Full-Stack Digital Strategist

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    "city": "Vancouver",
    "region": "BC",
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  "salary_period": "year",
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    "jobOpeningName": "Full-Stack Digital Strategist",
    "departmentLabel": "Digital Marketing",
    "employmentStatusLabel": "Full Time"
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    "datePosted": "2026-04-24",
    "atsLocation": {
      "city": "Vancouver",
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      "country": "Canada",
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    "description": "<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">About Us</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">If you have a passion for travel, you’ve landed in the right place. We’re building a team to become the world's leading digital agency for experiential travel, unique properties, and one-of-a-kind hospitality brands. Our ideal employees have an interest in and a desire to develop expertise in the niche we operate in. You’ll work with some of the most unique luxury travel products and destinations in the world. Your job will be to deliver digital services that bring these experiences to life.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">About the Role</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">We are looking for a </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Full-Stack Digital Strategist</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> who thrives on working collaboratively with clients and can execute impactful cross-platform strategies within the luxury and independent hospitality sector.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">In this role, you will work collaboratively with our Digital Marketing team to define and execute comprehensive, multi-channel digital strategies for hospitality clients: luxury hotels, resorts, ranches, and experiential travel. Your expertise in managing a diverse portfolio of clients and your ability to develop effective marketing strategies will be key to our success.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">On a day-to-day basis, you will:</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Run strategy sessions/client calls </span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Monitor and optimize our clients’ organic and paid performance.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Implement cutting-edge paid advertising campaigns.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Maintain data quality and implement tracking.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Provide data-driven insights.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Contribute to process and service development.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Develop industry-specific expertise.</span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Skills &amp; Experience:</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Hospitality is a service business, and we are service providers to them; soft skills/ people skills are a must.</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Proficient in GA4 and data presentation with strong levels of digital marketing knowledge</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Skilled in Google Tag Manager for cross-domain and e-commerce tracking</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experienced in identifying and resolving tracking errors</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Proficient in developing, managing, and reporting on paid advertising campaigns across various platforms like Google Ads, Meta Ads, TikTok Ads and Microsoft Ads.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Proficient in building and optimizing SEO strategies, including technical error resolution, understanding search engine algorithms and skilled with tools such as Semrush</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experienced in high-paced agency environments, working with multiple clients on multiple projects.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Adept at autonomously solving problems as they arise - an executor who can turn strategic input into beautiful, tactful output while nurturing client relationships.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Skilled in developing and implementing highly optimized funnels.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Collaborative approach with developers and project managers for continuous website improvement.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Familiarity with user behaviour analysis tools like Microsoft Clarity, Crazy Egg, or Hotjar</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Knowledgeable about best practice management techniques for industry-standard platforms.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Bonus points for:</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience with advertising in the hospitality industry-specific platforms such as TripAdvisor, OTAs (Expedia, Booking.com), and metasearch</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience with industry-specific technology (SynXis, TravelClick, Revinate, The Hotels Network, TripTease, HotelChamp, etc.)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Google certifications (Analytics, Google Ads Search/Display/Video, etc.)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Additional language skills (French or Arabic)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience with Google Data Studio</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experienced in CRO, identifying website friction points, and conducting A/B and multivariate testing.</span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">What makes you a great fit:</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">You are smart, curious, and eager to learn</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">You are confident in front of clients and know how to earn trust</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">You like people, and people like you</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">You’re team-oriented but equally happy to work on solo projects</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">You enjoy problem-solving and finding solutions</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Attendance Expectations</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Attend Company town halls and culture-building events as scheduled</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Participate in mandatory team or department meetings requiring in-person presence</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Reasonable notice will be provided for all required in-person events</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Travel required for such events will be covered by Wallop in accordance with Company policy</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Why you'll love working here:</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Salary range of $75K - $85K (CAD)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">15 days of vacation (3 weeks) to start</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Extended health and medical benefits</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">$1000 annual health and wellness spending account (for use by you and your family)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Profit share program - when we win as a company, you win as well</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">$30 home office stipend per pay period</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">$1000 one time home office set up on first pay</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Provided MacBook for work use</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Flexible working hours and days</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Ability to work remotely or from our Vancouver office</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Extended Christmas holidays</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Extended Easter weekend (Easter Monday &amp; Easter Friday)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Winter holiday party</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Ability to work from another country to extend a vacation or time in your home country</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Parental leave salary top-up during your first month’s leave</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Location</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\"><br></span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Vancouver, British Columbia (Remote)</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-style: italic\">At Wallop, we believe that diversity is a strength and a core value. We are committed to creating a more inclusive workplace and actively encourage applicants from underrepresented groups, including LGBTQ and BIPOC. We are dedicated to providing an inclusive and accessible recruitment process for all candidates. If you require any accommodations, please let us know and we will work with you to meet your needs.</span></p>",
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