Home › Companies › Eicl Fa Em5 Oraclecloud Com CX 4001 › Loyalty Marketing, Senior Manager
Loyalty Marketing, Senior Manager
Eicl Fa Em5 Oraclecloud Com CX 4001 · Seattle, WA, United States; Seattle Office, Seattle, WA, US · Hybrid · Active · $88,100–$119,000 / year · Oracle Recruiting Cloud / Fusion HCM
Job facts
| Field | Value |
|---|---|
| Company | Eicl Fa Em5 Oraclecloud Com CX 4001 |
| Title | Loyalty Marketing, Senior Manager |
| Normalized title | - |
| Department / team | Marketing |
| Location | Seattle, WA, United States |
| Work model | Hybrid / Hybrid |
| Employment type | Full Time |
| Salary | $88,100–$119,000 / year |
| Status | active |
| ATS provider | Oracle Recruiting Cloud / Fusion HCM |
| Posted / first seen | 2026-04-13 / 2026-05-31 |
| Changed / last seen | 2026-05-31 / 2026-06-06 |
Related slices
| Page | What it contains | Open |
|---|---|---|
| Company jobs | Active postings from Eicl Fa Em5 Oraclecloud Com CX 4001. | Open |
| Company breakdowns | Role, location, ATS, and work model facets for this company. | Open |
| ATS provider jobs | Active postings observed through Oracle Recruiting Cloud / Fusion HCM. | Open |
| Provider filtered search | The same provider as a filtered job collection. | Open |
| City jobs | Active postings in Seattle. | Open |
| Department jobs | Active postings in Marketing. | Open |
| Work model jobs | Active Hybrid postings. | Open |
| Lifecycle events | Open, update, close, and reopen events for this posting. | Open |
| Original posting | Canonical source or apply URL captured from the ATS. | Open |
Linked records
| Company | Eicl Fa Em5 Oraclecloud Com CX 4001 |
| Source | 2b80a1eb-7d83-4a56-aee2-6e5c8dae079d |
| ATS provider | Oracle Recruiting Cloud / Fusion HCM |
Description
Description
Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey.
We are looking for a Loyalty Marketing, Senior Manager. The Loyalty Marketing, Senior Manager will oversee loyalty program strategy, guest segmentation, benefit optimization, and personalized communications across the guest journey. Partnering closely with Brand Marketing, Digital, Guest Experience, Revenue Management, and Data & Analytics, the Loyalty Marketing, Senior Manager ensures that loyalty initiatives are insight-driven, measurable, and aligned to commercial goals. The role requires a blend of strategic thinking, data fluency, creativity, and operational excellence, with a strong understanding of CRM, loyalty economics, and consumer behavior.
Here’s a summary of what Holland America Line is looking for. Is this you?
Responsibilities :
Strategy Development: Lead the end ‑ to ‑ end development of a comprehensive, multi ‑ year Loyalty vision and strategy for both Holland America Line and Seabourn. Drive strategic alignment across senior and executive leadership, delivering high ‑ impact presentations, securing cross ‑ functional buy ‑ in, and guiding decision ‑ making to ensure the strategy advances brand, commercial, and guest ‑ experience goals.
Innovation: Identify and prioritize enhancements to loyalty offerings based on guest insights, competitive analysis, and performance data.
Execution: Create and deploy marketing campaigns to drive commercial goals.
Data Analysis: Analyze loyalty campaign performance and provide insights to optimize future campaigns.
Collaboration: Serve as a strategic partner to Revenue Management, Sales, Brand Marketing, Contact Center, and Guest Experience teams to align loyalty initiatives with commercial priorities.
Process and Budget Management: Manage and maintain all enterprise collateral. Lead the Loyalty budget and manage end ‑ to ‑ end vendor sourcing, approvals, and contract signing, ensuring gift inventory stays reliably stocked through smart forecasting and purchasing.
Reporting: Own Loyalty KPIs including retention, rebooking rate, and guest lifetime value. Manage campaigns and ensure optimal ROI through data-driven decision-making.
