Field Marketing Manager - LCJ

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    "description_html": "<h3><strong>Position Overview</strong></h3><p>The Field Marketing Manager is responsible for driving local store marketing (LSM) execution and brand growth across a defined territory of franchise and/or corporate-owned pizza locations. This role partners closely with operations and franchisees to increase traffic, sales, and brand awareness through data-driven, community-focused marketing initiatives.</p><hr><h3><strong>Key Responsibilities</strong></h3><ul><li><strong>Local Store Marketing (LSM):</strong><ul><li>Develop and execute localized marketing strategies to drive traffic and sales across assigned markets</li><li>Customize national campaigns to ensure relevance at the store level</li></ul></li><li><strong>Franchisee & Operator Support:</strong><ul><li>Serve as the primary marketing partner to franchisees and operators</li><li>Provide guidance on marketing calendars, promotions, and budget allocation</li><li>Train and coach operators on best-in-class LSM execution</li></ul></li><li><strong>Campaign Execution:</strong><ul><li>Lead rollout of regional and national campaigns, ensuring consistent execution across all locations</li><li>Monitor performance and optimize based on ROI and market feedback</li></ul></li><li><strong>Community Engagement:</strong><ul><li>Build partnerships with schools, local businesses, and community organizations</li><li>Drive grassroots marketing efforts (events, sponsorships, fundraisers)</li></ul></li><li><strong>Digital & Media Strategy:</strong><ul><li>Oversee local digital marketing efforts including paid social, search, and third-party delivery platforms</li><li>Optimize local listings, reviews, and reputation management</li></ul></li><li><strong>Performance Analytics:</strong><ul><li>Analyze sales, traffic, and marketing data to identify trends and opportunities</li><li>Provide actionable insights and recommendations to improve performance</li></ul></li><li><strong>New Store Openings:</strong><ul><li>Support grand openings and re-openings with targeted marketing plans</li><li>Coordinate pre- and post-opening campaigns to maximize early sales</li></ul></li></ul><hr><h3><strong>Qualifications</strong></h3><ul><li>4–7+ years of experience in <strong>field marketing, local marketing, or brand marketing</strong> (QSR, restaurant, or retail preferred)</li><li>Experience working with <strong>franchise systems</strong> strongly preferred</li><li>Proven ability to influence and support <strong>multi-unit operators</strong></li><li>Strong understanding of <strong>digital marketing channels</strong> and local media planning</li><li>Analytical mindset with experience interpreting <strong>sales and campaign performance data</strong></li><li>Excellent communication and relationship-building skills</li></ul><hr><h3><strong>Key Competencies</strong></h3><ul><li>Operator-first mindset</li><li>Strong business acumen</li><li>Ability to manage multiple markets and priorities</li><li>Collaborative and cross-functional leadership</li><li>Results-driven with a focus on ROI</li></ul><hr><h3><strong>Success Metrics</strong></h3><ul><li>Same-store sales growth across assigned territory</li><li>Traffic and transaction growth</li><li>ROI on local marketing spend</li><li>Franchisee/operator satisfaction</li><li>Successful execution of campaigns and new store openings</li></ul><hr><h3><strong>Reporting Structure</strong></h3><ul><li>Reports to: Director of Marketing / VP of Marketing</li><li>Works cross-functionally with: Operations, Franchise Development, Digital Marketing, and Brand Teams</li></ul>",
    "description_text": "Position Overview\n The Field Marketing Manager is responsible for driving local store marketing (LSM) execution and brand growth across a defined territory of franchise and/or corporate-owned pizza locations. This role partners closely with operations and franchisees to increase traffic, sales, and brand awareness through data-driven, community-focused marketing initiatives.\n Key Responsibilities\n Local Store Marketing (LSM): Develop and execute localized marketing strategies to drive traffic and sales across assigned markets\n Customize national campaigns to ensure relevance at the store level\n Franchisee & Operator Support: Serve as the primary marketing partner to franchisees and operators\n Provide guidance on marketing calendars, promotions, and budget allocation\n Train and coach operators on best-in-class LSM execution\n Campaign Execution: Lead rollout of regional and national campaigns, ensuring consistent execution across all locations\n Monitor performance and optimize based on ROI and market feedback\n Community Engagement: Build partnerships with schools, local businesses, and community organizations\n Drive grassroots marketing efforts (events, sponsorships, fundraisers)\n Digital & Media Strategy: Oversee local digital marketing efforts including paid social, search, and third-party delivery platforms\n Optimize local listings, reviews, and reputation management\n Performance Analytics: Analyze