B2B Marketing and Events Manager

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    "description": "<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">JOB DESCRIPTION</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 18pt; font-weight: bold\">B2B Marketing and Events Manager</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">_________________________________________________________________________________________</span></p>\n<p><span style=\"color: rgb(31, 31, 31); font-size: 12pt; font-weight: bold\">EMPLOYMENT TYPE</span></p>\n<p><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">Full-time in office </span></p>\n<p><span style=\"color: rgb(31, 31, 31); font-size: 12pt; font-weight: bold\">DEPARTMENT</span></p>\n<p><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">Growth</span></p>\n<p><span style=\"color: rgb(31, 31, 31); font-size: 12pt; font-weight: bold\">REPORTS TO</span></p>\n<p><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">Chief Growth Officer</span></p>\n<p><span style=\"color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold\">WHO WE ARE</span></p>\n<p><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">Everyday Massive is an award-winning professional services company dedicated to improving the human experience in high-risk industries at a national and global scale.</span></p>\n<p><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">Through human-centred design, we turn compliance into culture, safety strategies into safety reality, and create usable solutions that help leaders and teams to take real ownership.</span></p>\n<p><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">We’re frontline fluent, able to translate the language of governance, risk and critical controls into tools and experiences that deliver change where it matters most.</span></p>\n<p><span style=\"color: rgb(31, 31, 31); font-size: 12pt; font-weight: bold\">WHAT WE’RE LOOKING FOR</span></p>\n<p><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">This is a B2B marketing role for someone who understands that genuine relationships build revenue.</span></p>\n<p><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">You’ll sit at the intersection of brand, marketing operations and business growth — helping us build on our trusted perception while keeping the practical engine running behind the scenes.</span></p>\n<p><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">This is not reach-led marketing. It’s relevance-led. You’ll help package our value for safety leaders in Australia and globally, manage a tight events calendar, keep the CRM clean, and create meaningful interactions that grow new business opportunities.</span></p>\n<p><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">It’s a great match if you:</span><span style=\"color: rgb(31, 31, 31); font-family: Inter, sans-serif; font-size: 8pt\"> </span></p>\n<ul>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">Have experience in professional services, consulting, or B2B.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">Understand the B2B buyer journey. You know a lead is a relationship, not a transaction.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">Are familiar with safety, health, or high-risk industry sectors</span></li>\n</ul>\n<p><span style=\"color: rgb(31, 31, 31); font-size: 12pt; font-weight: bold\">YOU MIGHT BE THE RIGHT HUMAN IF</span></p>\n<ul>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">You’re a natural at spotting what makes a business special, then packaging it so the right people care.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">People regularly tell you your attention to detail is slightly ridiculous.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">You get energy from events, conversations and rooms full of people. You can find a genuine connection with almost anyone.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">When others are staring at the mess wondering where to start, you’re taking the initiative.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">Project management. You’re organised, outcome-oriented, and good at managing competing priorities without dropping the ball.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">You care deeply about the human experience — how people think, feel, decide and connect.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">You love to learn. Not because you have to. Because you can’t help yourself.</span></li>\n</ul>\n<p><span style=\"color: rgb(31, 31, 31); font-size: 12pt; font-weight: bold\">ABOUT THE ROLE</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Event Management</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">For a niche business like ours, events are rare and high-stakes — a handful of chances each year to speak directly to the people who matter most to us. When we go, we go all in: keynotes, roundtables, the best booth in the room, and collateral people actually want to take home. This role owns events end-to-end — strategy, execution, and everything in between.</span></p>\n<ul>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">Work closely with the leadership team to ensure we're at the events that actually move the needle for EM.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">Own the events calendar and see everything through from strategy to pack-down.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">Stay across new and emerging events where we can show — not just tell — what EM does.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">Build and maintain vendor relationships, and handle the contracts and negotiations that keep things moving.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">Own the logistics — venue, travel, bump-in/bump-out, and everything on the day.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">Coordinate the development and design of all event collateral.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">Drive pre- and post-event marketing to build momentum before and turn the event into real conversations after.</span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Marketing</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Marketing at EM is to be the architect and builder of how our purpose shows up in the world. We already have a strong reason to exist, a clear visual identity, and real value to offer our collaborators across key industries. The opportunity now is to keep finding more meaningful ways in — building trust through relevant content, useful conversations and well-timed moments that meet people where they are. Not loud for the sake of it. Not more noise. Marketing’s role is to understand what each channel can contribute, then use it with intent: to make our POV clear to many, easier to find, our value easier to understand, and our relationships easier to grow. To take the vision and turn it into something people can see, feel, use and act on.</span></p>\n<ul>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">Own and manage the annual marketing and content calendar.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">Develop, plan and publish integrated B2B campaigns and content in line with strategy.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">Create, monitor and optimise content on our website to improve engagement.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">Run our email sequences end-to-end — scheduling, list management, hygiene and deployment via HubSpot.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">Work with the team to design assets and ensure they’re creative, thoughtful, and timely.</span><span style=\"color: rgb(31, 31, 31); font-family: Inter, sans-serif; font-size: 8pt\"> </span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">Work with strategic leads from each vertical of our business to ensure content is targeted and provides value to our audience.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">Provide clear, regular reporting on key marketing metrics and continue to optimise</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">Manage hubspot lists and surface insights that help the team develop closer relationships and make better decisions to grow the business.</span></li>\n</ul>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">WHAT WE’RE LOOKING FOR</span></p>\n<ul>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">B2B marketing experience.</span><br><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">You understand the B2B buyer journey. You know a lead is a relationship, not a transaction.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">HubSpot proficiency.</span><br><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">Workflows, lists, pipelines, sequences, and reporting. You know your way around the system.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">Project management.</span><br><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">You’re organised, outcome-oriented, and good at managing competing priorities without dropping the ball.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">Data fluency.</span><br><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">You can pull a report, interpret the numbers, and communicate what they mean in plain language.</span></li>\n<li><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">Content coordination.</span><br><span style=\"color: rgb(26, 26, 26); font-family: Inter, sans-serif; font-size: 10pt\">You can manage a schedule, chase assets, and get campaigns out the door on time.</span></li>\n</ul>\n<p><br></p>\n<p><br></p>\n<p><span style=\"color: rgb(31, 31, 31); font-size: 12pt; font-weight: bold\">WHY JOIN EVERYDAY MASSIVE?</span></p>\n<ul>\n<li><span style=\"color: rgb(31, 31, 31); font-family: Inter, sans-serif; font-size: 10pt\">Our work genuinely changes lives in high-risk industries.</span></li>\n<li><span style=\"color: rgb(31, 31, 31); font-family: Inter, sans-serif; font-size: 10pt\">This is a rare opportunity to shape meaningful marketing in a company anchored in the human experience.</span></li>\n<li><span style=\"color: rgb(31, 31, 31); font-family: Inter, sans-serif; font-size: 10pt\">We have a culture of like-minded high-performers that love getting it done and making an impact. </span></li>\n</ul>\n<p><span style=\"color: rgb(31, 31, 31); font-family: Inter, sans-serif; font-size: 10pt; font-style: italic; font-weight: bold\">Apply now with a cover letter and resume. </span></p>\n<p><span style=\"color: rgb(31, 31, 31); font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">#MarketingJobs #EventsOps #HubSpot #B2BMarketing #EverydayMassive #GoldCoastJobs</span></p>",
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