Knowledge & Skills:
The Loyalty Marketing, Senior Manager will: Own development of comprehensive multi-year loyalty strategies for both Holland America Line and Seabourn programs that align with business goals. Own loyalty marketing creation and deployment. Own loyalty marketing KPIs include retention, rebooking rate, and guest lifetime value. Manage campaign budgets and ensure optimal ROI through data-driven decision-making. Serve as a strategic lead to Guest Experience, Contact Center, Revenue Management, Sales, and Brand Marketing teams to align loyalty initiatives with commercial priorities. Analyze campaign performance and provide actionable insights to optimize future campaigns. Lead innovation with Loyalty Programs by identifying emerging trends, piloting new technologies, and solving complex challenges related to guest engagement and retention.
Complexity of Situations: The Loyalty Marketing, Senior Manager will encounter a variety of complex marketing challenges, including optimizing campaigns for different customer segments, improving open and click-through rates, and integrating loyalty marketing efforts with other digital marketing channels. Analytical Skills: The role requires strong analytical skills to interpret data from loyalty campaigns, identify trends, and make data-driven decisions to enhance campaign performance. Creative Solutions: The individual must develop innovative strategies to engage customers and drive conversions, often needing to think outside the box to create compelling email content and designs. Innovation: Lead innovation in loyalty marketing by identifying emerging trends, piloting new technologies, and solving complex challenges related to guest engagement and retention.
Business Impact: The Loyalty Marketing, Senior Manager owns Holland America Line and Seabourn's loyalty program KPIs including retention, rebooking rate, and guest lifetime value. Manage campaign budgets and ensure optimal ROI through data-driven decision-making.
Brand Representation: This role is responsible for maintaining and enhancing the Holland America brands through loyalty communications, ensuring that all content aligns with the brand's voice and values. Cross-functional Collaboration: The individual drives enterprise-wide alignment on Loyalty strategy by influencing senior and executive leaders, securing cross ‑ functional buy ‑ in, and shaping decisions that unlock brand growth, commercial performance, and a measurably better guest experience. Deliver company vision: Translate Holland America and Seabourn's brand vision—delivering unforgettable happiness to our guests—into personalized, memorable lifecycle communications that deepen guest loyalty and emotional connection.
Cross-functional Management: The individual will serve as a strategic partner to Guest Experience, Contact Center, Revenue Management, Sales, and Brand Marketing teams to align loyalty initiatives commercial priorities. Resource Allocation: The role involves managing the budget for loyalty marketing campaigns, ensuring resources are allocated effectively to maximize ROI. Strategic Direction: The individual will set the strategic direction for loyalty marketing initiatives, aligning them with broader company goals and marketing strategies. This includes developing long-term plans and setting measurable objectives for the team.
Requirements
Bachelor’s Degree in Marketing, Business, Communications, or a related field. Master’s Degree preferred.
Minimum of 10 years of experience in loyalty or lifecycle marketing.
Proven track record of developing and executing successful loyalty, payment, or subscription value propositions.
Experience with CRM, marketing automation platforms, and email service providers.
Intermediate knowledge of HTML, CSS, Dreamweaver or Sublime. Strong understanding of email marketing best practices, including segmentation, personalization, and A/B testing.
Deep understanding of loyalty program economics and value drivers.
Data-driven mindset with the ability to analyze and interpret complex data sets.
Excellent leadership and team management skills.
Strong project management skills with the ability to manage multiple priorities and deadlines.
Exceptional communication and collaboration skills.
Proficiency in HTML and email design best practices.
Proven experience establishing strong collaborative relationships across varied sets of stakeholders
Ability to manage time and multiple priorities with a variety of internal and external stakeholders
Travel: No or very little travel likely
Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential.
Physical Demands: Remain in a stationary position at a desk and/or computer for extended periods of time, reasonable adjustments will be offered.
