Senior Manager, Lifecycle & Digital Marketing

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    "requisitionDescription": "<div><p style='margin:0in;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;text-align:center;' data-pasted=\"true\"><strong><span style=\"color: rgb(0, 0, 0);\">&nbsp;</span></strong></p><p style='margin:0in;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;text-align:center;border:none;padding:0in;'><span style=\"color: rgb(0, 0, 0);\"><strong><span style=\"font-family: Montserrat; border: 1pt windowtext; padding: 0in; background: white;\">Senior Manager, Lifecycle &amp; Digital Marketing</span></strong></span></p><p style='margin:0in;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;text-align:center;'><span style=\"color: rgb(0, 0, 0);\"><strong>&nbsp;</strong></span></p><p style='margin:0in;font-size:15px;font-family:\"Arial\",sans-serif;'><span style=\"color: rgb(0, 0, 0);\"><strong><span style=\"font-family:Montserrat;\">Reports to:</span></strong></span><span style=\"font-family: Montserrat; color: rgb(0, 0, 0);\">&nbsp;CMO</span></p><p style='margin:0in;font-size:15px;font-family:\"Arial\",sans-serif;'><span style=\"color: rgb(0, 0, 0);\"><strong><span style=\"font-family:Montserrat;\">Location:</span></strong></span><span style=\"font-family: Montserrat; color: rgb(0, 0, 0);\">&nbsp;Irvine, CA</span></p><p style='margin:0in;font-size:15px;font-family:\"Arial\",sans-serif;'><span style=\"color: rgb(0, 0, 0);\"><strong><span style=\"font-family:Montserrat;\">Position Type:</span></strong></span><span style=\"font-family: Montserrat; color: rgb(0, 0, 0);\">&nbsp;Full-Time, Exempt</span></p><p style='margin:0in;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;'><span style=\"color: rgb(0, 0, 0);\"><br></span></p><p style='margin:0in;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;'><span style=\"color: rgb(0, 0, 0);\"><strong><u><span style=\"font-size:16px;line-height:115%;font-family:Montserrat;border:none windowtext 1.0pt;padding:0in;\">The Arbonne Promise</span></u></strong></span></p><p style='margin:0in;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;'><span style=\"font-family: Montserrat; border: 1pt windowtext; padding: 0in; color: rgb(0, 0, 0);\">As a company, Arbonne has been driving the healthy living industry forward for over 40 years, creating positive change within the health &amp; wellness industry, within our customers&rsquo; and consultants&rsquo; lives, and for the environment. We began by leading the clean beauty movement in 1980 and have continued to evolve and lead as health and wellness has become an integral part of our everyday lives.</span></p><p style='margin:0in;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;'><span style=\"color: rgb(0, 0, 0);\"><br></span></p><p style='margin:0in;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;'><span style=\"font-family: Montserrat; border: 1pt windowtext; padding: 0in; color: rgb(0, 0, 0);\">While some things change, our standards haven&rsquo;t. Throughout the years, Arbonne has been committed to sustainability, and we consider people and the planet in every decision we make. Arbonne is proud to be a Certified B Corporation.</span></p><p style='margin:0in;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;'><span style=\"color: rgb(0, 0, 0);\"><strong><u><span style=\"font-family:Montserrat;border:none windowtext 1.0pt;padding:0in;\">&nbsp;</span></u></strong></span></p><div style='margin:0in;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;border:none;border-bottom:solid windowtext 1.0pt;padding:0in 0in 1.0pt 0in;'><p style='margin:0in;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;border:none;padding:0in;'><span style=\"color: rgb(0, 0, 0);\"><strong><u><span style=\"font-size:16px;line-height:115%;font-family:Montserrat;border:none windowtext 1.0pt;padding:0in;\">Our Culture</span></u></strong></span></p><p style='margin:0in;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;border:none;padding:0in;'><span style=\"font-family: Montserrat; border: 1pt windowtext; padding: 0in; color: rgb(0, 0, 0);\">We are a global family, united by a shared passion for excellence and a commitment to fostering a diverse, inclusive, and respectful environment where everyone feels valued and empowered to reach their full potential. We celebrate collaboration, knowledge sharing, and a sense of ownership. We believe that by learning from each other, supporting each other, and working together towards our shared goals, we can achieve extraordinary things.