Senior Paid Media Specialist (iGaming)

{
  "content_hash": "efb0c848276410cb779e7f37e70201649483ef41ea4d4b51daa65b17eb53176e",
  "source_hash": "48212beee0a34198bb611de25685ee4a47e03f74455298bb18662f153d138fd7",
  "last_changed_at": "2026-06-18T10:32:47.050Z",
  "active_status": "active"
}

{
  "dedupe": null,
  "language": "en",
  "location": {
    "raw": "Ta' Xbiex, Ta Xbiex, Malta",
    "city": "Ta' Xbiex",
    "region": "Ta Xbiex",
    "country": "Malta",
    "is_remote": true,
    "confidence": 0.8
  },
  "salary_max": null,
  "salary_min": null,
  "inferred_at": "2026-06-22T11:06:44.080Z",
  "launch_scope": {
    "reason": "bamboohr_production_catalog",
    "included": true,
    "location": {
      "raw": "Ta' Xbiex, Ta Xbiex, Malta",
      "city": "Ta' Xbiex",
      "region": "Ta Xbiex",
      "country": "Malta",
      "is_remote": true,
      "confidence": 0.8
    },
    "countries": [
      "Malta"
    ]
  },
  "remote_policy": "remote",
  "salary_period": null,
  "workplace_type": "remote",
  "salary_currency": null
}

{}

{
  "list_job": {
    "id": "111",
    "isRemote": null,
    "location": {
      "city": null,
      "state": null
    },
    "atsLocation": {
      "city": "Ta' Xbiex",
      "state": null,
      "country": "Malta",
      "province": "Ta Xbiex"
    },
    "departmentId": "18579",
    "locationType": "1",
    "jobOpeningName": "Senior Paid Media Specialist (iGaming)",
    "departmentLabel": "Marketing",
    "employmentStatusLabel": "Full-Time"
  },
  "detail_errors": [],
  "detail_job_opening": {
    "location": {
      "city": null,
      "state": null,
      "postalCode": null,
      "addressCountry": null
    },
    "datePosted": "2026-06-10",
    "atsLocation": {
      "city": "Ta' Xbiex",
      "state": "Ta Xbiex",
      "country": "Malta",
      "countryId": "133"
    },
    "description": "<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Growth Leads is an online lead generation company that acquires high-intent &amp; high-quality users in some very competitive verticals, most notably iGaming, operating across traditional casino gambling &amp; sports betting but also majorly in sweepstakes casinos and many new emerging verticals in the North America. On SEO, we focus on building high-end websites with quality content that let customers make an informed decision about the product they’re about to buy or sign-up to. On <span style=\"font-weight: bold\">Paid Media</span>, we focus on building and scaling innovative user acquisition and qualifying funnels that are cost-effective and provide our partners with players with a very high level of gambling or betting intent. We operate in a variety of iGaming verticals in predominantly grey (Tier 1 2 &amp; 3)  but also tier 1 regulated markets. </span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt; font-weight: bold\">About the role</span></p>\n<p><span style=\"color: rgb(0, 0, 0)\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">We are looking for a<span style=\"font-weight: bold\"> Senior </span><span style=\"font-weight: bold\">Paid Media Specialist</span> who has experience with a variety of ad platforms. Ideal candidate will be proficient in <span style=\"font-style: italic\">Social Media Advertising</span> (Meta, Reddit, TikTok) and <span style=\"font-style: italic\">Programmatic Display &amp; Native Ads</span>. Knowledge of SEM is a plus, but not mandatory. The i</span><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">deal candidate is someone who has worked in iGaming at an affiliate company for several years, creating and managing paid media campaigns from the ground up and is equally comfortable with large scale projects and experimental projects aimed at producing a proof of concept for scaling.</span></span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt; font-weight: bold\">What you'll do</span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Develop and execute effective Paid Media campaign strategies to drive profitability and growth</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Conduct keyword selection, user persona profiling, audience targeting, and ad copy creation to optimize campaign performance on all media platforms</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Oversee and optimize budgets, bids, and KPIs to maximize ROAS and meet profit targets</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Ensure clean data tracking setup &amp; monitor and report campaign performance to stakeholders, identifying issues and implementing solutions</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Collaborate on new campaign ideas and stay updated on Paid Social/Programmatic trends, tools, and best practices</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Maintain relationships with ad platforms and vendors to ensure smooth campaign operations &amp; operating under best possible conditions<br><br></span></li>\n</ul>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt; font-weight: bold\">What we're looking for</span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Extensive experience managing digital ad campaigns across platforms (Meta Ads, Reddit, TikTok, Display, Programmatic, Native…) in<span style=\"font-weight: bold\"> iGaming specifically</span></span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Skilled in goal-setting, team support, and optimizing performance through budget optimizations and audience targeting &amp; profiling</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Proficient in data analysis, reporting, and conversion optimization, with affiliate lead generation experience ideally</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Strong understanding of digital marketing concepts, landing pages, conversion flows, and analytics tools</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">At least moderate knowledge of tracking codes &amp; S2S postback tracking</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Familiar with multiple ad platforms and basic knowledge of HTML, PHP, WordPress, and advanced Excel skills is a plus, but not mandatory</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Excellent communication and analytical skills; BSc/BA in Marketing or related field preferred, ad platform certifications are plus</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 14pt; font-weight: bold\">What we offer</span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Impact &amp; Growth: You'll be at the helm of our editorial strategy and department and can make your own mark in an exciting and growing industry</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Flexibility: Remote working environment, or come join us at our office in Malta</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Career Advancement: Work alongside driven colleagues in a businesses on a strong upwards trajectory that rewards entrepreneurial and ambitious thinking</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt\">Competitive Compensation: We offer competitive compensation packages, with opportunities for performance-based incentives</span></li>\n</ul>",
    "compensation": null,
    "departmentId": "18579",
    "locationType": "1",
    "seekPromoted": false,
    "jobCategoryId": null,
    "jobOpeningName": "Senior Paid Media Specialist (iGaming)",
    "departmentLabel": "Marketing",
    "jobOpeningStatus": "Open",
    "minimumExperience": "Experienced",
    "jobOpeningShareUrl": "https://growthleads.bamboohr.com/careers/111",
    "employmentStatusLabel": "Full-Time"
  }
}