Integrated Marketing Manager – TV/Radio & Lead Generation

One Goal, One Passion – Growth is Everything at Window Nation At Window Nation, we don’t just replace windows and doors, we help transform homes into spaces people love. With nearly 20 years of craftsmanship, innovation, and competitively priced solutions, we’ve enhanced the comfort, safety, and value of homes for customers nationwide. In doing so, we’ve become a trusted leader in home improvement, striving to be the provider of choice for all window and door replacements. About the role Window Nation is seeking an experienced marketing leader to drive lead generation performance across a portfolio of markets. This is a B2C, direct-response marketing role focused on generating leads, improving conversion rates, and maximizing return on marketing investment. This is not a digital-only marketing position and is not a brand marketing role. We're looking for someone with recent, meaningful experience managing TV and/or radio advertising alongside digital marketing, who understands how to optimize performance across multiple channels and multiple markets simultaneously. You will be responsible for analyzing market performance, reallocating budgets, managing vendors, and identifying opportunities to improve lead quality, conversion rates, and overall marketing efficiency. Why Window Nation? At Window Nation, we know that when our people grow, our company grows. We’re committed to helping you build a rewarding career while being part of a team that values hard work, reliability, and collaboration. Pay Transparency: At Window Nation, compensation is determined based on skills, experience, and the requirements of the role. In addition to base pay, some positions are eligible for performance incentives. Final compensation will be based on a combination of factors, including the selected candidate’s experience, qualifications, and internal equity considerations. Ready to Make an Impact? Apply today to help us grow stronger, smarter marketing in the markets that matter most. Closing EEO/Diversity Statement Window Nation cultivates a culture of inclusion that respects our employees' individual strengths, views, and experiences. We believe our differences make us a better team – one that makes good decisions, drives innovation, and delivers better business results. At this time, Window Nation is unable to provide sponsorship for employment visas now or in the future. Candidates must be authorized to work in the United States on a permanent basis without the need for current or future visa sponsorship. All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law. #LI-VB1 What you’ll do Managing integrated campaigns across TV, radio, digital, events, direct mail, and third-party lead vendors Managing marketing performance across multiple markets Optimizing lead generation programs to improve ROI and lead quality Monitoring channel performance and reallocating spend as needed Identifying and correcting underperforming campaigns, vendors, and markets Partnering with Analytics, Sales, Creative, Digital, Events, and PR teams Managing budgets and ensuring spend is aligned to performance goals Supporting marketing strategy for new market launches What We’re Looking For Minimum Qualifications Bachelor’s degree in marketing, Business, or related field (MBA a plus) 5+ years of marketing experience 2+ years in a managerial or leadership role Preferred qualifications: Experience preferred in home improvement, construction, or service-based industries Strong understanding of local market dynamics and consumer behavior Experience with performance marketing, analytics, and budget management Advanced proficiency in PowerPoint, Excel, and Outlook Strong cross-functional collaboration skills (digital, creative, PR, sales, vendors) Excellent communication, organization, and project management skills Experience with CRM and/or marketing automation tools You're Likely a Great Fit If You Have managed TV/radio as part of an integrated media strategy Have owned direct-response lead generation programs Can diagnose and fix issues such as low lead quality, low close rates, and underperforming channels Have managed marketing budgets and made spend allocation decisions Are comfortable managing multiple markets simultaneously Enjoy using data to make decisions and improve results You may be a strong fit if you have experience in: home Improvement, Home Services, HVAC, Roofing, Solar, Remodeling, Windows & Doors, Local Media (TV/Radio Groups) and/or Multi-location Consumer Businesses This Role Is Probably Not a Fit If You Your experience is primarily B2B marketing Your background is primarily digital marketing with little or no TV/radio experience You focus primarily on brand awareness rather than lead generation performance You have not owned budget allocation or performance outcomes You have not managed marketing across multiple markets or locations

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