Senior Copywriter - HCP

{
  "content_hash": "dfaadfc3d32f67f21dc7e6fdcbddfeed567fe32c1f689c94d63af71abdbd62f8",
  "source_hash": "a0610607e11aa0039fde50a093433b6a47180951c32d27c7f2b550df35c2d615",
  "last_changed_at": "2026-05-29T22:56:49.936Z",
  "active_status": "active"
}

{
  "language": "en",
  "location": {
    "raw": "New York, NY",
    "city": "New York",
    "region": "NY",
    "country": "United States",
    "is_remote": false,
    "confidence": 0.9
  },
  "salary_max": 115000,
  "salary_min": 90000,
  "inferred_at": "2026-06-06T19:23:47.875Z",
  "launch_scope": {
    "reason": "english_us_canada",
    "included": true,
    "language": "en",
    "location": {
      "raw": "New York, NY",
      "city": "New York",
      "region": "NY",
      "country": "United States",
      "is_remote": false,
      "confidence": 0.9
    },
    "countries": [
      "United States"
    ]
  },
  "remote_policy": "hybrid",
  "salary_period": "year",
  "workplace_type": "hybrid",
  "salary_currency": "USD"
}

{}

{
  "title": "Senior Copywriter - HCP",
  "offices": [
    {
      "id": 19762,
      "name": "New York, NY",
      "location": "New York, NY, United States",
      "child_ids": [],
      "parent_id": null
    }
  ],
  "language": "en",
  "location": {
    "name": "New York, NY"
  },
  "metadata": [
    {
      "id": 110089,
      "name": "Job Description Preview",
      "value": "Senior Copywriter (HCP RARE)\nAt McKinney, we believe great brands earn unfair attention by telling human truths in unexpected ways. We’re looking for a Copywriter to help do exactly that for healthcare, wellness, and pharmaceutical brands, especially in the rare disease space (Friedreichs Ataxia, treatment SKYCLARYS)\nThis role spans a range of experience levels (Junior through Senior), with responsibilities and ownership tailored to your background. You’ll concept and craft clear, compelling, compliant copy across print and digital channels, partnering closely with art, strategy, account, and medical/legal teams to create work that stands out and stands up to scrutiny.\nWhat You’ll Do\nConcept and write campaign copy across channels\nTurn complex science, data, and disease education into human, audience-first stories that earn attention without sacrificing accuracy.\nWrite within pharma requirements (MLR/Legal/Reg review cycles, fair balance/safety, approved claims/indications) while pushing for the strongest possible creative expression.\nCollaborate closely with art, strategy, UX, account, and production to build integrated ideas, not just isolated assets.\nPresent work clearly, explain your thinking, and apply feedback to sharpen the work.\nManage multiple projects, timelines, and feedback cycles with focus and follow-through.\nHealthcare & Regulated Category Craft\nWorking knowledge of pharmaceutical marketing standards and regulated creative development.\nAbility to apply clinical references and brand strategy to shape clear, accurate, audience-appropriate messaging.\nSensitivity to patient experience and health literacy. Writing with empathy, clarity, and respect.\nCuriosity to ask smart questions and deepen understanding of the category, audience, and business problem.\nHow You Work\nYou believe creativity is a team sport and show up as a strong, generous collaborator.\nYou embrace feedback as fuel, listening actively, adjusting quickly, and making the work better.\nYou lean into challenges, adapt fast when things shift, and keep moving forward with optimism.\nYou take ownership of your work and outcomes, even when things are messy or hard.\nYou build trust through honesty, transparency, and respect—creating space for dialogue and differing perspectives.\nAI & Emerging Technology\nUse AI tools to accelerate ideation, research synthesis, and workflow efficiency, while maintaining high standards for accuracy, voice, and craft.\nStay current on emerging AI capabilities and advocate for smart, responsible use in the creative process.\nApply sound judgment around sourcing, representation, and medical/pharma sensitivity when using AI-assisted copy.\nWhat You Bring\nA portfolio demonstrating concepting, writing craft, and digital-first thinking.\nExperience in healthcare/pharma marketing preferred.\nAbility to move comfortably between big ideas and detailed execution.\nStrong communication skills and confidence presenting work in collaborative settings.\nOrganization, resilience, and calm under pressure in a fast-paced environment.\nTools & Skills (Required)\nProven experience writing preferably for healthcare/pharma\nComfort working within collaborative creative, strategy, and review environments.\nHealthcare & Regulated Category Leadership\nStrong working knowledge of pharmaceutical marketing standards and regulated creative development.\nDeep sensitivity to patient experience and health literacy, modeling clear, empathetic, trust-building copy.\nConfidence navigating ambiguity and helping teams move forward with clarity and momentum.\nSound judgment balancing creative ambition with accuracy and compliance.\nHow You Show Up\nServes as a trusted creative partner across disciplines—reliable, thoughtful, and solution-oriented.\nBuilds trust through honesty, transparency, and follow-through.\nWelcomes differing opinions and fosters open, respectful conversations.\nOwns outcomes and helps teams learn and improve when things don’t go as planned.\nLeans into challenge, adapts quickly when things shift, and keeps the work (and people) moving forward.\nSupporting the Team\nProvides clear, actionable feedback to writers and creative partners to elevate daily output.\nModels strong craft, professionalism, and creative resilience.\nEncourages high standards without micromanagement; helping others do their best work.\nEmbraces feedback as fuel for growth and encourages a culture of learning and accountability.\nAI & Emerging Technology\nUses AI tools to support ideation, research synthesis, and workflow efficiency without losing accuracy, voice, or humanity.\nActs as a point person for responsible AI use in copy development.\nApplies strong judgment around sourcing, representation, and medical/pharma sensitivity when overseeing AI-assisted copy.\nWhat You Bring\nA portfolio demonstrating strong concept development, writing craft, and integrated campaign experience.\nSolid experience in healthcare/pharma marketing.\nProven ability to lead copy day-to-day while staying hands-on in the work.\nConfidence presenting and defending work and rationale in internal and client settings.\nOrganization, calm, and follow-through in fast-moving, highly collaborative environments.\nTools & Skills (Required)\nProven experience, writing for healthcare/pharma.\nComfort working closely with cross-functional teams and regulatory review processes.",
      "value_type": "long_text"
    },
    {
      "id": 115319,
      "name": "Qualifications",
      "value": null,
      "value_type": "long_text"
    },
    {
      "id": 116489,
      "name": "Skills",
      "value": null,
      "value_type": "long_text"
    }
  ],
  "updated_at": "2026-05-06T15:24:56-04:00",
  "departments": [
    {
      "id": 28639,
      "name": "Creative",
      "child_ids": [],
      "parent_id": null
    }
  ],
  "company_name": "McKinney",
  "requisition_id": 3430526,
  "first_published": "2026-05-06T14:55:54-04:00",
  "application_deadline": null
}