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Senior Director, Analytics

Mile Marker · Hybrid, New York, NY, New York, NY, United States · Remote · Active · $165,000–$175,000 / year · Rippling ATS

Job facts

FieldValue
CompanyMile Marker
TitleSenior Director, Analytics
Normalized title-
Department / teamCenters of Excellence
LocationNew York, NY, United States
Work modelRemote / Hybrid
Employment typeFull Time
Salary$165,000–$175,000 / year
Statusactive
ATS providerRippling ATS
Posted / first seen2026-05-19 / 2026-05-29
Changed / last seen2026-06-06 / 2026-06-06

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PageWhat it containsOpen
Company jobsActive postings from Mile Marker.Open
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ATS provider jobsActive postings observed through Rippling ATS.Open
Provider filtered searchThe same provider as a filtered job collection.Open
City jobsActive postings in New York.Open
Department jobsActive postings in Centers of Excellence.Open
Work model jobsActive Remote postings.Open
Lifecycle eventsOpen, update, close, and reopen events for this posting.Open
Original postingCanonical source or apply URL captured from the ATS.Open

Linked records

CompanyMile Marker
Source0e68773c-3432-41ce-9f87-924f85e9e8fc
ATS providerRippling ATS

Description

company About Mile Marker Mile Marker is the preeminent, end to end media agency deliberately built for the ambitions of growth marketers. We provide an unmatched range of capabilities, simplified access to data profiles and a carefully layered technology stack that holds accountable our media plans, and the humans that develop them, to deliver measurable, impactful business outcomes with true integrity. Mile Marker’s client roster includes FreshPet, DoorDash, Webster Bank, and Harry’s, among others. For more information, go to www.milemarkeragency.com . role Overview: Mile Marker, an omni-channel media agency built for the ambitions of growth marketers, is seeking a Senior Director of Analytics to join our team. This newly created position will play a critical role in delivering client-focused reports and analysis, managing and coaching a growing analytics team, and ensuring the effectiveness of our tech stack, Relay. As a key player in our Analytics Center of Excellence, you will be responsible for coordinating resources between the team and client portfolios, maintaining high performance, and contributing to new business pitches. The ideal candidate will have deep experience across all media platforms and channels, with a strong focus on performance media, and will possess the skills to lead, motivate, and develop a high-performing team. What you'll do : Collaborate with cross-functional teams to streamline analytics processes and ensure seamless integration of data across client accounts Translate complex model outputs — attribution curves, contribution decompositions, scenario forecasts — into clear strategic recommendations for growth-stage and enterprise clients Lead the delivery of client-facing reports, analysis, and insights across multiple media channels Work closely with the team to provide specific and actionable recommendations for clients, creating project proposals to generate new client engagements and workstreams Work closely with Client Solutions, COE and Strategy teams to ensure analytics aligns with and pushes success for client objectives and goals Manage, mentor, and develop the broader analytics team, driving successful outcomes in both day-to-day operations and long-term projects. Foster a culture of collaboration, learning, and performance excellence within the analytics teams Work with the Chief Analytics Officer to maintain, optimize and innovate Relay, the agency’s tech stack Ensure Relay remains up-to-date, performing efficiently, and aligned with evolving client needs and industry standards. Contribute to new business pitches by showcasing the agency’s analytics capabilities and how they drive performance and results. Lead the development and delivery of advanced measurement engagements, including MMM builds, incrementality testing programs, and unified measurement frameworks tailored to client objectives Partner with the CAO to build repeatable measurement methodologies that can be standardized across the client portfolio and scaled through Relay's tech stack Contribute to the agency's measurement point of view and thought leadership, helping position Relay's capabilities against competitive measurement vendors in new business contexts Required Skills: Deep understanding of performance metrics, KPIs, and ROI, with the ability to explain and present these findings to non-technical audiences Expertise in data querying and cleansing tools including SQL and Python Expertise in data analysis, reporting, and data visualization tools including Lookr, Funnel and/or Snowflake Strong technical aptitude, with the ability to maintain and optimize a complex tech stack Hands-on experience building and deploying Marketing Mix Models (MMM), including adstock/saturation transformations, Ridge/Bayesian regression approaches, out-of-sample validation, and scenario/budget forecasting outputs Demonstrated ability to design and interpret incrementality testing frameworks — geo holdouts, conversion lift studies, matched market tests — and integrate findings into ongoing measurement strategy Experience with multi-touch attribution (MTA) methodologies and the practical limitations of each measurement approach across walled gardens and cross-channel environments Familiarity with causal inference techniques (synthetic control, diff-in-diff) applied to media measurement questions Working knowledge of media measurement platforms including Measured, Northbeam, Recast, Triple Whale, or Prescient, and the ability to critically evaluate their outputs Qualifications: 8-10+ years of experience in analytics, with a strong background across all media platforms (digital, TV, social, programmatic, etc.) Proven experience in performance media, including the ability to analyze, interpret, and optimize campaign data to drive outcomes 3+ years of experience managing, leading, and inspiring an analytics team, with a proven focus on coaching talent and fostering a collaborative culture Exceptional communication skills, both written and verbal, with experience presenting to clients and in new business pitches Ability to lead, motivate, and inspire a team, fostering a culture of innovation, collaboration, and excellence Strong organizational skills and the ability to manage multiple projects simultaneously A proactive, solution-oriented mindset and the ability to drive change A strong understanding of media planning and buying processes, along with a proven ability to align analytics efforts with business objectives Experience working in a full-service media agency or a similar fast-paced, client-driven environment A high level of personal accountability and the ability to drive results with limited supervision A strategic thinker who can balance long-term vision with short-term execution The pay range for this role is: $165,000 - $175,000 per year (Hybrid)

