Marketing Operations Manager

{
  "content_hash": "3d661bd3e4a7e8cf0867d4925be2f96699b0c8dbf08d4edb74a45ddbe9348266",
  "source_hash": "406acfbcb918cc3293257223ec3abaa320ed806dc51229e1e500afbdc11486cf",
  "last_changed_at": "2026-06-19T10:05:14.585Z",
  "active_status": "deleted"
}

{
  "language": "en",
  "location": {
    "raw": "Dallas, Texas, 75201, United States",
    "city": "Dallas",
    "region": null,
    "country": "United States",
    "is_remote": true,
    "confidence": 0.95
  },
  "salary_max": null,
  "salary_min": null,
  "inferred_at": "2026-06-17T09:22:25.098Z",
  "launch_scope": {
    "reason": "bamboohr_production_catalog",
    "included": true,
    "location": {
      "raw": "Dallas, Texas, 75201, United States",
      "city": "Dallas",
      "region": null,
      "country": "United States",
      "is_remote": true,
      "confidence": 0.95
    },
    "countries": [
      "United States"
    ]
  },
  "remote_policy": "remote",
  "salary_period": null,
  "workplace_type": "remote",
  "salary_currency": null
}

{}

{
  "list_job": {
    "id": "45",
    "isRemote": null,
    "location": {
      "city": "Dallas",
      "state": "Texas"
    },
    "atsLocation": {
      "city": null,
      "state": null,
      "country": null,
      "province": null
    },
    "departmentId": "18797",
    "locationType": "2",
    "jobOpeningName": "Marketing Operations Manager",
    "departmentLabel": "Marketing",
    "employmentStatusLabel": "Salaried"
  },
  "detail_errors": [],
  "detail_job_opening": {
    "location": {
      "city": "Dallas",
      "state": "Texas",
      "postalCode": "75201",
      "addressCountry": "United States"
    },
    "datePosted": "2026-06-01",
    "atsLocation": {
      "city": null,
      "state": null,
      "country": null,
      "countryId": null
    },
    "description": "<p><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">Role Overview</span><br></p>\n<p><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">HousingWire is seeking a Marketing Operations Manager to drive the next phase of growth for its SaaS platform. This person will be the operational engine behind HousingWire marketing — turning strategy into execution across lifecycle campaigns, email and database marketing, marketing automation, project management, and cross-functional coordination.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">As the owner of our HubSpot instance and the subscriber database behind it, you'll be responsible for keeping a large, growing contact base segmented, healthy, and primed for high-performing campaigns. This role is ideal for a hands-on marketer who thrives in fast-moving environments, communicates with clarity, and brings a bias for action. You'll work closely with product, content, and sales to orchestrate campaigns that drive user acquisition, engagement, and retention for a growing subscription product.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">Responsibilities</span></p>\n<ul>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Own and administer the HubSpot instance end-to-end — managing the marketing database, segmentation, lifecycle stages, lead scoring, automation workflows, and reporting at scale.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Maintain the health of a large, growing subscriber database — including data quality, deduplication, list hygiene, suppression management, and email deliverability.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Own the execution of lifecycle and email marketing — including onboarding sequences, upsell campaigns, churn-prevention flows, and re-engagement programs.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Maintain marketing automation workflows and CRM processes in HubSpot to optimize lead nurturing, segmentation, and campaign performance across the full subscriber base.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Project manage marketing initiatives end-to-end: coordinate timelines, align stakeholders, track deliverables, and keep campaigns moving with precision and accountability.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Write and edit compelling marketing copy across emails, landing pages, campaign briefs, and other touch points — with a clear, audience-first voice.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Execute multi-channel campaigns across email, social, and content distribution to increase product adoption and subscriber retention.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Collaborate with product, content, and sales teams on messaging, positioning, and go-to-market execution for new features and initiatives.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Support the production and promotion of webinars, podcasts, and product demos that showcase HousingWire data and market insights.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Build and maintain marketing materials using design tools such as Canva — we're nimble and execution-oriented, and all team members are expected to contribute hands-on.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Track and report on key marketing metrics — including conversion rates, email performance, database growth, and funnel health — to continuously improve campaign effectiveness.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Embrace AI-powered tools and systems to improve efficiency, personalization, and creative output across marketing operations.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">Qualifications</span></p>\n<ul>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">5+ years of marketing experience, with demonstrated strength in project management, email marketing, and campaign execution.</span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-weight: bold\">Hands-on HubSpot experience is required</span><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif\"> — including building and managing automation, segmentation, lifecycle/lead management, and reporting within the platform.</span></span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-weight: bold\">Proven experience managing and marketing to large databases is required</span><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif\"> — including segmentation, data hygiene, deliverability, and data-driven targeting at scale, ideally for a B2B SaaS or subscription business.</span></span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Exceptional copywriting skills — you can craft clear, engaging, and persuasive content for diverse audiences and channels.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Proven ability to manage multiple projects simultaneously, meeting deadlines and maintaining quality in a fast-paced environment.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Experience with lifecycle and email marketing, including campaign planning, segmentation, and performance analysis.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Comfortable working with data — able to interpret metrics, draw insights, and translate them into actionable next steps.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Strong collaborator with excellent communication and organizational skills across cross-functional teams.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Eager to learn about the real estate and housing industry — deep prior experience is not required, but genuine curiosity is.</span></li>\n</ul>\n<p><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">Nice to Have</span></p>\n<ul>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Hands-on experience with additional marketing automation platforms beyond HubSpot</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Familiarity with design tools such as Canva or Adobe Express for creating marketing assets.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Experience with tools such as Later (social scheduling), Riverside (podcast/video), or Screen Studio (screen recording).</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Exposure to B2B SaaS marketing, subscription products, or product-led growth models.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Familiarity with the real estate or housing industry.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Experience supporting webinar, podcast, or video content production and promotion.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">What We Offer</span></p>\n<ul>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Competitive salary and benefits package.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Fully remote or hybrid role with flexibility, plus occasional travel to our Dallas, TX office and HousingWire events.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">The opportunity to own and shape marketing operations for a growing subscription product with real investment behind it.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">A collaborative, data-driven culture with a bias for execution and clear paths for career advancement.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Arial, sans-serif; font-size: 12pt\">Access to cutting-edge marketing tools, AI systems, and a team that values experimentation and continuous improvement.</span></li>\n</ul>",
    "compensation": "70,000-80,000",
    "departmentId": "18797",
    "locationType": "2",
    "seekPromoted": false,
    "jobCategoryId": null,
    "jobOpeningName": "Marketing Operations Manager",
    "departmentLabel": "Marketing",
    "jobOpeningStatus": "Open",
    "minimumExperience": "Mid-level",
    "jobOpeningShareUrl": "https://hwmedia.bamboohr.com/careers/45",
    "employmentStatusLabel": "Salaried"
  }
}