Home › Companies › Armstrongfluidtechnology › National Sales Manager – Distribution Channel – Direct/Indirect
National Sales Manager – Distribution Channel – Direct/Indirect
Armstrongfluidtechnology · Manchester, Greater Manchester, M112ET, United Kingdom · Active · BambooHR
Job facts
| Field | Value |
|---|---|
| Company | Armstrongfluidtechnology |
| Title | National Sales Manager – Distribution Channel – Direct/Indirect |
| Normalized title | - |
| Department / team | Service |
| Location | Manchester, Greater Manchester |
| Work model | - |
| Employment type | Full Time |
| Salary | - |
| Status | active |
| ATS provider | BambooHR |
| Posted / first seen | 2026-03-06 / 2026-05-30 |
| Changed / last seen | 2026-05-30 / 2026-06-23 |
Related slices
| Page | What it contains | Open |
|---|---|---|
| Company jobs | Active postings from Armstrongfluidtechnology. | Open |
| Company breakdowns | Role, location, ATS, and work model facets for this company. | Open |
| ATS provider jobs | Active postings observed through BambooHR. | Open |
| Provider filtered search | The same provider as a filtered job collection. | Open |
| City jobs | Active postings in Manchester. | Open |
| Department jobs | Active postings in Service. | Open |
| Lifecycle events | Open, update, close, and reopen events for this posting. | Open |
| Original posting | Canonical source or apply URL captured from the ATS. | Open |
Linked records
| Company | Armstrongfluidtechnology |
| Source | ffa61fa3-5302-47bb-836f-3cfe38314442 |
| ATS provider | BambooHR |
Description
Title: National Sales Manager – Distribution Channel – Direct/Indirect
Reports to: Head of Services, UK & EMEA
Base Location: Manchester
Imagine working at the forefront of innovation in fluid-flow technology, with over 1,400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative minds, driven by a shared mission to engineer the future and safeguard our planet.
As part of our team, you'll be immersed in an environment that fosters growth, creativity, and collaboration. Here, you'll have the opportunity to push boundaries, tackle exciting challenges, and develop cutting-edge solutions that promote energy efficiency and reduce environmental impact. Every day offers the chance to make a meaningful contribution to a more sustainable future, driving innovations that help lower global carbon footprints. Together, we’re creating a legacy that goes beyond business—one that’s changing the world for the better.
This role is responsible for driving sales growth, strengthening strategic relationships, and delivering booking, shipment, and margin performance across Armstrong’s full portfolio of intelligent fluid-flow solutions, including circulating pumps, main plant equipment, aftermarket solutions, and digital performance services.
The role combines strong commercial acumen, technical sales capability, structured account management, and disciplined use of Armstrong sales tools to drive profitable growth.
Key Accountabilities
Maintain, Build and Develop the Direct/Indirect Channel
Maintain, build, and develop the direct/indirect distribution and installation channel for the full portfolio of Armstrong products across:
Independent heating & Industrial merchants
Specialist pump distributors
National indirect supplies of Armstrong solutions range of products
Develop and execute a targeted sales plan for circulating pumps within the independent Industrial & heating merchant sector (including buying groups), taking ownership of the full marketing mix.
Provide first-point product sales support (technical and commercial), delivering:
Product and design envelope presentations
Value proposition discussions
Commercial positioning to channel partners and their clients
Work alongside the national direct sales team to:
Specify, track, quote, and negotiate project orders delivered through the wholesale channel
Support main products, aftersales (parts/replacements/upgrades), service and warranty propositions
Promote Armstrong Performance Management solutions, including connection of pumps and cloud-based analytical and performance management platform
Achieve quarterly & annual booking, shipment, and margin expectations within the assigned territory.
Armstrong Sales Tools & Sales Process Discipline
Utilise Armstrong sales tools (Adept, InforCRM, DEVA) in accordance with company guidelines and established sales processes.
Track opportunities, manage pipelines, and build winning account strategies across all contacts within each account.
Achieve order input targets in line with budgeted requirements.
Support customers & partners in the effective use of Adept to create:
Pump specifications
Quotations
Purchase orders
Optimize “Face-to-Face” Opportunities
Maximize the effectiveness of face-to-face interactions with all relevant contacts within each account.
