Influencer Content Strategist

We are Dulcedo At Dulcedo, talent management is not about volume - it’s about strategy, structure, and long-term vision. We are a full-service talent management agency specializing in the representation of creators, influencers, athletes, models, and entertainment talent across North America and internationally.Our mission is to build scalable, sustainable careers for our talent while delivering white-glove service to the brands and partners who collaborate with them. We believe in strong systems, thoughtful recruitment, and intentional growth, not short-term wins or reactive hiring. Dulcedo is the largest multidisciplinary talent management group in Canada and a recognized leader across the US and North American markets. We manage the global careers of 500+ models, hundreds of Olympic and professional athletes, and a growing roster of top-tier digital creators, influencers, and streamers. With offices in Montreal and Toronto and an extensive network across Los Angeles, New York, Miami, and beyond, Dulcedo operates at the intersection of talent, culture, and entertainment. At the core of Dulcedo’s values and recruitment process is a strong commitment to Diversity, Equity, and Inclusion. Our current workforce is a celebration of diverse ethnic backgrounds, races, gender identities, sexual orientations, abilities, and lived experiences. Our continued mission is to recruit, support, and grow talent in a way that ensures equal opportunities for all applicants. Above all, Dulcedo is a people-first organization. Our team is made up of ambitious, collaborative, and high-performing individuals who care deeply about culture, integrity, and impact. Proudly certified as a Great Place to Work, we foster an environment where people are empowered to grow, challenge themselves, and do meaningful work alongside industry-leading talent. The Role At A Glance: The Influencer Content Strategist sits at the intersection of talent development, content performance and cross functional impact.This is a role for someone who reads the social landscape from the inside, not how to post, but how to scale, and who can set a high standard for content strategy across an individual roster and the agency as a whole. You will partner closely with the Team Manager, Marketing & Talent Development, acting as a trusted consultant to a dedicated roster of talent and their teams: shaping brand potential, growing platforms, and guiding decisions that hold up over the long term. Your impact: To equip Dulcedo talent with the insight, structure, and creative direction to build durable personal brands, perform across platforms, and reach opportunities that compound over time. As an equal opportunity employer, we are committed to making sure everyone feels included, supported, and valued. Should you require any accommodations during the application process, please write to [email protected] and we will adjust the process to your needs. Your Role In Action Trusted Coach : Lead 1:1 coaching sessions with talent and Dulcedo peers, offering tailored content and social strategy from ideation through analytics, reporting, and personal branding. Content Architect : Recommend and implement SEO, discoverability tactics, and platform audits, aligning each strategy to audience behavior and brand voice. Cross-border Connector : Collaborate with agents and management to align influencer deliverables with broader content and brand strategy across the agency's North American and international footprint. Platform Pathfinder : Help talent move into new formats: YouTube, streaming, long-form storytelling, and stay ahead of algorithm shifts, emerging features, and cultural trends. Recruitment Advisor : Support agents in shaping talent recruitment strategy, assessing the content potential of prospects and identifying creators with strong growth and brand alignment. Resource Builder : Design and maintain training modules, presentation decks, and educational sessions that sharpen both creators and internal teams, and build a standing resource library for continuous learning. Accountable Operator : Prepare detailed follow-ups and presentations after each session to document outcomes, track progress, and keep accountability clear. What You’re Bringing With You Seasoned Practitioner : 2–3 years in influencer marketing and social media, in a creative agency or in-house brand team, with direct exposure to influencer-driven campaigns and growth. Multi-platform Native : A working command of social platforms and how to scale audiences, not only beauty and lifestyle. Confident Builder : Comfortable building and growing accounts, tracking performance, and guiding top-tier creators while upholding the standard of service the agency is known for. Platform Polyglot : Fluent across YouTube, TikTok, Instagram, and Twitch, adapting strategy to the distinct goals and content styles of each creator. Trend Reader : A strong grasp of trending content, algorithm shifts, and audience behavior. Genuine Advocate : Strategic, creative, and adaptable, with a real drive to see your creators succeed. Editorial Range (asset) : Experience in podcasting, Substack, or editorial platforms. Soft Skills & Dulcedo DNA At Dulcedo, we look for more than just a CV - we look for energy. You’re known for your initiative, curiosity, and genuine drive to make things happen. Your positive attitude, collaborative spirit, and the way you uplift those around you are contagious. You thrive on new challenges, stay calm under pressure, and love the pace and excitement of a dynamic environment. You’re a true self-starter - passionate, gritty, and goal-oriented, someone who loves having projects, challenges, and milestones to work toward. In short, you’re driven, creative, and structured, someone who knows how to balance discipline, fun, and performance - 3 core pillars of Dulcedo’s culture. Life at Dulcedo! Unlimited Paid PTO : Yes, really. Enjoy true work–life balance with the freedom to take the time you need, when you need it! 12 Monthly Personal Days : One extra day off every month to recharge and relax Flexible Work Environment : Minimal office attendance for those near our hubs, giving you room to adapt your schedule with ease. Montreal & Toronto Offices : Snacks, great vibes, and pet-friendly spaces. What more could you ask for? Remote Work : Ideal for our travellers, expats, and digital nomads who want to grow their career without staying in one place. Freestyle Fridays : We wrap up at 2:00 PM ET every Friday. Long weekends, every week. Comprehensive Insurance : Dental, vision, and medical coverage for you and your loved ones. Room to Grow : Take advantage of real internal mobility in a fast-growing company where “sky’s the limit” isn’t just a saying. The Best of Both Worlds : A vibrant startup spirit backed by 15+ years of experience and the stability of a well-established organization.

