Director Marketing

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{
  "id": "2588250",
  "name": "Director Marketing",
  "office": "Berlin",
  "keywords": [],
  "schedule": "full-time",
  "createdAt": "2026-03-31T10:23:31+00:00",
  "seniority": "experienced",
  "department": "Marketing",
  "occupation": "product_management",
  "subcompany": null,
  "employmentType": "permanent",
  "jobDescriptions": [
    {
      "name": "Your mission at Mercanis",
      "value": "As Director of Marketing at Mercanis, you are the strategic mind behind our growth story <strong>to €30M ARR</strong>. You will develop and execute a scalable marketing playbook that solidifies our positioning in the <strong>Enterprise and Mid-Market segments</strong>. In this role, you will sharpen our USPs, expand analyst relations (Gartner/G2), and spearhead our <strong>international expansion into the UK and France</strong>. As an empathetic player-coach, you will lead a growing team and ensure that marketing becomes the primary driver of our sales pipeline. Your work combines creative storytelling with data-driven scaling, significantly shaping the Mercanis brand on its path to market leadership."
    },
    {
      "name": "Your Responsibilities on this role",
      "value": "<ul><li><p>Develop and take ownership of the holistic <strong>Go-To-Market (GTM) strategy</strong> for DACH and the expansion into the UK and French markets</p></li><li><p>Establish Mercanis as a thought leader through targeted <strong>Product Marketing</strong>, sharp positioning, and the expansion of Analyst Relations (Gartner, G2)</p></li><li><p>Drive the shift from an outbound-heavy focus to a high-efficiency <strong>inbound engine</strong> that measurably contributes to Net New ARR</p></li><li><p>Lead and scale the marketing team (currently 6 people), acting as a <strong>mentor and \"player-coach\"</strong> who combines strategy with pragmatic execution</p></li><li><p>Lead creative <strong>Brand and Field Marketing initiatives</strong> to massively increase brand awareness among our target audience (CFOs/Procurement)</p></li><li><p>Collaborate closely with the <strong>VP Sales and VP Engineering</strong> to ensure a seamless customer journey and top-tier sales enablement</p></li><li><p>Leverage automation and a modern marketing tech stack to optimize processes and facilitate data-driven decision-making</p></li></ul>"
    },
    {
      "name": "Role requirements",
      "value": "<ul><li><p>You bring profound experience in <strong>B2B SaaS Marketing</strong> – ideally, you have already navigated a company through the<strong> €30M+ ARR</strong> growth phase</p></li><li><p>You have a proven track record in <strong>scaling marketing teams</strong> and thrive in a fast-paced, dynamic scale-up environment</p></li><li><p>You possess a deep understanding of <strong>Enterprise marketing cycles</strong> and know how to position complex products for various ICPs</p></li><li><p>You combine a <strong>strategic mindset</strong> with a strong hands-on mentality and are not afraid to support operational tasks when necessary</p></li><li><p>You have successfully <strong>launched international markets</strong> (ideally UK or France) and understand the local nuances of these regions</p></li><li><p>You possess excellent communication skills and are <strong>fluent in German and English</strong></p></li><li><p>Experience in <strong>Analyst Relations</strong> (Gartner Magic Quadrant, etc.) is a significant advantage</p></li><li style=\"border:0px solid;margin:0px;\"><p style=\"border:0px solid;margin:0px;line-height:normal;\"><span style=\"border:0px solid;margin:0px;font-family:Arial, sans-serif;\">We’d love for you to join</span><span style=\"border:0px solid;margin:0px;font-family:Arial, sans-serif;\"> us in our <strong>London </strong>office, as we believe great collaboration happens best when we’re in the same office.</span></p></li></ul>"
    },
    {
      "name": "Why to join us here at Mercanis?",
      "value": "<ul><li><p><strong>Impact & Ownership:</strong> Join at a pivotal growth stage and directly influence the global strategy of Mercanis</p></li><li><p><strong>Top-Tier Leadership:</strong> Work closely with experienced founders and a newly formed, high-caliber VP-level leadership team</p></li><li><p><strong>Scale-up Spirit:</strong> An environment that values speed, ownership, and bold decisions – without the \"ivory tower\" mentality</p></li><li><p><strong>Central Location:</strong> <span style=\"border:0px solid;margin:0px;font-family:Arial, sans-serif;\">Our office is in the heart of London (Euston)– with great connections, great energy, and great people</span></p></li><li><p><strong>Your Setup, Your Choice:</strong><span> You decide on your hardware setup (Apple, Windows, or Linux) to ensure you can work at your best</span></p></li></ul>"
    }
  ],
  "occupationCategory": "marketing_and_product",
  "recruitingCategory": "PM Fast Track"
}