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Provider Product Marketing Director

Hhaexchange · New York City Metropolitan Area · Remote · Active · $180,000–$200,000 / year · Lever

Job facts

Field	Value
Company	Hhaexchange
Title	Provider Product Marketing Director
Normalized title	-
Department / team	Marketing / Marketing
Location	Washington, DC, United States
Work model	Remote / Remote
Employment type	Full Time
Salary	$180,000–$200,000 / year
Status	active
ATS provider	Lever
Posted / first seen	2026-04-09 / 2026-05-30
Changed / last seen	2026-05-30 / 2026-06-06

Related slices

Page	What it contains	Open
Company jobs	Active postings from Hhaexchange.	Open
Company breakdowns	Role, location, ATS, and work model facets for this company.	Open
ATS provider jobs	Active postings observed through Lever.	Open
Provider filtered search	The same provider as a filtered job collection.	Open
City jobs	Active postings in Washington.	Open
Department jobs	Active postings in Marketing.	Open
Work model jobs	Active Remote postings.	Open
Lifecycle events	Open, update, close, and reopen events for this posting.	Open
Original posting	Canonical source or apply URL captured from the ATS.	Open

Linked records

Company	Hhaexchange
Source	4381073e-590b-49bf-a33a-99690844b917
ATS provider	Lever

Description

HHAeXchange is the leading technology platform for home and community-based care. Founded in 2008, HHAeXchange was born out of an idea to create a fully comprehensive end-to-end homecare solution to help people who are aging or have disabilities thrive in their homes and communities. Our employees are passionate about transforming the healthcare space by building the only homecare ecosystem that fully connects patients, personal care providers, managed care organizations, and states. The Provider Product Marketing Director will serve as the strategic owner of Product Marketing for HHAeXchange’s provider business across a growing multi-product SaaS portfolio. This role is accountable for defining and driving how provider-facing products are positioned, packaged, launched, and adopted in the market, directly influencing pipeline, adoption, expansion, and revenue growth. This role will operate as a highly influential cross-functional leader, driving alignment and strategic decision-making across multiple executive stakeholders without direct people management responsibility. This is a senior individual contributor role for a strategic and hands-on Product Marketing leader who can drive cross-functional alignment, influence executive decision-making, and shape how HHAeXchange brings products to market. This person is equally comfortable developing positioning and go-to-market strategy as they are executing against it, while leveraging AI and modern marketing technologies to scale impact and improve effectiveness. Success in this role will be measured by the clarity and impact of product positioning, the effectiveness of go-to-market launches, and contribution to pipeline and revenue growth. This role is directly accountable for product marketing’s contribution to pipeline generation, sales velocity, and expansion revenue. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The base salary range for this US-based, full-time, and exempt position is $180,000 - $200,000 not including variable compensation. An employee’s exact starting salary will be based on various factors including but not limited to experience, education, training, merit, location, and the ability to exemplify the HHAeXchange core values. This is a benefits-eligible position. HHAeXchange offers competitive health plans, paid time-off, company paid holidays, 401K retirement program with a Company elected match, including other company sponsored programs. HHAeXchange is an equal-opportunity employer. The Company offers employment opportunities to all applicants and employees without regard to race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, medical condition, marital status, veteran status, citizenship, genetic information, hairstyles, or any other status protected by local or federal law. Essential Job Duties Product Marketing Excellence Own Product Marketing strategy and positioning for HHAeXchange’s provider business — turning what we build into narratives customers recognize, trust, and act on. Define scalable operating models, frameworks, and AI-enabled workflows that modernize and elevate Product Marketing execution across the provider portfolio. Partner closely with Product, Growth, CX, Brand, and Sales to align product strategy with revenue outcomes Influence and shape product roadmap, pricing, and go-to-market investment decisions at the leadership level through market, customer, and competitive insights Go-to-Market & Product Launch Own go-to-market strategy and execution for new products and major releases Accountable for the pipeline and revenue impact of product launches, including adoption, conversion, and expansion performance. Define target segments, messaging, and success metrics for each launch Own the development of differentiated value propositions that drive market adoption and competitive advantage. Establish and maintain standards for how products are represented across all go-to-market channels. Product Marketing Operations & Commercial Strategy Establish structured processes for product launches, including readiness, enablement, and post-launch measurement Build and operationalize AI-enabled workflows and agentic systems to support competitive intelligence, messaging development, sales enablement, customer insight synthesis, and go-to-market execution at scale. Identify opportunities to automate and scale Product Marketing operations through AI tools, experimentation, and modern enablement systems. Own pricing and packaging strategy in partnership with Product and Finance, ensuring alignment with market dynamics and revenue goals. Build feedback loops from Sales and customers to continuously refine messaging and strategy Own competitive and market intelligence including win/loss analysis, turning insights into actions Translate product usage insights into adoption, retention, and expansion messaging strategies. Sales Partnership & Enablement Own the strategy and quality of all sales-facing product marketing assets Equip the sales team with battlecards and competitive assets that accelerate pipeline and close deals Own the strategy and effectiveness of sales enablement, driving measurable improvements in win rates, deal velocity, and expansion. Establish feedback loops between Sales and Marketing to refine messaging and identify new market opportunities. Other Job Duties Other duties as assigned by supervisor or HHAeXchange leader Travel Requirements Travel up to 10%, including overnight travel Required Education, Experience, Certifications and Skills Education: Bachelor’s degree required Experience: 7–12 years of experience in product marketing, or a related role in B2B SaaS Experience owning product positioning, launches, and go-to-market strategy Experience working closely with Sales and Product in a high-growth environment Record of improving messaging, conversion, or pipeline performance Experience in healthcare SaaS or other regulated industries is a plus, but not required Experience influencing executive stakeholders and driving cross-functional initiatives in complex, matrixed organizations Skills: Strong writing and storytelling ability — able to simplify complex products into clear, compelling narratives Ability to operate both strategically and hands-on in execution Comfort using AI tools to accelerate content creation, analysis, and experimentation Strong understanding of pricing, packaging, and commercial strategy Ability to challenge assumptions and bring fresh thinking to existing processes Other Requirements: You are curious, confident, and willing to challenge how things have traditionally been done. You bring energy to your work — you care about how products are positioned, how stories are told, and how teams show up in the market. You are comfortable working in ambiguity and building structure where it does not yet exist.

