Senior Growth Marketing Manager

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    "description": "<p><span style=\"font-size: 14pt; font-weight: bold\">About MedTech World</span></p>\n<p>Launched in 2020, MedTech World has grown into a global platform connecting startups, investors, and industry leaders across healthcare and technology.</p>\n<p>Today, we operate across <span style=\"font-weight: bold\">events, media, capital, and innovation</span>, with a presence in Europe, North America, the Middle East, and Asia.</p>\n<p>We run four global summits per year, alongside a fast-growing digital media platform.</p>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">The Role</span></p>\n<p>We’re hiring a <span style=\"font-weight: bold\">Growth Marketing Manager</span> to own audience growth and conversion across our global events.</p>\n<p>This role sits directly with the Head of Marketing. You will build the plan and execute it.</p>\n<p>You will own the full funnel:</p>\n<ul>\n<li>audience segmentation</li>\n<li>campaign execution</li>\n<li>paid acquisition</li>\n<li>email conversion</li>\n</ul>\n<p>This is not a coordination role.<br>You are responsible for results.</p>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">What You’ll Own</span></p>\n<p><span style=\"font-size: 14pt\">1. Full-Funnel Growth</span></p>\n<ul>\n<li>Build and execute marketing strategies tied to event revenue</li>\n<li>Define audience segments (attendees, sponsors, investors, speakers)</li>\n<li>Identify and scale new acquisition channels</li>\n</ul>\n<p><span style=\"font-size: 14pt\">2. Email &amp; CRM (Core Channel)</span></p>\n<ul>\n<li>Own lifecycle marketing in <span style=\"font-weight: bold\"><span>HubSpot</span></span></li>\n<li>Build and optimise email sequences</li>\n<li>Improve conversion across the funnel</li>\n<li>Run A/B tests and optimise performance</li>\n</ul>\n<p><span style=\"font-size: 14pt\">3. Paid Acquisition</span></p>\n<ul>\n<li>Plan and run campaigns across:\n<ul>\n<li><span style=\"font-weight: bold\"><span>Meta Ads</span></span></li>\n<li><span style=\"font-weight: bold\"><span>LinkedIn Ads</span></span></li>\n<li><span style=\"font-weight: bold\"><span>Google Ads</span></span></li>\n</ul>\n</li>\n<li>Manage budgets with a focus on CAC and ROI</li>\n<li>Test creatives, audiences, and offers continuously</li>\n</ul>\n<p><span style=\"font-size: 14pt\">4. Campaign Execution</span></p>\n<ul>\n<li>Launch campaigns end-to-end</li>\n<li>Work with content and design teams</li>\n<li>Own performance, not just delivery</li>\n</ul>\n<p><span style=\"font-size: 14pt\">5. Reporting &amp; Optimisation</span></p>\n<ul>\n<li>Track key metrics:\n<ul>\n<li>registrations</li>\n<li>cost per acquisition</li>\n<li>conversion rates</li>\n</ul>\n</li>\n<li>Turn insights into actions</li>\n<li>Continuously improve performance</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">What We’re Looking For</span></p>\n<p><span style=\"font-size: 14pt\">Experience</span></p>\n<ul>\n<li>4+ years in growth, performance, or demand generation</li>\n<li>Experience in events, media, or B2B environments is a strong plus</li>\n<li>Proven track record of driving measurable results</li>\n</ul>\n<p><span style=\"font-size: 14pt\">Skills</span></p>\n<ul>\n<li>Strong CRM and lifecycle marketing experience</li>\n<li>Hands-on with paid ads and budget management</li>\n<li>Analytical and data-driven</li>\n<li>Clear communicator in English</li>\n<li>Highly organised and able to manage multiple campaigns</li>\n</ul>\n<p><span style=\"font-size: 14pt\">Mindset</span></p>\n<ul>\n<li>You take ownership without waiting for direction</li>\n<li>You are comfortable switching between strategy and execution</li>\n<li>You focus on results, not activity</li>\n<li>You thrive in fast-moving environments</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">What You Get</span></p>\n<ul>\n<li>Direct impact on global event growth</li>\n<li>A senior role with real ownership</li>\n<li>Exposure to international markets and audiences</li>\n<li>A fast-paced, high-performance team</li>\n</ul>",
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