Full job record

Job ID70996cbe886fc545d36a2c16f1b6ab98cbaddb20
Org ID5dc9defe-1cf9-43d6-a8d1-dd7063282e11
Source ID0e68773c-3432-41ce-9f87-924f85e9e8fc
Board ID0e68773c-3432-41ce-9f87-924f85e9e8fc
Providerrippling
Provider Job Keyd5b56dd5-00cb-40f1-9c6a-f6513b128e5c
TitleSenior Director, Analytics
Normalized Title
Statusactive
Activeyes
Location TextHybrid, New York, NY, New York, NY, United States
DepartmentCenters of Excellence
Team
Employment Typefull_time
Workplace Typeremote
Remote Policyhybrid
CountryUnited States
RegionNY
CityNew York
Salary Rawpay range for this role is: $165,000 - $175,000 per year (Hybrid)
Salary Min165,000
Salary Max175,000
Salary CurrencyUSD
Salary Periodyear
Source URLhttps://ats.rippling.com/mile-marker/jobs/d5b56dd5-00cb-40f1-9c6a-f6513b128e5c
Apply URLhttps://ats.rippling.com/mile-marker/jobs/d5b56dd5-00cb-40f1-9c6a-f6513b128e5c
First Seen At2026-05-29 07:05:39Z
Last Seen At2026-06-06 19:08:32Z
Last Checked At2026-06-06 19:08:32Z
Last Changed At2026-06-06 19:08:32Z
Inactive At
Source Posted At2026-05-19 21:40:14Z
Source Updated At
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      "role": "<meta><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:18pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"color:rgb(0,0,0);font-size:18pt;white-space:pre-wrap;\">Overview:</strong></b></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Mile Marker, an omni-channel media agency built for the ambitions of growth marketers, is seeking a Senior Director of Analytics to join our team. This newly created position will play a critical role in delivering client-focused reports and analysis, managing and coaching a growing analytics team, and ensuring the effectiveness of our tech stack, Relay. As a key player in our Analytics Center of Excellence, you will be responsible for coordinating resources between the team and client portfolios, maintaining high performance, and contributing to new business pitches. The ideal candidate will have deep experience across all media platforms and channels, with a strong focus on performance media, and will possess the skills to lead, motivate, and develop a high-performing team.</span></p><h4 style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;line-height:1.6;font-size:18pt;font-weight:600;letter-spacing:0px;margin-top:12px;margin-bottom:4px;padding-left:0px;\"><b><strong style=\"color:rgb(0,0,0);font-size:18pt;white-space:pre-wrap;\">What you'll do</strong></b><b><strong style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">:</strong></b></h4><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Collaborate with cross-functional teams to streamline analytics processes and ensure seamless integration of data across client accounts</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Translate complex model outputs — attribution curves, contribution decompositions, scenario forecasts — into clear strategic recommendations for growth-stage and enterprise clients</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Lead the delivery of client-facing reports, analysis, and insights across multiple media channels</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Work closely with the team to provide specific and actionable recommendations for clients, creating project proposals to generate new client engagements and workstreams</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Work closely with Client Solutions, COE and Strategy teams to ensure analytics aligns with and pushes success for client objectives and goals</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Manage, mentor, and develop the broader analytics team, driving successful outcomes in both day-to-day operations and long-term projects.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Foster a culture of collaboration, learning, and performance excellence within the analytics teams</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Work with the Chief Analytics Officer to maintain, optimize and innovate Relay, the agency’s tech stack</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Ensure Relay remains up-to-date, performing efficiently, and aligned with evolving client needs and industry standards.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Contribute to new business pitches by showcasing the agency’s analytics capabilities and how they drive performance and results.</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Lead the development and delivery of advanced measurement engagements, including MMM builds, incrementality testing programs, and unified measurement frameworks tailored to client objectives</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Partner with the CAO to build repeatable measurement methodologies that can be standardized across the client portfolio and scaled through Relay's tech stack</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Contribute to the agency's measurement point of view and thought leadership, helping position Relay's capabilities against competitive measurement vendors in new business contexts</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:18pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"color:rgb(0,0,0);font-size:18pt;white-space:pre-wrap;\">Required Skills:</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Deep understanding of performance metrics, KPIs, and ROI, with the ability to explain and present these findings to non-technical audiences</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Expertise in data querying and cleansing tools including SQL and Python</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Expertise in data analysis, reporting, and data visualization