Full job record

Job ID	73c31b4bd88dc1f2a86b350d8f27f716a2389893
Org ID	215cfdb1-1be5-4171-9df0-de1fe1c07437
Source ID	4381073e-590b-49bf-a33a-99690844b917
Board ID	4381073e-590b-49bf-a33a-99690844b917
Provider	lever
Provider Job Key	8f11ba20-3494-4323-93dd-96c70db89f93
Title	Provider Product Marketing Director
Normalized Title	—
Status	active
Active	yes
Location Text	New York City Metropolitan Area
Department	Marketing
Team	Marketing
Employment Type	Full Time
Workplace Type	remote
Remote Policy	remote
Country	United States
Region	DC
City	Washington
Salary Raw	salary range for this US-based, full-time, and exempt position is $180,000 - $200,000 not including variable compensation
Salary Min	180,000
Salary Max	200,000
Salary Currency	USD
Salary Period	year
Source URL	https://jobs.lever.co/hhaexchange/8f11ba20-3494-4323-93dd-96c70db89f93
Apply URL	https://jobs.lever.co/hhaexchange/8f11ba20-3494-4323-93dd-96c70db89f93/apply
First Seen At	2026-05-30 07:34:43Z
Last Seen At	2026-06-06 20:03:04Z
Last Checked At	2026-06-06 20:03:04Z
Last Changed At	2026-05-30 07:34:43Z
Inactive At	—
Source Posted At	2026-04-09 15:49:17Z
Source Updated At	—
Raw Payload Uri	s3://job-postings-prod-raw-590183727216/raw/provider=lever/board=hhaexchange/date=2026-06-06/2026-06-06T20-03-03-037Z-071f64cd5206ae346bf19c42443f65bb653f1fbebba53c98eef699b1b1d472ac.json