sales, traffic, and marketing data to identify trends and opportunities\n Provide actionable insights and recommendations to improve performance\n New Store Openings: Support grand openings and re-openings with targeted marketing plans\n Coordinate pre- and post-opening campaigns to maximize early sales\n Qualifications\n 4–7+ years of experience in field marketing, local marketing, or brand marketing (QSR, restaurant, or retail preferred)\n Experience working with franchise systems strongly preferred\n Proven ability to influence and support multi-unit operators\n Strong understanding of digital marketing channels and local media planning\n Analytical mindset with experience interpreting sales and campaign performance data\n Excellent communication and relationship-building skills\n Key Competencies\n Operator-first mindset\n Strong business acumen\n Ability to manage multiple markets and priorities\n Collaborative and cross-functional leadership\n Results-driven with a focus on ROI\n Success Metrics\n Same-store sales growth across assigned territory\n Traffic and transaction growth\n ROI on local marketing spend\n Franchisee/operator satisfaction\n Successful execution of campaigns and new store openings\n Reporting Structure\n Reports to: Director of Marketing / VP of Marketing\n Works cross-functionally with: Operations, Franchise Development, Digital Marketing, and Brand Teams",
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      "datePosted": "2026-04-09",
      "description": "<h3><strong>Position Overview</strong></h3><p>The Field Marketing Manager is responsible for driving local store marketing (LSM) execution and brand growth across a defined territory of franchise and/or corporate-owned pizza locations. This role partners closely with operations and franchisees to increase traffic, sales, and brand awareness through data-driven, community-focused marketing initiatives.</p><hr><h3><strong>Key Responsibilities</strong></h3><ul><li><strong>Local Store Marketing (LSM):</strong><ul><li>Develop and execute localized marketing strategies to drive traffic and sales across assigned markets</li><li>Customize national campaigns to ensure relevance at the store level</li></ul></li><li><strong>Franchisee & Operator Support:</strong><ul><li>Serve as the primary marketing partner to franchisees and operators</li><li>Provide guidance on marketing calendars, promotions, and budget allocation</li><li>Train and coach operators on best-in-class LSM execution</li></ul></li><li><strong>Campaign Execution:</strong><ul><li>Lead rollout of regional and national campaigns, ensuring consistent execution across all locations</li><li>Monitor performance and optimize based on ROI and market feedback</li></ul></li><li><strong>Community Engagement:</strong><ul><li>Build partnerships with schools, local businesses, and community organizations</li><li>Drive grassroots marketing efforts (events, sponsorships, fundraisers)</li></ul></li><li><strong>Digital & Media Strategy:</strong><ul><li>Oversee local digital marketing efforts including paid social, search, and third-party delivery platforms</li><li>Optimize local listings, reviews, and reputation management</li></ul></li><li><strong>Performance Analytics:</strong><ul><li>Analyze sales, traffic, and marketing data to identify trends and opportunities</li><li>Provide actionable insights and recommendations to improve performance</li></ul></li><li><strong>New Store Openings:</strong><ul><li>Support grand openings and re-openings with targeted marketing plans</li><li>Coordinate pre- and post-opening campaigns to maximize early sales</li></ul></li></ul><hr><h3><strong>Qualifications</strong></h3><ul><li>4–7+ years of experience in <strong>field marketing, local marketing, or brand marketing</strong> (QSR, restaurant, or retail preferred)</li><li>Experience working with <strong>franchise systems</strong> strongly preferred</li><li>Proven ability to influence and support <strong>multi-unit operators</strong></li><li>Strong understanding of <strong>digital marketing channels</strong> and local media planning</li><li>Analytical mindset with experience interpreting <strong>sales and campaign performance data</strong></li><li>Excellent communication and relationship-building skills</li></ul><hr><h3><strong>Key Competencies</strong></h3><ul><li>Operator-first mindset</li><li>Strong business acumen</li><li>Ability to manage multiple markets and priorities</li><li>Collaborative and cross-functional leadership</li><li>Results-driven with a focus on ROI</li></ul><hr><h3><strong>Success Metrics</strong></h3><ul><li>Same-store sales growth across assigned territory</li><li>Traffic and transaction growth</li><li>ROI on local marketing spend</li><li>Franchisee/operator satisfaction</li><li>Successful execution of campaigns and new store openings</li></ul><hr><h3><strong>Reporting Structure</strong></h3><ul><li>Reports to: Director of Marketing / VP of Marketing</li><li>Works cross-functionally with: Operations, Franchise Development, Digital Marketing, and Brand Teams</li></ul>",
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