</span></p><p style='margin:0in;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;border:none;padding:0in;'><span style=\"color: rgb(0, 0, 0);\"><br></span></p><p style='margin:0in;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;border:none;padding:0in;'><span style=\"font-family: Montserrat; border: 1pt windowtext; padding: 0in; color: rgb(0, 0, 0);\">Join us on this journey of thriving together. Let&#39;s build a better future, for ourselves, for our planet, and for generations to come.</span></p><p style='margin:0in;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;border:none;padding:0in;'><span style=\"color: rgb(0, 0, 0);\"><br></span></p></div><p style='margin:0in;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;'><span style=\"color: rgb(0, 0, 0);\"><strong>&nbsp;</strong></span></p><p style='margin:0in;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;'><span style=\"color: rgb(0, 0, 0);\"><strong><u><span style=\"font-family:Montserrat;\">About the Role:</span></u></strong></span></p><p style='margin:0in;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;'><span style=\"font-family: Montserrat; color: rgb(0, 0, 0); border: 1pt windowtext; padding: 0in; background: white;\">Arbonne is seeking a strategic and growth-minded Senior Manager, Lifecycle &amp; Digital Marketing to lead and scale our global CRM and lifecycle marketing function. This role will shape how we engage, support, and retain our community through personalized, data-driven strategy and thoughtful, scalable marketing automation.</span></p><p style='margin:0in;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;'><span style=\"color: rgb(0, 0, 0);\"><br></span></p><p style='margin:0in;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;'><span style=\"font-family: Montserrat; color: rgb(0, 0, 0); border: 1pt windowtext; padding: 0in; background: white;\">You will own lifecycle strategy, Salesforce Marketing Cloud governance, and cross-channel journey optimization while influencing digital experience improvements across site, SEO, and conversion touchpoints. Reporting to the CMO, this leader will manage a team and serve as the strategic owner of our CRM ecosystem, driving retention, revenue growth, and digital excellence across the organization.</span></p><p style='margin:0in;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;'><span style=\"color: rgb(0, 0, 0);\"><br></span></p><p style='margin:0in;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;'><span style=\"color: rgb(0, 0, 0);\"><strong><u><span style=\"font-family: Montserrat; border: 1pt windowtext; padding: 0in; background: white;\">Responsibilities</span></u></strong><strong><span style=\"font-family: Montserrat; border: 1pt windowtext; padding: 0in; background: white;\">:</span></strong></span></p><p style='margin:0in;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;'><span style=\"color: rgb(0, 0, 0);\"><strong><span style=\"font-family:Montserrat;\">What you&rsquo;ll be doing:</span></strong></span></p><p style='margin:0in;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;'><span style=\"color: rgb(0, 0, 0);\"><strong><span style=\"font-family:Montserrat;\">Customer Lifecycle Strategy</span></strong></span></p><ul style=\"margin-bottom:0in;margin-top:0in;\" type=\"disc\"><li style=\"margin: 0in; line-height: 115%; font-size: 15px; font-family: initial; color: rgb(0, 0, 0);\"><span style=\"font-family: Montserrat;\">Own and evolve the global lifecycle marketing strategy across acquisition, new Customer and Consultant onboarding, activation, engagement, retention, and reactivation to support long-term growth and loyalty.</span></li><li style=\"margin: 0in; line-height: 115%; font-size: 15px; font-family: initial; color: rgb(0, 0, 0);\"><span style=\"font-family: Montserrat;\">Build scalable segmentation and personalization frameworks that strengthen relationships and increase customer lifetime value.</span></li><li style=\"margin: 0in; line-height: 115%; font-size: 15px; font-family: initial; color: rgb(0, 0, 0);\"><span style=\"font-family: Montserrat;\">Define lifecycle roadmaps aligned to enterprise growth priorities and integrated campaign plans.</span></li><li style=\"margin: 0in; line-height: 115%; font-size: 15px; font-family: initial; color: rgb(0, 0, 0);\"><span style=\"font-family: Montserrat;\">Advance customer lifecycle marketing from campaign execution to a strategic growth driver that strengthens long-term loyalty and business performance.<strong><br>&nbsp;</strong></span></li></ul><p style='margin:0in;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;'><span style=\"color: rgb(0, 0, 0);\"><strong><span style=\"font-family:Montserrat;\">Salesforce Marketing Cloud Ownership</span></strong></span></p><ul style=\"margin-bottom:0in;margin-top:0in;\" type=\"disc\"><li style=\"margin: 0in; line-height: 115%; font-size: 15px; font-family: initial; color: rgb(0, 0, 0);\"><span style=\"font-family: Montserrat;\">Serve as business owner of Salesforce Marketing Cloud, ensuring optimal use of Journey Builder, Automation Studio, segmentation, and personalization capabilities.