This position is classified as “in-office.” As an in-office role, it requires employees to work from a designated Holland America Line office in Seattle, WA Monday through Thursday each week.
What You Can Expect
Cruise and Travel Privileges for You and Your Family Health Benefits 401(k) Employee Stock Purchase Plan Training & Professional Development Tuition & Professional Certification Reimbursement Base Salary Range: $88,100 to $119,000 - The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate’s qualifications and experience uniquely.
Our Culture…Stronger Together
Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at: https://www.hollandamerica.com/en_US/our-company/mission-values.html
Holland America is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Americans with Disabilities Act (ADA)
Holland America will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact [email protected]
#HAL
#LI-Hybrid
#LI-SF1
Full job record
| Job ID | 79c12c7aef4663eff5d717f95f1dd87222bbf11c |
| Org ID | 31f79412-9f8f-41d2-bdcd-d6d71916760d |
| Source ID | 2b80a1eb-7d83-4a56-aee2-6e5c8dae079d |
| Board ID | 2b80a1eb-7d83-4a56-aee2-6e5c8dae079d |
| Provider | oracle_hcm |
| Provider Job Key | 12890 |
| Title | Loyalty Marketing, Senior Manager |
| Normalized Title | — |
| Status | active |
| Active | yes |
| Location Text | Seattle, WA, United States; Seattle Office, Seattle, WA, US |
| Department | Marketing |
| Team | — |
| Employment Type | full_time |
| Workplace Type | hybrid |
| Remote Policy | hybrid |
| Country | United States |
| Region | WA |
| City | Seattle |
| Salary Raw | Salary Range: $88,100 to $119,000 - The range is applicable for the labor market where the role is intended to be |
| Salary Min | 88,100 |
| Salary Max | 119,000 |
| Salary Currency | USD |
| Salary Period | year |
| Source URL | https://eicl.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CORP/job/12890 |
| Apply URL | https://eicl.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CORP/job/12890 |
| First Seen At | 2026-05-31 17:57:39Z |
| Last Seen At | 2026-06-06 19:45:38Z |
| Last Checked At | 2026-06-06 19:45:38Z |
| Last Changed At | 2026-05-31 17:57:39Z |
| Inactive At | — |
| Source Posted At | 2026-04-13 22:44:39Z |
| Source Updated At | — |
| Raw Payload Uri | s3://job-postings-prod-raw-590183727216/raw/provider=oracle_hcm/board=eicl.fa.em5.oraclecloud.com|CX_4001/date=2026-06-06/2026-06-06T19-45-22-550Z-59ec29f6138aee8cd23070a5ed92a2e828002742e7b2fd860819f23b0c4d05fc.json |
Event Fields
{
"content_hash": "d6d613a86b81af95b9f814d48d8d50d640f63daa859e3dbec94feaa8b5bca555",
"source_hash": "754e3942802dcca0bee1767991aa305bccc30d37d489ab8b8cf80c22194d067b",
"last_changed_at": "2026-05-31T17:57:39.471Z",
"active_status": "active"
}Parsed Structured
{
"language": "en",
"location": {
"raw": "Seattle, WA, United States",
"city": "Seattle",
"region": "WA",
"country": "United States",
"is_remote": false,
"confidence": 0.8
},
"salary_max": 119000,
"salary_min": 88100,
"inferred_at": "2026-06-06T19:45:38.498Z",
"launch_scope": {
"reason": "english_us_canada",
"included": true,
"language": "en",
"location": {
"raw": "Seattle, WA, United States",
"city": "Seattle",
"region": "WA",
"country": "United States",
"is_remote": false,
"confidence": 0.8
},
"countries": [
"United States"
]
},
"remote_policy": "hybrid",
"salary_period": "year",
"workplace_type": "hybrid",
"salary_currency": "USD"
}Extensions
{}Native Structured
{
"detail": {
"Id": "12890",
"Title": "Loyalty Marketing, Senior Manager",
"media": [],
"skills": [],
"JobType": null,
"Category": "Marketing",
"JobGrade": null,
"JobLevel": null,
"JobShift": null,
"WorkDays": null,
"WorkHours": null,
"WorkYears": null,
"Department": null,
"HotJobFlag": false,
"StudyLevel": null,
"WorkMonths": null,
"WorkerType": null,
"GeographyId": 300000006498349,
"JobFamilyId": 300000805364912,
"JobFunction": null,
"JobSchedule": "Full time",
"BusinessUnit": null,
"ContractType": null,
"Organization": null,
"TrendingFlag": true,
"workLocation": [
{
"Country": "US",
"Region1": "King",
"Region2": "WA",
"Region3": null,
"Building": null,
"Latitude": "47.63921",
"Longitude": "-122.36821",
"LocationId": 300000208565163,
"PostalCode": "98119",
"TownOrCity": "Seattle",
"AddressLine1": "450 Third Ave West",
"AddressLine2": null,
"AddressLine3": null,
"AddressLine4": null,
"LocationName": "Seattle Office"
}
],
"ContentLocale": "en",
"HiringManager": null,
"LegalEmployer": null,
"RequisitionId": 300001439931492,
"WorkplaceType": "",
