SEO Specialist - URGENT (Adchariya)

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    "datePosted": "2025-07-29",
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    "description": "<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Built by the same internationally recognized team behind ANGA, <span style=\"font-weight: bold\">ADCHARIYA</span> is a new sister agency dedicated exclusively to the success of SMEs and local business owners. We believe that small businesses deserve the same elite performance as enterprises. We bridge the gap between traditional SEO and the new era of AI Search, ensuring our clients are cited and seen across Google, AI Overviews, and LLMs like Perplexity. We are building a team of mission-driven individuals who are passionate about helping \"small people\" achieve big results. If you want to grow fast while making a tangible impact on local communities, you belong here.<br></span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">The Role</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><br>You will own SEO and AI Search performance for a portfolio of client brands — developing strategies, executing campaigns, monitoring results, and directly impacting how brands appear across search engines and AI platforms.<br></span></p>\n<p><br></p>\n<p><span style=\"color: rgb(72, 65, 63); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Responsibilities for SEO Specialist</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Develop and execute SEO and AI Search strategies that drive rankings, organic traffic, conversions, AI visibility, and AI citations.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Conduct keyword research and AI prompt analysis to identify content and optimization opportunities.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Set measurable KPIs (rankings, sessions, new users, AI mentions, conversions) and own the results.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Monitor daily/weekly/monthly performance across GSC, GA4, and AI search platforms, adjusting strategies proactively with algorithm shifts.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Conduct competitor analysis to benchmark performance and identify strategic gaps.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Produce and optimize high-quality website content: blog posts, landing pages, on-page copy, and meta data for both search engines and AI platforms.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Collaborate with content creators to ensure all materials align with SEO best practices and keyword strategies.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Conduct technical SEO audits covering sitemaps, crawlability, indexability, redirects, broken pages, rendering, canonicals, pagination, schema markup, and core web vitals or page speed.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Work with the SEO Technical Developer and client tech teams to resolve technical issues efficiently.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Communicate with cross-functional teams (content, paid media, technical, client-facing) to align SEO with broader marketing goals.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Present strategies and performance insights to clients with clarity and confidence.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Stay current with algorithm updates, AI search developments, and industry best practices.</span></li>\n</ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><br></span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">What We Expect</span><br></span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Ownership mentality — you treat client brands as your own and flag problems before they’re reported.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Data-driven decisions — every recommendation backed by evidence, not gut feeling.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Curiosity about AI Search — genuinely excited about how AI is changing search.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Agency pace — you thrive managing multiple accounts with competing deadlines.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Growth mindset — you seek feedback, learn fast, and push yourself continuously.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(72, 65, 63); font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Qualifications for SEO Specialist</span></p>\n<ul>\n<li><span style=\"color: rgb(72, 65, 63); font-family: arial, helvetica, sans-serif; font-size: 12pt\">2–4 years of hands-on SEO experience with measurable campaign results.</span></li>\n<li><span style=\"color: rgb(72, 65, 63); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Understanding of search engine algorithms, ranking signals, and AI search platforms (AI Overviews, ChatGPT, Gemini, Perplexity).</span></li>\n<li><span style=\"color: rgb(72, 65, 63); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Proficiency with Google Analytics 4, Google Search Console, Ahrefs, Screaming Frog, or equivalent.</span></li>\n<li><span style=\"color: rgb(72, 65, 63); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Strong keyword research, data analysis, and competitor analysis skills.</span></li>\n<li><span style=\"color: rgb(72, 65, 63); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Excellent written and verbal communication in Thai; English is a plus.</span></li>\n<li><span style=\"color: rgb(72, 65, 63); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Familiarity with WordPress and other CMS platforms (Shopify, Wix, Squarespace, Webflow).</span></li>\n<li><span style=\"color: rgb(72, 65, 63); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Understanding of technical SEO fundamentals: crawlability, indexation, site speed, structured data.</span></li>\n</ul>\n<p><span style=\"color: rgb(72, 65, 63); font-family: arial, helvetica, sans-serif; font-size: 12pt\"><br></span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Nice to Have</span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Experience with AI search optimization or understanding of how LLMs retrieve and cite information.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Background in content marketing or copywriting.</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Experience with reporting tools (Looker Studio, BigQuery) or paid media (Google Ads, Meta Ads).</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Prior agency experience managing multiple client accounts.</span></li>\n</ul>",
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