Maintain detailed call records using standardized templates and processes within InforCRM.
Enable structured activity analysis managed exclusively through the Armstrong InforCRM system.
Maintain Detailed Records & Account Planning
The Account Plan forms the foundation for performance measurement and activity tracking. All planning and reporting shall be recorded through InforCRM in accordance with Sales Manager requirements and will include, at a minimum:
Sales forecasts
Gap analysis (actual status vs. desired status)
Competitor analysis (pricing, products, personnel, marketing activities)
Sales pipeline tracking
Strategic Opportunity Management Assessment (Miller Heiman methodology)
Quotations and Proposals
Prepare quotations and proposals exclusively using Armstrong Integrated Ltd “Bid Tools” (ACE Online, Adept).
Operate in accordance with published authority levels and pricing governance policies.
Sales & Revenue Responsibilities
Achieve and exceed regional sales targets for bookings, shipments, and margin
Drive specification influence and demand creation through wholesale partners
Support new product introductions and smart technology adoption
Provide accurate forecasting and reporting to senior leadership
What We’re Looking For
To thrive in this role, you should bring:
Bachelor degree in Mechanical Engineering or Business or equivalent alternative experience
Substantial work experience in sales in HVAC, pumps, mechanical systems, or related industrial sales
Proven experience managing wholesale or distribution sales channels, direct/indirect sales
Strong understanding of circulating pumps and mechanical building systems
Experience in specification-driven sales environments
Proficiency in CRM systems and structured sales methodologies
Strong negotiation, presentation, and relationship management skills
Knowledge of energy efficiency and performance management solutions
Substantial experience within strategic account management
Structured pipeline management
Data-driven forecasting
Strong organizational discipline
Relationship-building and influence
Results-driven mindset
Technical Skills
Familiarity with Miller Heiman Strategic Selling methodology
Proficiency in technical sales
Strong understanding of circulating pumps and mechanical building systems
In-depth knowledge of pumps, circulating systems, and mechanical building solutions
Proficiency with CRM and sales tracking tools i.e. (Adept, InforCRM, DEVA)
Ability to interpret technical product specifications and drawings
Competency in creating technical and commercial proposals
Understanding of energy efficiency, digital solutions, and performance management systems
Soft Skills
Strong communication and interpersonal skills to influence multiple stakeholders
Strategic thinking and commercial awareness
Negotiation and conflict resolution skills
Customer-focused and consultative sales approach
Organizational discipline and time management
Problem-solving and analytical mindset
Ability to work independently while collaborating with cross-functional teams
Why Armstrong Fluid Technology?
By joining us, you’ll become part of a global community dedicated to pushing the boundaries of fluid-flow technology while upholding Armstrong's commitment to sustainability. You’ll have endless opportunities to learn, grow, and make a significant impact on the world. Together, we'll build tomorrow’s solutions today.