Event Fields

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Parsed Structured

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Extensions

{}

Native Structured

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    {
      "text": "Essential Job Duties",
      "content": "<p style=\"text-align: justify; margin: 0in; font-size: 12pt; font-family: 'Times New Roman', serif;\"><strong><u><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Product Marketing Excellence</span></u></strong></p>\n<ul style=\"margin-bottom: 0in; margin-top: 0px;\">\n<li style=\"text-align: justify; margin: 0in 0in 0in 0px; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Own Product Marketing strategy and positioning for HHAeXchange’s provider business — turning what we build into narratives customers recognize, trust, and act on.</span></li>\n<li style=\"text-align: justify; margin: 0in 0in 0in 0px; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Define scalable operating models, frameworks, and AI-enabled workflows that modernize and elevate Product Marketing execution across the provider portfolio.</span></li>\n<li style=\"margin: 12pt 0in 12pt 0px; 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font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Establish and maintain standards for how products are represented across all go-to-market channels.</span></li>\n\n<p style=\"text-align: justify; margin: 0in; font-size: 12pt; font-family: 'Times New Roman', serif;\"><strong><u><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Product Marketing Operations &amp; Commercial Strategy</span></u></strong></p>\n<ul style=\"margin-top: 12.0pt; margin-bottom: 12.0pt;\">\n<li style=\"margin: 12pt 0in 12pt 0px; text-align: justify; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Establish structured processes for product launches, including readiness, enablement, and post-launch measurement</span></li>\n<li style=\"margin: 12pt 0in 12pt 0px; text-align: justify; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; 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font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Build feedback loops from Sales and customers to continuously refine messaging and strategy</span></li>\n<li style=\"margin: 12pt 0in 12pt 0px; text-align: justify; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Own competitive and market intelligence including win/loss analysis, turning insights into actions</span></li>\n<li style=\"margin: 12pt 0in 12pt 0px; text-align: justify; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Translate product usage insights into adoption, retention, and expansion messaging strategies.</span></li>\n\n<p style=\"margin: 0in; font-size: 12pt; font-family: 'Times New Roman', serif;\"><strong><u><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Sales Partnership &amp; Enablement </span></u></strong><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\"><br><br></span></p>\n<ul style=\"margin-bottom: 0in; margin-top: 0px;\">\n<li style=\"text-align: justify; margin: 0in 0in 0in 0px; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Own the strategy and quality of all sales-facing product marketing assets</span></li>\n<li style=\"text-align: justify; margin: 0in 0in 0in 0px; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Equip the sales team with battlecards and competitive assets that accelerate pipeline and close deals </span></li>\n<li style=\"text-align: justify; margin: 0in 0in 0in 0px; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Own the strategy and effectiveness of sales enablement, driving measurable improvements in win rates, deal velocity, and expansion.</span></li>\n<li style=\"text-align: justify; margin: 0in 0in 0in 0px; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Establish feedback loops between Sales and Marketing to refine messaging and identify new market opportunities.</span></li>\n\n<p style=\"text-align: justify; margin: 0in; font-size: 12pt; font-family: 'Times New Roman', serif;\">&nbsp;</p></ul></ul></ul></ul>"
    },
    {
      "text": "Other Job Duties",
      "content": "\n<li>Other duties as assigned by supervisor or HHAeXchange leader</li>\n"
    },
    {
      "text": "Travel Requirements",
      "content": "\n<li>Travel up to 10%, including overnight travel</li>\n"
    },
    {
      "text": "Required Education, Experience, Certifications and Skills",