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  "lists": [
    {
      "text": "Your Role In Action",
      "content": "<div>\n\n<li>\n<p><strong>Trusted Coach</strong>: Lead 1:1 coaching sessions with talent and Dulcedo peers, offering tailored content and social strategy from ideation through analytics, reporting, and personal branding.</p>\n</li>\n<li>\n<p><strong>Content Architect</strong>: Recommend and implement SEO, discoverability tactics, and platform audits, aligning each strategy to audience behavior and brand voice.</p>\n</li>\n<li>\n<p><strong>Cross-border Connector</strong>: Collaborate with agents and management to align influencer deliverables with broader content and brand strategy across the agency's North American and international footprint.</p>\n</li>\n<li>\n<p><strong>Platform Pathfinder</strong>: Help talent move into new formats: YouTube, streaming, long-form storytelling, and stay ahead of algorithm shifts, emerging features, and cultural trends.</p>\n</li>\n<li>\n<p><strong>Recruitment Advisor</strong>: Support agents in shaping talent recruitment strategy, assessing the content potential of prospects and identifying creators with strong growth and brand alignment.</p>\n</li>\n<li>\n<p><strong>Resource Builder</strong>: Design and maintain training modules, presentation decks, and educational sessions that sharpen both creators and internal teams, and build a standing resource library for continuous learning.</p>\n</li>\n<li>\n<p><strong>Accountable Operator</strong>: Prepare detailed follow-ups and presentations after each session to document outcomes, track progress, and keep accountability clear.</p>\n</li>\n\n</div>"
    },
    {
      "text": "What You’re Bringing With You",
      "content": "\n<li>\n<p><strong>Seasoned Practitioner</strong>: 2–3 years in influencer marketing and social media, in a creative agency or in-house brand team, with direct exposure to influencer-driven campaigns and growth.</p>\n</li>\n<li>\n<p><strong>Multi-platform Native</strong>: A working command of social platforms and how to scale audiences, not only beauty and lifestyle.</p>\n</li>\n<li>\n<p><strong>Confident Builder</strong>: Comfortable building and growing accounts, tracking performance, and guiding top-tier creators while upholding the standard of service the agency is known for.</p>\n</li>\n<li>\n<p><strong>Platform Polyglot</strong>: Fluent across YouTube, TikTok, Instagram, and Twitch, adapting strategy to the distinct goals and content styles of each creator.</p>\n</li>\n<li>\n<p><strong>Trend Reader</strong>: A strong grasp of trending content, algorithm shifts, and audience behavior.</p>\n</li>\n<li>\n<p><strong>Genuine Advocate</strong>: Strategic, creative, and adaptable, with a real drive to see your creators succeed.</p>\n</li>\n<li><strong>Editorial Range</strong> <em>(asset)</em>: Experience in podcasting, Substack, or editorial platforms.</li>\n"
    },
    {
      "text": "Soft Skills & Dulcedo DNA",
      "content": "<div>\n\n<li>\n<p>At Dulcedo, we look for more than just a CV -&nbsp; we look for energy.</p>\n</li>\n<li>\n<p>You’re known for your initiative, curiosity, and genuine drive to make things happen.</p>\n</li>\n<li>\n<p>Your positive attitude, collaborative spirit, and the way you uplift those around you are contagious.</p>\n</li>\n<li>\n<p>You thrive on new challenges, stay calm under pressure, and love the pace and excitement of a dynamic environment.</p>\n</li>\n<li>\n<p>You’re a true self-starter - passionate, gritty, and goal-oriented, someone who loves having projects, challenges, and milestones to work toward.</p>\n</li>\n<li>\n<p>In short, you’re driven, creative, and structured, someone who knows how to balance discipline, fun, and performance - 3 core pillars of Dulcedo’s culture.</p>\n</li>\n\n</div>"
    },
    {
      "text": "Life at Dulcedo!",
      "content": "<div>\n\n<li>\n<p>Unlimited Paid PTO : Yes, really. Enjoy true work–life balance with the freedom to take the time you need, when you need it!&nbsp;</p>\n</li>\n<li>\n<p>12 Monthly Personal Days : One extra day off every month to recharge and relax</p>\n</li>\n<li>\n<p>Flexible Work Environment : Minimal office attendance for those near our hubs, giving you room to adapt your schedule with ease.</p>\n</li>\n<li>\n<p>Montreal &amp; Toronto Offices : Snacks, great vibes, and pet-friendly spaces. What more could you ask for?</p>\n</li>\n<li>\n<p>Remote Work : Ideal for our travellers, expats, and digital nomads who want to grow their career without staying in one place.</p>\n</li>\n<li>\n<p>Freestyle Fridays : We wrap up at 2:00 PM ET every Friday. Long weekends, every week.</p>\n</li>\n<li>\n<p>Comprehensive Insurance : Dental, vision, and medical coverage for you and your loved ones.</p>\n</li>\n<li>\n<p>Room to Grow : Take advantage of real internal mobility in a fast-growing company where “sky’s the limit” isn’t just a saying.</p>\n</li>\n<li>\n<p>The Best of Both Worlds : A vibrant startup spirit backed by 15+ years of experience and the stability of a well-established organization.</p>\n</li>\n\n</div>"
    }
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