Marketer + Google Ads and Analytics Leader

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          "text": "<p>Plan, implement and manage data driven client SEO/SEM/PPC programs</p><ul><li>Must be an exceptional writer and communicator</li><li>Marketing strategist with a Conversion Rate Optimization (CRO) mindset</li><li>SEM management includes:<ul><li>Conducting keyword research</li><li>Creating campaigns and monitoring performance</li><li>Managing campaign budgets</li><li>Performing &#xa0;A/B testing and audits</li><li>Continually optimize campaigns and landing pages</li></ul></li><li>SEO management includes:<ul><li>Understanding personas to better target identified audiences</li><li>Creating keyword and linking strategies</li><li>Optimizing meta descriptions</li><li>Performing regular audits of SERP rankings, crawlability, page indexing, domain and link structure, sitemaps, page speed and mobile performance</li><li>Providing recommendations to content writers to drive SEO content creation</li></ul></li><li>Analytics management includes:<ul><li>Analyzing data and provide evidence-based recommendations</li><li>Correlating performance metrics against digital marketing KPIs</li><li>Identifying deficiencies and implement solutions in a timely manner</li><li>Presenting data in a meaningful way</li></ul></li><li>Suggest improvements for process and productivity optimization</li><li>Work with content writers, web developers and marketing teams to properly implement best practices</li><li>Stay up-to-date with the latest SEO-SEM and website content marketing trends, best practices and tools</li></ul>",
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