"BusinessUnitId": 300000208327787,
"OrganizationId": 300000002210040,
"GeographyNodeId": 100004469657443,
"JobFunctionCode": null,
"LegalEmployerId": 300000208314693,
"PrimaryLocation": "Seattle, WA, United States",
"RequisitionType": "Professional",
"NumberOfOpenings": null,
"WorkplaceTypeCode": null,
"BeFirstToApplyFlag": false,
"otherWorkLocations": [],
"secondaryLocations": [],
"ExternalContactName": null,
"ShortDescriptionStr": "",
"ExternalContactEmail": null,
"ExternalPostedEndDate": null,
"OtherRequisitionTitle": null,
"requisitionFlexFields": [],
"ApplyWhenNotPostedFlag": false,
"DomesticTravelRequired": null,
"ExternalDescriptionStr": "<p style=\"margin-bottom:0in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey. </span></span></p><p style=\"margin-bottom:0in;\"> </p><p style=\"line-height:normal;margin-bottom:0in;tab-stops:285.0pt;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;\">We are looking for a Loyalty Marketing, Senior Manager. The Loyalty Marketing, Senior Manager will oversee loyalty program strategy, guest segmentation, benefit optimization, and personalized communications across the guest journey. Partnering closely with Brand Marketing, Digital, Guest Experience, Revenue Management, and Data & Analytics, the Loyalty Marketing, Senior Manager ensures that loyalty initiatives are insight-driven, measurable, and aligned to commercial goals. The role requires a blend of strategic thinking, data fluency, creativity, and operational excellence, with a strong understanding of CRM, loyalty economics, and consumer behavior.</span></span></p><p style=\"line-height:normal;margin-bottom:0in;tab-stops:285.0pt;\"> </p><p style=\"margin-bottom:0in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">Here’s a summary of what Holland America Line is looking for. Is this you? </span></span></p><p style=\"margin-bottom:0in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\"> </span></span></p><p style=\"margin-bottom:0in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\"><strong>Responsibilities</strong>:</span></span></p><ul style=\"list-style-type:disc;\"><li><p style=\"margin-bottom:0in;\"><span style=\"color:#222222;font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">Strategy Development: Lead the end</span></span><span style=\"color:#222222;font-family:"Cambria Math",serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">‑</span></span><span style=\"color:#222222;font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">to</span></span><span style=\"color:#222222;font-family:"Cambria Math",serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">‑</span></span><span style=\"color:#222222;font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">end development of a comprehensive, multi</span></span><span style=\"color:#222222;font-family:"Cambria Math",serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">‑</span></span><span style=\"color:#222222;font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">year Loyalty vision and strategy for both Holland America Line and Seabourn. Drive strategic alignment across senior and executive leadership, delivering high</span></span><span style=\"color:#222222;font-family:"Cambria Math",serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">‑</span></span><span style=\"color:#222222;font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">impact presentations, securing cross</span></span><span style=\"color:#222222;font-family:"Cambria Math",serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">‑</span></span><span style=\"color:#222222;font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">functional buy</span></span><span style=\"color:#222222;font-family:"Cambria Math",serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">‑</span></span><span style=\"color:#222222;font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">in, and guiding decision</span></span><span style=\"color:#222222;font-family:"Cambria Math",serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">‑</span></span><span style=\"color:#222222;font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">making to ensure the strategy advances brand, commercial, and guest</span></span><span style=\"color:#222222;font-family:"Cambria Math",serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">‑</span></span><span style=\"color:#222222;font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">experience goals.