</span></li><li style=\"margin: 0in; line-height: 115%; font-size: 15px; font-family: initial; color: rgb(0, 0, 0);\"><span style=\"font-family: Montserrat;\">Define and manage the CRM platform roadmap, governance standards, integrations, and testing frameworks.</span></li><li style=\"margin: 0in; line-height: 115%; font-size: 15px; font-family: initial; color: rgb(0, 0, 0);\"><span style=\"font-family: Montserrat;\">Oversee deliverability best practices and automation efficiency across global markets to ensure consistency, performance, and scalability.</span></li><li style=\"margin: 0in; line-height: 115%; font-size: 15px; font-family: initial; color: rgb(0, 0, 0);\"><span style=\"font-family: Montserrat;\">Partner with technical and data teams to maintain platform health, data integrity, and innovation within the CRM ecosystem.<strong><br>&nbsp;</strong></span></li></ul><p style='margin:0in;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;'><span style=\"color: rgb(0, 0, 0);\"><strong><span style=\"font-family:Montserrat;\">Digital Experience &amp; Performance Influence</span></strong></span></p><ul style=\"margin-bottom:0in;margin-top:0in;\" type=\"disc\"><li style=\"margin: 0in; line-height: 115%; font-size: 15px; font-family: initial; color: rgb(0, 0, 0);\"><span style=\"font-family: Montserrat;\">Leverage CRM, behavioral, and GA4 insights to inform site experience, landing page optimization, and digital merchandising strategies.</span></li><li style=\"margin: 0in; line-height: 115%; font-size: 15px; font-family: initial; color: rgb(0, 0, 0);\"><span style=\"font-family: Montserrat;\">Apply SEO fundamentals and conversion rate optimization principles to strengthen lifecycle entry points and improve overall digital performance.</span></li><li style=\"margin: 0in; line-height: 115%; font-size: 15px; font-family: initial; color: rgb(0, 0, 0);\"><span style=\"font-family: Montserrat;\">Identify testing and personalization opportunities that connect CRM segmentation with onsite digital experience.</span></li><li style=\"margin: 0in; line-height: 115%; font-size: 15px; font-family: initial; color: rgb(0, 0, 0);\"><span style=\"font-family: Montserrat;\">Partner cross-functionally to enhance the digital journey at every stage of the customer lifecycle.<strong><br>&nbsp;</strong></span></li></ul><p style='margin:0in;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;'><span style=\"color: rgb(0, 0, 0);\"><strong><span style=\"font-family:Montserrat;\">Analytics &amp; Optimization</span></strong></span></p><ul style=\"margin-bottom:0in;margin-top:0in;\" type=\"disc\"><li style=\"margin: 0in; line-height: 115%; font-size: 15px; font-family: initial; color: rgb(0, 0, 0);\"><span style=\"font-family: Montserrat;\">Utilize Google Analytics (GA4) and CRM data to analyze customer behavior, conversion paths, and lifecycle performance.</span></li><li style=\"margin: 0in; line-height: 115%; font-size: 15px; font-family: initial; color: rgb(0, 0, 0);\"><span style=\"font-family: Montserrat;\">Establish testing frameworks across lifecycle and digital touchpoints to drive continuous improvement.</span></li><li style=\"margin: 0in; line-height: 115%; font-size: 15px; font-family: initial; color: rgb(0, 0, 0);\"><span style=\"font-family: Montserrat;\">Define and track KPIs including engagement, retention, LTV, conversion, and revenue contribution.</span></li><li style=\"margin: 0in; line-height: 115%; font-size: 15px; font-family: initial; color: rgb(0, 0, 0);\"><span style=\"font-family: Montserrat;\">Deliver clear, actionable insights and growth recommendations to senior leadership.</span><br><br></li></ul><p style='margin:0in;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;background:white;vertical-align:baseline;'><span style=\"color: rgb(0, 0, 0);\"><strong><u><span style=\"font-size: 16px; line-height: 115%; font-family: Montserrat; border: 1pt windowtext; padding: 0in;\">Candidate Requirements:</span></u></strong></span></p><ul type=\"disc\" style=\"margin-bottom:0in;\"><li style=\"margin: 0in; line-height: 115%; font-size: 15px; font-family: initial; background: white; vertical-align: baseline; color: rgb(0, 0, 0);\"><span style=\"font-family: Montserrat; border: 1pt windowtext; padding: 0in;\">8+ years of experience in lifecycle marketing, CRM, or digital roles with increasing strategic scope.</span></li><li style=\"margin: 0in; line-height: 115%; font-size: 15px; font-family: initial; background: white; vertical-align: baseline; color: rgb(0, 0, 0);\"><span style=\"font-family: Montserrat; border: 1pt windowtext; padding: 0in;\">3+ years of experience leading teams and driving cross-functional alignment.