staff</li>\n</ul>\n<p><em><br></em></p>\n<p><em><span style=\"font-weight: bold\">Outreach &amp; Growth</span></em></p>\n<ul>\n<li>Support community outreach events (health fairs, radio and tv interviews, speakers bureau partnerships)</li>\n<li>Promote specialized services (Neurofeedback, EMDR, medication mgmt. services)</li>\n<li>Assist in recruitment branding (licensed supervisees, doctors, clinicians, patients and referral partners)</li>\n<li>Help promote newly <em><span style=\"font-weight: bold\">BHCEN credentialed</span></em> initiatives (Behavioral Health Certification for Excellence in Nevada)</li>\n</ul>\n<p><em><br></em></p>\n<p><em><span style=\"font-weight: bold\">Additional Projects</span></em></p>\n<ul>\n<li>Maintain marketing materials and doctor/clinician business cards</li>\n<li>Assist in launching online service offerings (parenting classes, D.V. and S.A. court mandate programs, e-commerce payment receipt)</li>\n<li>Support data tracking for insurance panels and program growth</li>\n</ul>\n<p><em><br></em></p>\n<p><em><span style=\"font-weight: bold\">Qualifications</span></em></p>\n<ul>\n<li>Proven experience in:</li>\n<li>Social media marketing &amp; content creation</li>\n<li>Brand strategy and digital marketing</li>\n<li>Strong skills in:</li>\n<li>Canva, Adobe, AI tools (e.g., ChatGPT)</li>\n<li>Google Analytics &amp; SEO</li>\n<li>Experience with:</li>\n<li>Photography &amp; videography (highly preferred)</li>\n<li>Excellent:</li>\n<li>Organizational skills</li>\n<li>Writing and storytelling ability</li>\n<li>Ability to:</li>\n<li>Work independently</li>\n<li>Manage multiple projects</li>\n<li>Experience in mental health, healthcare, or wellness industry preferred</li>\n</ul>\n<p><em><br></em></p>\n<p><em><span style=\"font-weight: bold\">Preferred Qualifications</span></em></p>\n<ul>\n<li>Bilingual (English/Spanish) a plus</li>\n<li>Experience with:</li>\n<li>Healthcare marketing</li>\n<li>Doctor/Clinician branding</li>\n<li>Community outreach campaigns</li>\n</ul>\n<p><em><br></em></p>\n<p><em><span style=\"font-weight: bold\">Schedule</span></em></p>\n<ul>\n<li>Part-Time (15–30 hours/week)</li>\n<li>Flexible scheduling (evenings possible)</li>\n<li>In-office role</li>\n</ul>\n<p><em><br></em></p>\n<p><em><span style=\"font-weight: bold\">Compensation &amp; Benefits</span></em></p>\n<ul>\n<li>$22.00 – $25.00 per hour</li>\n<li>Flexible schedule</li>\n<li>Opportunity for full-time growth and advancement</li>\n</ul>\n<p><em><br></em></p>\n<p><em><span style=\"font-weight: bold\">Why Join Us?</span></em></p>\n<ul>\n<li>Creative, mission-driven environment</li>\n<li>Opportunity to shape a growing mental health brand</li>\n<li>Work directly with leadership on high-impact initiatives</li>\n<li>Be part of a team changing lives through mental health care</li>\n</ul>\n<p><em><br></em></p>\n<p><em><span style=\"font-weight: bold\">How to Apply</span></em></p>\n<p>Apply with your resume and include:</p>\n<ul>\n<li>Examples of social media accounts or content you’ve managed</li>\n<li>Portfolio (graphics, videos, campaigns)</li>\n<li>Brief description of your marketing experience</li>\n</ul>",
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