</span></span></p></li><li><p style=\"margin-bottom:0in;\"><span style=\"color:#222222;font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">Innovation: Identify and prioritize enhancements to loyalty offerings based on guest insights, competitive analysis, and performance data.</span></span></p></li><li><p style=\"margin-bottom:0in;\"><span style=\"color:#222222;font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">Execution: Create and deploy marketing campaigns to drive commercial goals.</span></span></p></li><li><p style=\"margin-bottom:0in;\"><span style=\"color:#222222;font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">Data Analysis: Analyze loyalty campaign performance and provide insights to optimize future campaigns.</span></span></p></li><li><p style=\"margin-bottom:0in;\"><span style=\"color:#222222;font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">Collaboration: Serve as a strategic partner to Revenue Management, Sales, Brand Marketing, Contact Center, and Guest Experience teams to align loyalty initiatives with commercial priorities.</span></span></p></li><li><p style=\"margin-bottom:0in;\"><span style=\"color:#222222;font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">Process and Budget Management: Manage and maintain all enterprise collateral. Lead the Loyalty budget and manage end</span></span><span style=\"color:#222222;font-family:"Cambria Math",serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">‑</span></span><span style=\"color:#222222;font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">to</span></span><span style=\"color:#222222;font-family:"Cambria Math",serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">‑</span></span><span style=\"color:#222222;font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">end vendor sourcing, approvals, and contract signing, ensuring gift inventory stays reliably stocked through smart forecasting and purchasing.</span></span></p></li><li><p style=\"margin-bottom:0in;\"><span style=\"color:#222222;font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">Reporting: Own Loyalty KPIs including retention, rebooking rate, and guest lifetime value. Manage campaigns and ensure optimal ROI through data-driven decision-making.</span></span></p></li></ul><p style=\"margin-bottom:0in;\"> </p><p style=\"margin-bottom:0in;\"><span style=\"color:#242424;font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\"><strong>Knowledge & Skills:</strong></span></span></p><ul style=\"list-style-type:disc;\"><li><p style=\"margin-bottom:0in;\"><span style=\"color:black;font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">The Loyalty Marketing, </span></span><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;\">Senior Manager</span></span><span style=\"color:black;font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\"> will: Own development of comprehensive multi-year loyalty strategies for both Holland America Line and Seabourn programs that align with business goals. Own loyalty marketing creation and deployment. Own loyalty marketing KPIs include retention, rebooking rate, and guest lifetime value. Manage campaign budgets and ensure optimal ROI through data-driven decision-making. Serve as a strategic lead to Guest Experience, Contact Center, Revenue Management, Sales, and Brand Marketing teams to align loyalty initiatives with commercial priorities. Analyze campaign performance and provide actionable insights to optimize future campaigns. Lead innovation with Loyalty Programs by identifying emerging trends, piloting new technologies, and solving complex challenges related to guest engagement and retention.</span></span></p></li><li><p style=\"margin-bottom:0in;\"><span style=\"color:black;font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">Complexity of Situations: The Loyalty Marketing, </span></span><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;\">Senior Manager</span></span><span style=\"color:black;font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\"> will encounter a variety of complex marketing challenges, including optimizing campaigns for different customer segments, improving open and click-through rates, and integrating loyalty marketing efforts with other digital marketing channels. Analytical Skills: The role requires strong analytical skills to interpret data from loyalty campaigns, identify trends, and make data-driven decisions to enhance campaign performance. Creative Solutions: The individual must develop innovative strategies to engage customers and drive conversions, often needing to think outside the box to create compelling email content and designs. Innovation: Lead innovation in loyalty marketing by identifying emerging trends, piloting new technologies, and solving complex challenges related to guest engagement and retention.