Full job record
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| Org ID | 73f503cb-746c-4f81-853b-7b436c547c54 |
| Source ID | ffa61fa3-5302-47bb-836f-3cfe38314442 |
| Board ID | ffa61fa3-5302-47bb-836f-3cfe38314442 |
| Provider | bamboohr |
| Provider Job Key | 673 |
| Title | National Sales Manager – Distribution Channel – Direct/Indirect |
| Normalized Title | — |
| Status | active |
| Active | yes |
| Location Text | Manchester, Greater Manchester, M112ET, United Kingdom |
| Department | Service |
| Team | — |
| Employment Type | full_time |
| Workplace Type | — |
| Remote Policy | — |
| Country | — |
| Region | Greater Manchester |
| City | Manchester |
| Salary Raw | — |
| Salary Min | — |
| Salary Max | — |
| Salary Currency | — |
| Salary Period | — |
| Source URL | https://armstrongfluidtechnology.bamboohr.com/careers/673 |
| Apply URL | https://armstrongfluidtechnology.bamboohr.com/careers/673 |
| First Seen At | 2026-05-30 06:12:37Z |
| Last Seen At | 2026-06-23 10:34:12Z |
| Last Checked At | 2026-06-23 10:34:12Z |
| Last Changed At | 2026-05-30 06:12:37Z |
| Inactive At | — |
| Source Posted At | 2026-03-06 00:00:00Z |
| Source Updated At | — |
| Raw Payload Uri | s3://job-postings-prod-raw-590183727216/raw/provider=bamboohr/board=armstrongfluidtechnology/date=2026-06-23/2026-06-23T10-34-00-820Z-7814a23d77d1e3a5e428e0b01590e2070b721863d4aab6c3daef5bcf1f94c21e.json |
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"description": "<p><span style=\"font-weight: bold\">Title: National Sales Manager – Distribution Channel – Direct/Indirect</span><br></p>\n<p><span style=\"font-weight: bold\">Reports to: Head of Services, UK & EMEA</span></p>\n<p><span style=\"font-weight: bold\">Base Location: Manchester </span></p>\n<p><br><br></p>\n<p>Imagine working at the forefront of innovation in fluid-flow technology, with over 1,400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative minds, driven by a shared mission to engineer the future and safeguard our planet.</p>\n<p><br></p>\n<p>As part of our team, you'll be immersed in an environment that fosters growth, creativity, and collaboration. Here, you'll have the opportunity to push boundaries, tackle exciting challenges, and develop cutting-edge solutions that promote energy efficiency and reduce environmental impact. Every day offers the chance to make a meaningful contribution to a more sustainable future, driving innovations that help lower global carbon footprints. Together, we’re creating a legacy that goes beyond business—one that’s changing the world for the better.</p>\n<p><br></p>\n<p>This role is responsible for driving sales growth, strengthening strategic relationships, and delivering booking, shipment, and margin performance across Armstrong’s full portfolio of intelligent fluid-flow solutions, including circulating pumps, main plant equipment, aftermarket solutions, and digital performance services.</p>\n<p><br></p>\n<p>The role combines strong commercial acumen, technical sales capability, structured account management, and disciplined use of Armstrong sales tools to drive profitable growth.</p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Key Accountabilities</span></p>\n<p><span style=\"font-weight: bold\">Maintain, Build and Develop the Direct/Indirect Channel</span></p>\n<ul>\n<li>Maintain, build, and develop the direct/indirect distribution and installation channel for the full portfolio of Armstrong products across:\n<ul>\n<li>Independent heating & Industrial merchants</li>\n<li>Specialist pump distributors</li>\n<li>National indirect supplies of Armstrong solutions range of products</li>\n</ul>\n</li>\n<li>Develop and execute a targeted sales plan for circulating pumps within the independent Industrial & heating merchant sector (including buying groups), taking ownership of the full marketing mix.</li>\n<li>Provide first-point product sales support (technical and commercial), delivering:\n<ul>\n<li>Product and design envelope presentations</li>\n<li>Value proposition discussions</li>\n<li>Commercial positioning to channel partners and their clients</li>\n</ul>\n</li>\n<li>Work alongside the national direct sales team to:\n<ul>\n<li>Specify, track, quote, and negotiate project orders delivered through the wholesale channel</li>\n<li>Support main products, aftersales (parts/replacements/upgrades), service and warranty propositions</li>\n<li>Promote Armstrong Performance Management solutions, including connection of pumps and cloud-based analytical and performance management platform</li>\n</ul>\n</li>\n<li>Achieve quarterly & annual booking, shipment, and margin expectations within the assigned territory.</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Armstrong Sales Tools & Sales Process Discipline</span></p>\n<ul>\n<li>Utilise Armstrong sales tools (Adept, InforCRM, DEVA) in accordance with company guidelines and established sales processes.