Director of Retention and Lifecycle

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies. We’re filling this role for a client, A real-food nutrition company focused on regeneratively raised meat snacks and supplements, crafted to make eating like a human easy, honest, and impactful. Job Description We’re hiring a Director of Retention and Lifecycle to own the full customer lifecycle, from first purchase through long-term loyalty, across email, SMS, subscriptions, direct mail, post-purchase flows, winbacks , and beyond. We're not even two years old, yet our owned channels are scaling at a rate rarely seen in CPG: $20M+ in revenue driven from email + SMS Nearly $1M in MRR from subscriptions , launched earlier this year We are only getting started. Your mandate: grow our email list to 1 million engaged and passionate real-food subscribers , and scale our subscription program into one of the strongest in the category. This role is both strategic and operational . You will work closely with our Director of Marketing and Director of Growth to develop the lifecycle roadmap, performance targets, campaign calendar, and experimentation plan for retention. At the same time, you're not afraid to get hands-on: building tests, constructing segmentation logic, optimizing flows, pulling data, QA’ing campaigns, and jumping in alongside a Designer, and Email Coordinator or Executive Assistant whenever needed. You should live and breathe Klaviyo , understand retention levers like LTV, churn signals, CAC:LTV, and cohort behavior, and thrive in an environment where we create hypotheses, test them, review learnings, and operationalize quickly. Responsibilities Email, SMS & Direct Mail Own Klaviyo: segmentation, flows, testing, reporting, and performance. Manage calendars and execution for all lifecycle campaigns—product, promo, retention. Lead voice memo SMS campaigns and test new formats to boost loyalty. Collaborate with internal team (coordination, design, QA), with the ability to execute solo when needed. Oversee creative and strategic execution of direct mail efforts. Subscription Growth Drive retention: winbacks, churn mitigation, loyalty, upsell, and save strategies. Partner with Marketing to evolve offerings, optimize onboarding, and personalize subscriber experiences. Use data (cohort analysis, predictive models) to identify opportunities for LTV growth. Lifecycle Strategy Map and optimize customer journeys across touchpoints—onboarding, loyalty, reactivation, etc. Deploy behavioral segmentation to align messaging with customer needs. Run experiments across messaging, offers, and flow timing. Analytics & Insights Track key KPIs (LTV, churn, deliverability, subscription health, etc.). Translate findings into action across marketing, CX, and product teams. Proactively identify trends, risks, and opportunities. About You 4-6+ years in retention, lifecycle marketing, CRM, or subscription growth for e-commerce or consumer brands. Deep Klaviyo expertise, segmentation, deliverability, dynamic flows, analytics. Ability to “get a little dangerous” in Shopify — not a developer, but comfortable navigating themes, apps, templates, and basic troubleshooting. Familiarity with a retention tech-stack: SMS (we use Postscript), subscription platforms (we use Luna), and Direct Mail (we use PostPilot) Strong command of retention metrics: LTV, CAC:LTV, churn, cohorts, repeat rate, subscription KPIs. Analytical — proficiency in Excel/Sheets and comfort working with dashboards or BI tools like Triple Whale. Proven experience scaling retention programs in a high-growth DTC environment. Bonus if it’s a CPG, wellness or food brand. Experience managing or mentoring another marketer (e.g., coordinator or specialist). Comfort using AI to speed up workflow and experimentation. Exceptionally organized, detail-oriented, and operationally strong.

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