tools including Lookr,&nbsp; Funnel and/or Snowflake</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Strong technical aptitude, with the ability to maintain and optimize a complex tech stack</span></li><li style=\"color:rgb(34,34,34);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Hands-on experience building and deploying Marketing Mix Models (MMM), including adstock/saturation transformations, Ridge/Bayesian regression approaches, out-of-sample validation, and scenario/budget forecasting outputs</span></li><li style=\"color:rgb(34,34,34);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Demonstrated ability to design and interpret incrementality testing frameworks — geo holdouts, conversion lift studies, matched market tests — and integrate findings into ongoing measurement strategy</span></li><li style=\"color:rgb(34,34,34);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Experience with multi-touch attribution (MTA) methodologies and the practical limitations of each measurement approach across walled gardens and cross-channel environments</span></li><li style=\"color:rgb(34,34,34);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Familiarity with causal inference techniques (synthetic control, diff-in-diff) applied to media measurement questions</span></li><li style=\"color:rgb(34,34,34);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Working knowledge of media measurement platforms including Measured, Northbeam, Recast, Triple Whale, or Prescient, and the ability to critically evaluate their outputs</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:18pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"color:rgb(0,0,0);font-size:18pt;white-space:pre-wrap;\">Qualifications:</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">8-10+ years of experience in analytics, with a strong background across all media platforms (digital, TV, social, programmatic, etc.)</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Proven experience in performance media, including the ability to analyze, interpret, and optimize campaign data to drive outcomes</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">3+ years of experience managing, leading, and inspiring an analytics team, with a proven focus on coaching talent and fostering a collaborative culture</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Exceptional communication skills, both written and verbal, with experience presenting to clients and in new business pitches</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Ability to lead, motivate, and inspire a team, fostering a culture of innovation, collaboration, and excellence</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Strong organizational skills and the ability to manage multiple projects simultaneously</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">A proactive, solution-oriented mindset and the ability to drive change</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">A strong understanding of media planning and buying processes, along with a proven ability to align analytics efforts with business objectives</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">Experience working in a full-service media agency or a similar fast-paced, client-driven environment</span></li></ul><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(0,0,0);font-size:11pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">A high level of personal accountability and the ability to drive results with limited supervision</span></li><li style=\"color:rgb(0,0,0);font-size:11pt;--listitem-marker-color:#000000;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;\">A strategic thinker who can balance long-term vision with short-term execution</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:start;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:start;\"><span style=\"white-space:pre-wrap;\">The pay range for this role is:</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11.25pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;text-align:start;\"><span style=\"white-space:pre-wrap;\">$165,000&nbsp;-&nbsp;$175,000&nbsp;per&nbsp;year&nbsp;(Hybrid)</span></p>",
      "company": "<meta><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:18pt;white-space:pre-wrap;\">About Mile Marker</strong></b></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"white-space:pre-wrap;\">Mile Marker is the preeminent, end to end media agency deliberately built for the ambitions of growth marketers.&nbsp;We provide an unmatched range of capabilities, simplified access to data profiles and a carefully layered technology stack that holds accountable our media plans, and the humans that develop them, to deliver measurable, impactful business outcomes with true integrity. Mile Marker’s client roster includes FreshPet, DoorDash, Webster Bank, and Harry’s, among others. For more information, go to </span><a href=\"http://www.milemarkeragency.com/\" target=\"_blank\" class=\"css-173makr-linkStyle\" style=\"color:rgb(30,74,169);cursor:pointer;\"><span style=\"white-space:pre-wrap;\">www.milemarkeragency.com</span></a><span style=\"white-space:pre-wrap;\">.</span></p>"
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Get this page with API

Rendered from the bluedoor Job Postings API. Reproduce it:

GET https://api.bluedoor.sh/job-postings/v1/jobs/70996cbe886fc545d36a2c16f1b6ab98cbaddb20?include=descriptionJSON
GET https://api.bluedoor.sh/job-postings/v1/orgs/5dc9defe-1cf9-43d6-a8d1-dd7063282e11JSON
GET https://api.bluedoor.sh/job-postings/v1/sources/0e68773c-3432-41ce-9f87-924f85e9e8fcJSON
GET https://api.bluedoor.sh/job-postings/v1/jobs/70996cbe886fc545d36a2c16f1b6ab98cbaddb20/eventsJSON