</span></li><li style=\"margin: 0in; line-height: 115%; font-size: 15px; font-family: initial; background: white; vertical-align: baseline; color: rgb(0, 0, 0);\"><span style=\"font-family: Montserrat; border: 1pt windowtext; padding: 0in;\">Deep expertise in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, segmentation, and personalization best practices.</span></li><li style=\"margin: 0in; line-height: 115%; font-size: 15px; font-family: initial; background: white; vertical-align: baseline; color: rgb(0, 0, 0);\"><span style=\"font-family: Montserrat; border: 1pt windowtext; padding: 0in;\">Hands-on experience using Google Analytics (GA4) to analyze web and lifecycle performance.</span></li><li style=\"margin: 0in; line-height: 115%; font-size: 15px; font-family: initial; background: white; vertical-align: baseline; color: rgb(0, 0, 0);\"><span style=\"font-family: Montserrat; border: 1pt windowtext; padding: 0in;\">Strong understanding of customer lifecycle strategy, retention marketing, and personalization frameworks.</span></li><li style=\"margin: 0in; line-height: 115%; font-size: 15px; font-family: initial; background: white; vertical-align: baseline; color: rgb(0, 0, 0);\"><span style=\"font-family: Montserrat; border: 1pt windowtext; padding: 0in;\">Working knowledge of SEO fundamentals and conversion rate optimization best practices.</span></li><li style=\"margin: 0in; line-height: 115%; font-size: 15px; font-family: initial; background: white; vertical-align: baseline; color: rgb(0, 0, 0);\"><span style=\"font-family: Montserrat; border: 1pt windowtext; padding: 0in;\">Experience in direct sales, network marketing, or relationship-based business models a plus.</span></li><li style=\"margin: 0in; line-height: 115%; font-size: 15px; font-family: initial; background: white; vertical-align: baseline; color: rgb(0, 0, 0);\"><span style=\"font-family: Montserrat; border: 1pt windowtext; padding: 0in;\">Strong analytical and strategic thinking skills, with the ability to communicate clearly at an executive level.</span></li><li style=\"margin: 0in; line-height: 115%; font-size: 15px; font-family: initial; background: white; vertical-align: baseline; color: rgb(0, 0, 0);\"><span style=\"font-family: Montserrat; border: 1pt windowtext; padding: 0in;\">Bachelor&rsquo;s degree in Marketing, Business, or a related field.</span></li></ul><p style='margin:0in;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;margin-bottom:8.0pt;'><span style=\"color: rgb(0, 0, 0);\"><br></span></p><p style='margin:0in;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;margin-bottom:8.0pt;'><span style=\"color: rgb(0, 0, 0);\"><strong><span style=\"font-family:Montserrat;\">Why Join Us:</span></strong></span></p><div style='margin:0in;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;margin-left: 0in;\"><li style=\"margin: 0in; line-height: 115%; font-size: 15px; font-family: initial; color: rgb(0, 0, 0);\"><strong><span style=\"font-family:Montserrat;\">Innovative Environment:</span></strong><span style=\"font-family: Montserrat;\">&nbsp;Be part of a forward-thinking company that values innovation and continuous improvement.</span></li><li style=\"margin: 0in; line-height: 115%; font-size: 15px; font-family: initial; color: rgb(0, 0, 0);\"><strong><span style=\"font-family:Montserrat;\">Career Growth:</span></strong><span style=\"font-family: Montserrat;\">&nbsp;Opportunities for professional development and career advancement.</span></li><li style=\"margin: 0in; line-height: 115%; font-size: 15px; font-family: initial; color: rgb(0, 0, 0);\"><strong><span style=\"font-family:Montserrat;\">Inclusive Culture:</span></strong><span style=\"font-family: Montserrat;\">&nbsp;Work in a diverse and inclusive environment where every team member is valued.</span></li></ul></div><p style='margin:0in;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;margin-bottom:8.0pt;'><span style=\"color: rgb(0, 0, 0);\"><br></span></p><p style='margin:0in;line-height:115%;font-size:15px;font-family:\"Arial\",sans-serif;margin-bottom:8.0pt;text-align:center;'><span style=\"color: rgb(0, 0, 0);\"><strong><span style=\"font-family: Montserrat;\">Apply Online:</span></strong></span></p><p style='margin:0in;line-height:137%;font-size:15px;font-family:\"Arial\",sans-serif;text-align:center;'><span style=\"font-family: Montserrat; color: rgb(0, 0, 0);\"><a href=\"https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=0ed398ee-80e9-4f3b-afbb-00f9c09bc08b&ccId=19000101_000001&lang=en_US\" target=\"_blank\" style=\"color: rgb(0, 0, 0);\">https://www.arbonne.com/us/en/</a></span></p><p style='margin:0in;line-height:normal;font-size:15px;font-family:\"Arial\",sans-serif;'><br></p></div>\n",
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