Campaign Manager - TikTok Shop

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list. Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 66 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. To learn more, visit pattern.com or email [email protected]. Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®. We need a TikTok Shop-Campaign Manager to execute creator-led campaigns at scale within the TikTok Shop ecosystem. This role focuses on managing campaign budgets, sourcing and engaging creators through data-driven outreach, and optimizing campaign performance through strong operational execution and analytics. This is a full-time role and will work a hybrid/flexible schedule based in Lehi,Utah. Why should I work at Pattern? Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolves quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community. We also believe in having fun and balancing our lives, so we offer awesome benefits that include: - Unlimited PTO - Paid Holidays - Onsite Fitness Center - Company Paid Life Insurance - Casual Dress Code - Competitive Pay - Health, Vision, and Dental Insurance - 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred. Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. What is a day in the life of a Campaign Manager? ● Execute creator acquisition through mass outreach using internal tools and data-driven strategies ● Manage campaign budgets allocated by Account Managers and support budget allocation across multiple campaigns ● Identify, source, and engage creators for TikTok Shop campaigns using internal creator data platforms ● Coordinate with internal teams to align campaign execution, including Account Managers and Creator Management ● Track and analyze campaign performance, then adjust strategy based on performance insights ● Support large-scale campaign launches and major campaign moments such as product launches and brand days ● Occasionally participate in client or brand meetings to gather requirements and support campaign alignment What will I need to thrive in this role? ● Familiarity with TikTok Shop or the creator economy; TikTok Shop experience is strongly preferred ● Strong Excel skills, including advanced functions such as VLOOKUP ● Basic SQL knowledge and comfort working with internal databases ● Strong analytical thinking and willingness to deep dive into data and performance ● Project management capability and the ability to manage multiple campaigns simultaneously ● Curiosity, strong learning agility, and an operational mindset ● Experience in digital marketing, e-commerce operations, creator campaigns, BI/reporting, or dashboard creation is preferred What does high performance look like? ● Ability to manage multiple campaigns effectively and deliver campaign execution at scale ● Strong campaign performance optimization through data insights and strategy adjustments ● Efficient creator sourcing, outreach, and engagement to support brand campaign goals ● Strong collaboration with internal stakeholders across account management, creator management, and international teams ● Taking full ownership of campaign execution and following through to completion What is my potential for career growth? This role offers strong learning opportunities and potential mobility into Account Manager roles or broader strategic roles over time. It is a great opportunity for someone who wants exposure to both campaign execution and operational strategy while building expertise in the TikTok Shop and creator commerce space. What does success look like in the first 30, 60, 90 days? ● First 30 days: Learning Pattern’s internal creator data platforms, workflows, and campaign processes ● First 60 Days: Successfully supporting and executing active creator campaigns ● First 90 days: Building confidence in budget management, creator outreach, and performance analysis ● Contributing recommendations to improve campaign outcomes through data-driven insights What is the team like? ● You will work with the other Campaign Managers and be supervised by the Head of TikTok Shop Operations. You will also be mentored by the team and meet with them on a regular basis to discuss your performance. This team is data driven and results oriented. You will collaborate regularly with members of your team to implement actionable solutions. Ideas and input are encouraged from all members. Sounds great! What’s the company culture? We are looking for individuals who are: ● Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes. ● Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data. ● Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern. ● Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners. What is the hiring process? ● Initial phone interview with Pattern’s talent acquisition team ● Video interview with a hiring manager ● Video interview with a panel of department leaders ● Professional reference checks ● Executive review ● Offer How can I stand out as an applicant? ● Discuss professional accomplishments with specific data to quantify examples ●Provide insights on how you can add value and be the best addition to the team ● Focus on mentioning how you would be partner obsessed at Pattern ● Share experience on any side projects related to data and analytics

