Performance Marketing Consultant (Meta Ads, Google Ads & AI-Powered Growth)

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    "datePosted": "2026-06-17",
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    "description": "<p><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">Position Type:</span> Contract Consultant (Results-Focused)</span><br><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">Location:</span> Remote</span><br><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">Compensation:</span> Monthly Retainer + Optional Performance Bonus</span><br><span style=\"font-size: 12pt\"><span style=\"font-weight: bold\">Department:</span> Growth Marketing &amp; E-Commerce</span><br><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">About Herbal Goodness</span></p>\n<p><span style=\"font-size: 12pt\">Herbal Goodness is a fast-growing wellness and nutraceutical brand dedicated to empowering wellness and changing lives through premium herbal supplements, teas, liquid extracts, superfoods, and functional wellness products.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\">We are seeking a highly skilled, AI-enabled Performance Marketing Consultant to take ownership of our Meta and Google advertising ecosystem and drive measurable revenue growth, improved ROAS, and stronger customer acquisition.</span><br><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">The Opportunity</span></p>\n<p><span style=\"font-size: 12pt\">This is not a traditional agency management role.</span></p>\n<p><span style=\"font-size: 12pt\">We are looking for a hands-on growth operator who can rapidly audit, optimize, and scale our Meta and Google Ads accounts while leveraging AI tools to uncover opportunities, improve campaign performance, and generate meaningful business results.</span></p>\n<p><span style=\"font-size: 12pt\">The successful candidate should be able to demonstrate measurable improvements within the first 3–4 weeks of engagement.</span></p>\n<p><span style=\"font-size: 12pt\">This role is ideal for someone who combines:</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Deep advertising expertise</span></li>\n<li><span style=\"font-size: 12pt\">Strong analytical skills</span></li>\n<li><span style=\"font-size: 12pt\">AI-powered optimization capabilities</span></li>\n<li><span style=\"font-size: 12pt\">Exceptional communication skills</span></li>\n<li><span style=\"font-size: 12pt\">A relentless focus on business results</span><br><br></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Primary Objective</span></p>\n<p><span style=\"font-size: 12pt\">Drive profitable revenue growth through:</span></p>\n<p><span style=\"font-size: 12pt\">Meta Advertising</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Facebook Ads</span></li>\n<li><span style=\"font-size: 12pt\">Instagram Ads</span></li>\n<li><span style=\"font-size: 12pt\">Retargeting Campaigns</span></li>\n<li><span style=\"font-size: 12pt\">Customer Acquisition Campaigns</span></li>\n</ul>\n<p><span style=\"font-size: 12pt\">Google Advertising</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Google Search Ads</span></li>\n<li><span style=\"font-size: 12pt\">Google Shopping Ads</span></li>\n<li><span style=\"font-size: 12pt\">Performance Max Campaigns</span></li>\n<li><span style=\"font-size: 12pt\">YouTube Ads</span></li>\n<li><span style=\"font-size: 12pt\">Retargeting Campaigns</span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Growth Goals</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Increase revenue</span></li>\n<li><span style=\"font-size: 12pt\">Improve ROAS</span></li>\n<li><span style=\"font-size: 12pt\">Reduce CPA</span></li>\n<li><span style=\"font-size: 12pt\">Increase conversion rates</span></li>\n<li><span style=\"font-size: 12pt\">Improve keyword coverage</span></li>\n<li><span style=\"font-size: 12pt\">Improve keyword harvesting</span></li>\n<li><span style=\"font-size: 12pt\">Increase customer acquisition</span></li>\n<li><span style=\"font-size: 12pt\">Reduce wasted ad spend</span></li>\n<li><span style=\"font-size: 12pt\">Improve account structure and efficiency<br><br></span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Key Responsibilities</span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Meta Ads Management</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Conduct a complete audit of existing Meta campaigns</span></li>\n<li><span style=\"font-size: 12pt\">Analyze campaign structure, audiences, creatives, and attribution</span></li>\n<li><span style=\"font-size: 12pt\">Identify inefficiencies and wasted spend</span></li>\n<li><span style=\"font-size: 