Senior Director, Global Segment Marketing Manager - Alternatives Managers & Insurance Segment

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    "ExternalDescriptionStr": "<p><span lang=\"EN-GB\" style=\"font-size: 11pt;\"><strong>Senior Director, Corporate Segment Marketing Manager - Alternatives Managers &amp; Insurance Segment</strong></span></p><p><span style=\"font-size: 11pt;\">At BNY, our culture allows us to run our company better and enables employees’ growth and success.&nbsp;</span><span lang=\"EN-GB\" style=\"font-size: 11pt;\">As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.</span></p><p><span lang=\"EN-GB\" style=\"font-size: 11pt;\">Recognized as a top destination for innovators and champions of inclusion, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.</span></p><p><span style=\"font-size: 11pt;\">We’re seeking a future team member for the role of Senior Director, Corporate Segment Marketing Manager - Alternatives Managers &amp; Insurance Segment to join our Client Marketing team. This role is located in New York, City, NY.</span></p><p><span style=\"font-size: 11pt;\">In this role, you’ll make an impact in the following ways:&nbsp;</span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-size: 11pt;\"><strong>Strategic Marketing Leadership</strong></span><ul style=\"list-style-type: circle;\"><li><span style=\"font-size: 11pt;\">Develop and implement a comprehensive marketing strategy for the segments, aligning with the firm’s overall business goals&nbsp;</span></li><li><span style=\"font-size: 11pt;\">Collaborate with executive leadership, product, sales, and relationship teams to develop a unified go-to-market approach</span></li></ul></li><li><span style=\"font-size: 11pt;\"><strong>Client Acquisition &amp; Retention</strong></span><ul style=\"list-style-type: circle;\"><li><span style=\"font-size: 11pt;\">Lead the development of tailored messaging and value propositions that resonate with different constituents within the segment</span></li><li><span style=\"font-size: 11pt;\">Measure and analyze the effectiveness of marketing campaigns, using data-driven insights to refine strategies and optimize ROI</span></li></ul></li><li><span style=\"font-size: 11pt;\"><strong>Brand Positioning &amp; Thought Leadership</strong></span><ul style=\"list-style-type: circle;\"><li><span style=\"font-size: 11pt;\">Establish and enhance the firm’s brand presence in the investment manager, alternative manager and insurance markets, building credibility and awareness, including white papers, webinars, industry reports, and case studies, that position the firm as a thought leader</span></li><li><span style=\"font-size: 11pt;\">Cultivate relationships with industry organizations, publications, and conferences to showcase the firm’s expertise</span></li></ul></li></ul><p>&nbsp;</p><p><span style=\"font-size: 11pt;\">To be successful in this role, we’re seeking the following:&nbsp;</span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-size: 11pt;\">15+ years of client marketing</span></li><li><span style=\"font-size: 11pt;\">Experience with B2B marketing programs</span></li><li><span style=\"font-size: 11pt;\">Highly analytical mindset and attention to key metrics&nbsp;</span></li><li><span style=\"font-size: 11pt;\">Ability to run experiments and continuous testing in order to optimize performance</span></li><li><span style=\"font-size: 11pt;\">Agile approach to growth marketing and the ability to punch through ambiguity</span></li><li><span style=\"font-size: 11pt;\">Experience in building, leading and motivating teams while collaborating in a matrixed organization</span></li></ul><p><br><span style=\"font-size: 11pt;\">At BNY, our culture speaks for itself, check out the latest BNY news at:</span></p><p><a href=\"https://www.bny.com/corporate/global/en/about-us/newsroom.html\"><span style=\"font-size: 11pt;\">BNY Newsroom</span></a></p><p><a href=\"https://www.linkedin.com/company/bnyglobal/posts/?feedView=all\"><span style=\"font-size: 11pt;\">BNY LinkedIn&nbsp;</span></a></p><p>&nbsp;</p><p><span style=\"font-size: 11pt;\">Here’s a few of our recent awards:&nbsp;</span></p><ul style=\"list-style-type: disc;\"><li><span style=\"font-size: 11pt;\">America’s Most Innovative Companies, Fortune, 2025</span></li><li><span style=\"font-size: 11pt;\">World’s Most Admired Companies, Fortune 2025</span></li><li><span style=\"font-size: 11pt;\">“Most Just Companies”, Just Capital and CNBC, 2025</span></li></ul><p><br><span lang=\"EN\" style=\"font-size: 11pt;\">Our Benefits and Rewards:&nbsp;</span></p><p><span lang=\"EN-GB\" style=\"font-size: 11pt;\">BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.&nbsp;</span></p><p>&nbsp;</p><p><span lang=\"EN\" style=\"font-size: 11pt;\">BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.</span></p><p><br>BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $136,500 and $300,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.&nbsp;<br>This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.</p>",
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