</li>\n<li>Track opportunities, manage pipelines, and build winning account strategies across all contacts within each account.</li>\n<li>Achieve order input targets in line with budgeted requirements.</li>\n<li>Support customers & partners in the effective use of Adept to create:\n<ul>\n<li>Pump specifications</li>\n<li>Quotations</li>\n<li>Purchase orders</li>\n</ul>\n</li>\n</ul>\n<p> </p>\n<p><span style=\"font-weight: bold\">Optimize “Face-to-Face” Opportunities</span></p>\n<ul>\n<li>Maximize the effectiveness of face-to-face interactions with all relevant contacts within each account.</li>\n<li>Maintain detailed call records using standardized templates and processes within InforCRM.</li>\n<li>Enable structured activity analysis managed exclusively through the Armstrong InforCRM system.</li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-weight: bold\">Maintain Detailed Records & Account Planning</span></p>\n<p>The Account Plan forms the foundation for performance measurement and activity tracking. All planning and reporting shall be recorded through InforCRM in accordance with Sales Manager requirements and will include, at a minimum:</p>\n<ul>\n<li>Sales forecasts</li>\n<li>Gap analysis (actual status vs. desired status)</li>\n<li>Competitor analysis (pricing, products, personnel, marketing activities)</li>\n<li>Sales pipeline tracking</li>\n<li>Strategic Opportunity Management Assessment (Miller Heiman methodology)</li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-weight: bold\">Quotations and Proposals</span></p>\n<ul>\n<li>Prepare quotations and proposals exclusively using Armstrong Integrated Ltd “Bid Tools” (ACE Online, Adept).</li>\n<li>Operate in accordance with published authority levels and pricing governance policies.</li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-weight: bold\">Sales & Revenue Responsibilities</span></p>\n<ul>\n<li>Achieve and exceed regional sales targets for bookings, shipments, and margin</li>\n<li>Drive specification influence and demand creation through wholesale partners</li>\n<li>Support new product introductions and smart technology adoption</li>\n<li>Provide accurate forecasting and reporting to senior leadership</li>\n</ul>\n<p> </p>\n<p><span style=\"font-weight: bold\">What We’re Looking For</span></p>\n<p><br><br></p>\n<p>To thrive in this role, you should bring:</p>\n<p><br></p>\n<ul>\n<li>Bachelor degree in Mechanical Engineering or Business or equivalent alternative experience</li>\n<li>Substantial work experience in sales in HVAC, pumps, mechanical systems, or related industrial sales</li>\n<li>Proven experience managing wholesale or distribution sales channels, direct/indirect sales</li>\n<li>Strong understanding of circulating pumps and mechanical building systems</li>\n<li>Experience in specification-driven sales environments</li>\n<li>Proficiency in CRM systems and structured sales methodologies</li>\n<li>Strong negotiation, presentation, and relationship management skills</li>\n<li>Knowledge of energy efficiency and performance management solutions</li>\n<li>Substantial experience within strategic account management</li>\n<li>Structured pipeline management</li>\n<li>Data-driven forecasting</li>\n<li>Strong organizational discipline</li>\n<li>Relationship-building and influence</li>\n<li>Results-driven mindset</li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-weight: bold\">Technical Skills</span></p>\n<ul>\n<li>Familiarity with Miller Heiman Strategic Selling methodology</li>\n<li>Proficiency in technical sales</li>\n</ul>\n<ul>\n<li>Strong understanding of circulating pumps and mechanical building systems</li>\n<li>In-depth knowledge of pumps, circulating systems, and mechanical building solutions</li>\n</ul>\n<ul>\n<li>Proficiency with CRM and sales tracking tools i.e. (Adept, InforCRM, DEVA)</li>\n<li>Ability to interpret technical product specifications and drawings</li>\n<li>Competency in creating technical and commercial proposals</li>\n<li>Understanding of energy efficiency, digital solutions, and performance management systems</li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-weight: bold\">Soft Skills</span></p>\n<ul>\n<li>Strong communication and interpersonal skills to influence multiple stakeholders</li>\n<li>Strategic thinking and commercial awareness</li>\n<li>Negotiation and conflict resolution skills</li>\n<li>Customer-focused and consultative sales approach</li>\n<li>Organizational discipline and time management</li>\n<li>Problem-solving and analytical mindset</li>\n<li>Ability to work independently while collaborating with cross-functional teams</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Why Armstrong Fluid Technology?</span></p>\n<p>By joining us, you’ll become part of a global community dedicated to pushing the boundaries of fluid-flow technology while upholding Armstrong's commitment to sustainability. 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