</span></span></p></li><li><p style=\"margin-bottom:0in;\"><span style=\"color:black;font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">Business Impact: The Loyalty Marketing, </span></span><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;\">Senior Manager</span></span><span style=\"color:black;font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\"> owns Holland America Line and Seabourn's loyalty program KPIs including retention, rebooking rate, and guest lifetime value. Manage campaign budgets and ensure optimal ROI through data-driven decision-making.</span></span></p></li><li><p style=\"margin-bottom:0in;\"><span style=\"color:black;font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">Brand Representation: This role is responsible for maintaining and enhancing the Holland America brands through loyalty communications, ensuring that all content aligns with the brand's voice and values. Cross-functional Collaboration: The individual drives enterprise-wide alignment on Loyalty strategy by influencing senior and executive leaders, securing cross</span></span><span style=\"color:black;font-family:"Cambria Math",serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">‑</span></span><span style=\"color:black;font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">functional buy</span></span><span style=\"color:black;font-family:"Cambria Math",serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">‑</span></span><span style=\"color:black;font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">in, and shaping decisions that unlock brand growth, commercial performance, and a measurably better guest experience. Deliver company vision: Translate Holland America and Seabourn's brand vision—delivering unforgettable happiness to our guests—into personalized, memorable lifecycle communications that deepen guest loyalty and emotional connection.</span></span></p></li><li><p style=\"margin-bottom:0in;\"><span style=\"color:black;font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">Cross-functional Management: The individual will serve as a strategic partner to Guest Experience, Contact Center, Revenue Management, Sales, and Brand Marketing teams to align loyalty initiatives commercial priorities. Resource Allocation: The role involves managing the budget for loyalty marketing campaigns, ensuring resources are allocated effectively to maximize ROI. Strategic Direction: The individual will set the strategic direction for loyalty marketing initiatives, aligning them with broader company goals and marketing strategies. This includes developing long-term plans and setting measurable objectives for the team.</span></span></p></li></ul><p style=\"margin-bottom:0in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\"><strong>Requirements</strong> </span></span></p><ul style=\"list-style-type:disc;\"><li><p style=\"line-height:normal;margin-bottom:0in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;\">Bachelor’s Degree in Marketing, Business, Communications, or a related field. Master’s Degree preferred. </span></span></p></li><li><p style=\"line-height:normal;margin-bottom:0in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;\">Minimum of 10 years of experience in loyalty or lifecycle marketing.</span></span></p></li><li><p style=\"line-height:normal;margin-bottom:0in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;\">Proven track record of developing and executing successful loyalty, payment, or subscription value propositions.</span></span></p></li><li><p style=\"line-height:normal;margin-bottom:0in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;\">Experience with CRM, marketing automation platforms, and email service providers. </span></span></p></li><li><p style=\"line-height:normal;margin-bottom:0in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;\">Intermediate knowledge of HTML, CSS, Dreamweaver or Sublime. Strong understanding of email marketing best practices, including segmentation, personalization, and A/B testing.</span></span></p></li><li><p style=\"line-height:normal;margin-bottom:0in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;\">Deep understanding of loyalty program economics and value drivers.