Paid Media Manager

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    "requisitionDescription": "<div><div><p style=\"margin-left:0in;\" data-pasted=\"true\"><strong>Company Overview</strong></p><p style=\"margin-left:0in;\">Established in 1929, <strong>Heinen&rsquo;s</strong><strong>&nbsp;</strong>is a leading, family-owned grocery retailer known for its premium-quality products and outstanding customer service. Now in its fourth generation of family leadership, Heinen&rsquo;s operates 24 locations &ndash; 19 in the Cleveland, Ohio area and 5 in the Chicago, Illinois market &ndash; supported by two distribution warehouses, a food production facility, and a corporate office located in Warrensville Heights, Ohio.</p><p style=\"margin-left:0in;\">Our culture is rooted in an <em>associate-first philosophy</em>, placing a strong emphasis on the well-being, development, and quality of life of every team member. We offer competitive compensation, professional development and leadership training programs, paid time off, and flexible scheduling designed to promote a healthy work-life balance.</p><p style=\"margin-left:0in;\"><strong>&nbsp;</strong></p><p style=\"margin-left:0in;\"><strong>Job Summary</strong></p><p style=\"margin-left:0in;\">The Paid Media Manager is responsible for leading Heinen&rsquo;s paid media strategy across Google, Meta, and emerging channels (e.g., Connected TV). This role ensures all media investments reflect the brand&rsquo;s standards of quality, care, and trust while driving measurable business outcomes.</p><p style=\"margin-left:0in;\">This position combines strategic oversight with hands-on execution, including media planning, campaign management, testing, and optimization. The Paid Media Manager partners closely with internal creative teams to develop channel-specific campaigns and aligns media efforts with broader business priorities.</p><p style=\"margin-left:0in;\">The role also oversees agency and platform partners, translates performance data into actionable insights, fostering a culture of accountability, collaboration, and continuous improvement.</p><p style=\"margin-left:0in;\"><br></p><p style=\"margin-left:0in;\"><strong>Key Responsibilities</strong></p><p style=\"margin-left:0in;\"><em>Paid Media Strategy &amp; Execution</em></p><ul type=\"disc\"><li style=\"margin-left:0in;\">Lead the development and execution of paid media strategies across Google, Meta, Connected TV, and other relevant channels&nbsp;</li><li style=\"margin-left:0in;\">Create integrated media plans that balance brand-building objectives with performance-driven outcomes&nbsp;</li><li style=\"margin-left:0in;\">Oversee campaign setup, audience targeting, testing frameworks, and ongoing optimization&nbsp;</li><li style=\"margin-left:0in;\">Partner with internal creative teams to develop messaging and assets aligned with platform best practices and performance insights&nbsp;</li></ul><p style=\"margin-left:0in;\"><em>Planning &amp; Performance Management</em></p><ul type=\"disc\"><li style=\"margin-left:0in;\">Develop and manage annual media plans, budgets, and forecasts&nbsp;</li><li style=\"margin-left:0in;\">Monitor performance against established KPIs; optimize and reallocate spend as needed&nbsp;</li><li style=\"margin-left:0in;\">Align media investments with key business objectives, including ecommerce growth, store traffic, and talent acquisition&nbsp;</li></ul><p style=\"margin-left:0in;\"><em>Agency &amp; Cross-Functional Leadership</em></p><ul type=\"disc\"><li style=\"margin-left:0in;\">Manage agency and platform relationships, ensuring accountability and strategic alignment&nbsp;</li><li style=\"margin-left:0in;\">Collaborate with marketing, creative, ecommerce, and HR teams to deliver integrated campaigns&nbsp;</li><li style=\"margin-left:0in;\">Ensure paid media efforts are aligned with broader marketing initiatives and the end-to-end customer experience&nbsp;</li></ul><p style=\"margin-left:0in;\"><em>Analytics &amp; Communication</em></p><ul type=\"disc\"><li style=\"margin-left:0in;\">Analyze campaign performance and translate data into clear, actionable recommendations&nbsp;</li><li style=\"margin-left:0in;\">Establish and maintain consistent reporting to support decision-making and continuous optimization&nbsp;</li></ul><p style=\"margin-left:0in;\"><br></p><p style=\"margin-left:0in;\"><strong>Qualifications</strong></p><p style=\"margin-left:0in;\"><em>Experience &amp; Expertise</em></p><ul type=\"disc\"><li style=\"margin-left:0in;\">8&ndash;10+ years of paid media experience, with strong expertise in Google and Meta platforms&nbsp;</li><li style=\"margin-left:0in;\">Demonstrated ability to manage campaigns end-to-end (strategy, execution, optimization)&nbsp;</li><li style=\"margin-left:0in;\">Experience managing agency partners and driving performance outcomes&nbsp;</li><li style=\"margin-left:0in;\">Familiarity with emerging paid digital channels, including Connected TV&nbsp;</li><li style=\"margin-left:0in;\">Experience collaborating with creative teams to develop effective campaign assets&nbsp;</li><li style=\"margin-left:0in;\">Bachelor&rsquo;s degree in Marketing, Advertising, or a related field&nbsp;</li></ul><p style=\"margin-left:0in;\"><em>Skills &amp; Leadership</em></p><ul type=\"disc\"><li style=\"margin-left:0in;\">Strong analytical capabilities with the ability to translate data into actionable insights&nbsp;</li><li style=\"margin-left:0in;\">Experience managing budgets and aligning media investments to business goals&nbsp;</li><li style=\"margin-left:0in;\">Proven ability to collaborate cross-functionally and influence stakeholders&nbsp;</li><li style=\"margin-left:0in;\">Strong written and verbal communication skills&nbsp;</li></ul><p style=\"margin-left:0in;\"><em>Mindset</em></p><ul type=\"disc\"><li style=\"margin-left:0in;\">Balances brand integrity with performance objectives&nbsp;</li><li style=\"margin-left:0in;\">Detail-oriented with a focus on continuous improvement&nbsp;</li><li style=\"margin-left:0in;\">Curious, adaptable, and comfortable operating in a dynamic media landscape</li></ul><p style=\"margin-left:0in;\"><em>&nbsp;</em></p><p style=\"margin-left:0in;\"><em>Heinen&rsquo;s, Inc. provides equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, veteran status, or any other characteristic protected by federal, state, or local law.</em></p></div></div>\n<br/>Monday-Friday, 8 AM - 5 PM.<br/><br/>This role follows a hybrid schedule requiring three (3) days in the office in Warrensville Heights, OH and two (2) days working from home.<br/>40 hours per week. 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