Revenue Marketing Strategist

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    "description": "<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Role Overview</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">The Revenue Marketing Strategist owns the </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">revenue strategy and narrative</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> for a portfolio of clients.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">This role is accountable for translating business goals into </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">clear positioning, compelling messaging, and marketing systems that drive pipeline and revenue growth</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">You are not responsible for producing marketing activity.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">You are responsible for ensuring that every initiative contributes to </span><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">measurable business outcomes</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">You act as the strategic lead across the full customer lifecycle, from planning through performance validation, while continuously refining both strategy and messaging based on real-world results.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 18pt; font-weight: bold\">Core Responsibilities</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">1. Strategic Leadership (Direction and Outcomes)</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Define revenue-focused marketing strategies aligned with client growth targets</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Identify market opportunities based on ICP, buying behaviour, and competitive landscape</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Map full customer journeys across acquisition, conversion, retention, and expansion</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Determine channel mix, campaign priorities, and investment allocation</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Translate strategy into structured campaign plans, briefs, and execution roadmaps</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Present strategic direction to clients in a clear, business-driven manner</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">You are expected to challenge assumptions and guide clients toward the highest-impact path.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">2. Messaging and Narrative Ownership</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Own and evolve core positioning, value propositions, and campaign angles</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Define messaging frameworks aligned with ICP pain points, triggers, and objections</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Ensure consistency and clarity across all marketing and sales touchpoints</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Continuously refine messaging based on campaign performance and sales feedback</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Establish messaging standards that guide internal teams, freelancers, and AI outputs</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">You are the source of truth for what gets said, how it’s said, and why it converts.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">3. Campaign Architecture and Oversight</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Design integrated campaigns aligned with customer journey stages and intent</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Create clear, structured briefs that translate strategy into executable direction</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Ensure all deliverables align with strategic objectives and messaging standards</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Guide internal teams across content, design, development, paid media, and SEO</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Maintain visibility across campaign execution without becoming the executor</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">You are responsible for clarity and alignment, not task completion.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">4. Revenue Performance and Optimization</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Define success metrics tied to pipeline, revenue, and business impact</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Analyze performance across traffic, conversion, and economics</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Identify gaps and opportunities impacting growth and efficiency</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Adjust strategy based on real performance data and deal progression</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Partner with sales to validate lead quality, conversion rates, and revenue contribution</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Lead quarterly business reviews focused on growth, not reporting</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">If performance stalls, you own the correction.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">5. Conversion Optimization and Experimentation</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Identify opportunities to improve conversion across funnels and user journeys</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Develop structured testing roadmaps, including A/B and incrementality testing</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Formulate hypotheses tied to revenue outcomes</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Evaluate results and apply learnings across campaigns and accounts</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Testing is not optional. It is a core driver of growth.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">6. Systems and Process Development</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Build repeatable frameworks for strategy, messaging, and campaign development</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Reduce reliance on individuals through structured systems and documentation</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Leverage AI and modern tools to increase speed and output quality</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Continuously improve internal processes to scale performance across accounts</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Your impact should compound over time, not reset with each campaign.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 18pt; font-weight: bold\">Collaboration and Leadership</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Partner with Client Experience Managers (CXMs) to align priorities and expectations</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Contribute to POD-level strategy and account direction</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Provide strategic guidance across all internal disciplines</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Ensure alignment between marketing strategy, messaging, and execution</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">You lead through clarity, not control.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 18pt; font-weight: bold\">What Success Looks Like</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Growth in marketing-sourced pipeline and revenue</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Consistently positive campaign ROI</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Improved conversion rates across the funnel</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Stronger lead quality and higher close rates</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Reduced sales cycle length</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Ongoing testing that drives measurable improvements</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Faster execution through better systems and AI</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Scalable, consistent performance across accounts</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 18pt; font-weight: bold\">Qualifications and experience</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">Required</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">5 to 7 years of experience in revenue marketing, growth marketing, demand generation, or marketing strategy</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Agency experience or proven track record managing multiple clients or business units simultaneously</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Demonstrated experience across B2B, B2C service-based, and ecommerce environments</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Strong organizational skills with the ability to manage competing priorities, deadlines, and stakeholders without sacrificing quality</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Proven ability to translate business goals into marketing strategies that drive pipeline and revenue</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience developing positioning, messaging frameworks, and value propositions tied to ICP research and buyer behaviour</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Track record of designing and overseeing integrated campaigns across acquisition, conversion, retention, and expansion</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Hands-on fluency with HubSpot (Marketing Hub and CRM), Google Analytics 4, and Google Tag Manager</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Working knowledge of Hubspot or comparable CRM platforms</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience with paid media platforms including Google Ads, Meta Ads, and LinkedIn Ads</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Familiarity with SEO tools such as Ahrefs, SEMrush, or Screaming Frog</span></li>\n</ul>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Strong analytical skills with the ability to interpret performance data, identify gaps, and adjust strategy accordingly</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Excellent written and verbal communication skills, with the ability to present strategy to client stakeholders and executives</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Comfort working in a fast-paced, accountability-driven environment</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">Preferred</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Prior experience in a digital marketing or growth agency managing a portfolio of accounts</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Specialized depth in one or more verticals: B2B SaaS, professional services, or ecommerce</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience leading quarterly business reviews and presenting to client leadership</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience with lifecycle marketing platforms such as Klaviyo, Customer.io, Mailchimp, or Braze</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Fluency with AI tools (Claude, ChatGPT, Perplexity) for research, ideation, and operational efficiency</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience with attribution and analytics platforms such as Triple Whale, Northbeam, or HubSpot attribution reporting</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Background collaborating with sales teams to validate lead quality and revenue contribution</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience building repeatable frameworks, SOPs, or internal documentation that scales across teams</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Familiarity with project management tools such as Asana, ClickUp, or Monday.com</span></li>\n</ul>",
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