VP of Performance Marketing

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    "url": "https://recruiting.paylocity.com/recruiting/jobs/Details/3890149/Whisker/VP-of-Performance-Marketing",
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    "html_title": "Whisker - VP of Performance Marketing",
    "description_html": "<p>Whisker is redefining what it means to live with cats—designing intelligent systems that remove friction, elevate the everyday, and celebrate the quiet brilliance of feline companionship. Today, Litter-Robot leads the category. Tomorrow, an entire ecosystem that expands what’s possible for cats and the people who love them. We believe the future is feline. And we’re imagining that future today.<br></p><p><br></p><p>Our offices are in Auburn Hills, Michigan, and Juneau, Wisconsin. This position is remote with occasional travel to our Auburn Hills HQ. Our team of 700+ passionate pet people thrives on collaboration, innovation, and the occasional office cameo from a four-legged friend.</p><p><br></p><p><br></p><p><u><strong>Whisker Marketing: </strong></u>We are building the world’s first great cat brand. Not simply a marketing function, but an engine of cultural change. Our work elevates cats and cat parents, rewrites the norms of pet culture, and expands the future of the category we created. We do this by operating full-stack—from deep consumer insight to breakthrough brand expression to world-class growth execution. And we’re just getting started.</p><p><br></p><p><strong>What You’ll Do</strong>:</p><p>The Vice President of Performance will lead and scale our customer acquisition and growth engine across paid media, paid search, affiliate, influencer, SEO, and marketing analytics. This role owns growth performance end to end—balancing speed, efficiency, and long-term value—while building a best-in-class, data-driven growth organization. You will help evolve Whisker from performance-reliant advertising to branded-performance marketing, turning Whisker into a household name through powerful storytelling, bold creativity, and more accountable, data-driven decision-making.&nbsp;</p><p><br></p><p>You’ll be responsible for translating company revenue and margin goals into a disciplined growth strategy, optimizing channel mix, and ensuring strong measurement, attribution, and insight generation across the funnel. This is a highly cross-functional role with direct influence on company trajectory.</p><p><br></p><p><strong>What You'll Do:</strong></p><ul><li>Owns the growth roadmap across acquisition channels, aligned to revenue, CAC, LTV, and margin targets</li><li>Defines short- and long-term growth strategies that scale profitably</li><li>Partners closely with Brand, Creative, Product, Finance, and Data teams to align priorities and execution</li><li>Oversees paid acquisition across channels including paid social, search, shopping, CTV, display, and emerging platforms</li><li>Ensures disciplined budget allocation, experimentation frameworks, and creative learning agendas</li><li>Balances performance efficiency with brand investment and long-term growth</li><li>Owns affiliate strategy, including partner recruitment, optimization, and scaling</li><li>Develops commission structures, incentives, and partnerships that drive incremental growth</li><li>Ensure strong measurement and fraud prevention practices</li><li>Leads SEO strategy across technical SEO and content</li><li>Partners with Product, Engineering, and Content teams to unlock sustainable organic growth</li><li>Ensures growth strategy is fully integrated into product launches and GTM plans</li><li>Owns marketing analytics, attribution, and reporting across all acquisition channels</li><li>Defines and monitors core growth metrics: CAC, LTV, payback period, ROAS, incrementality</li><li>Builds clarity around channel performance, forecasting, and budget tradeoffs</li><li>Partners with Finance on planning, modeling, and performance reviews</li><li>Builds, leads, and develops a high-performing growth organization across media, SEO, affiliates, and analytics</li><li>Sets clear goals, accountability, and development paths for leaders and ICs</li><li>Establishes scalable processes, tooling, and agency relationships where appropriate</li><li>Performs additional responsibilities when required&nbsp;</li></ul><p><u><strong>Leadership Responsibilities</strong></u><strong>:&nbsp;</strong></p><p>Directly supervises growth teams. Carries out supervisory responsibilities following Whisker policies and applicable laws. Responsibilities include interviewing, training, and hiring, planning, assigning and directing work, appraising performance, addressing team issues, and upholding safety and quality guidelines. BA in Marketing, Economics, Statistics, or Communications and / or equivalent years of experience</p><p><br></p>",