      "content": "<ul style=\"margin-bottom: 8pt; margin-top: 0px;\">\n<li style=\"margin: 0in 0in 8pt 0px; line-height: 106%; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; line-height: 106%; font-family: Arial, sans-serif; color: black;\">Education: Bachelor’s degree required</span></li>\n<li style=\"margin: 0in 0in 8pt 0px; line-height: 106%; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; line-height: 106%; font-family: Arial, sans-serif; color: black;\">Experience: </span>\n<ul style=\"list-style-type: circle; margin-top: 0in; margin-bottom: 8.0pt;\">\n<li style=\"margin: 0in 0in 8pt 0px; line-height: 106%; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; line-height: 106%; font-family: Arial, sans-serif;\">7–12 years of experience in product marketing, or a related role in B2B SaaS</span></li>\n<li style=\"margin: 12pt 0in 12pt 0px; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Experience owning product positioning, launches, and go-to-market strategy</span></li>\n<li style=\"margin: 12pt 0in 12pt 0px; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Experience working closely with Sales and Product in a high-growth environment</span></li>\n<li style=\"margin: 12pt 0in 12pt 0px; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Record of improving messaging, conversion, or pipeline performance</span></li>\n<li style=\"margin: 12pt 0in 12pt 0px; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif; color: black;\">Experience in healthcare SaaS or other regulated industries is a plus, but not required</span></li>\n<li style=\"margin: 12pt 0in 12pt 0px; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif; color: black;\">Experience influencing executive stakeholders and driving cross-functional initiatives in complex, matrixed organizations</span></li>\n\n\n<li style=\"margin: 0in 0in 8pt 0px; line-height: 106%; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; line-height: 106%; font-family: Arial, sans-serif; color: black;\">Skills: </span>\n<ul style=\"list-style-type: circle; margin-top: 0in; margin-bottom: 8.0pt;\">\n<li style=\"margin: 0in 0in 8pt 0px; line-height: 106%; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; line-height: 106%; font-family: Arial, sans-serif;\">Strong writing and storytelling ability — able to simplify complex products into clear, compelling narratives</span></li>\n<li style=\"margin: 12pt 0in 12pt 0px; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Ability to operate both strategically and hands-on in execution</span></li>\n<li style=\"margin: 12pt 0in 12pt 0px; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Comfort using AI tools to accelerate content creation, analysis, and experimentation</span></li>\n<li style=\"margin: 12pt 0in 12pt 0px; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Strong understanding of pricing, packaging, and commercial strategy</span></li>\n<li style=\"margin: 12pt 0in 12pt 0px; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif;\">Ability to challenge assumptions and bring fresh thinking to existing processes</span></li>\n\n\n\n<ul style=\"margin-bottom: 8pt; margin-top: 0px;\">\n<li style=\"margin: 0in 0in 8pt 0px; line-height: 106%; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; line-height: 106%; font-family: Arial, sans-serif; color: black;\">Other Requirements:</span>\n<ul style=\"list-style-type: circle; margin-top: 12.0pt; margin-bottom: 12.0pt;\">\n<li style=\"margin: 12pt 0in 12pt 0px; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif; color: #0e0e0e;\">You are curious, confident, and willing to challenge how things have traditionally been done.</span></li>\n<li style=\"margin: 0in 0in 0in 0px; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif; color: #0e0e0e;\">You bring energy to your work — you care about how products are positioned, how stories are told, and how teams show up in the market.</span></li>\n<li style=\"margin: 0in 0in 0in 0px; font-size: 12pt; font-family: 'Times New Roman', serif;\"><span style=\"font-size: 10.0pt; font-family: Arial, sans-serif; color: #0e0e0e;\">You are comfortable working in ambiguity and building structure where it does not yet exist.</span></li>\n\n\n</ul></li></ul></ul></li></ul></li></ul>"
    }
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  "createdAt": 1775749757436,
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    "location": "New York City Metropolitan Area",
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    "department": "Marketing",
    "allLocations": [
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      "Washington, DC Metro",
      "Philadelphia, PA Metro",
      "Greater Minneapolis-St. Paul Area"
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