12pt\">Optimize campaign architecture</span></li>\n<li><span style=\"font-size: 12pt\">Build and scale winning audiences</span></li>\n<li><span style=\"font-size: 12pt\">Develop advanced retargeting strategies</span></li>\n<li><span style=\"font-size: 12pt\">Improve customer acquisition efficiency</span></li>\n<li><span style=\"font-size: 12pt\">Launch and manage A/B tests</span></li>\n<li><span style=\"font-size: 12pt\">Monitor and improve campaign performance daily<br><br></span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Google Ads Management</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Conduct a comprehensive audit of all Google Ads campaigns</span></li>\n<li><span style=\"font-size: 12pt\">Review:</span>\n<ul>\n<li><span style=\"font-size: 12pt\">Search Campaigns</span></li>\n<li><span style=\"font-size: 12pt\">Shopping Campaigns</span></li>\n<li><span style=\"font-size: 12pt\">Performance Max Campaigns</span></li>\n<li><span style=\"font-size: 12pt\">Display Campaigns</span></li>\n<li><span style=\"font-size: 12pt\">YouTube Campaigns</span></li>\n</ul>\n</li>\n<li><span style=\"font-size: 12pt\">Improve keyword targeting and coverage</span></li>\n<li><span style=\"font-size: 12pt\">Build and maintain robust negative keyword lists</span></li>\n<li><span style=\"font-size: 12pt\">Improve Quality Scores</span></li>\n<li><span style=\"font-size: 12pt\">Improve campaign structure</span></li>\n<li><span style=\"font-size: 12pt\">Improve conversion tracking</span></li>\n<li><span style=\"font-size: 12pt\">Identify opportunities for scaling profitable campaigns<br><br></span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Keyword Research &amp; Harvesting</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Conduct deep keyword research</span></li>\n<li><span style=\"font-size: 12pt\">Identify:</span>\n<ul>\n<li><span style=\"font-size: 12pt\">High-converting keywords</span></li>\n<li><span style=\"font-size: 12pt\">Emerging search opportunities</span></li>\n<li><span style=\"font-size: 12pt\">Competitor keyword opportunities</span></li>\n<li><span style=\"font-size: 12pt\">Long-tail keyword opportunities</span></li>\n</ul>\n</li>\n<li><span style=\"font-size: 12pt\">Develop a systematic keyword harvesting process</span></li>\n<li><span style=\"font-size: 12pt\">Build ongoing keyword expansion strategies</span></li>\n<li><span style=\"font-size: 12pt\">Translate paid search insights into SEO opportunities<br><br></span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">AI-Powered Account Optimization</span></p>\n<p><span style=\"font-size: 12pt\">The successful candidate must have significant experience using AI to improve advertising performance.</span></p>\n<p><span style=\"font-size: 12pt\">Required AI Experience</span></p>\n<p><span style=\"font-size: 12pt\">Demonstrated expertise using:</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Claude AI</span></li>\n<li><span style=\"font-size: 12pt\">ChatGPT</span></li>\n<li><span style=\"font-size: 12pt\">Other advanced AI tools<br><br></span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">AI Responsibilities</span></p>\n<p><span style=\"font-size: 12pt\">Use AI to:</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Analyze advertising account performance and present in the dashboard or automated reports</span></li>\n<li><span style=\"font-size: 12pt\">Review large datasets quickly and accurately</span></li>\n<li><span style=\"font-size: 12pt\">Identify trends and anomalies</span></li>\n<li><span style=\"font-size: 12pt\">Surface growth opportunities</span></li>\n<li><span style=\"font-size: 12pt\">Improve keyword research and harvesting</span></li>\n<li><span style=\"font-size: 12pt\">Optimize ad copy and creative testing</span></li>\n<li><span style=\"font-size: 12pt\">Improve campaign structures</span></li>\n<li><span style=\"font-size: 12pt\">Generate performance recommendations</span></li>\n<li><span style=\"font-size: 12pt\">Produce executive-level reporting and analysis</span><br><br><br></li>\n</ul>\n<p><span style=\"font-size: 12pt\">Candidates should be able to clearly explain how AI is incorporated into their workflow and how it drives better results than traditional account management approaches.