B2B Go-to-Market Engineer

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    "datePosted": "2026-05-04",
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    "description": "<p><span style=\"font-size: 18pt\">About The Role<br></span></p>\n<p><br>We’re hiring a <span style=\"font-weight: bold\">B2B GTM Engineer</span> to build and run the technical engine behind outbound and pipeline generation. This role is highly execution-focused: you will <span style=\"font-weight: bold\">build prospect lists, implement and administer HubSpot, deploy outbound sequences, maintain deliverability infrastructure (SPF/DKIM/DMARC), build automations, and continuously optimize performance based on data</span>.<br><br></p>\n<p>If you enjoy solving operational problems, building clean systems, and improving results through structured iteration, you’ll do well here.<br><br></p>\n<p><span style=\"font-size: 24pt\"><span style=\"font-size: 18pt\">Core Responsibilities</span><br></span></p>\n<p><span style=\"font-size: 14pt\">1) List Building, Data Operations &amp; Targeting</span></p>\n<ul>\n<li>Build and maintain high-quality prospect lists using tools like <span style=\"font-weight: bold\">Apollo, Clay,</span> and other data sources.</li>\n<li>Clean, dedupe, validate, and format lead data for outreach and CRM imports.</li>\n<li>Enrich contacts/companies with required fields (titles, seniority, industry, employee count, location, domain, etc.).</li>\n<li>Apply suppression rules to avoid duplicates, existing customers, bad-fit accounts, and deliverability risks.<br><br></li>\n</ul>\n<p><span style=\"font-size: 14pt\">2) HubSpot Implementation &amp; CRM Administration (Primary)</span></p>\n<ul>\n<li>Set up and manage HubSpot CRM structure:\n<ul>\n<li>Pipelines, stages, lifecycle logic, properties, views, and object structure (contacts/companies/deals).</li>\n</ul>\n</li>\n<li>Configure automations using HubSpot workflows (where applicable):\n<ul>\n<li>Lead routing, task creation, SLAs, status updates, deal creation rules, follow-up logic, and internal notifications.</li>\n</ul>\n</li>\n<li>Ensure clean data mapping between outbound tools and HubSpot:\n<ul>\n<li>Imports, field mapping, naming conventions, and standardization.</li>\n</ul>\n</li>\n<li>Maintain CRM hygiene and operational consistency (data quality, dedupe rules, process adherence).<br><br></li>\n</ul>\n<p><span style=\"font-size: 14pt\">3) Outbound Sequence Deployment &amp; Tool Execution</span></p>\n<ul>\n<li>Build, launch, and manage outbound sequences (typically email-first, sometimes multichannel).</li>\n<li>Configure cadence, throttling, and reply handling rules to protect sender health and ensure clean handoff.</li>\n<li>Own campaign QA before launch: variables, formatting, links, segmentation, inbox alignment, suppression.<br><br></li>\n</ul>\n<p><span style=\"font-size: 14pt\">4) Deliverability &amp; Email Infrastructure (Primary)</span></p>\n<ul>\n<li>Set up and maintain outbound email infrastructure:\n<ul>\n<li>Sending domains, inboxes, warm-up, DNS records (<span style=\"font-weight: bold\">SPF, DKIM, DMARC</span>).</li>\n</ul>\n</li>\n<li>Monitor deliverability health continuously: bounce rates, spam signals, reputation, and sending limits.</li>\n<li>Troubleshoot issues fast and implement remediation (list cleanup, domain changes, throttling, copy adjustments).<br><br></li>\n</ul>\n<p><span style=\"font-size: 14pt\">5) Analytics, Reporting &amp; Continuous Improvement</span></p>\n<ul>\n<li>Track performance and operational KPIs: deliverability, reply rates, positive reply rates, meeting rates, and conversion into pipeline stages.</li>\n<li>Analyze results weekly and implement structured improvements (targeting, messaging, sequencing, volume, routing).</li>\n<li>Maintain documentation: SOPs, checklists, configuration notes, and repeatable playbooks.<br><br></li>\n</ul>\n<p><span style=\"font-size: 18pt\">What We’re Looking For<br></span></p>\n<p><span style=\"font-size: 14pt\">Must-Have Technical Skills</span></p>\n<ul>\n<li>Strong <span style=\"font-weight: bold\">HubSpot</span> experience (setup/admin mindset): pipelines, properties, workflows/automation, imports, reporting basics.</li>\n<li>Hands-on experience with outbound tooling such as <span style=\"font-weight: bold\">Apollo, Clay, Instantly / Smartlead / similar</span>.</li>\n<li>Solid deliverability fundamentals: <span style=\"font-weight: bold\">SPF / DKIM / DMARC</span>, domain warm-up, sending best practices.</li>\n<li>Strong spreadsheet ability (Sheets/Excel): cleaning, transformation, QA, dedupe logic.</li>\n<li>Comfort working across multiple tools and keeping systems clean and aligned.<br><br></li>\n</ul>\n<p><span style=\"font-size: 14pt\">Must-Have Traits</span></p>\n<ul>\n<li>Technical and detail-driven: you don’t ship broken variables or messy CRM data.</li>\n<li>Process-oriented: you build repeatable systems, not one-off fixes.</li>\n<li>Self-managed: you can run multiple implementations/campaigns without constant supervision.</li>\n<li>Clear communicator: you can explain what changed, why, and what happens next.<br><br></li>\n</ul>\n<p><span style=\"font-size: 14pt\">Nice-To-Have</span></p>\n<ul>\n<li>Experience with HubSpot integrations (email tools, calling tools, enrichment tools).</li>\n<li>Experience building SOPs and standard operating templates for scale.</li>\n<li>Familiarity with B2B lead gen agencies or multi-client environments.<br><br></li>\n</ul>\n<p><span style=\"font-size: 18pt\">Success Metrics (How You’ll Be Measured)</span></p>\n<ul>\n<li><span style=\"font-weight: bold\">HubSpot System Quality:</span> clean pipelines, accurate properties, reliable automations, minimal data errors.</li>\n<li><span style=\"font-weight: bold\">Deliverability Health:</span> low bounce rate, stable reputation, consistent sending without inbox issues.</li>\n<li><span style=\"font-weight: bold\">Operational Execution:</span> campaigns launched on time, correct segmentation, correct handoffs, clean logging.</li>\n<li><span style=\"font-weight: bold\">Performance Improvement:</span> measurable uplift over time in positive replies and meetings through iteration.<br><br></li>\n</ul>\n<p><span style=\"font-size: 18pt\">Compensation</span></p>\n<p>Contractor role, paid at market-related rates based on experience and scope.<br><br></p>\n<p><span style=\"font-size: 18pt\">How To Apply</span></p>\n<p>Send your resume + a short summary of:</p>\n<ul>\n<li>Your HubSpot implementation experience (what you’ve built/configured).</li>\n<li>Tools you’ve used (Apollo/Clay/Instantly/etc.).</li>\n<li>A quick example of a deliverability or automation problem you solved.</li>\n</ul>",
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