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    "requirements_html": "<p><strong>What You’ll Bring</strong>:</p><ul><li>10+ years of experience in growth, performance marketing, or acquisition leadership</li><li>Proven experience scaling subscription and repeat-purchase DTC brands&nbsp;</li><li>Deep expertise in paid media with a focus on paid social, paid search, affiliate, influencer, and SEO</li><li>Strong command of marketing analytics, attribution, and growth economics</li><li>Experience managing large budgets and driving profitable growth</li><li>Experience building or scaling in-house growth and analytics teams</li><li>Strong cross-functional leadership and executive communication skills</li><li>Comfortable operating in fast-paced, high-growth environments with ambiguity</li><li>Maintains confidentiality of proprietary information</li><li>Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions</li><li>A high degree of initiative, self-motivation, and ability to motivate others</li><li>Ability to establish and maintain cooperative working relationships with team members and colleagues</li><li>Comfortable with office pets (cats, dogs)&nbsp;</li></ul><p><u><strong>Not Required but Nice to Have!</strong></u></p><ul><li>International growth experience</li><li>Exposure to omnichannel or retail-adjacent growth strategies</li></ul><p><strong>Benefits &amp; Purrks:&nbsp;</strong></p><p>Join a tenacious, inventive company that empowers team members to chart their own path, lead by grounding decisions in the “why”, and has a strong sense of empathy and openness to new perspectives. Be a part of exciting growth, work with incredible people, and create tomorrow’s pet products—plus a whole lot of extras. You will also be provided with:</p><ul><li>Premium Medical/Dental/Vision insurance</li><li>Paid parental leave</li><li>Whisker Parents Program</li><li>1 day \"pawternity\" leave for new pet adoption</li><li>Pet Insurance Discount</li><li>401K match</li><li>Flexible spending accounts</li><li>Company-paid short-term disability and life insurance</li><li>Employee Assistance Program (EAP)</li><li>Generous paid time off</li><li>14 Paid Holidays</li><li>Top of the line equipment</li><li>Pet-friendly office</li><li>Whisker products and swag</li><li>Continuing education Support</li><li>On-site gym with Peloton</li><li>Referral program</li></ul><p><strong>Statement of Inclusivity:</strong></p><p>We believe different perspectives make Whisker better and strive to create a place where everyone has equal opportunities to thrive.</p><p><br></p><p><br></p><p><strong>Please ensure to regularly check your email spam folder for any communication from Whisker to avoid missing important updates regarding your application status.</strong></p><p><br></p><p><br></p>",
    "requirements_text": "What You’ll Bring :\n 10+ years of experience in growth, performance marketing, or acquisition leadership\n Proven experience scaling subscription and repeat-purchase DTC brands\n Deep expertise in paid media with a focus on paid social, paid search, affiliate, influencer, and SEO\n Strong command of marketing analytics, attribution, and growth economics\n Experience managing large budgets and driving profitable growth\n Experience building or scaling in-house growth and analytics teams\n Strong cross-functional leadership and executive communication skills\n Comfortable operating in fast-paced, high-growth environments with ambiguity\n Maintains confidentiality of proprietary information\n Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions\n A high degree of initiative, self-motivation, and ability to motivate others\n Ability to establish and maintain cooperative working relationships with team members and colleagues\n Comfortable with office pets (cats, dogs)\n Not Required but Nice to Have!\n International growth experience\n Exposure to omnichannel or retail-adjacent growth strategies\n Benefits & Purrks:\n Join a tenacious, inventive company that empowers team members to chart their own path, lead by grounding decisions in the “why”, and has a strong sense of empathy and openness to new perspectives. Be a part of exciting growth, work with incredible people, and create tomorrow’s pet products—plus a whole lot of extras. You will also be provided with:\n Premium Medical/Dental/Vision insurance\n Paid parental leave\n Whisker Parents Program\n 1 day \"pawternity\" leave for new pet adoption\n Pet Insurance Discount\n 401K match\n Flexible spending accounts\n Company-paid short-term disability and life insurance\n Employee Assistance Program (EAP)\n Generous paid time off\n 14 Paid Holidays\n Top of the line equipment\n Pet-friendly office\n Whisker products and swag\n Continuing education Support\n On-site gym with Peloton\n Referral program\n Statement of Inclusivity:\n We believe different perspectives make Whisker better and strive to create a place where everyone has equal opportunities to thrive.\n Please ensure to regularly check your email spam folder for any communication from Whisker to avoid missing important updates regarding your application status."
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    "PublishedDate": "2026-02-04T15:40:15-06:00",
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