</span></p>\n<p><br><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Landing Page &amp; Funnel Optimization</span></p>\n<p><span style=\"font-size: 12pt\">Review and provide recommendations for:</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Product Pages</span></li>\n<li><span style=\"font-size: 12pt\">Collection Pages</span></li>\n<li><span style=\"font-size: 12pt\">Landing Pages</span></li>\n<li><span style=\"font-size: 12pt\">Checkout Flow</span></li>\n<li><span style=\"font-size: 12pt\">Conversion Funnels</span><br><br><br></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Identify opportunities to improve:</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Conversion Rates</span></li>\n<li><span style=\"font-size: 12pt\">Average Order Value</span></li>\n<li><span style=\"font-size: 12pt\">Customer Acquisition Efficiency</span></li>\n<li><span style=\"font-size: 12pt\">Revenue Per Visitor<br><br></span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Performance Analysis &amp; Reporting</span></p>\n<p><span style=\"font-size: 12pt\">Provide weekly reporting and insights covering:</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Spend</span></li>\n<li><span style=\"font-size: 12pt\">Revenue</span></li>\n<li><span style=\"font-size: 12pt\">ROAS</span></li>\n<li><span style=\"font-size: 12pt\">CPA</span></li>\n<li><span style=\"font-size: 12pt\">Conversion Rate</span></li>\n<li><span style=\"font-size: 12pt\">CTR</span></li>\n<li><span style=\"font-size: 12pt\">CPC</span></li>\n<li><span style=\"font-size: 12pt\">Impression Share</span></li>\n<li><span style=\"font-size: 12pt\">Keyword Performance</span></li>\n<li><span style=\"font-size: 12pt\">Campaign Performance</span></li>\n<li><span style=\"font-size: 12pt\">Audience Performance<br><br></span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Reports should focus on:</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Insights</span></li>\n<li><span style=\"font-size: 12pt\">Root causes</span></li>\n<li><span style=\"font-size: 12pt\">Opportunities</span></li>\n<li><span style=\"font-size: 12pt\">Action plans</span></li>\n</ul>\n<p><span style=\"font-size: 12pt\">Not simply reporting metrics.<br><br></span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Expected Results</span></p>\n<p><span style=\"font-size: 12pt\">Pre-Work</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Complete account audits</span></li>\n<li><span style=\"font-size: 12pt\">Identify quick wins</span></li>\n<li><span style=\"font-size: 12pt\">Present findings and optimization roadmap<br></span></li>\n</ul>\n<p><span style=\"font-size: 12pt\">Week 1</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Implement campaign restructuring</span></li>\n<li><span style=\"font-size: 12pt\">Launch keyword improvements</span></li>\n<li><span style=\"font-size: 12pt\">Improve bidding and targeting</span></li>\n</ul>\n<p><span style=\"font-size: 12pt\">Week 2</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Launch testing initiatives</span></li>\n<li><span style=\"font-size: 12pt\">Expand keyword harvesting</span></li>\n<li><span style=\"font-size: 12pt\">Optimize budget allocation</span></li>\n</ul>\n<p><span style=\"font-size: 12pt\">Week 3-4</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Deliver measurable account improvements</span></li>\n<li><span style=\"font-size: 12pt\">Present growth opportunities and scaling plan<br><br></span></li>\n</ul>\n<p><span style=\"font-size: 12pt\">We expect to see meaningful movement in account performance within the first 30 days.</span></p>\n<p><span style=\"font-size: 12pt\">Key Performance Indicators (KPIs)</span></p>\n<p><br><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Success in this role will be measured by:</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Revenue Growth</span></li>\n<li><span style=\"font-size: 12pt\">Return on Ad Spend (ROAS)</span></li>\n<li><span style=\"font-size: 12pt\">Cost Per Acquisition (CPA)</span></li>\n<li><span style=\"font-size: 12pt\">Conversion Rate Improvement</span></li>\n<li><span style=\"font-size: 12pt\">Click Through Rate (CTR)</span></li>\n<li><span style=\"font-size: 12pt\">Cost Per Click (CPC)</span></li>\n<li><span style=\"font-size: 12pt\">New Customer Acquisition</span></li>\n<li><span style=\"font-size: 12pt\">Keyword Coverage</span></li>\n<li><span style=\"font-size: 12pt\">Keyword Harvesting Success</span></li>\n<li><span style=\"font-size: 12pt\">Reduction in Wasted Spend</span></li>\n<li><span style=\"font-size: 12pt\">Performance Max Effectiveness</span></li>\n<li><span style=\"font-size: 12pt\">Meta Campaign Profitability<br><br></span><br></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Required Qualifications</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">5+ years managing Meta Ads and Google Ads for e-commerce brands</span></li>\n<li><span style=\"font-size: 12pt\">Proven success scaling revenue through paid media</span></li>\n<li><span style=\"font-size: 12pt\">Strong understanding of:</span>\n<ul>\n<li><span