Content Marketing Manager

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    "description": "<p><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold; text-decoration: none\">About Userpilot</span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt; text-decoration: none\">Userpilot is a fast-growing B2B SaaS platform empowering companies to deliver exceptional in-app user experiences, driving user onboarding, engagement, and product-led growth. With a rapidly growing global customer base, we're transforming how digital products engage with users across multiple channels.</span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 10pt; text-decoration: none\">We’re looking for an innovative and versatile Content Marketing Manager to craft high-impact content tailored specifically for our diverse customer personas.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">The Role</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">We are looking for a Content Marketing Manager who is, first and foremost, an exceptional original writer. Someone who can take a complex product space and turn it into clear, opinionated content that gets read, cited, and shared by the people we want to reach.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">You will own the editorial side of our content engine: the voice, the long-form assets that anchor our authority, the original research, and the supporting content that fuels demand generation and ABM. You will partner closely with our SEO team (who owns keyword strategy, topical authority, and technical SEO), as well as with designers, video producers, and freelancers, but the original thinking and writing will come from you.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">This role is for someone who believes the best B2B content is built on real points of view, real data, and real expertise, not AI-generated filler.</span><br></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Key Responsibilities</span></p>\n<p><span style=\"color: rgb(67, 67, 67); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Original Content Production</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Write the highest-impact assets at Userpilot: pillar articles, industry reports, benchmark studies, ebooks, courses, playbooks, and thought leadership essays.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Develop a clear editorial voice and POV that makes Userpilot recognizable across formats and channels.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Turn product and customer insights into original research and proprietary data that the rest of the category will want to cite.</span></li>\n</ul>\n<p><span style=\"color: rgb(67, 67, 67); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Search and AI Discoverability (in partnership with SEO)</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Work alongside the SEO team to turn keyword and topic briefs into best-in-class content that actually ranks and earns links.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Apply GEO (Generative Engine Optimization) best practices in your writing so Userpilot content gets cited inside ChatGPT, Claude, Gemini, and Perplexity.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Collaborate on content refreshes, on-page improvements, and topical authority plays that the SEO team prioritizes.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Care about the metrics: ranking position, citation share, AI mention frequency, and organic-sourced pipeline, even though the SEO team owns the strategy.</span></li>\n</ul>\n<p><span style=\"color: rgb(67, 67, 67); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Demand and ABM Support</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Produce written assets that fuel paid distribution: landing pages, ad copy variants, ABM one-pagers, sequenced email content, and persona-specific narratives.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Work with the Demand Gen team to make sure every flagship asset is built with distribution in mind from day one.</span></li>\n</ul>\n<p><span style=\"color: rgb(67, 67, 67); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Distribution and Repurposing</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Repackage long-form work into LinkedIn posts, newsletters, ad creative, and short videos in collaboration with designers and video producers.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Plan and produce webinars and interviews with industry thought leaders to extend the reach of our written content.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Manage relationships with freelance writers, editors, and contributors as the content engine scales.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Requirements</span></p>\n<p><span style=\"color: rgb(67, 67, 67); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Essential</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">3 to 5 years of B2B SaaS content marketing experience, ideally targeting mid-market or enterprise buyers. Please share writing samples and links to content you have produced.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Exceptional original writing ability. You can write in a clear, opinionated voice and turn dry topics into something people actually want to read.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">A track record of writing content that ranks. You can show specific pieces you produced that drove qualified organic traffic and pipeline, and you understand SEO well enough to be a strong partner to a dedicated SEO team (you do not need to own strategy, but you do need to speak the language).</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Working knowledge of GEO (Generative Engine Optimization) and how content earns citations and mentions inside ChatGPT, Claude, Gemini, and Perplexity. Real experience optimizing writing for AI surfaces is a strong plus.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Strong editorial judgment. You know what to write, what to kill, and how to brief contributors.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Comfort with original research: surveys, benchmarks, data partnerships, and interviews.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Collaborative mindset across design, video, growth, and product marketing.</span></li>\n</ul>\n<p><span style=\"color: rgb(67, 67, 67); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Nice to Have</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Familiarity with the product management, product analytics, PLG, or user engagement and experience space.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience building or contributing to a recognizable personal brand or company editorial presence (newsletter, podcast, or category-defining content series).</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Comfort on camera or willingness to occasionally host webinars and interviews, though this is supportive of the written work, not the core of the role.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience with HubSpot, Ahrefs, Semrush, Clearscope, or similar tooling.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Benefits</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Competitive salary and growth-based bonus opportunities</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Top-notch, well-resourced team, including Marketing Operations (MOps) and Revenue Operations (RevOps)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Opportunities to attend international conferences and team off-sites</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Generous education budget for professional development and certifications</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Hybrid structure: 3 days in office (in our Austin office), 2 remote</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">EEO Statement</span></p>\n<p><span style=\"font-size: 10pt\">Userpilot is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. All qualified applicants will receive consideration for employment.</span></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Visa/Work Authorization</span></p>\n<p><span style=\"font-size: 10pt\">Applicants must be legally authorized to work in the United States. We are not able to sponsor or take over sponsorship of an employment visa at this time.</span></p>",
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    "minimumExperience": "Mid-level",
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