</span></span></p></li><li><p style=\"line-height:normal;margin-bottom:0in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;\">Data-driven mindset with the ability to analyze and interpret complex data sets.</span></span></p></li><li><p style=\"line-height:normal;margin-bottom:0in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;\">Excellent leadership and team management skills.</span></span></p></li><li><p style=\"line-height:normal;margin-bottom:0in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;\">Strong project management skills with the ability to manage multiple priorities and deadlines.</span></span></p></li><li><p style=\"line-height:normal;margin-bottom:0in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;\">Exceptional communication and collaboration skills.</span></span></p></li><li><p style=\"line-height:normal;margin-bottom:0in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;\">Proficiency in HTML and email design best practices.</span></span></p></li><li><p style=\"line-height:normal;margin-bottom:0in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;\">Proven experience establishing strong collaborative relationships across varied sets of stakeholders</span></span></p></li><li><p style=\"line-height:normal;margin-bottom:0in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;\">Ability to manage time and multiple priorities with a variety of internal and external stakeholders </span></span></p></li></ul><p style=\"line-height:normal;margin-bottom:0in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;\"> </span></span></p><p style=\"line-height:normal;margin-bottom:0in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;\"><u>Travel:</u> No or very little travel likely</span></span></p><p style=\"line-height:normal;margin-bottom:0in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;\"><u>Work Conditions:</u> Work primarily in a climate-controlled environment with minimal safety/health hazard potential.</span></span></p><p style=\"line-height:normal;margin-bottom:0in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;\"><u>Physical Demands:</u> Remain in a stationary position at a desk and/or computer for extended periods of time, reasonable adjustments will be offered.</span></span></p><p style=\"line-height:normal;margin-bottom:0in;\"> </p><p style=\"line-height:normal;margin-bottom:0in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;\">This position is classified as “in-office.” As an in-office role, it requires employees to work from a designated Holland America Line office in Seattle, WA Monday through Thursday each week. </span></span></p><p style=\"margin-bottom:0in;\"> </p><p style=\"margin-bottom:0in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\"><strong>What You Can Expect</strong> </span></span></p><ul style=\"list-style-type:disc;\"><li style=\"margin-bottom:0in;tab-stops:list .5in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">Cruise and Travel Privileges for You and Your Family </span></span></li><li style=\"margin-bottom:0in;tab-stops:list .5in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">Health Benefits </span></span></li><li style=\"margin-bottom:0in;tab-stops:list .5in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">401(k) </span></span></li><li style=\"margin-bottom:0in;tab-stops:list .5in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">Employee Stock Purchase Plan </span></span></li><li style=\"margin-bottom:0in;tab-stops:list .5in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">Training & Professional Development </span></span></li><li style=\"margin-bottom:0in;tab-stops:list .5in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">Tuition & Professional Certification Reimbursement </span></span></li><li style=\"margin-bottom:0in;tab-stops:list .5in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">Base Salary</span><i><span style=\"font-size:11.0pt;line-height:115%;\"><strong> </strong></span></i><span style=\"font-size:11.0pt;line-height:115%;\">Range: $88,100 to $119,000 - The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate’s qualifications and experience uniquely. </span></span></li></ul><p style=\"margin:0in 0in 0in .5in;\"> </p><p style=\"margin-bottom:0in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\"><strong>Our Culture…Stronger Together</strong> </span></span></p><p style=\"margin-bottom:0in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at:<strong> </strong></span></span><a