style=\"font-size: 12pt\">Google Search</span></li>\n<li><span style=\"font-size: 12pt\">Google Shopping</span></li>\n<li><span style=\"font-size: 12pt\">Performance Max</span></li>\n<li><span style=\"font-size: 12pt\">Meta Ads</span></li>\n<li><span style=\"font-size: 12pt\">Retargeting</span></li>\n<li><span style=\"font-size: 12pt\">Attribution</span></li>\n<li><span style=\"font-size: 12pt\">Conversion Tracking</span></li>\n</ul>\n</li>\n<li><span style=\"font-size: 12pt\">Significant experience using AI to analyze, optimize, and scale advertising accounts</span></li>\n<li><span style=\"font-size: 12pt\">Strong analytical and reporting skills</span></li>\n<li><span style=\"font-size: 12pt\">Experience managing advertising budgets of $10,000+ per month</span></li>\n<li><span style=\"font-size: 12pt\">Ability to identify and execute growth opportunities quickly</span></li>\n<li><span style=\"font-size: 12pt\">Ability to explain account performance clearly to business owners and leadership teams<br><br></span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Preferred Experience</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Wellness, supplements, nutraceuticals, health products, or CPG brands</span></li>\n<li><span style=\"font-size: 12pt\">Shopify brands</span></li>\n<li><span style=\"font-size: 12pt\">Amazon Attribution</span></li>\n<li><span style=\"font-size: 12pt\">GA4</span></li>\n<li><span style=\"font-size: 12pt\">Google Tag Manager</span></li>\n<li><span style=\"font-size: 12pt\">Looker Studio</span></li>\n<li><span style=\"font-size: 12pt\">Triple Whale</span></li>\n<li><span style=\"font-size: 12pt\">Northbeam</span></li>\n<li><span style=\"font-size: 12pt\">Hyros</span></li>\n<li><span style=\"font-size: 12pt\">AI workflow automation</span></li>\n<li><span style=\"font-size: 12pt\">n8n, Zapier, or Make.com<br><br></span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Communication &amp; Leadership</span></p>\n<p><span style=\"font-size: 12pt\">The ideal candidate must be able to:</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Clearly explain account performance</span></li>\n<li><span style=\"font-size: 12pt\">Present findings in business language</span></li>\n<li><span style=\"font-size: 12pt\">Translate advertising metrics into financial impact</span></li>\n<li><span style=\"font-size: 12pt\">Explain why campaigns succeed or fail</span></li>\n<li><span style=\"font-size: 12pt\">Recommend actionable improvements</span></li>\n<li><span style=\"font-size: 12pt\">Participate in weekly strategy meetings</span></li>\n<li><span style=\"font-size: 12pt\">Take ownership and accountability for results<br><br></span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold\">What Success Looks Like</span></p>\n<p><span style=\"font-size: 12pt\">Within the first 60–90 days, we expect:</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Improved ROAS</span></li>\n<li><span style=\"font-size: 12pt\">Reduced CPA</span></li>\n<li><span style=\"font-size: 12pt\">Increased revenue</span></li>\n<li><span style=\"font-size: 12pt\">Improved keyword coverage</span></li>\n<li><span style=\"font-size: 12pt\">Better campaign efficiency</span></li>\n<li><span style=\"font-size: 12pt\">Clear visibility into growth opportunities</span></li>\n<li><span style=\"font-size: 12pt\">AI-enhanced reporting and optimization processes</span></li>\n<li><span style=\"font-size: 12pt\">A scalable growth strategy for Meta and Google<br><br></span></li>\n</ul>\n<p><span style=\"font-size: 12pt\">How To Apply</span></p>\n<p><span style=\"font-size: 12pt\">Please submit:</span></p>\n<ol>\n<li><span style=\"font-size: 12pt\">Resume or LinkedIn Profile</span></li>\n<li><span style=\"font-size: 12pt\">Examples of Meta and Google Ads accounts managed</span></li>\n<li><span style=\"font-size: 12pt\">Case studies showing revenue growth achieved</span></li>\n<li><span style=\"font-size: 12pt\">Examples of ROAS improvements</span></li>\n<li><span style=\"font-size: 12pt\">Description of your AI workflow and tools used</span></li>\n<li><span style=\"font-size: 12pt\">Examples of how Claude AI, ChatGPT, or similar tools have improved campaign performance</span></li>\n<li><span style=\"font-size: 12pt\">Monthly consulting rate</span></li>\n<li><span style=\"font-size: 12pt\">Earliest available start date<br><br></span></li>\n</ol>\n<p><span style=\"font-size: 12pt\">We are looking for a strategic, AI-enabled growth partner who combines deep advertising expertise, analytical rigor, and modern AI tools to drive measurable business results.</span></p>",
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