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    {
      "text": "What is a day in the life of a Campaign Manager?",
      "content": "<div>● &nbsp; &nbsp;Execute creator acquisition through mass outreach using internal tools and data-driven strategies<br>● &nbsp; &nbsp;Manage campaign budgets allocated by Account Managers and support budget allocation across multiple campaigns<br>● &nbsp; &nbsp;Identify, source, and engage creators for TikTok Shop campaigns using internal creator data platforms<br>● &nbsp; &nbsp;Coordinate with internal teams to align campaign execution, including Account Managers and Creator Management<br>● &nbsp; &nbsp;Track and analyze campaign performance, then adjust strategy based on performance insights<br>● &nbsp; &nbsp;Support large-scale campaign launches and major campaign moments such as product launches and brand days<br>● &nbsp; &nbsp;Occasionally participate in client or brand meetings to gather requirements and support campaign alignment</div>"
    },
    {
      "text": "What will I need to thrive in this role?",
      "content": "<div>● &nbsp; &nbsp;Familiarity with TikTok Shop or the creator economy; TikTok Shop experience is strongly preferred<br>● &nbsp; &nbsp;Strong Excel skills, including advanced functions such as VLOOKUP<br>● &nbsp; &nbsp;Basic SQL knowledge and comfort working with internal databases<br>● &nbsp; &nbsp;Strong analytical thinking and willingness to deep dive into data and performance<br>● &nbsp; &nbsp;Project management capability and the ability to manage multiple campaigns simultaneously<br>● &nbsp; &nbsp;Curiosity, strong learning agility, and an operational mindset<br>● &nbsp; &nbsp;Experience in digital marketing, e-commerce operations, creator campaigns, BI/reporting, or dashboard creation is preferred</div>"
    },
    {
      "text": "What does high performance look like?",
      "content": "<div>● &nbsp; &nbsp;Ability to manage multiple campaigns effectively and deliver campaign execution at scale<br>● &nbsp; &nbsp;Strong campaign performance optimization through data insights and strategy adjustments<br>● &nbsp; &nbsp;Efficient creator sourcing, outreach, and engagement to support brand campaign goals<br>● &nbsp; &nbsp;Strong collaboration with internal stakeholders across account management, creator management, and international teams<br>● &nbsp; &nbsp;Taking full ownership of campaign execution and following through to completion&nbsp;</div>"
    },
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      "text": "What is my potential for career growth?",
      "content": "<div>This role offers strong learning opportunities and potential mobility into Account Manager roles or broader strategic roles over time. It is a great opportunity for someone who wants exposure to both campaign execution and operational strategy while building expertise in the TikTok Shop and creator commerce space.</div>"
    },
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      "text": "What does success look like in the first 30, 60, 90 days?",
      "content": "<div>● &nbsp; &nbsp;First 30 days: Learning Pattern’s internal creator data platforms, workflows, and campaign processes<br>● &nbsp; &nbsp;First 60 Days: Successfully supporting and executing active creator campaigns<br>● &nbsp; &nbsp;First 90 days: Building confidence in budget management, creator outreach, and performance analysis<br>● &nbsp; &nbsp;Contributing recommendations to improve campaign outcomes through data-driven insights</div>"
    },
    {
      "text": "What is the team like?",
      "content": "<div>● &nbsp; &nbsp; &nbsp;You will work with the other Campaign Managers and be supervised by the Head of TikTok Shop Operations. You will also be mentored by the team and meet with them on a regular basis to discuss your performance. This team is data driven and results oriented. You will collaborate regularly with members of your team to implement actionable solutions. Ideas and input are encouraged from all members.</div>"
    },
    {
      "text": "Sounds great! What’s the company culture?",
      "content": "<div>We are looking for individuals who are:<br>● &nbsp; &nbsp; &nbsp; &nbsp;Game Changers- A game changer is someone who looks at problems with an open &nbsp; mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.<br>● &nbsp; &nbsp; &nbsp; &nbsp;Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.<br>● &nbsp; &nbsp; &nbsp; &nbsp;Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.<br>● &nbsp; &nbsp; &nbsp; &nbsp;Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.<br>&nbsp;</div>"
    },
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      "text": "What is the hiring process?",
      "content": "<div>● &nbsp; &nbsp; &nbsp; &nbsp;Initial phone interview with Pattern’s talent acquisition team<br>● &nbsp; &nbsp; &nbsp; &nbsp;Video interview with a hiring manager<br>● &nbsp; &nbsp; &nbsp; &nbsp;Video interview with a panel of department leaders<br>● &nbsp; &nbsp; &nbsp; &nbsp;Professional reference checks<br>● &nbsp; &nbsp; &nbsp; &nbsp;Executive review<br>● &nbsp; &nbsp; &nbsp; &nbsp;Offer&nbsp;</div>"
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