Paid Search & Paid Social Manager (Remote)

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    "requisitionDescription": "<div><p style=\"margin-left:0in;\" data-pasted=\"true\">Covercraft is seeking a Paid Search &amp; Paid Social Manager to lead performance marketing across our portfolio of enthusiast-driven ecommerce brands, including&nbsp;<a href=\"https://www.covercraft.com/?utm_source=chatgpt.com\" target=\"_blank\">Covercraft</a>,&nbsp;<a href=\"https://www.lloydmatsstore.com/?utm_source=chatgpt.com\" target=\"_blank\">Lloyd Mats</a>, and&nbsp;<a href=\"https://www.boatcoversdirect.com/?utm_source=chatgpt.com\" target=\"_blank\">Boat Covers Direct</a>.</p><p style=\"margin-left:0in;\">This role will be responsible for managing and optimizing paid acquisition efforts across Google, Bing, Meta, YouTube, and other digital advertising channels with a strong focus on driving profitable revenue growth.</p><p style=\"margin-left:0in;\">The ideal candidate is both strategic and hands-on. Someone comfortable managing campaign execution, creative testing, feed-driven ecommerce advertising, audience targeting, reporting, attribution analysis, and ongoing optimization across multiple brands and product categories.</p><p style=\"margin-left:0in;\">This position will help bring paid social management fully in-house while also evolving and improving paid search efforts currently supported by outside consultants and agencies.</p><p style=\"margin-left:0in;\">The role will work closely with Ecommerce, Creative, Merchandising, Product Development, and Analytics teams to improve customer acquisition, onsite conversion, and overall return on advertising spend.</p><p style=\"margin-left:0in;\"><strong>What You&rsquo;ll Own</strong></p><ul type=\"disc\"><li style=\"margin-left:0in;\">Manage paid search and paid social strategy and execution across multiple ecommerce brands</li><li style=\"margin-left:0in;\">Own campaign setup, optimization, reporting, and performance analysis across:</li></ul><ul type=\"circle\"><li style=\"margin-left:0in;\">Google Ads</li><li style=\"margin-left:0in;\">Google Shopping</li><li style=\"margin-left:0in;\">Performance Max</li><li style=\"margin-left:0in;\">Bing/Microsoft Ads</li><li style=\"margin-left:0in;\">Meta (Facebook &amp; Instagram)</li><li style=\"margin-left:0in;\">YouTube</li><li style=\"margin-left:0in;\">Retargeting/display platforms</li></ul><ul type=\"disc\"><li style=\"margin-left:0in;\">Manage significant monthly digital advertising budgets with a strong focus on ROAS, CAC, conversion rate, and profitable revenue growth</li><li style=\"margin-left:0in;\">Build, optimize, and scale ecommerce acquisition campaigns across branded, non-branded, shopping, and remarketing initiatives</li><li style=\"margin-left:0in;\">Oversee audience targeting, segmentation, bid strategies, creative testing, and landing page alignment</li><li style=\"margin-left:0in;\">Partner closely with Creative and Merchandising teams to improve ad creative, promotional messaging, and product presentation</li><li style=\"margin-left:0in;\">Collaborate with Product Development and Merchandising teams to support product launches and seasonal campaigns</li><li style=\"margin-left:0in;\">Help develop and manage promotional campaign strategies across all three brands</li><li style=\"margin-left:0in;\">Work closely with Ecommerce teams to improve landing page performance, conversion rate, and onsite customer experience</li><li style=\"margin-left:0in;\">Analyze campaign, keyword, audience, and product-level performance to identify growth opportunities</li><li style=\"margin-left:0in;\">Support feed optimization initiatives for Google Merchant Center and shopping campaigns</li><li style=\"margin-left:0in;\">Manage attribution analysis and reporting using GA4 and advertising platform analytics</li><li style=\"margin-left:0in;\">Build dashboards and reporting that clearly communicate performance trends and opportunities</li><li style=\"margin-left:0in;\">Test and optimize new acquisition channels, ad formats, and campaign strategies</li><li style=\"margin-left:0in;\">Coordinate with outside partners or agencies during the transition process of bringing the role in-house</li></ul><p style=\"margin-left:0in;\"><strong>What We&rsquo;re Looking For</strong></p><ul type=\"disc\"><li style=\"margin-left:0in;\">5+ years of hands-on paid media experience within ecommerce or direct-to-consumer environments</li><li style=\"margin-left:0in;\">Strong experience managing:</li></ul><ul type=\"circle\"><li style=\"margin-left:0in;\">Google Ads</li><li style=\"margin-left:0in;\">Google Shopping</li><li style=\"margin-left:0in;\">Performance Max</li><li style=\"margin-left:0in;\">Meta advertising platforms</li><li style=\"margin-left:0in;\">Retargeting/display campaigns</li></ul><ul type=\"disc\"><li style=\"margin-left:0in;\">Strong analytical and performance marketing mindset</li><li style=\"margin-left:0in;\">Deep understanding of ecommerce KPIs including:</li></ul><ul type=\"circle\"><li style=\"margin-left:0in;\">ROAS</li><li style=\"margin-left:0in;\">CAC</li><li style=\"margin-left:0in;\">MER</li><li style=\"margin-left:0in;\">Conversion rate</li><li style=\"margin-left:0in;\">AOV</li><li style=\"margin-left:0in;\">Customer acquisition efficiency</li></ul><ul type=\"disc\"><li style=\"margin-left:0in;\">Experience working with product feeds, Google Merchant Center, and ecommerce catalog advertising</li><li style=\"margin-left:0in;\">Familiarity with GA4, attribution modeling, and digital analytics platforms</li><li style=\"margin-left:0in;\">Experience collaborating with creative and merchandising teams to improve performance</li><li style=\"margin-left:0in;\">Strong organizational skills and ability to manage multiple brands, priorities, and campaigns simultaneously</li><li style=\"margin-left:0in;\">Comfortable operating independently while collaborating cross-functionally</li><li style=\"margin-left:0in;\">Strong communication and reporting skills</li></ul><p style=\"margin-left:0in;\"><strong>Bonus Points</strong></p><ul type=\"disc\"><li style=\"margin-left:0in;\">Automotive, marine, outdoor, aftermarket, or enthusiast industry experience</li><li style=\"margin-left:0in;\">Experience managing large SKU catalogs or fitment-driven ecommerce businesses</li><li style=\"margin-left:0in;\">Experience with Shopify, Magento, Salesforce Commerce Cloud, or multi-platform ecommerce ecosystems</li><li style=\"margin-left:0in;\">Experience with A/B testing and landing page optimization</li><li style=\"margin-left:0in;\">Experience managing both DTC and B2B-supportive marketing initiatives</li></ul></div>\n",
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