href=\"https://www.hollandamerica.com/en_US/our-company/mission-values.html\" target=\"_blank\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\"><strong>https://www.hollandamerica.com/en_US/our-company/mission-values.html</strong></span></span></a><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\"> </span></span><br><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\"> </span></span><br><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">Holland America is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. </span></span></p><p style=\"margin-bottom:0in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\"> </span></span></p><p style=\"margin-bottom:0in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\"><strong>Americans with Disabilities Act (ADA)</strong> </span></span></p><p style=\"margin-bottom:0in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">Holland America will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact </span></span><a href=\"mailto:[email protected]\" target=\"_blank\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">[email protected]</span></span></a><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\"> </span></span><br><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\"> </span></span></p><p style=\"margin-bottom:0in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">#HAL</span></span></p><p style=\"margin-bottom:0in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">#LI-Hybrid</span></span></p><p style=\"margin-bottom:0in;\"><span style=\"font-family:"Arial",sans-serif;\"><span style=\"font-size:11.0pt;line-height:115%;\">#LI-SF1</span></span></p>",
"ObjectVerNumberProfile": "1",
"PrimaryLocationCountry": "US",
"CorporateDescriptionStr": "",
"ExternalPostedStartDate": "2026-04-13T22:44:39+00:00",
"ExternalQualificationsStr": "",
"InternalQualificationsStr": "",
"OrganizationDescriptionStr": "",
"primaryLocationCoordinates": [
{
"Latitude": "47.60357",
"Longitude": "-122.32945",
"CountryCode": "US",
"GeographyId": 300000006498349,
"GeographyNodeId": 100004469657443
}
],
"ExternalResponsibilitiesStr": "",
"InternalResponsibilitiesStr": "",
"InternationalTravelRequired": null
},
"list_job": {
"Id": "12890",
"Title": "Loyalty Marketing, Senior Manager",
"JobType": null,
"Distance": 1776038400000,
"JobShift": null,
"Language": "US",
"WorkDays": null,
"JobFamily": null,
"Relevancy": 2,
"WorkHours": null,
"Department": null,
"HotJobFlag": false,
"PostedDate": "2026-04-13",
"StudyLevel": null,
"WorkerType": null,
"GeographyId": 300000006498349,
"JobFunction": null,
"JobSchedule": null,
"BusinessUnit": null,
"ContractType": null,
"ManagerLevel": null,
"Organization": null,
"TrendingFlag": true,
"workLocation": [
{
"Country": "US",
"Region1": "King",
"Region2": "WA",
"Region3": null,
"Building": null,
"Latitude": 47.63921,
"Longitude": -122.36821,
"LocationId": 300000208565163,
"PostalCode": "98119",
"TownOrCity": "Seattle",
"AddressLine1": "450 Third Ave West",
"AddressLine2": null,
"AddressLine3": null,
"AddressLine4": null,
"LocationName": "Seattle Office"
}
],
"LegalEmployer": null,
"MediaThumbURL": null,
"WorkplaceType": "",
"BusinessUnitId": 300000208327787,
"OrganizationId": 300000002210040,
"PostingEndDate": null,
"LegalEmployerId": 300000208314693,
"PrimaryLocation": "Seattle, WA, United States",
"WorkDurationYears": null,
"WorkplaceTypeCode": null,
"BeFirstToApplyFlag": false,
"WorkDurationMonths": null,
"otherWorkLocations": [],
"secondaryLocations": [],
"ShortDescriptionStr": "",
"requisitionFlexFields": [],
"DomesticTravelRequired": null,
"PrimaryLocationCountry": "US",
"ExternalQualificationsStr": null,
"ExternalResponsibilitiesStr": null,
"InternationalTravelRequired": null
},
"detail_meta": {
"url": "https://eicl.fa.em5.oraclecloud.com/hcmRestApi/resources/latest/recruitingCEJobRequisitionDetails?expand=all&onlyData=true&finder=ById;Id=%2212890%22,siteNumber=CX_4001",
"http_status": 200,
"content_type": "application/json",
"response_bytes": 28546
},
"detail_errors": []
}Get this page with API
Rendered from the bluedoor Job Postings API. Reproduce it:
GET https://api.bluedoor.sh/job-postings/v1/jobs/79c12c7aef4663eff5d717f95f1dd87222bbf11c?include=descriptionJSONGET https://api.bluedoor.sh/job-postings/v1/orgs/31f79412-9f8f-41d2-bdcd-d6d71916760dJSONGET https://api.bluedoor.sh/job-postings/v1/sources/2b80a1eb-7d83-4a56-aee2-6e5c8dae079dJSONGET https://api.bluedoor.sh/job-postings/v1/jobs/79c12c7aef4663eff5d717f95f1dd87222bbf11c/eventsJSON