Vice President - General Manager

Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies. We’re filling this role for a client, a premier West Coast active lifestyle company, that blends resort-style amenities, family programming, and community into a single shared membership where members can do it all. About the Role The Vice President / General Manager serves as the senior leader for a campus or regional portfolio, responsible for delivering exceptional member experiences, operational excellence, team leadership, and financial performance. This role is critical in driving our sports, outdoor recreation, and active lifestyle-forward culture while building strong community engagement and maximizing long-term member loyalty.   The VP/GM leads cross-functional club operations including fitness, sports, food & beverage, aquatics, family programming, hospitality, facilities, and member engagement. This leader acts as both a strategic operator and culture builder, creating an environment where team members thrive and members feel deeply connected to our community. Responsibilities Lead all aspects of club and campus operations with accountability for revenue growth, profitability, member satisfaction, and team engagement. Drive membership growth, retention, and utilization through elevated hospitality and programming experiences. Ensure operational excellence across safety, cleanliness, service standards, and facilities management. Build and develop high-performing leadership teams across operations, fitness, hospitality, and programming. Champion our culture and ensure alignment with the company’s Code of Culture. Partner cross-functionally with corporate leadership teams including operations, marketing, finance, people operations, and member experience. Create a strong community presence through events, and member engagement initiatives. What We’re Looking For 10+ years of leadership experience in active lifestyle, hospitality, fitness, resorts, private clubs, or multi-unit operations. Strong financial acumen with experience managing complex P&Ls. Ability to thrive in a fast-paced, growth-oriented environment. Proven success leading large operational teams in customer-centric environments. Exceptional leadership presence with the ability to inspire, coach, and develop teams. Passion for sports, outdoor recreation, active lifestyle, wellness, recreation, and community-building.

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