Brand & Creative Director

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        "jobDescription": {
          "text": "<p><strong>The Opportunity</strong></p><p>We're looking for a Director, Brand &amp; Creative who owns the DNAnexus brand with conviction — someone with the taste, instincts, and experience to know what great looks like, and the drive to get there. You're a creative brand leader first, and you happen to move with the speed and fluency of someone who's fully embraced modern tools — including AI — as a natural extension of how you work.</p><p>You'll work shoulder-to-shoulder with a sharp team of marketers, and your ability to earn trust, build alignment, and move people toward a shared creative vision will matter as much as what you produce. You set the standard, champion the craft, and protect the brand — not by mandate, but by influence. You know what excellence looks like, you can articulate why, and you bring others along with you.</p><p>At DNAnexus, your work will reach some of the most sophisticated audiences in science and technology. Mediocre creative doesn't move them. Sharp, honest, well-crafted brand work does. That's what you'll build.</p><p><strong>What You'll Do</strong></p><p><strong>Own the Brand System</strong></p><ul><li>Steward DNAnexus's visual identity across every touchpoint — web, digital, events, campaigns, product marketing, company store, and executive communications</li><li>Evolve the brand system as the company grows, ensuring it scales without losing coherence or character</li><li>Be the final creative eye on anything that goes out under the DNAnexus name</li></ul><p><strong>Lead Creative Production</strong></p><ul><li>Concept, design, and deliver high-quality creative assets across campaigns, digital, events, product marketing, and executive communications</li><li>Direct and evaluate work from agencies and contractors with a clear, confident creative point of view</li><li>Translate complex scientific and technical narratives into visual and written stories that resonate with both scientific and business audiences</li><li>Use every tool available — including AI — to produce work at a pace and quality that punches above the team's weight; you know when to lean on it and when human craft and judgment take over</li><li>Stay current on the evolving AI creative landscape and bring the best of it into how the team operates</li></ul><p><strong>Lead Cross-Functional Brand Initiatives</strong></p><ul><li>Drive strategic brand initiatives end-to-end — from brief to launch — in close partnership with Product Marketing, Demand Gen, and Executive teams</li><li>Bring operational rigor to creative work: own timelines, manage stakeholder alignment, track progress, and deliver without being chased</li><li>Contribute a creative perspective to campaign strategy and positioning upstream, not just execution downstream</li><li>Serve as a trusted advisor to internal stakeholders on brand decisions — knowing when to push back, when to flex, and how to bring people along</li><li>Translate brand strategy into actionable, measurable workplans that other teams can execute against with confidence</li></ul><p><strong>What Great Looks Like</strong></p><p><strong>The best candidate for this role has a rare combination: taste + tools + tenacity.</strong></p><ul><li>You have a portfolio that shows genuine range — campaigns, brand systems, digital design, maybe some editorial or motion work — and every piece in it reflects a point of view</li><li>You can look at an AI-generated output and know in seconds what's wrong with it, and fix it</li><li>You know how to lead creative direction across a team without a formal reporting line — your credibility comes from taste, clarity, and follow-through</li><li>You've worked in environments where resources were lean and expectations were high, and you brought the team with you rather than going around them</li><li>You move with urgency without sacrificing craft, and you help the people around you do the same</li></ul><p><strong>Who You Are</strong></p><p>You show up ready. You bring energy and focus to the work, push through ambiguity without waiting to be told what to do, and adapt quickly when priorities shift. You make the people around you better — not by being the loudest in the room, but by setting a standard and holding it. You care deeply about the quality of the work and even more about the impact it has. You possess a natural curiosity that fuels your creativity and drive to always be trying new tools and technologies.</p>",
          "title": "Job Description"
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          "text": "<p><strong>Required</strong></p><ul><li>7+ years of brand, creative, or design experience, with at least 3 years operating at a director level or equivalent scope</li><li>A portfolio demonstrating strong brand management and original creative across multiple formats and channels</li><li>Proven track record leading cross-functional brand initiatives with operational rigor — you've owned projects from strategy through execution, managed stakeholders across teams, and delivered on time without losing creative quality</li><li>Hands-on proficiency with AI creative tools (Midjourney, Adobe Firefly, ChatGPT/Claude creative, or comparable) as a natural, integrated part of your creative workflow — not a novelty</li><li>Deep fluency in the Adobe Creative Suite and/or Figma</li><li>Experience translating technical or complex subject matter into compelling visual and written communication</li><li>Demonstrated ability to lead without authority — earning trust, driving alignment, and influencing creative decisions across a marketing organization through expertise and collaboration</li><li>Ability to manage multiple workstreams simultaneously, deliver to deadline, and keep cross-functional partners informed and aligned throughout</li></ul><p><strong>Nice to Have</strong></p><ul><li>Experience in life sciences, healthcare, biotech, or enterprise SaaS</li><li>Motion design or video production experience</li><li>Familiarity with brand work for scientific or research-driven audiences</li><li>Experience managing or directing agency and contractor relationships</li></ul><p><strong>Compensation &amp; Location</strong></p><p><strong>$130,000 – $150,000 </strong>base salary with an additional bonus componen<strong>t</strong>, commensurate with experience. DNAnexus offers a competitive benefits package including health, dental, vision, 401(k), and generous PTO.</p><p>This role is based in <strong>Boston, MA</strong> with hybrid flexibility.</p>",
          "title": "Qualifications"
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          "text": "<p>DNAnexus is a team of pioneers at the forefront of precision health — building the cloud platform that powers the world's most ambitious genomics and multiomics programs. We partner with leading diagnostics companies, health systems, biopharma, and research institutions to help them move faster, collaborate at scale, and turn complex data into clinical and scientific impact. If you're passionate about transforming healthcare through technology, you'll find a home here.</p>",
          "title": "Company Description"
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          "text": "<p>Headquartered in Mountain View, California, with over 220 team members across the United States and Europe, DNAnexus is experiencing rapid growth and market adoption. With the support of leading investors including Google Ventures and Blackstone, and trusted by hundreds of the world's biomedical leaders, the company is at the innovative forefront with our precision health data cloud to drive scientific breakthroughs. If you are interested in joining our team, please apply today!</p>",
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