Senior Data Analyst / Online Marketing (all genders)

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{
  "id": "2653237",
  "name": "Senior Data Analyst / Online Marketing (all genders)",
  "office": "Berlin",
  "keywords": [],
  "schedule": "full-time",
  "createdAt": "2026-06-01T12:42:02+00:00",
  "seniority": "experienced",
  "department": "Digital Marketing & Analytics",
  "occupation": "marketing_production_and_traffic",
  "subcompany": "denkwerk GmbH",
  "employmentType": "permanent",
  "jobDescriptions": [
    {
      "name": "You are the one we miss!",
      "value": "<ul><li style=\"color:rgb(0,0,0);font-style:normal;font-weight:400;text-transform:none;\">As a Senior Data Analyst, you analyze and interpret data to deliver actionable recommendations for our clients and internal teams, driving the evolution of digital strategies and marketing initiatives</li><li style=\"color:rgb(0,0,0);font-style:normal;font-weight:400;text-transform:none;\">You design, implement, and optimize tracking architectures using tools like Google Tag Manager, GA4, Piwik PRO, BigQuery, and Looker Studio — ensuring data collection that is privacy-compliant, accurate, and built to last</li><li style=\"color:rgb(0,0,0);font-style:normal;font-weight:400;text-transform:none;\">You systematically analyze performance data, uncover meaningful patterns, and translate them into concrete optimization opportunities — increasingly leveraging AI-powered analytics to stay ahead of the curve</li><li style=\"color:rgb(0,0,0);font-style:normal;font-weight:400;text-transform:none;\">You plan and analyze A/B tests across the entire customer journey, always keeping an eye on the next lever to pull</li><li style=\"color:rgb(0,0,0);font-style:normal;font-weight:400;text-transform:none;\">You stay on top of market trends and competitive developments, bringing data-driven insights into close collaboration with our Strategy, Performance Marketing, and SEO teams</li><li style=\"color:rgb(0,0,0);font-style:normal;font-weight:400;text-transform:none;\">You have solid knowledge of JavaScript, HTML, and CSS, along with hands-on SQL experience — ideally rounded out by familiarity with MCP integrations, connecting AI applications to data sources, and experience in Python or R</li><li style=\"color:rgb(0,0,0);font-style:normal;font-weight:400;text-transform:none;\">Privacy and GDPR requirements are a natural part of how you approach every tracking and analytics concept — compliant by design, not as an afterthought</li><li style=\"color:rgb(0,0,0);font-style:normal;font-weight:400;text-transform:none;\">Agile mindset? Absolutely. Most of our projects run in agile environments, and we work with tools like Miro, Jira, and Confluence</li><li style=\"color:rgb(0,0,0);font-style:normal;font-weight:400;text-transform:none;\">Strong German language skills are required, as most of our current projects are conducted in German. Good English proficiency is a plus</li></ul>"
    },
    {
      "name": "What you can look forward to",
      "value": "<ul><li><strong>Flexibility & trust:</strong> Hybrid working at one of our denkwerk locations & flexible working hours</li><li><strong>Your health matters:</strong> Urban Sports Club membership and JobRad leasing</li><li><strong>We celebrate success together: </strong>Profit sharing for all permanent denkwerk employees, big parties, and event formats</li><li><strong>Your development is important to us:</strong> Training budget for new skills and training; denkwerk inspiration in form of tech talks, lunch club, resilience, AI, and design formats</li><li><strong>Securing the future:</strong> 20% employer contribution to company pension plan</li><li><strong>Support in all situations:</strong> advice from pme Familienservice and the Mindance app</li><li><strong>More than just vacation: </strong>31 vacation days, including three joint “denkfrei days” (Christmas Eve, New Year's Eve, Carnival Monday)</li><li><strong>Get started with support:</strong> Your personal denkmate will accompany you as you get started</li><li><strong>Recommend us to others - Find Your Mate: </strong>Bring great people with you and we will thank you with a bonus</li><li><strong>Discounts & goodies: </strong>Access to exclusive corporate benefits as well as free snacks, coffee, cool drinks, and fresh fruit</li></ul>"
    },
    {
      "name": "Ready to get started with us?",
      "value": "Then simply send us:<br><ul><li>your <strong>resume</strong></li><li>a short <strong>cover letter</strong></li><li>your possible <strong>start date</strong></li><li>and your <strong>salary expectations</strong></li></ul>"
    },
    {
      "name": "How to get here",
      "value": "<strong>1. Application Receipt</strong><br>We carefully review your documents and forward them to the relevant department.<br><br><strong>2. Interviews</strong><br><strong>First interview: </strong>digitally via Microsoft Teams<br><strong>Second interview:</strong> in person at one of our locations<br><strong>Task?</strong> If so, we will let you know in good time<br><br><strong>3. Individual Journey</strong><br>If it makes sense to take a different approach, we will be happy to work with you to tailor the application process to your individual needs.<br><br><strong>4. Feedback</strong><br>We will get back to you as soon as possible. If you think it's taking too long, please feel free to contact us!"
    },
    {
      "name": "This is us, your contact persons",
      "value": "Janina Schulte-Kellinghaus & Marie Rybarczik, Talent Acquisition Team"
    },
    {
      "name": "Our profile on kununu",
      "value": "<a style=\"border:0px solid;margin:0px;font-family:Arial, Helvetica, sans-serif;font-size:14px;font-style:normal;font-weight:400;text-align:left;text-transform:none;\" href=\"https://kununu.com/de/denkwerk?utm_medium=affiliate&utm_source=widget&utm_content=widget_score_logo_small&rfr=affiliate_widget\"><img style=\"border:0px solid;margin:0px;height:auto;padding:0px 1px;\" src=\"https://widgets.kununu.com/widget_score_logo_small/profiles/fab3c12c-86ee-4fce-b285-e3ab7bf2cf2b\" alt=\"kununu widget\"></a><br>"
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  ],
  "occupationCategory": "marketing_and_product",
  "recruitingCategory": "Strategy"
}